CNN Audience in United States

Demographics of CNN fans

Audience persona

The typical CNN fan in United States is balanced, around 43.3 years old, with strong Need for Security tendencies and a notable affinity for Google News.

Top regions in United States

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Worldwide distribution

See CNN audiences in other countries

• CNN — Germany
• CNN — United Kingdom
• CNN — France
• CNN — Italy
• CNN — Spain
• CNN — Brazil
• CNN — Japan
• CNN — South Korea
• CNN — India

More Movies & TV audiences in United States

• Fox News Channel (112,808,022)
• NBC (88,487,061)
• CBS (64,911,558)
• Peacock (52,578,556)
• Netflix (50,510,278)

Frequently asked questions

How many fans does CNN have in United States?

CNN has an estimated audience of 83,890,105 people in United States, concentrated in California and Florida.

What is the gender split and age of CNN fans?

50.4% of CNN fans are female, 49.6% are male, with an average age of 43.3 years.

Which brands do CNN fans like most?

CNN fans show strongest brand affinity for Google News (3.38×), LabCorp (2.62×), and United States Senate (2.28×) over the country average.

Where do CNN fans live in United States?

CNN fans in United States are most concentrated in California (reach 7,890,143), Florida (reach 4,864,039), and Texas (reach 4,836,127). These three regions account for the largest share of the active audience.

What other brands do CNN fans also like?

Beyond CNN itself, the audience over-indexes on LabCorp (2.62×), United States Senate (2.28×), Google Drive (1.52×), and CBS News (2.26×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for CNN. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.