Rascasse Audience Intelligence

Slim Chickens Target Market in United States

Slim Chickens has an estimated audience of 5.5M people in United States.

#21among Fast food restaurants in United States#694among brands in United States#436in Food & Beverages

The average Slim Chickens fan in United States is 39.3 years old, balanced, and lives primarily in Texas.

By number of fans, Slim Chickens ranks #21 among the 89 objects in Fast food restaurants in United States — 10.6× the group median.

Women make up 54.1% of the fan base, 1.0 percentage points fewer than the group average.

Compared with the other 88 objects in Fast food restaurants, Slim Chickens fans stand out for their interest in Fried chicken, Outback Steakhouse and Fast food restaurants.

Most fans live in Texas, Arkansas, Alabama.

Top affinities include KFC, Fried chicken, Outback Steakhouse, with strongest over-indexing on KFC (8.22× the country average).

Demographically, the Slim Chickens audience skews balanced with an average age of 39.3, and over-indexes on personality traits such as Indulgence, Convenience Orientation.

The typical Slim Chickens fan in United States is balanced, around 39.3 years old, with strong Indulgence tendencies and a notable affinity for KFC.

Category: Food & Beverages · Type: Brand · Subtype: Fast food restaurants

Data status: Q3/2026 · Source & method

Section 01

At a glance

Audience size
5.5M
in United States
Gender
54.1%♀
45.9% male
Age
39.3
average years
Country rank
#6269
among all objects in United States
Fig. 01

Search interest · 12-month trend

+12%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Customer demographics of Slim Chickens

54.1% are female, 45.9% are male, average age 39.3.

Fig. 02

Gender split

54.1%
Female
45.9%
Male
Demographic split for Slim Chickens audience in United States
MetricValue
Female54.1%
Male45.9%
Average age39.3
Estimated audience size5.5M
Fig. 03

Age distribution

Ø 39.3
average years
Age distribution of the Slim Chickens audience in United States
Age bracketShare%
16-2422%
25-3420%
35-4419%
45-5419%
55+20%
Fig. 04

Worldwide distribution

69.9%

of the worldwide Slim Chickens audience comes from United States.

Worldwide audience distribution share by country for Slim Chickens
CountryShare
United States69.9%
United Kingdom25.3%
Germany2.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Slim Chickens customers by region in United States
#RegionReachAffinity×
01Arkansas~400K7.46×
02South Dakota~60K4.11×
03North Dakota~40K3.44×
04Alabama~300K3.06×
05Oklahoma~200K2.84×
06New Mexico~90K2.56×
07Kansas~100K2.35×
08Mississippi~100K2.04×
09Kentucky~100K1.97×
10Tennessee~200K1.78×
11Missouri~200K1.63×
12Colorado~100K1.54×
13Texas~500K1.30×
14Nebraska~40K1.25×
15Iowa~60K1.24×
16Arizona~200K1.22×
17Utah~60K1.18×
18North Carolina~200K1.15×
19South Carolina~100K1.14×
20Nevada~60K1.12×
21Maryland~90K0.92×
22Idaho~20K0.83×
23Vermont~9K0.81×
24Alaska~9K0.74×
25Florida~200K0.69×
26Indiana~70K0.65×
27Rhode Island~10K0.63×
28Maine~10K0.59×
29Hawaii~10K0.56×
30New Hampshire~10K0.55×
31Wyoming~5K0.55×
32Georgia~100K0.54×
33Delaware~7K0.43×
34Montana~7K0.39×
35Minnesota~30K0.35×
36Louisiana~30K0.34×
37Connecticut~20K0.31×
38West Virginia~9K0.29×
39Oregon~20K0.26×
40Michigan~40K0.25×
41Ohio~40K0.22×
42Wisconsin~20K0.22×
43Massachusetts~20K0.19×
44Virginia~20K0.17×
45Illinois~30K0.15×
46New Jersey~20K0.14×
47Pennsylvania~30K0.13×
48Washington~20K0.13×
49New York~30K0.08×
50California~40K0.06×
Fig. 06

Affinity by region

Affinity by region — Slim Chickens, United States
0.06×1.00×7.46×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Slim Chickens audience vs. the country average
#·InterestCategoryAffinity×
01KFCFood & Beverages8.22×
02Fried chickenFood & Beverages4.56×
03Outback SteakhouseFood & Beverages3.74×
04Fast food restaurantsFood & Beverages3.39×
05Jack in the BoxFood & Beverages3.15×
06Jersey Mike's SubsFood & Beverages3.10×
07Arby'sFood & Beverages2.82×
08Pizza HutFood & Beverages2.68×
097-ElevenShopping2.61×
10Chick-fil-AFood & Beverages2.58×
11Italian cuisineFood & Beverages2.46×
12LunchFood & Beverages2.34×
13Taco BellFood & Beverages2.23×
14Raising Cane's Chicken FingersFood & Beverages2.14×
15SubwayFood & Beverages2.10×
16Domino's PizzaFood & Beverages1.94×
17Chipotle Mexican GrillFood & Beverages1.90×
18McDonald'sFood & Beverages1.88×
19Wendy'sFood & Beverages1.87×
20Burger KingFood & Beverages1.87×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Slim Chickens audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Slim Chickens audience vs. the country average · What stands out
TraitClusterDeviationScore
IndulgenceJOY1.61×
Convenience OrientationPREMIUM1.58×
ExtroversionTHRILL1.32×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Slim Chickens audience vs. the country average · Rather not
TraitClusterDeviationScore
TraditionCONSERVATISM0.79×
Luxury OrientationPREMIUM0.84×
CreativityOPEN0.87×
0×1.00× baseline2×
Appendix

Explore more audiences

More Fast food restaurants audiences in United States

Related rankings

See Slim Chickens audiences in other countries

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Slim Chickens over the last 12 months. Modelled, not counted; people interested in several brands count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
10/2025 – 09/2026 · updated quarterly · data status Q3/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q3/2026, rascasse.com/explore/us/slim-chickens-10007729” · Methodology