Ocado Audience in United Kingdom
Ocado has an estimated audience of 8,997,693 people in United Kingdom. 67.0% are female, 33.0% are male, average age 44.0. Top regions: England, South East, Greater London. Top brand affinities: Monica Vinader, Hotel Chocolat, Waitrose, Majestic Wine, John Lewis (department store).
The average Ocado fan in United Kingdom is 44.0 years old, more female, and lives primarily in England. The audience is concentrated in England, South East, Greater London. Top brand affinities include Monica Vinader, Hotel Chocolat, Waitrose, with strongest over-indexing on Monica Vinader (10.12× the country average). Demographically, the Ocado audience skews more female with an average age of 44.0, and over-indexes on personality traits such as Indulgence, Convenience Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
Category: Shopping · Type: Brand · Subtype: Supermarket
Demographics of Ocado fans
| Metric | Value |
|---|---|
| Female | 67.0% |
| Male | 33.0% |
| Average age | 44.0 |
| Estimated audience size | 8,997,693 |
Audience persona
The typical Ocado fan in United Kingdom is more female, around 44.0 years old, with strong Indulgence tendencies and a notable affinity for Monica Vinader.
Top regions in United Kingdom
| Region | Reach | Affinity |
|---|---|---|
| England | 6,748,270 | 1.89× |
| South East | 1,693,658 | 1.4× |
| Greater London | 1,220,705 | 1.04× |
| East of England | 1,120,422 | 1.36× |
| North West | 976,634 | 1.02× |
| Wales | 877,871 | 1.71× |
| South West | 824,359 | 1.11× |
| East Midlands | 785,492 | 1.24× |
| Yorkshire and the Humber | 509,772 | 0.71× |
| West Midlands | 253,594 | 0.66× |
| Scotland | 196,837 | 0.24× |
| North East | 161,581 | 0.46× |
| Northern Ireland | 44,006 | 0.16× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Monica Vinader | 10.12× | Fashion & Accessoires |
| Hotel Chocolat | 5.81× | Food & Beverages |
| Waitrose | 2.75× | Shopping |
| Majestic Wine | 6.61× | Food & Beverages |
| John Lewis (department store) | 1.95× | Shopping |
| Glossier | 9.35× | Beauty & Wellness |
| Oliver Bonas | 4.29× | Fashion & Accessoires |
| Selfridges | 2.19× | Shopping |
| Mail Online | 2.14× | News |
| Home Interior Design | 2.98× | Home & Garden |
| Matalan | 1.99× | Shopping |
| Harrods | 2.16× | Shopping |
| Debenhams | 2.07× | Fashion & Accessoires |
| Primark | 1.84× | Shopping |
| Euphoria | 1.52× | Movies & TV |
| IKEA | 1.68× | Home & Garden |
| Isabel Marant | 4.51× | Fashion & Accessoires |
| Habitat (retailer) | 3.63× | Home & Garden |
| Health & wellness | 1.62× | Health |
| Marks & Spencer | 1.65× | Shopping |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.49 |
| Convenience Orientation | PREMIUM | 1.37 |
| Family Orientation | CONSERVATISM | 1.25 |
| Creativity | OPEN | 1.18 |
| Sustainability | BALANCE | 1.16 |
| Healthy Lifestyle | BALANCE | 1.15 |
Worldwide distribution
| Country | Share |
|---|---|
| United Kingdom | 87.9% |
| United States | 2.9% |
| France | 0.9% |
See Ocado audiences in other countries
More Supermarket audiences in United Kingdom
- Aldi (17,402,911)
- Tesco (17,080,413)
- Sainsbury's (17,001,836)
- Waitrose (16,907,957)
- Asda (16,828,370)
Frequently asked questions
How many fans does Ocado have in United Kingdom?
Ocado has an estimated audience of 8,997,693 people in United Kingdom, concentrated in England and South East.
What is the gender split and age of Ocado fans?
67.0% of Ocado fans are female, 33.0% are male, with an average age of 44.0 years.
Which brands do Ocado fans like most?
Ocado fans show strongest brand affinity for Monica Vinader (10.12×), Hotel Chocolat (5.81×), and Waitrose (2.75×) over the country average.
Where do Ocado fans live in United Kingdom?
Ocado fans in United Kingdom are most concentrated in England (reach 6,748,270), South East (reach 1,693,658), and Greater London (reach 1,220,705). These three regions account for the largest share of the active audience.
What other brands do Ocado fans also like?
Beyond Ocado itself, the audience over-indexes on Hotel Chocolat (5.81×), Waitrose (2.75×), Majestic Wine (6.61×), and John Lewis (department store) (1.95×) compared to the United Kingdom average.
How to read this data
Audience size is the estimated number of people in United Kingdom who actively search for Ocado. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.