A data profile of the people who buy, follow and care about Boots UK in United Kingdom — modelled from more than twelve digital signal sources. Boots UK has an estimated audience of 6,522,526 people in United Kingdom.
The average Boots UK fan in United Kingdom is 41.2 years old, more female, and lives primarily in Scotland.
The audience is concentrated in Scotland, Wales, Northern Ireland.
Top brand affinities include Superdrug, Matalan, Debenhams, with strongest over-indexing on Superdrug (2.24× the country average).
Demographically, the Boots UK audience skews more female with an average age of 41.2, and over-indexes on personality traits such as Design Affinity, Price Sensitivity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 11 regions tracked by Rascasse.
The typical Boots UK fan in United Kingdom is more female, around 41.2 years old, with strong Design Affinity tendencies and a notable affinity for Superdrug.
The key figures that characterise the Boots UK profile in United Kingdom.
74.2% are female, 25.8% are male, average age 41.2.
| Metric | Value |
|---|---|
| Female | 74.2% |
| Male | 25.8% |
| Average age | 41.2 |
| Estimated audience size | 6,522,526 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 15% | |
| 20-29 | 20% | |
| 30-39 | 19% | |
| 40-49 | 20% | |
| 50+ | 26% |
of the worldwide Boots UK audience comes from United Kingdom.
| Country | Share |
|---|---|
| United Kingdom | 88.9% |
| China | 1.3% |
| France | 1.1% |
Where the Boots UK audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Northern Ireland | ~600K | 3.03× | |
| 02 | Scotland | ~1.5M | 2.61× | |
| 03 | Wales | ~900K | 2.58× | |
| 04 | Yorkshire and the Humber | ~200K | 0.48× | |
| 05 | West Midlands | ~100K | 0.48× | |
| 06 | North East | ~90K | 0.38× | |
| 07 | South East | ~300K | 0.34× | |
| 08 | East Midlands | ~100K | 0.33× | |
| 09 | East of England | ~200K | 0.31× | |
| 10 | South West | ~200K | 0.31× | |
| 11 | North West | ~100K | 0.20× |
The strongest cross-interests of the Boots UK audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Hair follicle | Beauty & Wellness | 2.40× | ||
| 02 | Superdrug | Shopping | 2.24× | ||
| 03 | Natural skin care | Beauty & Wellness | 2.11× | ||
| 04 | Charlotte Tilbury | Beauty & Wellness | 2.11× | ||
| 05 | Debenhams | Fashion & Accessoires | 2.09× | ||
| 06 | Matalan | Shopping | 1.95× | ||
| 07 | Anti-aging cream | Beauty & Wellness | 1.94× | ||
| 08 | Skin care | Beauty & Wellness | 1.90× | ||
| 09 | Primark | Shopping | 1.89× | ||
| 10 | New Look | Fashion & Accessoires | 1.86× | ||
| 11 | River Island | Fashion & Accessoires | 1.78× | ||
| 12 | Ocado | Shopping | 1.73× | ||
| 13 | Mail Online | News | 1.72× | ||
| 14 | Hair care | Beauty & Wellness | 1.72× | ||
| 15 | H&M | Shopping | 1.65× | ||
| 16 | Personal care | Health | 1.65× | ||
| 17 | Harrods | Shopping | 1.63× | ||
| 18 | Skirt | Fashion & Accessoires | 1.60× | ||
| 19 | Marks & Spencer | Shopping | 1.56× | ||
| 20 | John Lewis (department store) | Shopping | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 1.33× | |
| Price Sensitivity | PREMIUM | 1.27× | |
| Creativity | OPEN | 1.26× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.57× | |
| Risk Appetite | THRILL | 0.70× | |
| Need for Security | CONSERVATISM | 0.73× |
Boots UK's target market in United Kingdom covers an estimated 6,522,526 people, concentrated in Scotland and Wales.
74.2% of the Boots UK audience are female, 25.8% are male, with an average age of 41.2 years.
Boots UK fans show strongest brand affinity for Superdrug (2.24×), Matalan (1.95×), and Debenhams (2.09×) over the country average.
Boots UK fans in United Kingdom are most concentrated in Scotland (reach ~1.5M), Wales (reach ~900K), and Northern Ireland (reach ~600K). These three regions account for the largest share of the active audience.
Beyond Boots UK itself, the audience over-indexes on Matalan (1.95×), Debenhams (2.09×), Primark (1.89×), and Skin care (1.9×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Boots UK. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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