CNBC Audience in United States

CNBC logo

CNBC has an estimated audience of 18,512,614 people in United States. 44.9% are female, 55.1% are male, average age 42.9. Top regions: California, Florida, New York. Top brand affinities: Keene, New Hampshire, Lulu 黃路梓茵, Mathcore, Google Home, Alaska.

The average CNBC fan in United States is 42.9 years old, more male, and lives primarily in California. The audience is concentrated in California, Florida, New York. Top brand affinities include Keene, New Hampshire, Lulu 黃路梓茵, Mathcore, with strongest over-indexing on Keene, New Hampshire (675× the country average). Demographically, the CNBC audience skews more male with an average age of 42.9, and over-indexes on personality traits such as Early Adopter Mentality, Career Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: TV Channel

Demographics of CNBC fans

Demographic split for CNBC audience in United States
MetricValue
Female44.9%
Male55.1%
Average age42.9
Estimated audience size18,512,614

Audience persona

The typical CNBC fan in United States is more male, around 42.9 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Keene, New Hampshire.

Top regions in United States

Top regions ranked by reach for CNBC in United States
RegionReachAffinity
California1,783,9600.88×
Florida1,553,5431.24×
New York1,537,4751.49×
Texas1,210,5090.76×
New Jersey819,7021.74×
Pennsylvania751,8601.21×
Illinois705,1991.14×
North Carolina639,4721.15×
Virginia592,2221.31×
Massachusetts563,2351.54×
Ohio556,7370.98×
Michigan538,1411.11×
Georgia524,2370.92×
Arizona390,3491.03×
Washington377,9351.02×
Connecticut367,6031.98×
Maryland365,5401.15×
Colorado338,7611.16×
Minnesota332,6931.25×
Tennessee312,9740.84×
Indiana292,3240.86×
Wisconsin287,1931.03×
South Carolina282,8051.02×
Missouri243,8480.82×
Alabama175,5630.68×
Kentucky173,8280.75×
Oregon173,2370.82×
Nevada172,4860.96×
Iowa145,8970.96×
Louisiana122,9020.51×
Oklahoma121,7800.59×
Kansas113,7190.78×
New Hampshire106,7571.46×
Maine105,0271.58×
Utah104,6870.63×
Arkansas87,6970.57×
Rhode Island81,7161.39×
Mississippi81,3840.53×
Nebraska80,3740.87×
Washington, District of Columbia72,8001.31×
Hawaii71,7880.9×
New Mexico64,3060.69×
Delaware60,2401.18×
Idaho58,3790.63×
Montana54,9961.07×
West Virginia42,9220.5×
Vermont36,8131.13×
South Dakota32,3010.75×
North Dakota28,6440.75×
Alaska28,1740.71×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for CNBC audience
BrandAffinityCategory
Keene, New Hampshire675×Travel & Leisure
Lulu 黃路梓茵7.72×Movies & TV
Mathcore18.06×Music & Radio
Google Home11.64×Technology & Electronics
Alaska1.94×Travel & Leisure
The Historian16.48×Literature
Vocal harmony4.28×Music & Radio
Israel1.68×Travel & Leisure
Eurail16.57×Cars & Mobility
Wikia2.44×Internet & Social Media
Governor of Michigan5.04×Politics & Society
Goop3.59×Internet & Social Media
Business English3.66×Business & Career
Historic site2.75×Arts & Culture
Mangaka2.67×Literature
Home staging3.21×Home & Garden
Parral, Chihuahua9.06×Travel & Leisure
Jesse Plemons2.09×Movies & TV
Atkins diet2.74×Health
Cam Ward1.96×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by CNBC audience
TraitClusterScore
Early Adopter MentalityPOWER1.48
Career OrientationPOWER1.4
Need for SecurityCONSERVATISM1.31
Quality AwarenessPREMIUM1.23
Risk AppetiteTHRILL1.21
IndividualismJOY1.15

Worldwide distribution

Worldwide audience distribution share by country for CNBC
CountryShare
United States56.4%
China8.3%
Canada4.4%

See CNBC audiences in other countries

More Movies & TV audiences in United States

Frequently asked questions

How many fans does CNBC have in United States?

CNBC has an estimated audience of 18,512,614 people in United States, concentrated in California and Florida.

What is the gender split and age of CNBC fans?

44.9% of CNBC fans are female, 55.1% are male, with an average age of 42.9 years.

Which brands do CNBC fans like most?

CNBC fans show strongest brand affinity for Keene, New Hampshire (675×), Lulu 黃路梓茵 (7.72×), and Mathcore (18.06×) over the country average.

Where do CNBC fans live in United States?

CNBC fans in United States are most concentrated in California (reach 1,783,960), Florida (reach 1,553,543), and New York (reach 1,537,475). These three regions account for the largest share of the active audience.

What other brands do CNBC fans also like?

Beyond CNBC itself, the audience over-indexes on Lulu 黃路梓茵 (7.72×), Mathcore (18.06×), Google Home (11.64×), and Alaska (1.94×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for CNBC. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.