Rascasse Audience Intelligence

Spider-Man: Brand New Day Audience in United States

A data profile of the people who buy, follow and care about Spider-Man: Brand New Day in United States — modelled from more than twelve digital signal sources. Spider-Man: Brand New Day has an estimated audience of 9,212,506 people in United States.

#9among Book / Manga / Comic in United States#69in Literature

The average Spider-Man: Brand New Day fan in United States is 33.8 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Mads Mikkelsen, Daisy Ridley, Josh Brolin, with strongest over-indexing on Mads Mikkelsen (97.25× the country average).

Demographically, the Spider-Man: Brand New Day audience skews more male with an average age of 33.8, and over-indexes on personality traits such as Patriotism, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Spider-Man: Brand New Day fan in United States is more male, around 33.8 years old, with strong Patriotism tendencies and a notable affinity for Mads Mikkelsen.

Category: Literature · Type: Book / Manga / Comic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Spider-Man: Brand New Day profile in United States.

Audience size
9.2M
in United States
Gender
42.5%♀
57.5% male
Age
33.8
average years
Country rank
#3895
Book / Manga / Comic in United States
Fig. 01

Search interest · 12-month trend

+598%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Spider-Man: Brand New Day fans

42.5% are female, 57.5% are male, average age 33.8.

Fig. 02

Gender split

42.5%
Female
57.5%
Male
Demographic split for Spider-Man: Brand New Day audience in United States
MetricValue
Female42.5%
Male57.5%
Average age33.8
Estimated audience size9,212,506
Fig. 03

Age distribution

Ø 33.8
average years
Age distribution of the Spider-Man: Brand New Day audience in United States
Age bracketShare%
16-1941%
20-2916%
30-3913%
40-4914%
50+16%
Fig. 04

Worldwide distribution

46.9%

of the worldwide Spider-Man: Brand New Day audience comes from United States.

Worldwide audience distribution share by country for Spider-Man: Brand New Day
CountryShare
United States46.9%
India19.8%
United Kingdom9.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Spider-Man: Brand New Day audience in United States is strongest.

Fig. 05

Top regions by affinity

Spider-Man: Brand New Day fans by region: top regions in United States
#RegionReachAffinity×
01Utah~70K1.38×
02Oklahoma~80K1.27×
03Texas~600K1.24×
04Arizona~100K1.20×
05California~800K1.19×
06Idaho~30K1.15×
07New Mexico~30K1.15×
08Nevada~60K1.14×
09Arkansas~50K1.11×
10Georgia~200K1.10×
11Indiana~100K1.10×
12South Carolina~90K1.05×
13North Carolina~200K1.04×
14Florida~400K1.03×
15Maryland~100K1.03×
16Kentucky~70K1.03×
17Kansas~50K1.03×
18Nebraska~30K1.03×
19Alaska~10K1.03×
20Ohio~200K1.02×
21Missouri~90K1.02×
22Alabama~80K1.02×
23Illinois~200K1.01×
24New Jersey~100K1.01×
25Delaware~20K1.01×
26Michigan~100K0.99×
27Virginia~100K0.99×
28Tennessee~100K0.99×
29Connecticut~60K0.98×
30South Dakota~10K0.98×
31Louisiana~70K0.97×
32Mississippi~50K0.97×
33New York~300K0.96×
34North Dakota~10K0.96×
35Pennsylvania~200K0.95×
36Washington~100K0.94×
37Hawaii~20K0.94×
38Rhode Island~20K0.94×
39Colorado~80K0.93×
40Wyoming~8K0.93×
41Oregon~60K0.92×
42Iowa~40K0.91×
43West Virginia~20K0.91×
44Minnesota~70K0.89×
45Wisconsin~80K0.88×
46Massachusetts~100K0.84×
47Montana~10K0.82×
48New Hampshire~20K0.80×
49Maine~20K0.77×
50Washington, District of Columbia~10K0.69×
Fig. 06

Affinity by region

Affinity by region — Spider-Man: Brand New Day, United States
0.69×1.00×1.38×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Spider-Man: Brand New Day audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Spider-Man: Brand New Day audience
#·InterestCategoryAffinity×
01Mads MikkelsenMovies & TV97.25×
02Daisy RidleyMovies & TV39.63×
03Josh BrolinMovies & TV20.00×
04Jesse EisenbergMovies & TV20.00×
05James McAvoyMovies & TV20.00×
06Molly RingwaldMovies & TV19.28×
07Michael FassbenderMovies & TV15.84×
08Christian SlaterMovies & TV15.55×
09Cobie SmuldersMovies & TV13.04×
10Kelly OsbourneMusic & Radio13.01×
11Chris Evans (actor)Movies & TV12.45×
12Jennifer Love HewittMovies & TV11.49×
13Winona RyderMovies & TV8.69×
14FedExBusiness & Career4.38×
15Vehicle insuranceCars & Mobility3.97×
16Mortgage loansBusiness & Career3.71×
17McDonald'sFood & Beverages3.08×
18SubwayFood & Beverages2.91×
19Pizza HutFood & Beverages2.88×
20PinterestInternet & Social Media2.27×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Spider-Man: Brand New Day audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Spider-Man: Brand New Day audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM3.09×
Family OrientationCONSERVATISM1.99×
Convenience OrientationPREMIUM1.94×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Spider-Man: Brand New Day audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.67×
Design AffinityPREMIUM0.67×
DIY MentalityTHRILL0.73×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Spider-Man: Brand New Day have in United States?

Spider-Man: Brand New Day has an estimated audience of 9,212,506 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Spider-Man: Brand New Day fans?

42.5% of Spider-Man: Brand New Day fans are female, 57.5% are male, with an average age of 33.8 years.

03

Which brands do Spider-Man: Brand New Day fans like most?

Spider-Man: Brand New Day fans show strongest brand affinity for Mads Mikkelsen (97.25×), Daisy Ridley (39.63×), and Josh Brolin (20×) over the country average.

04

Where do Spider-Man: Brand New Day fans live in United States?

Spider-Man: Brand New Day fans in United States are most concentrated in California (reach ~800K), Texas (reach ~600K), and Florida (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do Spider-Man: Brand New Day fans also like?

Beyond Spider-Man: Brand New Day itself, the audience over-indexes on Daisy Ridley (39.63×), Josh Brolin (20×), Kelly Osbourne (13.01×), and Jesse Eisenberg (20×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Literature audiences in United States

See Spider-Man: Brand New Day audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Spider-Man: Brand New Day. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →