Rascasse Audience Intelligence

Domino's Pizza Target Market in United States

A data profile of the people who buy, follow and care about Domino's Pizza in United States — modelled from more than twelve digital signal sources. Domino's Pizza has an estimated audience of 47,453,091 people in United States.

#7among Fast food restaurants in United States#48among Brand in United States#40in Food & Beverages

The average Domino's Pizza fan in United States is 34.5 years old, balanced, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include Little Caesars, Pizza Hut, Video games, with strongest over-indexing on Little Caesars (5.95× the country average).

Demographically, the Domino's Pizza audience skews balanced with an average age of 34.5, and over-indexes on personality traits such as Need for Security, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Domino's Pizza fan in United States is balanced, around 34.5 years old, with strong Need for Security tendencies and a notable affinity for Little Caesars.

Category: Food & Beverages · Type: Brand · Subtype: Fast food restaurants

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Domino's Pizza profile in United States.

Audience size
47.5M
in United States
Gender
52.4%♀
47.6% male
Age
34.5
average years
Country rank
#434
Brand in United States
Fig. 01

Search interest · 12-month trend

+18%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Domino's Pizza

52.4% are female, 47.6% are male, average age 34.5.

Fig. 02

Gender split

52.4%
Female
47.6%
Male
Demographic split for Domino's Pizza audience in United States
MetricValue
Female52.4%
Male47.6%
Average age34.5
Estimated audience size47,453,091
Fig. 03

Age distribution

Ø 34.5
average years
Age distribution of the Domino's Pizza audience in United States
Age bracketShare%
16-1929%
20-2925%
30-3921%
40-4913%
50+12%
Fig. 04

Worldwide distribution

58.1%

of the worldwide Domino's Pizza audience comes from United States.

Worldwide audience distribution share by country for Domino's Pizza
CountryShare
United States58.1%
Canada7.4%
Spain6.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Domino's Pizza audience in United States is strongest.

Fig. 05

Top regions by affinity

Domino's Pizza customers by region in United States
#RegionReachAffinity×
01Texas~1K1.35×
02New Mexico<1K1.35×
03Arkansas<1K1.31×
04Wyoming<1K1.30×
05Alabama<1K1.21×
06Louisiana<1K1.21×
07North Carolina<1K1.20×
08Washington<1K1.17×
09Colorado<1K1.17×
10Minnesota<1K1.16×
11Mississippi<1K1.16×
12Florida<1K1.14×
13Utah<1K1.14×
14Tennessee<1K1.13×
15Oklahoma<1K1.13×
16Missouri<1K1.11×
17South Carolina<1K1.10×
18Rhode Island<1K1.10×
19Virginia<1K1.09×
20Hawaii<1K1.09×
21New Hampshire<1K1.07×
22Oregon<1K1.06×
23Ohio<1K1.05×
24Idaho<1K1.05×
25Nevada<1K1.00×
26Maryland<1K0.99×
27Kentucky<1K0.98×
28Georgia<1K0.97×
29Indiana<1K0.96×
30Arizona<1K0.95×
31Delaware<1K0.95×
32Massachusetts<1K0.94×
33New Jersey<1K0.93×
34Wisconsin<1K0.92×
35West Virginia<1K0.89×
36Illinois<1K0.87×
37Montana<1K0.86×
38California~1K0.85×
39Michigan<1K0.84×
40Connecticut<1K0.83×
41Alaska<1K0.83×
42Pennsylvania<1K0.82×
43South Dakota<1K0.80×
44North Dakota<1K0.78×
45Iowa<1K0.77×
46Kansas<1K0.77×
47Nebraska<1K0.75×
48Maine<1K0.74×
49New York<1K0.70×
50Washington, District of Columbia<1K0.63×
Fig. 06

Affinity by region

Affinity by region — Domino's Pizza, United States
0.63×1.00×1.35×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Domino's Pizza audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Domino's Pizza audience
#·InterestCategoryAffinity×
01Little CaesarsFood & Beverages5.95×
02Pizza HutFood & Beverages4.20×
03QuikTripShopping3.23×
04Papa John's PizzaFood & Beverages3.05×
05GodzillaMovies & TV2.88×
06Concurrent Versions SystemTechnology & Electronics2.68×
07WingstopFood & Beverages2.51×
08Popeyes Louisiana KitchenFood & Beverages2.44×
09Taco BellFood & Beverages2.30×
10Dollar GeneralShopping2.16×
11SubwayFood & Beverages2.16×
12Instant messagingInternet & Social Media1.97×
13Video gamesGames1.90×
14TelevisionsTechnology & Electronics1.70×
15Comedy moviesMovies & TV1.68×
16Android (operating system)Technology & Electronics1.65×
17United StatesTravel & Leisure1.61×
18Hip hop musicMusic & Radio1.61×
19Outdoor recreationSports1.52×
20Pop musicMusic & Radio1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Domino's Pizza audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Domino's Pizza audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM1.37×
Convenience OrientationPREMIUM1.30×
Family OrientationCONSERVATISM1.29×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Domino's Pizza audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.57×
SustainabilityBALANCE0.60×
Quality AwarenessPREMIUM0.73×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Domino's Pizza's target market in United States?

Domino's Pizza's target market in United States covers an estimated 47,453,091 people, concentrated in Texas and California.

02

What is the gender split and age of Domino's Pizza customers?

52.4% of the Domino's Pizza audience are female, 47.6% are male, with an average age of 34.5 years.

03

Which brands do Domino's Pizza fans like most?

Domino's Pizza fans show strongest brand affinity for Little Caesars (5.95×), Pizza Hut (4.2×), and Video games (1.9×) over the country average.

04

Where do Domino's Pizza fans live in United States?

Domino's Pizza fans in United States are most concentrated in Texas (reach ~1K), California (reach ~1K), and Florida (reach <1K). These three regions account for the largest share of the active audience.

05

What other brands do Domino's Pizza fans also like?

Beyond Domino's Pizza itself, the audience over-indexes on Pizza Hut (4.2×), Video games (1.9×), Concurrent Versions System (2.68×), and United States (1.61×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Fast food restaurants audiences in United States

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See Domino's Pizza audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Domino's Pizza. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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