Mads Mikkelsen Audience in United States

Mads Mikkelsen logo

Mads Mikkelsen has an estimated audience of 3,165,780 people in United States. 38.9% are female, 61.1% are male, average age 44.5. Top regions: California, Texas, Florida. Top brand affinities: Spider-Man: Brand New Day, Cynthia Erivo, The Road, Olivia Dean, Tom Holland.

The average Mads Mikkelsen fan in United States is 44.5 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Spider-Man: Brand New Day, Cynthia Erivo, The Road, with strongest over-indexing on Spider-Man: Brand New Day (97.25× the country average). Demographically, the Mads Mikkelsen audience skews more male with an average age of 44.5, and over-indexes on personality traits such as LGBTQ+ Identity, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Person · Subtype: Actor Actress or TV Star

Demographics of Mads Mikkelsen fans

Demographic split for Mads Mikkelsen audience in United States
MetricValue
Female38.9%
Male61.1%
Average age44.5
Estimated audience size3,165,780

Audience persona

The typical Mads Mikkelsen fan in United States is more male, around 44.5 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Spider-Man: Brand New Day.

Top regions in United States

Top regions ranked by reach for Mads Mikkelsen in United States
RegionReachAffinity
California428,0581.23×
Texas309,6771.14×
Florida208,1760.97×
New York191,9351.08×
Illinois110,6901.05×
Pennsylvania102,4390.96×
Georgia101,8681.04×
North Carolina96,9521.02×
Ohio92,8150.95×
Washington87,1451.37×
Michigan85,3821.03×
Virginia78,3931.02×
New Jersey70,1390.87×
Massachusetts65,6531.05×
Tennessee64,8921.02×
Arizona64,7791×
Indiana57,5430.99×
Colorado55,8391.12×
Missouri53,5411.05×
Oregon50,1061.38×
Maryland47,1390.87×
Minnesota45,2941×
Wisconsin43,6080.92×
South Carolina41,1220.86×
Oklahoma40,6271.16×
Kentucky40,2501.01×
Utah39,4011.39×
Louisiana35,7570.88×
Alabama35,0900.79×
Nevada31,6051.03×
Connecticut29,9600.94×
Arkansas27,4181.05×
Kansas24,4850.98×
Iowa23,5830.9×
Mississippi21,3860.82×
Idaho19,3461.22×
New Mexico16,8141.06×
Nebraska13,8500.87×
Hawaii13,0320.96×
West Virginia12,6240.86×
New Hampshire11,8120.95×
Maine11,1630.98×
Rhode Island8,7030.86×
Washington, District of Columbia8,6990.91×
Montana8,6310.98×
Alaska7,0631.04×
Delaware6,3810.73×
South Dakota6,0880.83×
Vermont5,6291.01×
North Dakota5,5940.86×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Mads Mikkelsen audience
BrandAffinityCategory
Spider-Man: Brand New Day97.25×Literature
Cynthia Erivo69.24×Movies & TV
The Road126.54×Movies & TV
Olivia Dean38.36×Music & Radio
Tom Holland33.05×Movies & TV
Kristin Chenoweth52.58×Music & Radio
Jude Law50.62×Movies & TV
Teala Dunn163.86×Movies & TV
Daisy Ridley56.01×Movies & TV
Cormac McCarthy80.09×Literature
Jake Gyllenhaal26.39×Movies & TV
Paper Mario: The Thousand-Year Door128.15×Games
The Vampire Diaries (novel series)39.83×Literature
Sophie Marceau67.38×Movies & TV
GameStop10.29×Games
Absolutely45.12×Music & Radio
George Orwell40.43×Literature
Fallout (series)21.24×Games
Kazuo Ishiguro88.69×Literature
Ruby O. Fee63.31×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Mads Mikkelsen audience
TraitClusterScore
LGBTQ+ IdentityOPEN1.96
ExtroversionTHRILL1.43
Early Adopter MentalityPOWER1.3
Community OrientationOPEN1.23
SustainabilityBALANCE1.22
IndividualismJOY1.21

Worldwide distribution

Worldwide audience distribution share by country for Mads Mikkelsen
CountryShare
United States18.2%
Germany10.0%
Brazil6.3%

See Mads Mikkelsen audiences in other countries

More Actor Actress or TV Star audiences in United States

Frequently asked questions

How many fans does Mads Mikkelsen have in United States?

Mads Mikkelsen has an estimated audience of 3,165,780 people in United States, concentrated in California and Texas.

What is the gender split and age of Mads Mikkelsen fans?

38.9% of Mads Mikkelsen fans are female, 61.1% are male, with an average age of 44.5 years.

Which brands do Mads Mikkelsen fans like most?

Mads Mikkelsen fans show strongest brand affinity for Spider-Man: Brand New Day (97.25×), Cynthia Erivo (69.24×), and The Road (126.54×) over the country average.

Where do Mads Mikkelsen fans live in United States?

Mads Mikkelsen fans in United States are most concentrated in California (reach 428,058), Texas (reach 309,677), and Florida (reach 208,176). These three regions account for the largest share of the active audience.

What other brands do Mads Mikkelsen fans also like?

Beyond Mads Mikkelsen itself, the audience over-indexes on Cynthia Erivo (69.24×), The Road (126.54×), Olivia Dean (38.36×), and Tom Holland (33.05×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Mads Mikkelsen. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.