Spider-Man: Brand New Day Audience in United States

Spider-Man: Brand New Day has an estimated audience of 5,775,644 people in United States. 42.5% are female, 57.5% are male, average age 33.8. Top regions: California, Texas, Florida. Top brand affinities: Finnair, Mads Mikkelsen, Daisy Ridley, Autism Awareness, Diabetes mellitus awareness.

The average Spider-Man: Brand New Day fan in United States is 33.8 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Finnair, Mads Mikkelsen, Daisy Ridley, with strongest over-indexing on Finnair (675× the country average). Demographically, the Spider-Man: Brand New Day audience skews more male with an average age of 33.8, and over-indexes on personality traits such as Patriotism, Spirituality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Literature · Type: Book / Manga / Comic

Demographics of Spider-Man: Brand New Day fans

Demographic split for Spider-Man: Brand New Day audience in United States
MetricValue
Female42.5%
Male57.5%
Average age33.8
Estimated audience size5,775,644

Audience persona

The typical Spider-Man: Brand New Day fan in United States is more male, around 33.8 years old, with strong Patriotism tendencies and a notable affinity for Finnair.

Top regions in United States

Top regions ranked by reach for Spider-Man: Brand New Day in United States
RegionReachAffinity
California770,7341.21×
Texas661,9021.33×
Florida416,1221.06×
New York373,9591.16×
Georgia230,6461.3×
Illinois211,7511.1×
Pennsylvania195,9101.01×
North Carolina189,1941.09×
Ohio188,4841.06×
New Jersey173,4451.18×
Michigan167,4791.11×
Virginia161,5731.15×
Arizona143,2791.21×
Indiana122,0311.16×
Tennessee115,9821×
Maryland115,4011.16×
Washington112,5120.97×
Massachusetts111,0430.98×
Missouri101,8631.09×
South Carolina92,7131.07×
Oklahoma84,9131.32×
Colorado83,8150.92×
Wisconsin79,4450.91×
Kentucky78,0901.08×
Alabama76,2680.95×
Louisiana71,3450.96×
Minnesota70,7760.86×
Nevada66,0161.18×
Oregon65,3330.99×
Utah63,9851.24×
Connecticut53,2030.92×
Arkansas51,0751.07×
Mississippi49,6891.04×
Kansas46,0941.01×
Iowa43,8180.92×
Nebraska29,1041×
Idaho28,8641×
New Mexico27,1560.94×
West Virginia25,6970.96×
Hawaii22,2500.9×
New Hampshire17,7100.78×
Maine15,2580.74×
Rhode Island14,9970.82×
Delaware13,8170.87×
Washington, District of Columbia12,5920.73×
Alaska11,1640.9×
Montana11,0300.69×
South Dakota10,3050.77×
North Dakota9,7500.82×
Vermont6,3670.63×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Spider-Man: Brand New Day audience
BrandAffinityCategory
Finnair675×Travel & Leisure
Mads Mikkelsen107.52×Movies & TV
Daisy Ridley55.15×Movies & TV
Autism Awareness13.04×Health
Diabetes mellitus awareness8.65×Health
Molly Ringwald20×Movies & TV
Singer-songwriter4.14×Music & Radio
Microblogging9.07×Technology & Electronics
Josh Brolin14.01×Movies & TV
PSV Eindhoven34.93×Sports
Michael Fassbender17.76×Movies & TV
Christian Slater19.23×Movies & TV
Jesse Eisenberg14.94×Movies & TV
Income tax9.21×Business & Career
Scooby-Doo3.84×Movies & TV
Avan Jogia13.66×Movies & TV
James McAvoy13.26×Movies & TV
Jack Nicholson8.86×Movies & TV
Kia Sportage13.52×Cars & Mobility
Chris Evans (actor)7.8×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Spider-Man: Brand New Day audience
TraitClusterScore
PatriotismCONSERVATISM2.46
SpiritualityBALANCE1.34
Career OrientationPOWER1.29
Need for SecurityCONSERVATISM1.28
Price SensitivityPREMIUM1.2
IndulgenceJOY1.16

Worldwide distribution

Worldwide audience distribution share by country for Spider-Man: Brand New Day
CountryShare
United States44.1%
India16.5%
United Kingdom9.2%

See Spider-Man: Brand New Day audiences in other countries

More Literature audiences in United States

Frequently asked questions

How many fans does Spider-Man: Brand New Day have in United States?

Spider-Man: Brand New Day has an estimated audience of 5,775,644 people in United States, concentrated in California and Texas.

What is the gender split and age of Spider-Man: Brand New Day fans?

42.5% of Spider-Man: Brand New Day fans are female, 57.5% are male, with an average age of 33.8 years.

Which brands do Spider-Man: Brand New Day fans like most?

Spider-Man: Brand New Day fans show strongest brand affinity for Finnair (675×), Mads Mikkelsen (107.52×), and Daisy Ridley (55.15×) over the country average.

Where do Spider-Man: Brand New Day fans live in United States?

Spider-Man: Brand New Day fans in United States are most concentrated in California (reach 770,734), Texas (reach 661,902), and Florida (reach 416,122). These three regions account for the largest share of the active audience.

What other brands do Spider-Man: Brand New Day fans also like?

Beyond Spider-Man: Brand New Day itself, the audience over-indexes on Mads Mikkelsen (107.52×), Daisy Ridley (55.15×), Autism Awareness (13.04×), and Diabetes mellitus awareness (8.65×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Spider-Man: Brand New Day. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.