A data profile of the people who buy, follow and care about Domino's Pizza in United Kingdom — modelled from more than twelve digital signal sources. Domino's Pizza has an estimated audience of 3,288,779 people in United Kingdom.
The average Domino's Pizza fan in United Kingdom is 39.6 years old, balanced, and lives primarily in England.
The audience is concentrated in England, South East, Greater London.
Top brand affinities include Greggs, Pizza Hut, KFC, with strongest over-indexing on Greggs (2.84× the country average).
Demographically, the Domino's Pizza audience skews balanced with an average age of 39.6, and over-indexes on personality traits such as Convenience Orientation, Price Sensitivity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
The typical Domino's Pizza fan in United Kingdom is balanced, around 39.6 years old, with strong Convenience Orientation tendencies and a notable affinity for Greggs.
The key figures that characterise the Domino's Pizza profile in United Kingdom.
52.9% are female, 47.1% are male, average age 39.6.
| Metric | Value |
|---|---|
| Female | 52.9% |
| Male | 47.1% |
| Average age | 39.6 |
| Estimated audience size | 3,288,779 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 16% | |
| 20-29 | 24% | |
| 30-39 | 20% | |
| 40-49 | 18% | |
| 50+ | 22% |
of the worldwide Domino's Pizza audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 58.1% |
| Canada | 7.4% |
| Spain | 6.6% |
Where the Domino's Pizza audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | South West | <1K | 1.25× | |
| 02 | South East | <1K | 1.22× | |
| 03 | East Midlands | <1K | 1.21× | |
| 04 | East of England | <1K | 1.19× | |
| 05 | North West | <1K | 1.12× | |
| 06 | Northern Ireland | <1K | 1.03× | |
| 07 | Wales | <1K | 1.02× | |
| 08 | Greater London | <1K | 0.96× | |
| 09 | England | ~3K | 0.95× | |
| 10 | Scotland | <1K | 0.94× | |
| 11 | West Midlands | <1K | 0.73× | |
| 12 | North East | <1K | 0.68× | |
| 13 | Yorkshire and the Humber | <1K | 0.63× |
The strongest cross-interests of the Domino's Pizza audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Franchising | Business & Career | 3.50× | ||
| 02 | Pizza Hut | Food & Beverages | 3.31× | ||
| 03 | Greggs | Food & Beverages | 2.84× | ||
| 04 | KFC | Food & Beverages | 2.40× | ||
| 05 | Katie Price | Fashion & Accessoires | 2.15× | ||
| 06 | Costa Coffee | Food & Beverages | 2.14× | ||
| 07 | Just Eat | Food & Beverages | 2.13× | ||
| 08 | New Look | Fashion & Accessoires | 1.99× | ||
| 09 | Home Bargains | Shopping | 1.95× | ||
| 10 | McDonald's | Food & Beverages | 1.87× | ||
| 11 | Superdrug | Shopping | 1.77× | ||
| 12 | BBC iPlayer | Movies & TV | 1.71× | ||
| 13 | Take-out | Food & Beverages | 1.70× | ||
| 14 | Matalan | Shopping | 1.67× | ||
| 15 | Argos (retailer) | Shopping | 1.64× | ||
| 16 | Morrisons | Food & Beverages | 1.59× | ||
| 17 | Very (online retailer) | Website / Newspaper / Magazine | 1.56× | ||
| 18 | Asda | Shopping | 1.56× | ||
| 19 | Daily Mirror | News | 1.54× | ||
| 20 | Lidl | Shopping | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.33× | |
| Price Sensitivity | PREMIUM | 1.21× | |
| Community Orientation | OPEN | 1.16× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 0.67× | |
| Luxury Orientation | PREMIUM | 0.74× | |
| Design Affinity | PREMIUM | 0.75× |
Domino's Pizza's target market in United Kingdom covers an estimated 3,288,779 people, concentrated in England and South East.
52.9% of the Domino's Pizza audience are female, 47.1% are male, with an average age of 39.6 years.
Domino's Pizza fans show strongest brand affinity for Greggs (2.84×), Pizza Hut (3.31×), and KFC (2.4×) over the country average.
Domino's Pizza fans in United Kingdom are most concentrated in England (reach ~3K), South East (reach <1K), and Greater London (reach <1K). These three regions account for the largest share of the active audience.
Beyond Domino's Pizza itself, the audience over-indexes on Pizza Hut (3.31×), KFC (2.4×), Home Bargains (1.95×), and Just Eat (2.13×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Domino's Pizza. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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