Rascasse Audience Intelligence

Burger King Target Market in Germany

A data profile of the people who buy, follow and care about Burger King in Germany — modelled from more than twelve digital signal sources. Burger King has an estimated audience of 12,840,886 people in Germany.

#1among Fast food restaurants in Germany#25among Brand in Germany#12in Food & Beverages

The average Burger King fan in Germany is 35.8 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include KFC, Subway, McDonald's, with strongest over-indexing on KFC (4.94× the country average).

Demographically, the Burger King audience skews balanced with an average age of 35.8, and over-indexes on personality traits such as Individualism, Social Media Usage.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Burger King fan in Germany is balanced, around 35.8 years old, with strong Individualism tendencies and a notable affinity for KFC.

Category: Food & Beverages · Type: Brand · Subtype: Fast food restaurants

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Burger King profile in Germany.

Audience size
12.8M
in Germany
Gender
47.4%♀
52.6% male
Age
35.8
average years
Country rank
#184
Brand in Germany
Fig. 01

Search interest · 12-month trend

-31%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Burger King

47.4% are female, 52.6% are male, average age 35.8.

Fig. 02

Gender split

47.4%
Female
52.6%
Male
Demographic split for Burger King audience in Germany
MetricValue
Female47.4%
Male52.6%
Average age35.8
Estimated audience size12,840,886
Fig. 03

Age distribution

Ø 35.8
average years
Age distribution of the Burger King audience in Germany
Age bracketShare%
16-1925%
20-2923%
30-3922%
40-4919%
50+11%
Fig. 04

Worldwide distribution

7.1%

of the worldwide Burger King audience comes from Germany.

Worldwide audience distribution share by country for Burger King
CountryShare
United States31.0%
Germany7.1%
Brazil5.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Burger King audience in Germany is strongest.

Fig. 05

Top regions by affinity

Burger King customers by region in Germany
#RegionReachAffinity×
01Hamburg~400K1.22×
02Bayern~2.5M1.18×
03Baden-Württemberg~2M1.17×
04Rheinland-Pfalz~700K1.09×
05Hessen~1M1.05×
06Nordrhein-Westfalen~3M1.03×
07Niedersachsen~1.5M1.02×
08Mecklenburg-Vorpommern~200K1.01×
09Schleswig-Holstein~500K0.99×
10Sachsen-Anhalt~300K0.97×
11Thüringen~300K0.96×
12Brandenburg~400K0.95×
13Saarland~100K0.91×
14Bremen~90K0.86×
15Sachsen~500K0.82×
16Berlin~500K0.79×
Fig. 06

Affinity by region

Affinity by region — Burger King, Germany
0.79×1.00×1.22×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Burger King audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Burger King audience
#·InterestCategoryAffinity×
01Deep fryingFood & Beverages9.64×
02Chicken fingersFood & Beverages9.50×
03Chicken nuggetFood & Beverages8.50×
04PattyFood & Beverages7.96×
05Fried chickenFood & Beverages7.62×
06Chicken (food)Food & Beverages6.00×
07Domino's PizzaFood & Beverages5.34×
08Pizza HutFood & Beverages5.26×
09KFCFood & Beverages4.94×
10CheeseburgerFood & Beverages4.93×
11SubwayFood & Beverages4.27×
12Haus des DönersFood & Beverages3.30×
13McDonald'sFood & Beverages2.55×
14TipicoGames2.03×
15Galatasaray S.K.Sports1.91×
16Fast foodFood & Beverages1.89×
17RossmannShopping1.79×
18Netto Marken-DiscountShopping1.71×
19Lieferando.deFood & Beverages1.67×
20FIFA World CupSports1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Burger King audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Burger King audience · What stands out
TraitClusterDeviationScore
IndividualismJOY1.18×
Social Media UsageJOY1.18×
Need for SecurityCONSERVATISM1.16×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Burger King audience · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE0.69×
Quality AwarenessPREMIUM0.70×
Design AffinityPREMIUM0.70×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Burger King's target market in Germany?

Burger King's target market in Germany covers an estimated 12,840,886 people, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Burger King customers?

47.4% of the Burger King audience are female, 52.6% are male, with an average age of 35.8 years.

03

Which brands do Burger King fans like most?

Burger King fans show strongest brand affinity for KFC (4.94×), Subway (4.27×), and McDonald's (2.55×) over the country average.

04

Where do Burger King fans live in Germany?

Burger King fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~3M), Bayern (reach ~2.5M), and Baden-Württemberg (reach ~2M). These three regions account for the largest share of the active audience.

05

What other brands do Burger King fans also like?

Beyond Burger King itself, the audience over-indexes on Subway (4.27×), McDonald's (2.55×), Chicken (food) (6×), and FIFA World Cup (1.52×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Fast food restaurants audiences in Germany

See Burger King audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Burger King. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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