Rascasse Audience Intelligence

Slim Chickens Target Market in United States

A data profile of the people who buy, follow and care about Slim Chickens in United States — modelled from more than twelve digital signal sources. Slim Chickens has an estimated audience of 5,626,509 people in United States.

#19among Fast food restaurants in United States#619among Brand in United States#422in Food & Beverages

The average Slim Chickens fan in United States is 38.6 years old, balanced, and lives primarily in Texas.

The audience is concentrated in Texas, Arkansas, Florida.

Top brand affinities include KFC, Chick-fil-A, Pizza Hut, with strongest over-indexing on KFC (8.22× the country average).

Demographically, the Slim Chickens audience skews balanced with an average age of 38.6, and over-indexes on personality traits such as Indulgence, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Slim Chickens fan in United States is balanced, around 38.6 years old, with strong Indulgence tendencies and a notable affinity for KFC.

Category: Food & Beverages · Type: Brand · Subtype: Fast food restaurants

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Slim Chickens profile in United States.

Audience size
5.6M
in United States
Gender
54.1%♀
45.9% male
Age
38.6
average years
Country rank
#6018
Brand in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Slim Chickens

54.1% are female, 45.9% are male, average age 38.6.

Fig. 02

Gender split

54.1%
Female
45.9%
Male
Demographic split for Slim Chickens audience in United States
MetricValue
Female54.1%
Male45.9%
Average age38.6
Estimated audience size5,626,509
Fig. 03

Age distribution

Ø 38.6
average years
Age distribution of the Slim Chickens audience in United States
Age bracketShare%
16-1922%
20-2920%
30-3919%
40-4919%
50+20%
Fig. 04

Worldwide distribution

71.8%

of the worldwide Slim Chickens audience comes from United States.

Worldwide audience distribution share by country for Slim Chickens
CountryShare
United States71.8%
United Kingdom23.2%
Germany3.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Slim Chickens audience in United States is strongest.

Fig. 05

Top regions by affinity

Slim Chickens customers by region in United States
#RegionReachAffinity×
01Arkansas~300K7.46×
02South Dakota~50K4.11×
03North Dakota~40K3.44×
04Alabama~200K3.06×
05Oklahoma~200K2.84×
06New Mexico~70K2.56×
07Kansas~100K2.35×
08Mississippi~90K2.04×
09Kentucky~100K1.97×
10Tennessee~200K1.78×
11Missouri~100K1.63×
12Colorado~100K1.54×
13Texas~600K1.30×
14Nebraska~30K1.25×
15Iowa~60K1.24×
16Arizona~100K1.22×
17Utah~60K1.18×
18North Carolina~200K1.15×
19South Carolina~90K1.14×
20Nevada~60K1.12×
21Maryland~90K0.92×
22Idaho~20K0.83×
23Vermont~8K0.81×
24Alaska~9K0.74×
25Florida~300K0.69×
26Indiana~70K0.65×
27Rhode Island~10K0.63×
28Maine~10K0.59×
29Hawaii~10K0.56×
30New Hampshire~10K0.55×
31Georgia~90K0.54×
32Delaware~6K0.43×
33Montana~6K0.39×
34Minnesota~30K0.35×
35Louisiana~20K0.34×
36Connecticut~20K0.31×
37West Virginia~7K0.29×
38Washington, District of Columbia~5K0.27×
39Oregon~20K0.26×
40Michigan~40K0.25×
41Ohio~40K0.22×
42Wisconsin~20K0.22×
43Massachusetts~20K0.19×
44Virginia~20K0.17×
45Illinois~30K0.15×
46New Jersey~20K0.14×
47Pennsylvania~20K0.13×
48Washington~10K0.13×
49New York~20K0.08×
50California~40K0.06×
Fig. 06

Affinity by region

Affinity by region — Slim Chickens, United States
0.06×1.00×7.46×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Slim Chickens audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Slim Chickens audience
#·InterestCategoryAffinity×
01KFCFood & Beverages8.22×
02Fried chickenFood & Beverages4.56×
03Outback SteakhouseFood & Beverages3.74×
04Fast food restaurantsFood & Beverages3.39×
05Jack in the BoxFood & Beverages3.15×
06Five GuysFood & Beverages2.86×
07Arby'sFood & Beverages2.82×
08Pizza HutFood & Beverages2.68×
097-ElevenShopping2.61×
10Chick-fil-AFood & Beverages2.58×
11Italian cuisineFood & Beverages2.46×
12LunchFood & Beverages2.34×
13Taco BellFood & Beverages2.23×
14SubwayFood & Beverages2.10×
15Take-outFood & Beverages1.98×
16Domino's PizzaFood & Beverages1.94×
17McDonald'sFood & Beverages1.88×
18Wendy'sFood & Beverages1.87×
19Burger KingFood & Beverages1.87×
20MeatFood & Beverages1.58×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Slim Chickens audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Slim Chickens audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY1.61×
Convenience OrientationPREMIUM1.58×
ExtroversionTHRILL1.32×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Slim Chickens audience · Rather not
TraitClusterDeviationScore
TraditionCONSERVATISM0.79×
Luxury OrientationPREMIUM0.84×
CreativityOPEN0.87×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Slim Chickens's target market in United States?

Slim Chickens's target market in United States covers an estimated 5,626,509 people, concentrated in Texas and Arkansas.

02

What is the gender split and age of Slim Chickens customers?

54.1% of the Slim Chickens audience are female, 45.9% are male, with an average age of 38.6 years.

03

Which brands do Slim Chickens fans like most?

Slim Chickens fans show strongest brand affinity for KFC (8.22×), Chick-fil-A (2.58×), and Pizza Hut (2.68×) over the country average.

04

Where do Slim Chickens fans live in United States?

Slim Chickens fans in United States are most concentrated in Texas (reach ~600K), Arkansas (reach ~300K), and Florida (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Slim Chickens fans also like?

Beyond Slim Chickens itself, the audience over-indexes on Chick-fil-A (2.58×), Pizza Hut (2.68×), Fast food restaurants (3.39×), and Taco Bell (2.23×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Slim Chickens audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Slim Chickens. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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