Rascasse Audience Intelligence

The Vampire Diaries (novel series) Audience in United States

A data profile of the people who buy, follow and care about The Vampire Diaries (novel series) in United States — modelled from more than twelve digital signal sources. The Vampire Diaries (novel series) has an estimated audience of 2,275,605 people in United States.

#70among Book / Manga / Comic in United States#217in Literature

The average The Vampire Diaries (novel series) fan in United States is 34.5 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Mads Mikkelsen, The Vampire Diaries, Guardians of the Galaxy (film), with strongest over-indexing on Mads Mikkelsen (39.83× the country average).

Demographically, the The Vampire Diaries (novel series) audience skews more female with an average age of 34.5, and over-indexes on personality traits such as Tradition, Extroversion.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical The Vampire Diaries (novel series) fan in United States is more female, around 34.5 years old, with strong Tradition tendencies and a notable affinity for Mads Mikkelsen.

Category: Literature · Type: Book / Manga / Comic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the The Vampire Diaries (novel series) profile in United States.

Audience size
2.3M
in United States
Gender
76.0%♀
24.0% male
Age
34.5
average years
Country rank
#12826
Book / Manga / Comic in United States
Fig. 01

Search interest · 12-month trend

-16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of The Vampire Diaries (novel series) fans

76.0% are female, 24.0% are male, average age 34.5.

Fig. 02

Gender split

76.0%
Female
24.0%
Male
Demographic split for The Vampire Diaries (novel series) audience in United States
MetricValue
Female76.0%
Male24.0%
Average age34.5
Estimated audience size2,275,605
Fig. 03

Age distribution

Ø 34.5
average years
Age distribution of the The Vampire Diaries (novel series) audience in United States
Age bracketShare%
16-1935%
20-2920%
30-3915%
40-4916%
50+14%
Fig. 04

Worldwide distribution

24.7%

of the worldwide The Vampire Diaries (novel series) audience comes from United States.

Worldwide audience distribution share by country for The Vampire Diaries (novel series)
CountryShare
United States24.7%
Brazil13.4%
Italy10.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the The Vampire Diaries (novel series) audience in United States is strongest.

Fig. 05

Top regions by affinity

The Vampire Diaries (novel series) fans by region: top regions in United States
#RegionReachAffinity×
01Alabama~50K1.49×
02Mississippi~30K1.44×
03Kentucky~40K1.42×
04Louisiana~40K1.32×
05Arkansas~30K1.31×
06West Virginia~10K1.26×
07Georgia~90K1.25×
08Oklahoma~30K1.24×
09Tennessee~60K1.22×
10Arizona~60K1.18×
11Texas~200K1.17×
12Missouri~40K1.13×
13Indiana~50K1.12×
14North Carolina~80K1.10×
15South Carolina~40K1.10×
16Florida~200K1.07×
17Ohio~80K1.04×
18Michigan~60K1.02×
19Utah~20K1.02×
20Kansas~20K1.01×
21New Mexico~10K0.99×
22Alaska~5K0.98×
23Pennsylvania~80K0.97×
24Idaho~10K0.97×
25Nevada~20K0.96×
26Nebraska~10K0.95×
27Iowa~20K0.94×
28California~200K0.93×
29Virginia~50K0.93×
30Maryland~40K0.93×
31South Dakota~5K0.91×
32Illinois~70K0.90×
33Rhode Island~7K0.90×
34New York~100K0.88×
35Connecticut~20K0.88×
36North Dakota~4K0.88×
37New Jersey~50K0.87×
38Washington~40K0.86×
39Oregon~20K0.86×
40Montana~6K0.86×
41Delaware~6K0.86×
42Wisconsin~30K0.85×
43New Hampshire~8K0.85×
44Massachusetts~40K0.84×
45Minnesota~30K0.84×
46Maine~7K0.84×
47Colorado~30K0.80×
48Vermont~3K0.76×
49Hawaii~7K0.72×
50Washington, District of Columbia~4K0.61×
Fig. 06

Affinity by region

Affinity by region — The Vampire Diaries (novel series), United States
0.61×1.00×1.49×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the The Vampire Diaries (novel series) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for The Vampire Diaries (novel series) audience
#·InterestCategoryAffinity×
01Mads MikkelsenMovies & TV39.83×
02The Twilight Saga (film series)Movies & TV35.45×
03Ellen PompeoMovies & TV33.18×
04The Vampire DiariesMovies & TV31.70×
05Anthony MackieMovies & TV27.65×
06George OrwellLiterature27.10×
07Doctor StrangeLiterature26.96×
08Neil GaimanLiterature25.87×
09HariboFood & Beverages23.53×
10Guardians of the Galaxy (film)Movies & TV22.37×
11captain americaMovies & TV19.95×
12Ant-Man (film)Movies & TV19.68×
13Black Panther (comics)Literature19.17×
14James McAvoyMovies & TV18.27×
15Josh BrolinMovies & TV17.07×
16Supernatural (U.S. TV series)Movies & TV15.11×
17Jennifer Love HewittMovies & TV14.69×
18Eyes Wide ShutMovies & TV14.69×
19Twilight (series)Movies & TV14.15×
20Rick and MortyMovies & TV8.34×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the The Vampire Diaries (novel series) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by The Vampire Diaries (novel series) audience · What stands out
TraitClusterDeviationScore
TraditionCONSERVATISM3.13×
ExtroversionTHRILL1.69×
MindfulnessBALANCE1.57×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by The Vampire Diaries (novel series) audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.69×
DIY MentalityTHRILL0.75×
Career OrientationPOWER0.75×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does The Vampire Diaries (novel series) have in United States?

The Vampire Diaries (novel series) has an estimated audience of 2,275,605 people in United States, concentrated in California and Texas.

02

What is the gender split and age of The Vampire Diaries (novel series) fans?

76.0% of The Vampire Diaries (novel series) fans are female, 24.0% are male, with an average age of 34.5 years.

03

Which brands do The Vampire Diaries (novel series) fans like most?

The Vampire Diaries (novel series) fans show strongest brand affinity for Mads Mikkelsen (39.83×), The Vampire Diaries (31.7×), and Guardians of the Galaxy (film) (22.37×) over the country average.

04

Where do The Vampire Diaries (novel series) fans live in United States?

The Vampire Diaries (novel series) fans in United States are most concentrated in California (reach ~200K), Texas (reach ~200K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do The Vampire Diaries (novel series) fans also like?

Beyond The Vampire Diaries (novel series) itself, the audience over-indexes on The Vampire Diaries (31.7×), Guardians of the Galaxy (film) (22.37×), Doctor Strange (26.96×), and Ellen Pompeo (33.18×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for The Vampire Diaries (novel series). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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