Crumbl Cookies Audience in United States

Crumbl Cookies logo

Crumbl Cookies has an estimated audience of 39,657,820 people in United States. 63.1% are female, 36.9% are male, average age 39.8. Top regions: Texas, California, Florida. Top brand affinities: Autism Awareness, Diabetes mellitus awareness, Kia Sportage, Google Maps, Capital One.

The average Crumbl Cookies fan in United States is 39.8 years old, more female, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Autism Awareness, Diabetes mellitus awareness, Kia Sportage, with strongest over-indexing on Autism Awareness (19.03× the country average). Demographically, the Crumbl Cookies audience skews more female with an average age of 39.8, and over-indexes on personality traits such as Extroversion, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Brand · Subtype: Bakery

Demographics of Crumbl Cookies fans

Demographic split for Crumbl Cookies audience in United States
MetricValue
Female63.1%
Male36.9%
Average age39.8
Estimated audience size39,657,820

Audience persona

The typical Crumbl Cookies fan in United States is more female, around 39.8 years old, with strong Extroversion tendencies and a notable affinity for Autism Awareness.

Top regions in United States

Top regions ranked by reach for Crumbl Cookies in United States
RegionReachAffinity
Texas4,302,7521.26×
California4,270,2090.98×
Florida3,230,2291.2×
New York2,170,2240.98×
Illinois1,541,1531.17×
Ohio1,500,5801.23×
Georgia1,430,0751.17×
Pennsylvania1,341,5861×
New Jersey1,195,5111.19×
North Carolina1,195,4251×
Michigan1,185,2051.14×
Virginia983,1001.02×
Tennessee925,6271.16×
Indiana861,5271.19×
Massachusetts833,2131.07×
Arizona810,3731×
Missouri777,3441.22×
Maryland757,0551.11×
Washington748,3330.94×
Wisconsin687,3741.15×
Minnesota657,6081.16×
Colorado615,7460.99×
South Carolina605,9941.02×
Louisiana584,5391.14×
Kentucky577,4761.16×
Alabama577,1701.04×
Connecticut475,4411.2×
Oregon397,0640.87×
Oklahoma383,9570.87×
Mississippi374,9831.15×
Nevada368,4700.96×
Kansas354,6461.13×
Iowa344,9991.06×
Utah323,7820.91×
Arkansas317,6610.97×
Nebraska197,0420.99×
Idaho187,2720.94×
West Virginia186,4211.01×
Rhode Island139,5981.11×
New Mexico139,4570.7×
New Hampshire132,5410.85×
Delaware129,1851.18×
North Dakota102,3971.26×
Hawaii98,6310.58×
South Dakota90,2150.98×
Montana83,6650.76×
Maine82,4240.58×
Washington, District of Columbia73,4920.62×
Vermont40,3560.58×
Alaska39,0410.46×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Crumbl Cookies audience
BrandAffinityCategory
Autism Awareness19.03×Health
Diabetes mellitus awareness12.48×Health
Kia Sportage32.55×Cars & Mobility
Google Maps6.08×Internet & Social Media
Capital One6.15×Business & Career
Microblogging12.67×Technology & Electronics
Singer-songwriter5.51×Music & Radio
Indeed.com4.9×Business & Career
Circle K7.97×Shopping
Income tax13.19×Business & Career
CarGurus5.78×Cars & Mobility
Dunkin' Donuts5.38×Food & Beverages
Honda HR-V21.91×Cars & Mobility
Beetlejuice4.01×Movies & TV
DeviantArt5.72×Internet & Social Media
Enterprise Rent-A-Car4.86×Cars & Mobility
AccuWeather4.97×Home & Garden
Khan Academy6.36×Business & Career
Aaron Rodgers4.74×Sports
Bruce Willis5.27×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Crumbl Cookies audience
TraitClusterScore
ExtroversionTHRILL1.34
IndulgenceJOY1.3
Convenience OrientationPREMIUM1.3
Family OrientationCONSERVATISM1.23
Price SensitivityPREMIUM1.19
LGBTQ+ IdentityOPEN1.15

Worldwide distribution

Worldwide audience distribution share by country for Crumbl Cookies
CountryShare
United States80.0%
Canada5.4%
Germany1.4%

See Crumbl Cookies audiences in other countries

More Bakery audiences in United States

Frequently asked questions

How many fans does Crumbl Cookies have in United States?

Crumbl Cookies has an estimated audience of 39,657,820 people in United States, concentrated in Texas and California.

What is the gender split and age of Crumbl Cookies fans?

63.1% of Crumbl Cookies fans are female, 36.9% are male, with an average age of 39.8 years.

Which brands do Crumbl Cookies fans like most?

Crumbl Cookies fans show strongest brand affinity for Autism Awareness (19.03×), Diabetes mellitus awareness (12.48×), and Kia Sportage (32.55×) over the country average.

Where do Crumbl Cookies fans live in United States?

Crumbl Cookies fans in United States are most concentrated in Texas (reach 4,302,752), California (reach 4,270,209), and Florida (reach 3,230,229). These three regions account for the largest share of the active audience.

What other brands do Crumbl Cookies fans also like?

Beyond Crumbl Cookies itself, the audience over-indexes on Diabetes mellitus awareness (12.48×), Kia Sportage (32.55×), Google Maps (6.08×), and Capital One (6.15×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Crumbl Cookies. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.