For marketing, sponsorship & live-entertainment teams
Every entity in this table has a full profile.
Age brackets, gender split, regional distribution down to postal code where available, and the brands this audience overindexes on — per country, for c. 300,000 brands, teams, artists and media properties across 200+ countries. Open in the browser, no login.
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How to read this list
Rank
Position in the Top 89, sorted by audience size from largest to smallest. Updated quarterly.
Audience size
Estimated number of unique people in United Kingdom who actively engage with this audience, derived from anonymized search-behavior signals.
Country share
Share of the global audience that is active in United Kingdom. A higher value means the audience is more locally concentrated here.
Avg age
Average age in years across the people who engage with this audience in United Kingdom, derived from anonymized search-behavior signals. A dash means demographic data is not yet available.
Female share
Share of women among the people who engage with this audience in United Kingdom. 50% is gender-balanced; values above mean female-skewed, below mean male-skewed.
Ranking
| Rank | Audience | Audience size | Country share | Avg age | Female share | Subtype |
|---|---|---|---|---|---|---|
| 1 | MMcDonald's | 15M | 3.8% | 40.6 | 56.7% | Fast food restaurants |
| 2 | KKFC | 9.4M | 4.9% | 41.5 | 52.8% | Fast food restaurants |
| 3 | SSubway | 7.8M | 6.2% | 39.5 | 53.5% | Fast food restaurants |
| 4 | BBurger King | 7.2M | 3.9% | 39.7 | 54.0% | Fast food restaurants |
| 5 | PPizzaExpress | 6.8M | 65.6% | 42.1 | 62.1% | Fast food restaurants |
| 6 | DDomino's Pizza | 3.9M | 3.1% | 40.3 | 52.9% | Fast food restaurants |
| 7 | PPizza Hut | 3.5M | 3.9% | 40.8 | 55.9% | Fast food restaurants |
| 8 | TTaco Bell | 3.3M | 3.6% | 38.1 | 53.6% | Fast food restaurants |
| 9 | SSlim Chickens | 2M | 25.3% | 42.1 | 54.7% | Fast food restaurants |
| 10 | WWendy's | 1.7M | 2.0% | 39.7 | 57.1% | Fast food restaurants |
| 11 | FFive Guys | 1.6M | 5.7% | 41.8 | 50.2% | Fast food restaurants |
| 12 | TTGI Friday’s | 946k | 14.1% | 40.1 | 60.0% | Fast food restaurants |
| 13 | TT.G.I. Friday's | 911k | 10.3% | 43.5 | 59.8% | Fast food restaurants |
| 14 | YYum! Brands | 811k | 10.7% | 39.9 | 48.1% | Fast food restaurants |
| 15 | TTim Hortons | 650k | 10.2% | 43.5 | 51.6% | Fast food restaurants |
| 16 | DDunkin' Donuts | 577k | 1.4% | 41.6 | 58.3% | Fast food restaurants |
| 17 | HHooters | 375k | 2.6% | 43.5 | 28.2% | Fast food restaurants |
| 18 | HHarvey's | 264k | 4.3% | 46.4 | 74.5% | Fast food restaurants |
| 19 | OOlive Garden | 230k | 0.6% | 47.2 | 71.4% | Fast food restaurants |
| 20 | OOakberry | 180k | 3.0% | 42.9 | 57.5% | Fast food restaurants |
| 21 | GGoldies | 172k | 3.1% | 41.6 | 52.0% | Fast food restaurants |
| 22 | DDenny's | 156k | 0.9% | 39.2 | 62.5% | Fast food restaurants |
| 23 | JJack in the Box | 148k | 0.5% | 38.5 | 68.7% | Fast food restaurants |
| 24 | EEataly | 134k | 1.8% | 37.8 | 61.5% | Fast food restaurants |
| 25 | TThe Cheesecake Factory | 131k | 0.6% | 43.8 | 63.8% | Fast food restaurants |
| 26 | MMixue | 113k | 1.1% | 42.0 | 60.2% | Fast food restaurants |
| 27 | PPopeyes Louisiana Kitchen | 97k | 0.2% | 37.6 | 54.8% | Fast food restaurants |
| 28 | RRed Rooster | 65k | 2.5% | 40.9 | 47.9% | Fast food restaurants |
| 29 | RRuby Tuesday | 61k | 1.0% | 42.2 | 57.3% | Fast food restaurants |
| 30 | SSelecta (vending company) | 60k | 3.0% | 50.4 | 66.4% | Fast food restaurants |
| 31 | LLotteria | 45k | 3.7% | 45.2 | 64.5% | Fast food restaurants |
| 32 | SSecret Recipe (restaurant) | 42k | 1.6% | 45.7 | 68.6% | Fast food restaurants |
| 33 | SSonic Drive-In | 40k | 0.2% | 37.9 | 65.2% | Fast food restaurants |
| 34 | GGoody's (restaurant) | 38k | 1.1% | 40.9 | 55.1% | Fast food restaurants |
| 35 | TThe Melting Pot | 36k | 3.1% | 44.4 | 64.5% | Fast food restaurants |
| 36 | Ccookout | 34k | 0.8% | 34.7 | 41.4% | Fast food restaurants |
| 37 | SSushi Shop | 34k | 2.0% | 33.9 | 54.4% | Fast food restaurants |
| 38 | CChester's Chicken | 32k | 3.4% | 40.6 | 56.7% | Fast food restaurants |
| 39 | QQuiznos | 31k | 1.3% | 41.1 | 65.8% | Fast food restaurants |
| 40 | LL'Osteria | 29k | 0.6% | 41.8 | 26.4% | Fast food restaurants |
| 41 | BBurgermeister | 13k | 0.8% | 41.5 | 53.9% | Fast food restaurants |
| 42 | OO'Tacos | 13k | 0.2% | 42.6 | 59.1% | Fast food restaurants |
| 43 | FFlunch | 12k | 0.9% | 49.9 | 28.9% | Fast food restaurants |
| 44 | NNordsee | 10k | 0.3% | 46.0 | 62.9% | Fast food restaurants |
| 45 | PPerkins Restaurant & Bakery | 9k | 0.6% | 43.9 | 67.8% | Fast food restaurants |
| 46 | 660 seconds to Napoli | 7.1k | 0.2% | 43.4 | 58.8% | Fast food restaurants |
| 47 | MMOD Pizza | 6.1k | 0.1% | 39.7 | 59.2% | Fast food restaurants |
| 48 | HHunt Brothers Pizza | 6.1k | 0.3% | 41.2 | 54.7% | Fast food restaurants |
| 49 | FFrittenwerk | 5.6k | 0.5% | 42.5 | 61.2% | Fast food restaurants |
| 50 | TThundercloud Subs | 5.5k | 0.8% | 40.2 | 56.2% | Fast food restaurants |
| 51 | WWienerwald | 3.4k | 0.8% | 42.6 | 56.2% | Fast food restaurants |
| 52 | CCheeseburger in Paradise (restaurant) | 3.1k | 1.0% | 46.8 | 70.2% | Fast food restaurants |
| 53 | NNhas City Chicken | 2.9k | 0.1% | 41.1 | 56.5% | Fast food restaurants |
| 54 | BBeef O'Brady's | 2.7k | 0.1% | 44.3 | 57.1% | Fast food restaurants |
| 55 | PPokawa | 2.7k | 0.2% | 40.7 | 59.5% | Fast food restaurants |
| 56 | PPeter Pane | 2.6k | 0.1% | 41.4 | 59.0% | Fast food restaurants |
| 57 | SSausalitos | 2.2k | 0.2% | 43.9 | 60.2% | Fast food restaurants |
| 58 | SShiso Burger | 1.4k | 0.4% | 35.9 | 52.7% | Fast food restaurants |
| 59 | CCall a Pizza | 1.4k | 0.1% | 42.4 | 57.6% | Fast food restaurants |
| 60 | BBruegger's | 1.3k | 0.3% | 43.5 | 66.5% | Fast food restaurants |
| 61 | TTrill Burgers | 1.1k | 0.1% | 40.3 | 59.2% | Fast food restaurants |
| 62 | BBest Worscht in Town | 1.1k | 0.3% | 44.8 | 52.4% | Fast food restaurants |
| 63 | CCafe extrablatt | 1.1k | 0.1% | 43.5 | 60.9% | Fast food restaurants |
| 64 | DDoubleDave's Pizzaworks | 945 | 0.1% | 42.2 | 56.6% | Fast food restaurants |
| 65 | MMangal Döner | 938 | 0.2% | 38.0 | 41.1% | Fast food restaurants |
| 66 | BBagels & Brownies | 897 | 0.5% | 42.1 | 67.5% | Fast food restaurants |
| 67 | LLoco Chicken | 889 | 0.1% | 38.4 | 53.4% | Fast food restaurants |
| 68 | FFreddy Fresh | 821 | 0.1% | 41.5 | 56.6% | Fast food restaurants |
| 69 | CChronic Tacos | 804 | 0.2% | 43.4 | 61.8% | Fast food restaurants |
| 70 | BBelchicken | 779 | 0.1% | 40.5 | 54.7% | Fast food restaurants |
| 71 | TTudor's Biscuit World | 733 | 0.1% | 42.4 | 61.3% | Fast food restaurants |
| 72 | IIn-N-Out Burger | 611 | 0.0% | 41.3 | 59.6% | Fast food restaurants |
| 73 | HHabit Burger Grill | 585 | 0.2% | 40.9 | 55.7% | Fast food restaurants |
| 74 | KKochlöffel | 544 | 0.1% | 42.6 | 54.5% | Fast food restaurants |
| 75 | CClean Juice | 531 | 0.1% | 43.4 | 63.1% | Fast food restaurants |
| 76 | HHonest Kebab | 475 | 0.1% | 42.7 | 58.8% | Fast food restaurants |
| 77 | BBeets & Roots | 438 | 0.4% | 44.2 | 62.9% | Fast food restaurants |
| 78 | WWestern Sizzlin' | 407 | 0.1% | 41.9 | 61.9% | Fast food restaurants |
| 79 | NNewk's Eatery | 332 | 0.0% | 42.3 | 63.3% | Fast food restaurants |
| 80 | BBush's Chicken | 310 | 0.0% | 40.3 | 58.3% | Fast food restaurants |
| 81 | BBerliner Das Original | 293 | 0.3% | 42.3 | 55.8% | Fast food restaurants |
| 82 | LLayne's Chicken Fingers | 259 | 0.0% | 40.2 | 57.8% | Fast food restaurants |
| 83 | RRoyal Donut | 243 | 0.5% | 41.6 | 64.5% | Fast food restaurants |
| 84 | OOne Taco | 234 | 0.1% | 42.4 | 57.4% | Fast food restaurants |
| 85 | HHat Creek Burger Company | 128 | 0.1% | 41.6 | 56.3% | Fast food restaurants |
| 86 | HHaval Grill | 89 | 0.4% | 36.2 | 61.6% | Fast food restaurants |
| 87 | NNew York Slice Club | 62 | 0.2% | 44.1 | 62.5% | Fast food restaurants |
| 88 | BBlondie's Beef | 22 | 4.4% | 41.6 | 56.3% | Fast food restaurants |
| 89 | MMax's of Manila | 17 | 0.0% | 41.6 | 61.6% | Fast food restaurants |
Want the full picture for any of these audiences?
Open any profile to see psychographics, top regions, peer affinities and demographic splits — all derived from the same anonymized signals.
Frequently asked questions
How is this list of the most popular fast food restaurants compiled?
Rascasse aggregates anonymized search-behavior signals across United Kingdom and ranks each fast food restaurants by its estimated audience size. Only entries with at least 5 measured entities are listed.
How often is the list updated?
The ranking is updated quarterly from the latest search-behavior data and re-published as a static page.
What is the largest fast food restaurants in United Kingdom?
McDonald's currently leads with an estimated audience of 15M people in United Kingdom.