Dunkin' Donuts Audience in United States

Dunkin' Donuts logo

Dunkin' Donuts has an estimated audience of 29,757,815 people in United States. 62.8% are female, 37.2% are male, average age 38.2. Top regions: New York, Florida, Illinois. Top brand affinities: Crumbl Cookies, El Pollo Loco, Food and drink, Food, Jack in the Box.

The average Dunkin' Donuts fan in United States is 38.2 years old, more female, and lives primarily in New York. The audience is concentrated in New York, Florida, Illinois. Top brand affinities include Crumbl Cookies, El Pollo Loco, Food and drink, with strongest over-indexing on Crumbl Cookies (5.46× the country average). Demographically, the Dunkin' Donuts audience skews more female with an average age of 38.2, and over-indexes on personality traits such as Extroversion, Convenience Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Brand · Subtype: Fast food restaurants

Demographics of Dunkin' Donuts fans

Demographic split for Dunkin' Donuts audience in United States
MetricValue
Female62.8%
Male37.2%
Average age38.2
Estimated audience size29,757,815

Audience persona

The typical Dunkin' Donuts fan in United States is more female, around 38.2 years old, with strong Extroversion tendencies and a notable affinity for Crumbl Cookies.

Top regions in United States

Top regions ranked by reach for Dunkin' Donuts in United States
RegionReachAffinity
New York3,349,5432.01×
Florida3,296,1731.64×
Illinois1,858,2481.87×
Texas1,786,2170.7×
Pennsylvania1,732,1441.73×
New Jersey1,650,9402.18×
Massachusetts1,520,8042.59×
California1,500,6460.46×
Georgia1,282,1241.4×
Ohio1,241,5661.35×
North Carolina1,127,4121.26×
Maryland953,8851.86×
Virginia927,7751.28×
Connecticut698,1612.34×
Tennessee676,8651.13×
Michigan644,1550.83×
Indiana582,4261.07×
South Carolina568,6331.27×
Arizona505,4360.83×
Wisconsin438,0660.98×
Kentucky333,7090.89×
Alabama318,1130.77×
Missouri279,5470.58×
Minnesota279,1030.65×
Colorado277,5790.59×
New Hampshire264,0642.25×
Nevada210,7190.73×
Rhode Island210,2972.22×
Maine206,0201.93×
Oklahoma182,9620.55×
West Virginia147,2891.06×
Iowa147,2330.6×
Delaware143,8821.75×
Louisiana138,1360.36×
Kansas129,0270.55×
New Mexico128,2420.86×
Washington96,9900.16×
Mississippi95,7310.39×
Nebraska93,5670.63×
Arkansas91,3740.37×
Vermont86,8731.66×
Washington, District of Columbia80,8060.9×
Utah77,2470.29×
Hawaii58,7570.46×
Oregon47,7540.14×
Idaho19,0990.13×
Wyoming10,3170.23×
South Dakota10,1560.15×
Montana9,4270.11×
North Dakota8,1210.13×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Dunkin' Donuts audience
BrandAffinityCategory
Crumbl Cookies5.46×Food & Beverages
El Pollo Loco9.97×Food & Beverages
Food and drink1.58×Food & Beverages
Food1.62×Food & Beverages
Jack in the Box4.16×Food & Beverages
Wingstop2.92×Food & Beverages
Zaxby's6.09×Food & Beverages
Beverages1.68×Food & Beverages
Pizza Hut2.5×Food & Beverages
Alcoholic beverages1.78×Food & Beverages
Taco Bell2.34×Food & Beverages
Restaurants1.55×Food & Beverages
Dollar General2.14×Shopping
Hardee's6.2×Food & Beverages
Scooby-Doo2.87×Movies & TV
Chick-fil-A2.04×Food & Beverages
Video games1.57×Games
Comedy movies1.55×Movies & TV
Savannah Guthrie3.16×Movies & TV
Texas Roadhouse2.03×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Dunkin' Donuts audience
TraitClusterScore
ExtroversionTHRILL1.49
Convenience OrientationPREMIUM1.44
Family OrientationCONSERVATISM1.39
IndulgenceJOY1.23
Price SensitivityPREMIUM1.19
Social Media UsageJOY1.18

Worldwide distribution

Worldwide audience distribution share by country for Dunkin' Donuts
CountryShare
United States64.5%
Philippines4.0%
Chile3.1%

See Dunkin' Donuts audiences in other countries

More Fast food restaurants audiences in United States

Frequently asked questions

How many fans does Dunkin' Donuts have in United States?

Dunkin' Donuts has an estimated audience of 29,757,815 people in United States, concentrated in New York and Florida.

What is the gender split and age of Dunkin' Donuts fans?

62.8% of Dunkin' Donuts fans are female, 37.2% are male, with an average age of 38.2 years.

Which brands do Dunkin' Donuts fans like most?

Dunkin' Donuts fans show strongest brand affinity for Crumbl Cookies (5.46×), El Pollo Loco (9.97×), and Food and drink (1.58×) over the country average.

Where do Dunkin' Donuts fans live in United States?

Dunkin' Donuts fans in United States are most concentrated in New York (reach 3,349,543), Florida (reach 3,296,173), and Illinois (reach 1,858,248). These three regions account for the largest share of the active audience.

What other brands do Dunkin' Donuts fans also like?

Beyond Dunkin' Donuts itself, the audience over-indexes on El Pollo Loco (9.97×), Food and drink (1.58×), Food (1.62×), and Jack in the Box (4.16×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Dunkin' Donuts. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.