Rascasse Audience Intelligence

CNN Audience in United States

A data profile of the people who buy, follow and care about CNN in United States — modelled from more than twelve digital signal sources. CNN has an estimated audience of 79,655,551 people in United States.

#2among TV Channel in United States#11in Movies & TV

The average CNN fan in United States is 43.3 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Florida, Texas.

Top brand affinities include Nancy Mace, Lindsey Graham, Mitch McConnell, with strongest over-indexing on Nancy Mace (3.87× the country average).

Demographically, the CNN audience skews balanced with an average age of 43.3, and over-indexes on personality traits such as Need for Security, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical CNN fan in United States is balanced, around 43.3 years old, with strong Need for Security tendencies and a notable affinity for Nancy Mace.

Category: Movies & TV · Type: TV Channel

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the CNN profile in United States.

Audience size
79.7M
in United States
Gender
50.4%♀
49.6% male
Age
43.3
average years
Country rank
#144
TV Channel in United States
Fig. 01

Search interest · 12-month trend

-31%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of CNN

50.4% are female, 49.6% are male, average age 43.3.

Fig. 02

Gender split

50.4%
Female
49.6%
Male
Demographic split for CNN audience in United States
MetricValue
Female50.4%
Male49.6%
Average age43.3
Estimated audience size79,655,551
Fig. 03

Age distribution

Ø 43.3
average years
Age distribution of the CNN audience in United States
Age bracketShare%
16-1913%
20-2915%
30-3919%
40-4924%
50+30%
Fig. 04

Worldwide distribution

50.6%

of the worldwide CNN audience comes from United States.

Worldwide audience distribution share by country for CNN
CountryShare
United States50.6%
Canada6.7%
China3.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the CNN audience in United States is strongest.

Fig. 05

Top regions by affinity

CNN fans by region: top regions in United States
#RegionReachAffinity×
01Vermont~300K1.80×
02Maine~500K1.60×
03New Hampshire~500K1.46×
04Minnesota~1.5M1.38×
05Massachusetts~2M1.35×
06Connecticut~1M1.32×
07Virginia~2.5M1.30×
08Oregon~1.5M1.30×
09Washington, District of Columbia~300K1.27×
10Maryland~2M1.26×
11Rhode Island~300K1.24×
12Washington~2M1.20×
13Wisconsin~1.5M1.19×
14Colorado~1.5M1.18×
15Delaware~300K1.15×
16Pennsylvania~3M1.14×
17Iowa~800K1.09×
18New Mexico~500K1.09×
19Montana~300K1.08×
20North Carolina~2.5M1.04×
21Alaska~200K1.02×
22Hawaii~400K1.01×
23New Jersey~2M1.00×
24Michigan~2M0.98×
25Nebraska~400K0.96×
26Illinois~2.5M0.94×
27Ohio~2.5M0.94×
28New York~4.5M0.92×
29Missouri~1M0.92×
30Arizona~1.5M0.91×
31South Dakota~200K0.91×
32Idaho~400K0.90×
33Kansas~600K0.88×
34West Virginia~300K0.87×
35Florida~5M0.85×
36South Carolina~1M0.85×
37California~7.5M0.84×
38Georgia~2M0.84×
39Tennessee~1.5M0.82×
40Indiana~1M0.79×
41Kentucky~800K0.79×
42Nevada~600K0.78×
43North Dakota~100K0.76×
44Utah~500K0.72×
45Texas~4.5M0.65×
46Oklahoma~600K0.64×
47Alabama~700K0.63×
48Arkansas~400K0.62×
49Louisiana~600K0.57×
50Mississippi~300K0.50×
Fig. 06

Affinity by region

Affinity by region — CNN, United States
0.50×1.00×1.80×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the CNN audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for CNN audience
#·InterestCategoryAffinity×
01Josh ShapiroPolitics & Society4.15×
02Nancy MacePolitics & Society3.87×
03Hakeem JeffriesPolitics & Society3.70×
04Democratic UndergroundPolitics & Society3.68×
05Google NewsNews3.38×
06Adam SchiffPolitics & Society3.24×
07Lindsey GrahamPolitics & Society2.79×
08Joe BidenPolitics & Society2.62×
09LabCorpHealth2.62×
10Dick CheneyPolitics & Society2.57×
11The Washington PostNews2.49×
12Nancy PelosiPolitics & Society2.43×
13United States SenatePolitics & Society2.28×
14CBS NewsMovies & TV2.26×
15Mitch McConnellPolitics & Society2.21×
16MontanaTravel & Leisure2.18×
17Melania TrumpPolitics & Society1.91×
18Animal Liberation OrchestraMusic & Radio1.83×
19Savannah GuthrieMovies & TV1.81×
20Google DriveTechnology & Electronics1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the CNN audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by CNN audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM1.33×
PatriotismCONSERVATISM1.27×
Career OrientationPOWER1.08×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by CNN audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.62×
Design AffinityPREMIUM0.69×
SustainabilityBALANCE0.70×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does CNN have in United States?

CNN has an estimated audience of 79,655,551 people in United States, concentrated in California and Florida.

02

What is the gender split and age of CNN fans?

50.4% of CNN fans are female, 49.6% are male, with an average age of 43.3 years.

03

Which brands do CNN fans like most?

CNN fans show strongest brand affinity for Nancy Mace (3.87×), Lindsey Graham (2.79×), and Mitch McConnell (2.21×) over the country average.

04

Where do CNN fans live in United States?

CNN fans in United States are most concentrated in California (reach ~7.5M), Florida (reach ~5M), and Texas (reach ~4.5M). These three regions account for the largest share of the active audience.

05

What other brands do CNN fans also like?

Beyond CNN itself, the audience over-indexes on Lindsey Graham (2.79×), Mitch McConnell (2.21×), Google News (3.38×), and Joe Biden (2.62×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Movies & TV audiences in United States

See CNN audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for CNN. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →