A data profile of the people who buy, follow and care about Superdrug in United Kingdom — modelled from more than twelve digital signal sources. Superdrug has an estimated audience of 14,351,711 people in United Kingdom.
The average Superdrug fan in United Kingdom is 40.3 years old, more female, and lives primarily in England.
The audience is concentrated in England, South East, Yorkshire and the Humber.
Top brand affinities include Pets, Emma Raducanu, Matalan, with strongest over-indexing on Pets (1.61× the country average).
Demographically, the Superdrug audience skews more female with an average age of 40.3, and over-indexes on personality traits such as Price Sensitivity, Early Adopter Mentality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Superdrug fan in United Kingdom is more female, around 40.3 years old, with strong Price Sensitivity tendencies and a notable affinity for Pets.
The key figures that characterise the Superdrug profile in United Kingdom.
69.6% are female, 30.4% are male, average age 40.3.
| Metric | Value |
|---|---|
| Female | 69.6% |
| Male | 30.4% |
| Average age | 40.3 |
| Estimated audience size | 14,351,711 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 16% | |
| 20-29 | 22% | |
| 30-39 | 20% | |
| 40-49 | 20% | |
| 50+ | 23% |
of the worldwide Superdrug audience comes from United Kingdom.
| Country | Share |
|---|---|
| United Kingdom | 95.5% |
| Ireland | 2.4% |
| Hong Kong | 0.4% |
Where the Superdrug audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | West Midlands | ~900K | 1.49× | |
| 02 | Yorkshire and the Humber | ~1.5M | 1.35× | |
| 03 | North East | ~700K | 1.17× | |
| 04 | East of England | ~1.5M | 1.13× | |
| 05 | Scotland | ~1.5M | 1.12× | |
| 06 | Northern Ireland | ~400K | 1.02× | |
| 07 | Wales | ~800K | 0.98× | |
| 08 | South East | ~1.5M | 0.89× | |
| 09 | England | ~11M | 0.88× | |
| 10 | South West | ~1M | 0.85× | |
| 11 | East Midlands | ~700K | 0.73× | |
| 12 | North West | ~600K | 0.39× |
The strongest cross-interests of the Superdrug audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | US Open (tennis) | Sports | 4.30× | ||
| 02 | Novak Djokovic | Sports | 4.09× | ||
| 03 | Emma Raducanu | Sports | 3.32× | ||
| 04 | PGA Championship | Sports | 3.02× | ||
| 05 | New Look | Fashion & Accessoires | 2.50× | ||
| 06 | Uniqlo | Shopping | 2.42× | ||
| 07 | Boots UK | Shopping | 2.17× | ||
| 08 | Matalan | Shopping | 2.08× | ||
| 09 | River Island | Fashion & Accessoires | 2.08× | ||
| 10 | Charlotte Tilbury | Beauty & Wellness | 1.97× | ||
| 11 | Primark | Shopping | 1.95× | ||
| 12 | Debenhams | Fashion & Accessoires | 1.93× | ||
| 13 | Google Drive | Technology & Electronics | 1.83× | ||
| 14 | Sports Direct | Fashion & Accessoires | 1.66× | ||
| 15 | Harrods | Shopping | 1.63× | ||
| 16 | Very (online retailer) | Website / Newspaper / Magazine | 1.62× | ||
| 17 | Pets | Pets & Animals | 1.61× | ||
| 18 | H&M | Shopping | 1.55× | ||
| 19 | Personal care | Health | 1.55× | ||
| 20 | JD Sports | Shopping | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 1.24× | |
| Early Adopter Mentality | POWER | 1.17× | |
| Creativity | OPEN | 1.11× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 0.60× | |
| Patriotism | CONSERVATISM | 0.63× | |
| Tradition | CONSERVATISM | 0.73× |
Superdrug's target market in United Kingdom covers an estimated 14,351,711 people, concentrated in England and South East.
69.6% of the Superdrug audience are female, 30.4% are male, with an average age of 40.3 years.
Superdrug fans show strongest brand affinity for Pets (1.61×), Emma Raducanu (3.32×), and Matalan (2.08×) over the country average.
Superdrug fans in United Kingdom are most concentrated in England (reach ~11M), South East (reach ~1.5M), and Yorkshire and the Humber (reach ~1.5M). These three regions account for the largest share of the active audience.
Beyond Superdrug itself, the audience over-indexes on Emma Raducanu (3.32×), Matalan (2.08×), New Look (2.5×), and Primark (1.95×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Superdrug. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.