Rascasse Audience Intelligence

Domino's Pizza Target Market in Germany

A data profile of the people who buy, follow and care about Domino's Pizza in Germany — modelled from more than twelve digital signal sources. Domino's Pizza has an estimated audience of 1,807,497 people in Germany.

#8among Fast food restaurants in Germany#454among Brand in Germany#178in Food & Beverages

The average Domino's Pizza fan in Germany is 34.6 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Berlin.

Top brand affinities include Burger King, KFC, Subway, with strongest over-indexing on Burger King (5.35× the country average).

Demographically, the Domino's Pizza audience skews balanced with an average age of 34.6, and over-indexes on personality traits such as Individualism, Healthy Lifestyle.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Domino's Pizza fan in Germany is balanced, around 34.6 years old, with strong Individualism tendencies and a notable affinity for Burger King.

Category: Food & Beverages · Type: Brand · Subtype: Fast food restaurants

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Domino's Pizza profile in Germany.

Audience size
1.8M
in Germany
Gender
49.5%♀
50.5% male
Age
34.6
average years
Country rank
#3731
Brand in Germany
Fig. 01

Search interest · 12-month trend

+25%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Domino's Pizza

49.5% are female, 50.5% are male, average age 34.6.

Fig. 02

Gender split

49.5%
Female
50.5%
Male
Demographic split for Domino's Pizza audience in Germany
MetricValue
Female49.5%
Male50.5%
Average age34.6
Estimated audience size1,807,497
Fig. 03

Age distribution

Ø 34.6
average years
Age distribution of the Domino's Pizza audience in Germany
Age bracketShare%
16-1928%
20-2924%
30-3922%
40-4917%
50+10%
Fig. 04

Worldwide distribution

2.2%

of the worldwide Domino's Pizza audience comes from Germany.

Worldwide audience distribution share by country for Domino's Pizza
CountryShare
United States58.1%
Canada7.4%
Spain6.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Domino's Pizza audience in Germany is strongest.

Fig. 05

Top regions by affinity

Domino's Pizza customers by region in Germany
#RegionReachAffinity×
01Hamburg<1K2.30×
02Berlin<1K2.02×
03Brandenburg<1K1.36×
04Schleswig-Holstein<1K1.18×
05Sachsen<1K1.17×
06Mecklenburg-Vorpommern<1K1.10×
07Sachsen-Anhalt<1K0.98×
08Bremen<1K0.90×
09Niedersachsen<1K0.77×
10Nordrhein-Westfalen<1K0.73×
11Bayern<1K0.67×
12Hessen<1K0.64×
13Thüringen<1K0.60×
14Rheinland-Pfalz<1K0.59×
15Baden-Württemberg<1K0.54×
16Saarland<1K0.51×
Fig. 06

Affinity by region

Affinity by region — Domino's Pizza, Germany
0.51×1.00×2.30×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Domino's Pizza audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Domino's Pizza audience
#·InterestCategoryAffinity×
01Chicken fingersFood & Beverages15.83×
02Deep fryingFood & Beverages15.57×
03Chicken nuggetFood & Beverages12.44×
04Fried chickenFood & Beverages11.28×
05Chicken (food)Food & Beverages9.17×
06Buffalo wingFood & Beverages8.89×
07PattyFood & Beverages8.31×
08Pizza HutFood & Beverages7.39×
09CheeseburgerFood & Beverages6.90×
10KFCFood & Beverages6.46×
11SubwayFood & Beverages5.82×
12Burger KingFood & Beverages5.35×
13Haus des DönersFood & Beverages4.59×
14SandwichFood & Beverages4.35×
15Entry-level jobBusiness & Career4.12×
16McDonald'sFood & Beverages2.78×
17Galatasaray S.K.Sports2.28×
18RossmannShopping2.20×
19TikTokInternet & Social Media1.74×
20FIFA World CupSports1.69×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Domino's Pizza audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Domino's Pizza audience · What stands out
TraitClusterDeviationScore
IndividualismJOY1.47×
Healthy LifestyleBALANCE1.45×
Career OrientationPOWER1.41×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Domino's Pizza audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.77×
TraditionCONSERVATISM0.81×
Design AffinityPREMIUM0.83×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Domino's Pizza's target market in Germany?

Domino's Pizza's target market in Germany covers an estimated 1,807,497 people, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Domino's Pizza customers?

49.5% of the Domino's Pizza audience are female, 50.5% are male, with an average age of 34.6 years.

03

Which brands do Domino's Pizza fans like most?

Domino's Pizza fans show strongest brand affinity for Burger King (5.35×), KFC (6.46×), and Subway (5.82×) over the country average.

04

Where do Domino's Pizza fans live in Germany?

Domino's Pizza fans in Germany are most concentrated in Nordrhein-Westfalen (reach <1K), Bayern (reach <1K), and Berlin (reach <1K). These three regions account for the largest share of the active audience.

05

What other brands do Domino's Pizza fans also like?

Beyond Domino's Pizza itself, the audience over-indexes on KFC (6.46×), Subway (5.82×), Chicken (food) (9.17×), and Fried chicken (11.28×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Fast food restaurants audiences in Germany

See Domino's Pizza audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Domino's Pizza. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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