Rascasse Audience Intelligence

Goldies Target Market in Germany

A data profile of the people who buy, follow and care about Goldies in Germany — modelled from more than twelve digital signal sources. Goldies has an estimated audience of 3,021,806 people in Germany.

#5among Fast food restaurants in Germany#256among Brand in Germany#107in Food & Beverages

The average Goldies fan in Germany is 38.4 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Berlin, Baden-Württemberg.

Top brand affinities include Smashburger, Arby's, McCafé, with strongest over-indexing on Smashburger (144.65× the country average).

Demographically, the Goldies audience skews balanced with an average age of 38.4, and over-indexes on personality traits such as Convenience Orientation, Early Adopter Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Goldies fan in Germany is balanced, around 38.4 years old, with strong Convenience Orientation tendencies and a notable affinity for Smashburger.

Category: Food & Beverages · Type: Brand · Subtype: Fast food restaurants

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Goldies profile in Germany.

Audience size
3M
in Germany
Gender
51.2%♀
48.8% male
Age
38.4
average years
Country rank
#2095
Brand in Germany
Fig. 01

Search interest · 12-month trend

+125%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Goldies

51.2% are female, 48.8% are male, average age 38.4.

Fig. 02

Gender split

51.2%
Female
48.8%
Male
Demographic split for Goldies audience in Germany
MetricValue
Female51.2%
Male48.8%
Average age38.4
Estimated audience size3,021,806
Fig. 03

Age distribution

Ø 38.4
average years
Age distribution of the Goldies audience in Germany
Age bracketShare%
16-1921%
20-2919%
30-3921%
40-4922%
50+17%
Fig. 04

Worldwide distribution

68.3%

of the worldwide Goldies audience comes from Germany.

Worldwide audience distribution share by country for Goldies
CountryShare
Germany68.3%
United States14.0%
United Kingdom3.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Goldies audience in Germany is strongest.

Fig. 05

Top regions by affinity

Goldies customers by region in Germany
#RegionReachAffinity×
01Berlin~700K6.34×
02Hessen~500K2.75×
03Baden-Württemberg~700K2.04×
04Nordrhein-Westfalen~1M1.72×
05Brandenburg~60K0.77×
06Bayern~200K0.53×
07Bremen~10K0.43×
08Rheinland-Pfalz~50K0.39×
09Hamburg~20K0.38×
10Saarland~10K0.37×
11Mecklenburg-Vorpommern~20K0.32×
12Sachsen-Anhalt~20K0.31×
13Schleswig-Holstein~30K0.29×
14Thüringen~20K0.29×
15Sachsen~30K0.25×
16Niedersachsen~60K0.24×
Fig. 06

Affinity by region

Affinity by region — Goldies, Germany
0.24×1.00×6.34×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Goldies audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Goldies audience
#·InterestCategoryAffinity×
01SmashburgerFood & Beverages144.65×
02Arby'sFood & Beverages42.02×
03Dairy QueenFood & Beverages25.60×
04McCaféFood & Beverages10.54×
05WhataburgerFood & Beverages10.54×
06RotisserieFood & Beverages7.72×
07WalmartShopping7.57×
08CheeseburgerFood & Beverages7.42×
09Five GuysFood & Beverages6.02×
10Sunday BrunchKids & Family5.36×
11SteakhouseFood & Beverages5.10×
12Johann LaferFood & Beverages4.32×
133. LigaSports3.21×
14Street foodFood & Beverages2.64×
15SubwayFood & Beverages2.02×
16Fast foodFood & Beverages1.91×
17VacationsTravel & Leisure1.90×
18NatureHome & Garden1.86×
19FamilyKids & Family1.65×
20EmailTechnology & Electronics1.59×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Goldies audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Goldies audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM1.58×
Early Adopter MentalityPOWER1.29×
IndulgenceJOY1.28×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Goldies audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.84×
DIY MentalityTHRILL0.87×
Sports ActivityPOWER0.89×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Goldies's target market in Germany?

Goldies's target market in Germany covers an estimated 3,021,806 people, concentrated in Nordrhein-Westfalen and Berlin.

02

What is the gender split and age of Goldies customers?

51.2% of the Goldies audience are female, 48.8% are male, with an average age of 38.4 years.

03

Which brands do Goldies fans like most?

Goldies fans show strongest brand affinity for Smashburger (144.65×), Arby's (42.02×), and McCafé (10.54×) over the country average.

04

Where do Goldies fans live in Germany?

Goldies fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~1M), Berlin (reach ~700K), and Baden-Württemberg (reach ~700K). These three regions account for the largest share of the active audience.

05

What other brands do Goldies fans also like?

Beyond Goldies itself, the audience over-indexes on Arby's (42.02×), McCafé (10.54×), Walmart (7.57×), and Cheeseburger (7.42×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Fast food restaurants audiences in Germany

See Goldies audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Goldies. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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