Superdrug Audience in United Kingdom
Superdrug has an estimated audience of 14,351,711 people in United Kingdom. 69.6% are female, 30.4% are male, average age 40.3. Top regions: England, South East, Yorkshire and the Humber. Top brand affinities: Pets, Emma Raducanu, New Look, Matalan, Primark.
The average Superdrug fan in United Kingdom is 40.3 years old, more female, and lives primarily in England. The audience is concentrated in England, South East, Yorkshire and the Humber. Top brand affinities include Pets, Emma Raducanu, New Look, with strongest over-indexing on Pets (1.61× the country average). Demographically, the Superdrug audience skews more female with an average age of 40.3, and over-indexes on personality traits such as Price Sensitivity, Creativity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
Category: Shopping · Type: Brand · Subtype: Beauty
Demographics of Superdrug fans
| Metric | Value |
|---|---|
| Female | 69.6% |
| Male | 30.4% |
| Average age | 40.3 |
| Estimated audience size | 14,351,711 |
Audience persona
The typical Superdrug fan in United Kingdom is more female, around 40.3 years old, with strong Price Sensitivity tendencies and a notable affinity for Pets.
Top regions in United Kingdom
| Region | Reach | Affinity |
|---|---|---|
| England | 10,763,784 | 0.88× |
| South East | 1,717,652 | 0.89× |
| Yorkshire and the Humber | 1,552,709 | 1.35× |
| East of England | 1,478,759 | 1.13× |
| Scotland | 1,450,730 | 1.12× |
| South West | 1,004,759 | 0.85× |
| West Midlands | 918,703 | 1.49× |
| Wales | 800,280 | 0.98× |
| East Midlands | 733,938 | 0.73× |
| North East | 653,096 | 1.17× |
| North West | 602,816 | 0.39× |
| Northern Ireland | 449,991 | 1.02× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Pets | 1.61× | Pets & Animals |
| Emma Raducanu | 3.32× | Sports |
| New Look | 2.5× | Fashion & Accessoires |
| Matalan | 2.08× | Shopping |
| Primark | 1.95× | Shopping |
| River Island | 2.08× | Fashion & Accessoires |
| Very (online retailer) | 1.62× | |
| Debenhams | 1.93× | Fashion & Accessoires |
| Uniqlo | 2.42× | Shopping |
| Novak Djokovic | 4.09× | Sports |
| H&M | 1.55× | Shopping |
| Selfridges | 1.62× | Shopping |
| Harrods | 1.63× | Shopping |
| US Open (tennis) | 4.3× | Sports |
| Google Drive | 1.83× | Technology & Electronics |
| Sports Direct | 1.66× | Fashion & Accessoires |
| JD Sports | 1.53× | Shopping |
| Personal care | 1.55× | Health |
| PGA Championship | 3.02× | Sports |
| Boots UK | 2.17× | Shopping |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Price Sensitivity | PREMIUM | 1.32 |
| Creativity | OPEN | 1.23 |
| Individualism | JOY | 1.21 |
| Family Orientation | CONSERVATISM | 1.19 |
| Indulgence | JOY | 1.17 |
| Convenience Orientation | PREMIUM | 1.15 |
Worldwide distribution
| Country | Share |
|---|---|
| United Kingdom | 95.5% |
| Ireland | 2.4% |
| Hong Kong | 0.4% |
See Superdrug audiences in other countries
More Beauty audiences in United Kingdom
- Beauty (34,273,702)
- Smile (7,269,365)
- Cosmetology (6,735,561)
- Lip (4,783,928)
- Beauty & Fashion (3,674,734)
Frequently asked questions
How many fans does Superdrug have in United Kingdom?
Superdrug has an estimated audience of 14,351,711 people in United Kingdom, concentrated in England and South East.
What is the gender split and age of Superdrug fans?
69.6% of Superdrug fans are female, 30.4% are male, with an average age of 40.3 years.
Which brands do Superdrug fans like most?
Superdrug fans show strongest brand affinity for Pets (1.61×), Emma Raducanu (3.32×), and New Look (2.5×) over the country average.
Where do Superdrug fans live in United Kingdom?
Superdrug fans in United Kingdom are most concentrated in England (reach 10,763,784), South East (reach 1,717,652), and Yorkshire and the Humber (reach 1,552,709). These three regions account for the largest share of the active audience.
What other brands do Superdrug fans also like?
Beyond Superdrug itself, the audience over-indexes on Emma Raducanu (3.32×), New Look (2.5×), Matalan (2.08×), and Primark (1.95×) compared to the United Kingdom average.
How to read this data
Audience size is the estimated number of people in United Kingdom who actively search for Superdrug. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.