Rascasse Audience Intelligence

CNBC Audience in United States

A data profile of the people who buy, follow and care about CNBC in United States — modelled from more than twelve digital signal sources. CNBC has an estimated audience of 18,344,288 people in United States.

#23among TV Channel in United States#121in Movies & TV

The average CNBC fan in United States is 42.9 years old, more male, and lives primarily in California.

The audience is concentrated in California, Florida, New York.

Top brand affinities include Crazy, Stupid, Love., Google Maps, Bank of America, with strongest over-indexing on Crazy, Stupid, Love. (19.42× the country average).

Demographically, the CNBC audience skews more male with an average age of 42.9, and over-indexes on personality traits such as Career Orientation, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical CNBC fan in United States is more male, around 42.9 years old, with strong Career Orientation tendencies and a notable affinity for Crazy, Stupid, Love..

Category: Movies & TV · Type: TV Channel

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the CNBC profile in United States.

Audience size
18.3M
in United States
Gender
44.9%♀
55.1% male
Age
42.9
average years
Country rank
#1835
TV Channel in United States
Fig. 01

Search interest · 12-month trend

-8%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of CNBC

44.9% are female, 55.1% are male, average age 42.9.

Fig. 02

Gender split

44.9%
Female
55.1%
Male
Demographic split for CNBC audience in United States
MetricValue
Female44.9%
Male55.1%
Average age42.9
Estimated audience size18,344,288
Fig. 03

Age distribution

Ø 42.9
average years
Age distribution of the CNBC audience in United States
Age bracketShare%
16-1910%
20-2918%
30-3922%
40-4924%
50+26%
Fig. 04

Worldwide distribution

55.4%

of the worldwide CNBC audience comes from United States.

Worldwide audience distribution share by country for CNBC
CountryShare
United States55.4%
China8.2%
Canada4.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the CNBC audience in United States is strongest.

Fig. 05

Top regions by affinity

CNBC fans by region: top regions in United States
#RegionReachAffinity×
01Connecticut~400K1.96×
02New Jersey~800K1.70×
03Maine~100K1.57×
04Massachusetts~500K1.50×
05New Hampshire~100K1.48×
06New York~1.5M1.42×
07Rhode Island~80K1.41×
08Washington, District of Columbia~70K1.31×
09Virginia~600K1.27×
10Delaware~70K1.27×
11Florida~1.5M1.24×
12Minnesota~300K1.23×
13Vermont~40K1.23×
14Pennsylvania~700K1.19×
15Maryland~400K1.14×
16Colorado~300K1.13×
17Illinois~700K1.11×
18North Carolina~600K1.11×
19Montana~60K1.09×
20Michigan~500K1.07×
21South Carolina~300K1.02×
22Wisconsin~300K1.01×
23Washington~400K0.99×
24Arizona~400K0.98×
25Nevada~200K0.98×
26Iowa~100K0.96×
27Hawaii~80K0.95×
28Ohio~500K0.94×
29Georgia~500K0.90×
30Nebraska~80K0.90×
31California~1.5M0.84×
32South Dakota~40K0.84×
33North Dakota~30K0.84×
34Tennessee~300K0.82×
35Indiana~300K0.82×
36Missouri~200K0.81×
37Oregon~200K0.80×
38Kansas~100K0.78×
39Alaska~30K0.75×
40Kentucky~200K0.74×
41Texas~1M0.72×
42New Mexico~70K0.72×
43Idaho~70K0.71×
44Alabama~200K0.66×
45Utah~100K0.63×
46Arkansas~90K0.61×
47Oklahoma~100K0.56×
48Mississippi~80K0.54×
49West Virginia~50K0.54×
50Louisiana~100K0.52×
Fig. 06

Affinity by region

Affinity by region — CNBC, United States
0.52×1.00×1.96×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the CNBC audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for CNBC audience
#·InterestCategoryAffinity×
01Crazy, Stupid, Love.Movies & TV19.42×
02Astro (Malaysian satellite television)Movies & TV13.35×
03Giant FoodFood & Beverages7.12×
04Michael StrahanMovies & TV5.71×
05PoliticoPolitics & Society5.39×
06The Motley FoolBusiness & Career5.02×
07New York PostNews4.31×
08Bored PandaInternet & Social Media4.23×
09Online newspaperNews3.30×
10Google MapsInternet & Social Media2.87×
11Real propertyHome & Garden2.78×
12Bank of AmericaBusiness & Career2.63×
13CBS NewsMovies & TV2.50×
14Drudge ReportSports2.45×
15Ace HardwareHome & Garden1.92×
16InnovationBusiness & Career1.88×
17GeneticsKids & Family1.73×
18The UPS StoreShopping1.66×
19United States Postal ServiceBusiness & Career1.56×
20RedditInternet & Social Media1.53×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the CNBC audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by CNBC audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER1.68×
Need for SecurityCONSERVATISM1.60×
Early Adopter MentalityPOWER1.54×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by CNBC audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.75×
MindfulnessBALANCE0.82×
CreativityOPEN0.84×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does CNBC have in United States?

CNBC has an estimated audience of 18,344,288 people in United States, concentrated in California and Florida.

02

What is the gender split and age of CNBC fans?

44.9% of CNBC fans are female, 55.1% are male, with an average age of 42.9 years.

03

Which brands do CNBC fans like most?

CNBC fans show strongest brand affinity for Crazy, Stupid, Love. (19.42×), Google Maps (2.87×), and Bank of America (2.63×) over the country average.

04

Where do CNBC fans live in United States?

CNBC fans in United States are most concentrated in California (reach ~1.5M), Florida (reach ~1.5M), and New York (reach ~1.5M). These three regions account for the largest share of the active audience.

05

What other brands do CNBC fans also like?

Beyond CNBC itself, the audience over-indexes on Google Maps (2.87×), Bank of America (2.63×), New York Post (4.31×), and Astro (Malaysian satellite television) (13.35×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Movies & TV audiences in United States

See CNBC audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for CNBC. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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