Rascasse Audience Intelligence

Mads Mikkelsen Audience in United States

A data profile of the people who buy, follow and care about Mads Mikkelsen in United States — modelled from more than twelve digital signal sources. Mads Mikkelsen has an estimated audience of 3,076,782 people in United States.

#527among Actor Actress or TV Star in United States#1512among Person in United States#1307in Movies & TV

The average Mads Mikkelsen fan in United States is 44.5 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Spider-Man: Brand New Day, Cynthia Erivo, The Road, with strongest over-indexing on Spider-Man: Brand New Day (97.25× the country average).

Demographically, the Mads Mikkelsen audience skews more male with an average age of 44.5, and over-indexes on personality traits such as Mindfulness, Extroversion.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Mads Mikkelsen fan in United States is more male, around 44.5 years old, with strong Mindfulness tendencies and a notable affinity for Spider-Man: Brand New Day.

Category: Movies & TV · Type: Person · Subtype: Actor Actress or TV Star

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Mads Mikkelsen profile in United States.

Audience size
3.1M
in United States
Gender
38.9%♀
61.1% male
Age
44.5
average years
Country rank
#10076
Person in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Mads Mikkelsen fans

38.9% are female, 61.1% are male, average age 44.5.

Fig. 02

Gender split

38.9%
Female
61.1%
Male
Demographic split for Mads Mikkelsen audience in United States
MetricValue
Female38.9%
Male61.1%
Average age44.5
Estimated audience size3,076,782
Fig. 03

Age distribution

Ø 44.5
average years
Age distribution of the Mads Mikkelsen audience in United States
Age bracketShare%
16-196%
20-2918%
30-3920%
40-4925%
50+31%
Fig. 04

Worldwide distribution

17.8%

of the worldwide Mads Mikkelsen audience comes from United States.

Worldwide audience distribution share by country for Mads Mikkelsen
CountryShare
United States17.8%
Germany10.1%
Brazil5.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Mads Mikkelsen audience in United States is strongest.

Fig. 05

Top regions by affinity

Mads Mikkelsen fans by region: top regions in United States
#RegionReachAffinity×
01Oregon~50K1.36×
02Utah~40K1.36×
03Washington~90K1.35×
04Idaho~20K1.21×
05Alaska~8K1.21×
06California~400K1.19×
07Oklahoma~40K1.15×
08Colorado~50K1.09×
09Montana~9K1.08×
10Vermont~6K1.08×
11Texas~300K1.07×
12New Mexico~20K1.07×
13Arizona~70K1.05×
14Maine~10K1.05×
15Massachusetts~60K1.03×
16Missouri~50K1.03×
17Arkansas~30K1.03×
18New York~200K1.02×
19Nevada~30K1.02×
20Virginia~80K1.01×
21Tennessee~60K1.01×
22Kentucky~40K1.01×
23Michigan~80K0.99×
24Minnesota~50K0.99×
25Illinois~100K0.98×
26Kansas~20K0.98×
27New Hampshire~10K0.98×
28Georgia~90K0.97×
29North Carolina~90K0.97×
30Indiana~60K0.97×
31West Virginia~10K0.95×
32Hawaii~10K0.95×
33Florida~200K0.94×
34North Dakota~6K0.94×
35Pennsylvania~100K0.93×
36Wisconsin~40K0.93×
37Connecticut~30K0.93×
38Ohio~90K0.91×
39Rhode Island~9K0.91×
40Iowa~20K0.90×
41Washington, District of Columbia~9K0.90×
42Nebraska~10K0.89×
43Maryland~50K0.87×
44South Dakota~6K0.87×
45South Carolina~40K0.86×
46Louisiana~40K0.86×
47New Jersey~70K0.84×
48Alabama~40K0.84×
49Mississippi~20K0.83×
50Delaware~7K0.78×
Fig. 06

Affinity by region

Affinity by region — Mads Mikkelsen, United States
0.78×1.00×1.36×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Mads Mikkelsen audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Mads Mikkelsen audience
#·InterestCategoryAffinity×
01Teala DunnMovies & TV163.86×
02Paper Mario: The Thousand-Year DoorGames128.15×
03The RoadMovies & TV126.54×
04Spider-Man: Brand New DayLiterature97.25×
05Kazuo IshiguroLiterature88.69×
06Ender's GameLiterature85.46×
07Cormac McCarthyLiterature80.09×
08Philip K. DickLiterature76.41×
09Cynthia ErivoMovies & TV69.24×
10Sophie MarceauMovies & TV67.38×
11Daisy RidleyMovies & TV56.01×
12Kristin ChenowethMusic & Radio52.58×
13Jude LawMovies & TV50.62×
14AbsolutelyMusic & Radio45.12×
15George OrwellLiterature40.43×
16The Vampire Diaries (novel series)Literature39.83×
17Olivia DeanMusic & Radio38.36×
18Tom HollandMovies & TV33.05×
19Jake GyllenhaalMovies & TV26.39×
20GameStopGames10.29×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Mads Mikkelsen audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Mads Mikkelsen audience · What stands out
TraitClusterDeviationScore
MindfulnessBALANCE1.55×
ExtroversionTHRILL1.47×
Social Media UsageJOY1.29×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Mads Mikkelsen audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.84×
Design AffinityPREMIUM0.85×
Quality AwarenessPREMIUM0.86×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Mads Mikkelsen have in United States?

Mads Mikkelsen has an estimated audience of 3,076,782 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Mads Mikkelsen fans?

38.9% of Mads Mikkelsen fans are female, 61.1% are male, with an average age of 44.5 years.

03

Which brands do Mads Mikkelsen fans like most?

Mads Mikkelsen fans show strongest brand affinity for Spider-Man: Brand New Day (97.25×), Cynthia Erivo (69.24×), and The Road (126.54×) over the country average.

04

Where do Mads Mikkelsen fans live in United States?

Mads Mikkelsen fans in United States are most concentrated in California (reach ~400K), Texas (reach ~300K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Mads Mikkelsen fans also like?

Beyond Mads Mikkelsen itself, the audience over-indexes on Cynthia Erivo (69.24×), The Road (126.54×), Olivia Dean (38.36×), and Tom Holland (33.05×) compared to the United States average.

Appendix

Explore more audiences

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How to read this data

Audience size is the estimated number of people in United States who actively search for Mads Mikkelsen. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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