Crumbl Cookies Audience in United States

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Crumbl Cookies has an estimated audience of 39,657,820 people in United States. 63.1% are female, 36.9% are male, average age 39.8. Top regions: Texas, California, Florida. Top brand affinities: Elsword, Regional styles of Mexican music, Goop, Governor of Michigan, Grinch.

The average Crumbl Cookies fan in United States is 39.8 years old, more female, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Elsword, Regional styles of Mexican music, Goop, with strongest over-indexing on Elsword (32.55× the country average). Demographically, the Crumbl Cookies audience skews more female with an average age of 39.8, and over-indexes on personality traits such as Extroversion, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Brand · Subtype: Bakery

Demographics of Crumbl Cookies fans

Demographic split for Crumbl Cookies audience in United States
MetricValue
Female63.1%
Male36.9%
Average age39.8
Estimated audience size39,657,820

Audience persona

The typical Crumbl Cookies fan in United States is more female, around 39.8 years old, with strong Extroversion tendencies and a notable affinity for Elsword.

Top regions in United States

Top regions ranked by reach for Crumbl Cookies in United States
RegionReachAffinity
Texas4,302,7521.26×
California4,270,2090.98×
Florida3,230,2291.2×
New York2,170,2240.98×
Illinois1,541,1531.17×
Ohio1,500,5801.23×
Georgia1,430,0751.17×
Pennsylvania1,341,5861×
New Jersey1,195,5111.19×
North Carolina1,195,4251×
Michigan1,185,2051.14×
Virginia983,1001.02×
Tennessee925,6271.16×
Indiana861,5271.19×
Massachusetts833,2131.07×
Arizona810,3731×
Missouri777,3441.22×
Maryland757,0551.11×
Washington748,3330.94×
Wisconsin687,3741.15×
Minnesota657,6081.16×
Colorado615,7460.99×
South Carolina605,9941.02×
Louisiana584,5391.14×
Kentucky577,4761.16×
Alabama577,1701.04×
Connecticut475,4411.2×
Oregon397,0640.87×
Oklahoma383,9570.87×
Mississippi374,9831.15×
Nevada368,4700.96×
Kansas354,6461.13×
Iowa344,9991.06×
Utah323,7820.91×
Arkansas317,6610.97×
Nebraska197,0420.99×
Idaho187,2720.94×
West Virginia186,4211.01×
Rhode Island139,5981.11×
New Mexico139,4570.7×
New Hampshire132,5410.85×
Delaware129,1851.18×
North Dakota102,3971.26×
Hawaii98,6310.58×
South Dakota90,2150.98×
Montana83,6650.76×
Maine82,4240.58×
Washington, District of Columbia73,4920.62×
Vermont40,3560.58×
Alaska39,0410.46×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Crumbl Cookies audience
BrandAffinityCategory
Elsword32.55×Games
Regional styles of Mexican music4.98×Music & Radio
Goop5.27×Internet & Social Media
Governor of Michigan5.9×Politics & Society
Grinch3.01×Movies & TV
Wok4.63×Food & Beverages
Vocal harmony3.02×Music & Radio
Hibachi4.8×Food & Beverages
Google Home3.91×Technology & Electronics
Grace Slick4.96×Music & Radio
Kendra Scott1.56×Fashion & Accessoires
headspace4.9×Health
JDSU1.5×Business & Career
Home staging2.54×Home & Garden
No Escape (1994 film)5.44×Movies & TV
Cherish (group)5.2×Music & Radio
Mathcore3.78×Music & Radio
Mothercare1.51×Kids & Family
Hipster4.33×Politics & Society
El Paso County, Colorado5.56×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Crumbl Cookies audience
TraitClusterScore
ExtroversionTHRILL1.34
IndulgenceJOY1.3
Convenience OrientationPREMIUM1.3
Family OrientationCONSERVATISM1.23
Price SensitivityPREMIUM1.19
LGBTQ+ IdentityOPEN1.15

Worldwide distribution

Worldwide audience distribution share by country for Crumbl Cookies
CountryShare
United States80.0%
Canada5.4%
Germany1.4%

See Crumbl Cookies audiences in other countries

More Bakery audiences in United States

Frequently asked questions

How many fans does Crumbl Cookies have in United States?

Crumbl Cookies has an estimated audience of 39,657,820 people in United States, concentrated in Texas and California.

What is the gender split and age of Crumbl Cookies fans?

63.1% of Crumbl Cookies fans are female, 36.9% are male, with an average age of 39.8 years.

Which brands do Crumbl Cookies fans like most?

Crumbl Cookies fans show strongest brand affinity for Elsword (32.55×), Regional styles of Mexican music (4.98×), and Goop (5.27×) over the country average.

Where do Crumbl Cookies fans live in United States?

Crumbl Cookies fans in United States are most concentrated in Texas (reach 4,302,752), California (reach 4,270,209), and Florida (reach 3,230,229). These three regions account for the largest share of the active audience.

What other brands do Crumbl Cookies fans also like?

Beyond Crumbl Cookies itself, the audience over-indexes on Regional styles of Mexican music (4.98×), Goop (5.27×), Governor of Michigan (5.9×), and Grinch (3.01×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Crumbl Cookies. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.