McDonald's Audience in United States

McDonald's logo

McDonald's has an estimated audience of 13,211,118 people in United States. 54.3% are female, 45.7% are male, average age 37.7. Top regions: California, Texas, Florida. Top brand affinities: Burger King, Concurrent Versions System, Chipotle Mexican Grill, Friendship, Video games.

The average McDonald's fan in United States is 37.7 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Burger King, Concurrent Versions System, Chipotle Mexican Grill, with strongest over-indexing on Burger King (3.45× the country average). Demographically, the McDonald's audience skews balanced with an average age of 37.7, and over-indexes on personality traits such as Extroversion, Convenience Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Brand · Subtype: Fast food restaurants

Demographics of McDonald's fans

Demographic split for McDonald's audience in United States
MetricValue
Female54.3%
Male45.7%
Average age37.7
Estimated audience size13,211,118

Audience persona

The typical McDonald's fan in United States is balanced, around 37.7 years old, with strong Extroversion tendencies and a notable affinity for Burger King.

Top regions in United States

Top regions ranked by reach for McDonald's in United States
RegionReachAffinity
California1,480,8161.02×
Texas1,323,3061.17×
Florida1,044,1551.17×
New York673,8070.91×
Illinois536,7191.22×
Ohio489,2421.2×
North Carolina426,5701.07×
Pennsylvania419,0350.94×
Michigan410,3151.19×
Georgia404,6530.99×
Virginia325,1391.01×
Indiana310,5491.29×
New Jersey300,3840.89×
Tennessee292,2721.1×
Washington272,8541.03×
Missouri245,8291.15×
Maryland236,7871.04×
Massachusetts233,6500.9×
Arizona219,7890.81×
South Carolina213,3331.07×
Wisconsin209,4501.05×
Colorado204,5730.98×
Minnesota197,7071.04×
Kentucky190,0471.15×
Louisiana188,1661.1×
Oklahoma164,4141.12×
Alabama160,2290.87×
Oregon145,7180.96×
Nevada140,9451.1×
Connecticut122,8950.93×
Utah120,4881.02×
Arkansas118,6651.09×
Kansas115,3721.11×
Iowa113,7821.05×
Mississippi106,7780.98×
New Mexico74,5111.12×
Nebraska66,8721.01×
Hawaii66,2521.17×
West Virginia62,2651.01×
Idaho59,7770.9×
New Hampshire43,7720.84×
Maine37,5270.79×
Rhode Island35,5730.85×
Washington, District of Columbia32,6010.82×
Delaware30,5160.84×
Montana28,0910.77×
South Dakota27,2960.89×
North Dakota25,2280.93×
Alaska19,5800.69×
Vermont18,3380.79×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for McDonald's audience
BrandAffinityCategory
Burger King3.45×Food & Beverages
Concurrent Versions System2.98×Technology & Electronics
Chipotle Mexican Grill3.49×Food & Beverages
Friendship2.33×Kids & Family
Video games1.9×Games
United States1.65×Travel & Leisure
Televisions1.8×Technology & Electronics
Starbucks2.36×Food & Beverages
Outdoor recreation1.52×Sports
Dollar General2.21×Shopping
Menards2.86×Home & Garden
Comedy movies1.68×Movies & TV
Computers1.56×Technology & Electronics
Walmart1.75×Shopping
Taco Bell2.12×Food & Beverages
Pizza Hut2.07×Food & Beverages
U.S. state1.54×Travel & Leisure
Reddit1.96×Internet & Social Media
Godzilla2.55×Movies & TV
Friends1.61×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by McDonald's audience
TraitClusterScore
ExtroversionTHRILL1.36
Convenience OrientationPREMIUM1.23
Social Media UsageJOY1.12
Urban LifestyleOPEN1.1
Family OrientationCONSERVATISM1.1
IndulgenceJOY1.08

Worldwide distribution

Worldwide audience distribution share by country for McDonald's
CountryShare
United States9.7%
China8.1%
Germany6.5%

See McDonald's audiences in other countries

More Fast food restaurants audiences in United States

Frequently asked questions

How many fans does McDonald's have in United States?

McDonald's has an estimated audience of 13,211,118 people in United States, concentrated in California and Texas.

What is the gender split and age of McDonald's fans?

54.3% of McDonald's fans are female, 45.7% are male, with an average age of 37.7 years.

Which brands do McDonald's fans like most?

McDonald's fans show strongest brand affinity for Burger King (3.45×), Concurrent Versions System (2.98×), and Chipotle Mexican Grill (3.49×) over the country average.

Where do McDonald's fans live in United States?

McDonald's fans in United States are most concentrated in California (reach 1,480,816), Texas (reach 1,323,306), and Florida (reach 1,044,155). These three regions account for the largest share of the active audience.

What other brands do McDonald's fans also like?

Beyond McDonald's itself, the audience over-indexes on Concurrent Versions System (2.98×), Chipotle Mexican Grill (3.49×), Friendship (2.33×), and Video games (1.9×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for McDonald's. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.