Goldies Audience in Germany
Goldies has an estimated audience of 2,686,859 people in Germany. 53.9% are female, 46.1% are male, average age 39.2. Top regions: Nordrhein-Westfalen, Hessen, Baden-Württemberg. Top brand affinities: Smashburger, Nathan Fillion, Bryan Adams, Adriana Lima, Arby's.
The average Goldies fan in Germany is 39.2 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Hessen, Baden-Württemberg. Top brand affinities include Smashburger, Nathan Fillion, Bryan Adams, with strongest over-indexing on Smashburger (90.27× the country average). Demographically, the Goldies audience skews balanced with an average age of 39.2, and over-indexes on personality traits such as Convenience Orientation, Healthy Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Food & Beverages · Type: Brand · Subtype: Fast food restaurants
Demographics of Goldies fans
| Metric | Value |
|---|---|
| Female | 53.9% |
| Male | 46.1% |
| Average age | 39.2 |
| Estimated audience size | 2,686,859 |
Audience persona
The typical Goldies fan in Germany is balanced, around 39.2 years old, with strong Convenience Orientation tendencies and a notable affinity for Smashburger.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 1,034,551 | 1.76× |
| Hessen | 625,214 | 3.05× |
| Baden-Württemberg | 617,008 | 1.68× |
| Berlin | 538,242 | 4.48× |
| Bayern | 166,521 | 0.39× |
| Niedersachsen | 93,206 | 0.36× |
| Rheinland-Pfalz | 67,911 | 0.5× |
| Brandenburg | 66,618 | 0.8× |
| Sachsen | 41,510 | 0.31× |
| Schleswig-Holstein | 35,015 | 0.36× |
| Hamburg | 32,554 | 0.54× |
| Sachsen-Anhalt | 23,327 | 0.34× |
| Thüringen | 18,602 | 0.27× |
| Mecklenburg-Vorpommern | 13,118 | 0.26× |
| Saarland | 10,331 | 0.31× |
| Bremen | 7,002 | 0.3× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Smashburger | 90.27× | Food & Beverages |
| Nathan Fillion | 17.07× | Movies & TV |
| Bryan Adams | 15.15× | Music & Radio |
| Adriana Lima | 15.11× | Fashion & Accessoires |
| Arby's | 52.45× | Food & Beverages |
| Austrian Airlines | 13.92× | Travel & Leisure |
| Hapag-Lloyd | 16.19× | Travel & Leisure |
| Vegeta | 15.69× | Games |
| McCafé | 10.49× | Food & Beverages |
| Almond milk | 14.01× | Food & Beverages |
| Pur (band) | 16.75× | Music & Radio |
| Tinker Bell (film series) | 16.18× | Movies & TV |
| Dirk Nowitzki | 15.76× | Sports |
| Courteney Cox | 13.23× | Movies & TV |
| Soy milk | 24.69× | Food & Beverages |
| Yann Sommer | 16.14× | Sports |
| Walmart | 7.34× | Shopping |
| Mary Kay | 15.99× | Beauty & Wellness |
| Joel Kinnaman | 17.17× | Movies & TV |
| Microsoft Edge | 16.24× | Technology & Electronics |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Convenience Orientation | PREMIUM | 1.63 |
| Healthy Lifestyle | BALANCE | 1.58 |
| Indulgence | JOY | 1.34 |
| Sustainability | BALANCE | 1.28 |
| Sports Activity | POWER | 1.15 |
| Early Adopter Mentality | POWER | 1.15 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 65.4% |
| United States | 15.4% |
| United Kingdom | 4.0% |
See Goldies audiences in other countries
More Fast food restaurants audiences in Germany
- Burger King (12,840,886)
- McDonald's (8,853,822)
- Subway (5,811,455)
- KFC (5,625,564)
- Nordsee (3,292,046)
Frequently asked questions
How many fans does Goldies have in Germany?
Goldies has an estimated audience of 2,686,859 people in Germany, concentrated in Nordrhein-Westfalen and Hessen.
What is the gender split and age of Goldies fans?
53.9% of Goldies fans are female, 46.1% are male, with an average age of 39.2 years.
Which brands do Goldies fans like most?
Goldies fans show strongest brand affinity for Smashburger (90.27×), Nathan Fillion (17.07×), and Bryan Adams (15.15×) over the country average.
Where do Goldies fans live in Germany?
Goldies fans in Germany are most concentrated in Nordrhein-Westfalen (reach 1,034,551), Hessen (reach 625,214), and Baden-Württemberg (reach 617,008). These three regions account for the largest share of the active audience.
What other brands do Goldies fans also like?
Beyond Goldies itself, the audience over-indexes on Nathan Fillion (17.07×), Bryan Adams (15.15×), Adriana Lima (15.11×), and Arby's (52.45×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Goldies. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.