Rascasse Audience Intelligence

Crumbl Cookies Target Market in United States

A data profile of the people who buy, follow and care about Crumbl Cookies in United States — modelled from more than twelve digital signal sources. Crumbl Cookies has an estimated audience of 33,420,678 people in United States.

#1among Bakery in United States
#86among Brand in United States#77in Food & Beverages

The average Crumbl Cookies fan in United States is 39.8 years old, more female, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include Dunkin' Donuts, Pizza Hut, Chick-fil-A, with strongest over-indexing on Dunkin' Donuts (5.46× the country average).

Demographically, the Crumbl Cookies audience skews more female with an average age of 39.8, and over-indexes on personality traits such as Indulgence, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Crumbl Cookies fan in United States is more female, around 39.8 years old, with strong Indulgence tendencies and a notable affinity for Dunkin' Donuts.

Category: Food & Beverages · Type: Brand · Subtype: Bakery

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Crumbl Cookies profile in United States.

Audience size
33.4M
in United States
Gender
62.5%♀
37.5% male
Age
39.8
average years
Country rank
#775
Brand in United States
Fig. 01

Search interest · 12-month trend

-51%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Crumbl Cookies

62.5% are female, 37.5% are male, average age 39.8.

Fig. 02

Gender split

62.5%
Female
37.5%
Male
Demographic split for Crumbl Cookies audience in United States
MetricValue
Female62.5%
Male37.5%
Average age39.8
Estimated audience size33,420,678
Fig. 03

Age distribution

Ø 39.8
average years
Age distribution of the Crumbl Cookies audience in United States
Age bracketShare%
16-1918%
20-2920%
30-3920%
40-4920%
50+22%
Fig. 04

Worldwide distribution

79.0%

of the worldwide Crumbl Cookies audience comes from United States.

Worldwide audience distribution share by country for Crumbl Cookies
CountryShare
United States79.0%
Canada5.5%
Mexico1.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Crumbl Cookies audience in United States is strongest.

Fig. 05

Top regions by affinity

Crumbl Cookies customers by region in United States
#RegionReachAffinity×
01North Dakota~100K1.41×
02Mississippi~400K1.20×
03Ohio~1.5M1.19×
04Texas~4M1.18×
05Missouri~800K1.18×
06Wisconsin~700K1.18×
07Kansas~400K1.17×
08Indiana~800K1.16×
09Louisiana~600K1.16×
10Tennessee~900K1.15×
11Kentucky~600K1.15×
12Delaware~100K1.15×
13Florida~3M1.14×
14Minnesota~600K1.14×
15Michigan~1M1.13×
16Georgia~1.5M1.12×
17Connecticut~400K1.12×
18Iowa~400K1.09×
19Illinois~1.5M1.08×
20South Dakota~100K1.08×
21Maryland~700K1.07×
22West Virginia~200K1.07×
23Rhode Island~100K1.07×
24Alabama~600K1.06×
25New Jersey~1M1.05×
26Idaho~200K1.03×
27South Carolina~600K1.02×
28Nebraska~200K1.02×
29Arkansas~300K1.01×
30Massachusetts~800K1.00×
31Utah~400K0.99×
32Virginia~900K0.98×
33Arizona~800K0.98×
34North Carolina~1M0.97×
35Colorado~600K0.96×
36Pennsylvania~1.5M0.95×
37Washington~800K0.95×
38Nevada~400K0.95×
39New York~2M0.92×
40California~4M0.91×
41Oklahoma~400K0.90×
42Oregon~400K0.87×
43New Hampshire~100K0.87×
44Montana~100K0.86×
45New Mexico~100K0.74×
46Vermont~50K0.67×
47Washington, District of Columbia~70K0.63×
48Maine~90K0.61×
49Hawaii~100K0.60×
50Alaska~50K0.54×
Fig. 06

Affinity by region

Affinity by region — Crumbl Cookies, United States
0.54×1.00×1.41×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Crumbl Cookies audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Crumbl Cookies audience
#·InterestCategoryAffinity×
01Dunkin' DonutsFood & Beverages5.46×
02Tim HortonSports3.84×
03Krispy KremeFood & Beverages3.06×
04Outback SteakhouseFood & Beverages2.53×
05Fast food restaurantsFood & Beverages2.39×
06BakeryFood & Beverages2.36×
07Fast casual restaurantsFood & Beverages2.30×
08Culver'sFood & Beverages2.29×
09PastryFood & Beverages2.22×
10LunchFood & Beverages1.97×
11Italian cuisineFood & Beverages1.96×
12Pizza HutFood & Beverages1.94×
13KFCFood & Beverages1.93×
14Chick-fil-AFood & Beverages1.84×
15SubwayFood & Beverages1.79×
16Panda ExpressFood & Beverages1.72×
17Wendy'sFood & Beverages1.66×
18Taco BellFood & Beverages1.65×
19FoodieFood & Beverages1.57×
20DinnerFood & Beverages1.57×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Crumbl Cookies audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Crumbl Cookies audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY1.56×
Convenience OrientationPREMIUM1.44×
Price SensitivityPREMIUM1.32×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Crumbl Cookies audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.86×
TraditionCONSERVATISM0.89×
Luxury OrientationPREMIUM0.94×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Crumbl Cookies's target market in United States?

Crumbl Cookies's target market in United States covers an estimated 33,420,678 people, concentrated in Texas and California.

02

What is the gender split and age of Crumbl Cookies customers?

62.5% of the Crumbl Cookies audience are female, 37.5% are male, with an average age of 39.8 years.

03

Which brands do Crumbl Cookies fans like most?

Crumbl Cookies fans show strongest brand affinity for Dunkin' Donuts (5.46×), Pizza Hut (1.94×), and Chick-fil-A (1.84×) over the country average.

04

Where do Crumbl Cookies fans live in United States?

Crumbl Cookies fans in United States are most concentrated in Texas (reach ~4M), California (reach ~4M), and Florida (reach ~3M). These three regions account for the largest share of the active audience.

05

What other brands do Crumbl Cookies fans also like?

Beyond Crumbl Cookies itself, the audience over-indexes on Pizza Hut (1.94×), Chick-fil-A (1.84×), Bakery (2.36×), and Tim Horton (3.84×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Bakery audiences in United States

See Crumbl Cookies audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Crumbl Cookies. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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