A data profile of the people who buy, follow and care about Ocado in United Kingdom — modelled from more than twelve digital signal sources. Ocado has an estimated audience of 9,214,881 people in United Kingdom.
The average Ocado fan in United Kingdom is 44.0 years old, more female, and lives primarily in England.
The audience is concentrated in England, South East, Greater London.
Top brand affinities include Monica Vinader, Hotel Chocolat, Waitrose, with strongest over-indexing on Monica Vinader (10.12× the country average).
Demographically, the Ocado audience skews more female with an average age of 44.0, and over-indexes on personality traits such as Design Affinity, Luxury Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
The typical Ocado fan in United Kingdom is more female, around 44.0 years old, with strong Design Affinity tendencies and a notable affinity for Monica Vinader.
The key figures that characterise the Ocado profile in United Kingdom.
67.0% are female, 33.0% are male, average age 44.0.
| Metric | Value |
|---|---|
| Female | 67.0% |
| Male | 33.0% |
| Average age | 44.0 |
| Estimated audience size | 9,214,881 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 18% | |
| 30-39 | 19% | |
| 40-49 | 22% | |
| 50+ | 32% |
of the worldwide Ocado audience comes from United Kingdom.
| Country | Share |
|---|---|
| United Kingdom | 88.1% |
| United States | 2.8% |
| France | 0.9% |
Where the Ocado audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | England | ~6.5M | 1.89× | |
| 02 | Wales | ~900K | 1.71× | |
| 03 | South East | ~1.5M | 1.40× | |
| 04 | East of England | ~1M | 1.36× | |
| 05 | East Midlands | ~800K | 1.24× | |
| 06 | South West | ~800K | 1.11× | |
| 07 | Greater London | ~1M | 1.04× | |
| 08 | North West | ~1M | 1.02× | |
| 09 | Yorkshire and the Humber | ~500K | 0.71× | |
| 10 | West Midlands | ~300K | 0.66× | |
| 11 | North East | ~200K | 0.46× | |
| 12 | Scotland | ~200K | 0.25× | |
| 13 | Northern Ireland | ~60K | 0.20× |
The strongest cross-interests of the Ocado audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Monica Vinader | Fashion & Accessoires | 10.12× | ||
| 02 | Glossier | Beauty & Wellness | 9.35× | ||
| 03 | Majestic Wine | Food & Beverages | 6.61× | ||
| 04 | Hotel Chocolat | Food & Beverages | 5.81× | ||
| 05 | Isabel Marant | Fashion & Accessoires | 4.51× | ||
| 06 | Oliver Bonas | Fashion & Accessoires | 4.29× | ||
| 07 | Habitat (retailer) | Home & Garden | 3.63× | ||
| 08 | Anthropologie | Shopping | 3.35× | ||
| 09 | Home Interior Design | Home & Garden | 2.98× | ||
| 10 | Waitrose | Shopping | 2.75× | ||
| 11 | Harrods | Shopping | 2.16× | ||
| 12 | Mail Online | News | 2.14× | ||
| 13 | Debenhams | Fashion & Accessoires | 2.07× | ||
| 14 | Matalan | Shopping | 1.99× | ||
| 15 | John Lewis (department store) | Shopping | 1.95× | ||
| 16 | Primark | Shopping | 1.84× | ||
| 17 | H&M | Shopping | 1.70× | ||
| 18 | IKEA | Home & Garden | 1.68× | ||
| 19 | Marks & Spencer | Shopping | 1.65× | ||
| 20 | Health & wellness | Health | 1.62× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 2.03× | |
| Luxury Orientation | PREMIUM | 1.66× | |
| Indulgence | JOY | 1.56× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.61× | |
| Need for Security | CONSERVATISM | 0.66× | |
| Extroversion | THRILL | 0.75× |
Ocado's target market in United Kingdom covers an estimated 9,214,881 people, concentrated in England and South East.
67.0% of the Ocado audience are female, 33.0% are male, with an average age of 44.0 years.
Ocado fans show strongest brand affinity for Monica Vinader (10.12×), Hotel Chocolat (5.81×), and Waitrose (2.75×) over the country average.
Ocado fans in United Kingdom are most concentrated in England (reach ~6.5M), South East (reach ~1.5M), and Greater London (reach ~1M). These three regions account for the largest share of the active audience.
Beyond Ocado itself, the audience over-indexes on Hotel Chocolat (5.81×), Waitrose (2.75×), Majestic Wine (6.61×), and John Lewis (department store) (1.95×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Ocado. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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