Barnes & Noble Audience in United States

Barnes & Noble logo

Barnes & Noble has an estimated audience of 16,423,220 people in United States. 69.1% are female, 30.9% are male, average age 43.3. Top regions: California, Texas, New York. Top brand affinities: Alvin and the Chipmunks, Friends, Michael Cera, Allegiant (novel), Luke Perry.

The average Barnes & Noble fan in United States is 43.3 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Alvin and the Chipmunks, Friends, Michael Cera, with strongest over-indexing on Alvin and the Chipmunks (10.22× the country average). Demographically, the Barnes & Noble audience skews more female with an average age of 43.3, and over-indexes on personality traits such as Community Orientation, Mindfulness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Literature · Type: Brand · Subtype: Publishing

Demographics of Barnes & Noble fans

Demographic split for Barnes & Noble audience in United States
MetricValue
Female69.1%
Male30.9%
Average age43.3
Estimated audience size16,423,220

Audience persona

The typical Barnes & Noble fan in United States is more female, around 43.3 years old, with strong Community Orientation tendencies and a notable affinity for Alvin and the Chipmunks.

Top regions in United States

Top regions ranked by reach for Barnes & Noble in United States
RegionReachAffinity
California2,377,4281.32×
Texas1,894,4191.34×
New York1,478,5461.61×
Florida1,401,7131.26×
Pennsylvania722,9541.31×
New Jersey688,2661.65×
North Carolina635,3201.29×
Illinois634,0681.16×
Virginia606,8891.52×
Georgia540,6751.07×
Washington447,3181.36×
Michigan432,3921.01×
Ohio425,5630.84×
Colorado402,6231.56×
Massachusetts357,6251.11×
Minnesota318,7651.35×
Arizona316,9790.95×
Maryland315,4721.12×
South Carolina250,5521.01×
Indiana246,9670.82×
Tennessee241,3220.73×
Missouri236,8820.89×
Utah236,2711.61×
Wisconsin227,1190.92×
Connecticut206,0361.25×
Oregon190,0311.01×
Oklahoma177,2730.97×
Louisiana167,5920.79×
Nevada163,9331.03×
Kentucky152,6550.74×
Kansas109,8130.85×
Alabama101,6840.44×
Arkansas97,5420.72×
Iowa95,9190.71×
Nebraska78,5210.95×
Mississippi77,0140.57×
New Hampshire74,8551.16×
New Mexico70,8970.86×
Idaho70,7570.86×
Washington, District of Columbia67,2401.36×
Hawaii66,2560.94×
Rhode Island58,9201.13×
Maine46,3890.79×
Delaware41,3490.91×
Montana36,7010.81×
Vermont24,0530.83×
North Dakota22,7340.67×
Alaska22,0370.63×
West Virginia20,8500.27×
South Dakota19,6450.52×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Barnes & Noble audience
BrandAffinityCategory
Alvin and the Chipmunks10.22×Music & Radio
Friends2.3×Movies & TV
Michael Cera10.37×Movies & TV
Allegiant (novel)5.56×Literature
Luke Perry10.94×Movies & TV
Audible4.66×Literature
Howard Stern7.56×Movies & TV
Author2.76×Literature
CNN1.5×Movies & TV
Prism9.34×Music & Radio
USA Today2.41×News
howard stern show10.93×Movies & TV
Wattpad4.21×Internet & Social Media
Soul1.85×Health
Elliot Page5.64×Movies & TV
Fantasy movies1.87×Movies & TV
Jesus1.5×Politics & Society
Diane Keaton2.21×Movies & TV
Writer2.92×Literature
Beetlejuice1.72×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Barnes & Noble audience
TraitClusterScore
Community OrientationOPEN1.47
MindfulnessBALANCE1.4
TraditionCONSERVATISM1.37
ExtroversionTHRILL1.28
CreativityOPEN1.24
Social Media UsageJOY1.23

Worldwide distribution

Worldwide audience distribution share by country for Barnes & Noble
CountryShare
United States94.3%
Canada1.2%
China0.7%

See Barnes & Noble audiences in other countries

More Publishing audiences in United States

Frequently asked questions

How many fans does Barnes & Noble have in United States?

Barnes & Noble has an estimated audience of 16,423,220 people in United States, concentrated in California and Texas.

What is the gender split and age of Barnes & Noble fans?

69.1% of Barnes & Noble fans are female, 30.9% are male, with an average age of 43.3 years.

Which brands do Barnes & Noble fans like most?

Barnes & Noble fans show strongest brand affinity for Alvin and the Chipmunks (10.22×), Friends (2.3×), and Michael Cera (10.37×) over the country average.

Where do Barnes & Noble fans live in United States?

Barnes & Noble fans in United States are most concentrated in California (reach 2,377,428), Texas (reach 1,894,419), and New York (reach 1,478,546). These three regions account for the largest share of the active audience.

What other brands do Barnes & Noble fans also like?

Beyond Barnes & Noble itself, the audience over-indexes on Friends (2.3×), Michael Cera (10.37×), Allegiant (novel) (5.56×), and Luke Perry (10.94×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Barnes & Noble. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.