The Vampire Diaries (novel series) Audience in United States
The Vampire Diaries (novel series) has an estimated audience of 2,357,051 people in United States. 76.0% are female, 24.0% are male, average age 34.5. Top regions: California, Texas, Florida. Top brand affinities: Beres Hammond, Grace Slick, UK garage, College of the Holy Cross, Jezebel (film).
The average The Vampire Diaries (novel series) fan in United States is 34.5 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Beres Hammond, Grace Slick, UK garage, with strongest over-indexing on Beres Hammond (107.69× the country average). Demographically, the The Vampire Diaries (novel series) audience skews more female with an average age of 34.5, and over-indexes on personality traits such as Tradition, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Literature · Type: Book / Manga / Comic
Demographics of The Vampire Diaries (novel series) fans
| Metric | Value |
|---|---|
| Female | 76.0% |
| Male | 24.0% |
| Average age | 34.5 |
| Estimated audience size | 2,357,051 |
Audience persona
The typical The Vampire Diaries (novel series) fan in United States is more female, around 34.5 years old, with strong Tradition tendencies and a notable affinity for Beres Hammond.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 254,238 | 0.98× |
| Texas | 250,963 | 1.24× |
| Florida | 177,559 | 1.11× |
| New York | 123,168 | 0.94× |
| Georgia | 95,191 | 1.31× |
| North Carolina | 80,594 | 1.14× |
| Ohio | 78,816 | 1.09× |
| Pennsylvania | 77,235 | 0.97× |
| Illinois | 72,769 | 0.93× |
| Michigan | 64,057 | 1.04× |
| Tennessee | 59,189 | 1.25× |
| Arizona | 57,223 | 1.19× |
| Virginia | 54,818 | 0.95× |
| New Jersey | 52,974 | 0.88× |
| Indiana | 49,565 | 1.15× |
| Alabama | 48,388 | 1.47× |
| Missouri | 43,438 | 1.14× |
| Kentucky | 42,447 | 1.44× |
| Washington | 41,552 | 0.88× |
| Louisiana | 39,993 | 1.32× |
| South Carolina | 39,865 | 1.12× |
| Massachusetts | 39,776 | 0.86× |
| Maryland | 37,679 | 0.93× |
| Oklahoma | 33,037 | 1.26× |
| Colorado | 30,756 | 0.83× |
| Wisconsin | 30,044 | 0.85× |
| Minnesota | 28,600 | 0.85× |
| Mississippi | 27,309 | 1.41× |
| Arkansas | 25,116 | 1.29× |
| Oregon | 23,512 | 0.87× |
| Nevada | 22,050 | 0.97× |
| Utah | 21,538 | 1.02× |
| Connecticut | 21,062 | 0.89× |
| Kansas | 18,889 | 1.02× |
| Iowa | 17,957 | 0.92× |
| West Virginia | 13,068 | 1.19× |
| New Mexico | 11,336 | 0.96× |
| Idaho | 11,158 | 0.94× |
| Nebraska | 11,107 | 0.94× |
| New Hampshire | 7,564 | 0.81× |
| Hawaii | 7,090 | 0.7× |
| Maine | 6,930 | 0.82× |
| Rhode Island | 6,481 | 0.86× |
| Montana | 5,435 | 0.83× |
| Delaware | 5,289 | 0.81× |
| South Dakota | 4,602 | 0.84× |
| Alaska | 4,481 | 0.89× |
| Washington, District of Columbia | 4,140 | 0.58× |
| North Dakota | 3,920 | 0.81× |
| Vermont | 2,935 | 0.71× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Beres Hammond | 107.69× | Music & Radio |
| Grace Slick | 36.96× | Music & Radio |
| UK garage | 17.77× | Music & Radio |
| College of the Holy Cross | 29.62× | Business & Career |
| Jezebel (film) | 12.17× | Movies & TV |
| Product design | 3.4× | Business & Career |
| Combat sport | 2.73× | Sports |
| Dog breed | 1.83× | Pets & Animals |
| Goop | 7.7× | Internet & Social Media |
| Isometric exercise | 12.41× | Sports |
| Buckhannon, West Virginia | 35.38× | Travel & Leisure |
| WCCO-TV | 9.82× | Movies & TV |
| Grinch | 4.87× | Movies & TV |
| Stamp collecting | 5.6× | Home & Garden |
| Henry Hugglemonster | 21.85× | Movies & TV |
| Throne of Glass | 8.14× | Literature |
| Laneige | 5.72× | Beauty & Wellness |
| Elsword | 16.56× | Games |
| Google Photos | 2.44× | Technology & Electronics |
| Home staging | 5.09× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Tradition | CONSERVATISM | 2.17 |
| Extroversion | THRILL | 1.79 |
| Risk Appetite | THRILL | 1.41 |
| Luxury Orientation | PREMIUM | 1.3 |
| Mindfulness | BALANCE | 1.27 |
| Social Media Usage | JOY | 1.23 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 26.3% |
| Brazil | 13.5% |
| Italy | 10.3% |
See The Vampire Diaries (novel series) audiences in other countries
- The Vampire Diaries (novel series) — Germany
- The Vampire Diaries (novel series) — United Kingdom
- The Vampire Diaries (novel series) — France
- The Vampire Diaries (novel series) — Italy
- The Vampire Diaries (novel series) — Spain
- The Vampire Diaries (novel series) — Brazil
- The Vampire Diaries (novel series) — Japan
- The Vampire Diaries (novel series) — South Korea
- The Vampire Diaries (novel series) — India
More Literature audiences in United States
- Warriors (novel series) (27,138,091)
- Sex (book) (19,143,911)
- Raven (comics) (18,548,520)
- K (anime) (13,748,275)
- Fantastic Four (12,054,035)
Frequently asked questions
How many fans does The Vampire Diaries (novel series) have in United States?
The Vampire Diaries (novel series) has an estimated audience of 2,357,051 people in United States, concentrated in California and Texas.
What is the gender split and age of The Vampire Diaries (novel series) fans?
76.0% of The Vampire Diaries (novel series) fans are female, 24.0% are male, with an average age of 34.5 years.
Which brands do The Vampire Diaries (novel series) fans like most?
The Vampire Diaries (novel series) fans show strongest brand affinity for Beres Hammond (107.69×), Grace Slick (36.96×), and UK garage (17.77×) over the country average.
Where do The Vampire Diaries (novel series) fans live in United States?
The Vampire Diaries (novel series) fans in United States are most concentrated in California (reach 254,238), Texas (reach 250,963), and Florida (reach 177,559). These three regions account for the largest share of the active audience.
What other brands do The Vampire Diaries (novel series) fans also like?
Beyond The Vampire Diaries (novel series) itself, the audience over-indexes on Grace Slick (36.96×), UK garage (17.77×), College of the Holy Cross (29.62×), and Jezebel (film) (12.17×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for The Vampire Diaries (novel series). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.