Rascasse Audience Intelligence

Slim Chickens Target Market in United Kingdom

Slim Chickens has an estimated audience of 2M people in United Kingdom.

#9among Fast food restaurants in United Kingdom
#431among brands in United Kingdom
#262in Food & Beverages

The average Slim Chickens fan in United Kingdom is 42.1 years old, balanced, and lives primarily in South East.

By number of fans, Slim Chickens ranks #9 among the 89 objects in Fast food restaurants in United Kingdom — 222.0× the group median.

Women make up 54.7% of the fan base, 2.9 percentage points fewer than the group average.

Compared with the other 88 objects in Fast food restaurants, Slim Chickens fans stand out for their interest in Fried chicken, Fast casual restaurants and Fast food restaurants.

Most fans live in South East, West Midlands, South West.

Top affinities include Fried chicken, Five Guys, Wingstop, with strongest over-indexing on Fried chicken (4.82× the country average).

Demographically, the Slim Chickens audience skews balanced with an average age of 42.1, and over-indexes on personality traits such as Indulgence, Convenience Orientation.

The typical Slim Chickens fan in United Kingdom is balanced, around 42.1 years old, with strong Indulgence tendencies and a notable affinity for Fried chicken.

Category: Food & Beverages · Type: Brand · Subtype: Fast food restaurants

Data status: Q3/2026 · Source & method

Section 01

At a glance

Audience size
2M
in United Kingdom
Gender
54.7%♀
45.3% male
Age
42.1
average years
Country rank
#3990
among all objects in United Kingdom
Fig. 01

Search interest · 12-month trend

+11%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Customer demographics of Slim Chickens

54.7% are female, 45.3% are male, average age 42.1.

Fig. 02

Gender split

54.7%
Female
45.3%
Male
Demographic split for Slim Chickens audience in United Kingdom
MetricValue
Female54.7%
Male45.3%
Average age42.1
Estimated audience size2M
Fig. 03

Age distribution

Ø 42.1
average years
Age distribution of the Slim Chickens audience in United Kingdom
Age bracketShare%
16-2414%
25-3421%
35-4420%
45-5420%
55+26%
Fig. 04

Worldwide distribution

25.3%

of the worldwide Slim Chickens audience comes from United Kingdom.

Worldwide audience distribution share by country for Slim Chickens
CountryShare
United States69.9%
United Kingdom25.3%
Germany2.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United Kingdom average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Slim Chickens customers by region in United Kingdom
#RegionReachAffinity×
01Northern Ireland~100K1.75×
02South West~300K1.59×
03West Midlands~300K1.54×
04South East~300K1.17×
05Wales~100K1.13×
06Yorkshire and the Humber~200K1.05×
07East of England~200K0.90×
08North East~60K0.77×
09East Midlands~80K0.54×
10North West~100K0.48×
11Scotland~30K0.16×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Slim Chickens audience vs. the country average
#·InterestCategoryAffinity×
01Fried chickenFood & Beverages4.82×
02Five GuysFood & Beverages4.10×
03WingstopFood & Beverages3.71×
04Fast casual restaurantsFood & Beverages3.60×
05Taco BellFood & Beverages2.98×
06Fast food restaurantsFood & Beverages2.91×
07Pizza HutFood & Beverages2.81×
08SubwayFood & Beverages2.33×
09Online food orderingFood & Beverages2.23×
10Burger KingFood & Beverages2.19×
11EssoCars & Mobility2.08×
12DeliverooFood & Beverages2.00×
13GreggsFood & Beverages1.86×
14BetfairGames1.75×
15Italian cuisineFood & Beverages1.73×
16McDonald'sFood & Beverages1.69×
17StarbucksFood & Beverages1.64×
18WikipediaInternet & Social Media1.62×
19Mobile gameGames1.60×
20William Hill (bookmaker)Games1.51×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Slim Chickens audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Slim Chickens audience vs. the country average · What stands out
TraitClusterDeviationScore
IndulgenceJOY1.67×
Convenience OrientationPREMIUM1.39×
Urban LifestyleOPEN1.22×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Slim Chickens audience vs. the country average · Rather not
TraitClusterDeviationScore
TraditionCONSERVATISM0.79×
CreativityOPEN0.82×
SustainabilityBALANCE0.85×
0×1.00× baseline2×
Appendix

Explore more audiences

More Fast food restaurants audiences in United Kingdom

See Slim Chickens audiences in other countries

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United Kingdom with measurable interest in Slim Chickens over the last 12 months. Modelled, not counted; people interested in several brands count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
10/2025 – 09/2026 · updated quarterly · data status Q3/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q3/2026, rascasse.com/explore/gb/slim-chickens-10007729” · Methodology