Rascasse Audience Intelligence

Ace Hardware Target Market in United States

A data profile of the people who buy, follow and care about Ace Hardware in United States — modelled from more than twelve digital signal sources. Ace Hardware has an estimated audience of 34,651,286 people in United States.

#78among Brand in United States#49in Home & Garden

The average Ace Hardware fan in United States is 46.6 years old, more male, and lives primarily in California.

The audience is concentrated in California, Florida, Texas.

Top brand affinities include Menards, Mitch McConnell, CNN, with strongest over-indexing on Menards (4.78× the country average).

Demographically, the Ace Hardware audience skews more male with an average age of 46.6, and over-indexes on personality traits such as Indulgence, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Ace Hardware fan in United States is more male, around 46.6 years old, with strong Indulgence tendencies and a notable affinity for Menards.

Category: Home & Garden · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Ace Hardware profile in United States.

Audience size
34.7M
in United States
Gender
43.6%♀
56.4% male
Age
46.6
average years
Country rank
#730
Brand in United States
Fig. 01

Search interest · 12-month trend

+4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Ace Hardware

43.6% are female, 56.4% are male, average age 46.6.

Fig. 02

Gender split

43.6%
Female
56.4%
Male
Demographic split for Ace Hardware audience in United States
MetricValue
Female43.6%
Male56.4%
Average age46.6
Estimated audience size34,651,286
Fig. 03

Age distribution

Ø 46.6
average years
Age distribution of the Ace Hardware audience in United States
Age bracketShare%
16-195%
20-2913%
30-3920%
40-4925%
50+37%
Fig. 04

Worldwide distribution

90.3%

of the worldwide Ace Hardware audience comes from United States.

Worldwide audience distribution share by country for Ace Hardware
CountryShare
United States90.3%
Philippines1.7%
Indonesia1.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Ace Hardware audience in United States is strongest.

Fig. 05

Top regions by affinity

Ace Hardware customers by region in United States
#RegionReachAffinity×
01Montana~200K2.58×
02Wyoming~100K2.12×
03South Dakota~200K1.92×
04Nebraska~300K1.53×
05Wisconsin~800K1.47×
06Colorado~800K1.39×
07Arizona~1M1.38×
08Kansas~400K1.34×
09Michigan~1M1.33×
10Oregon~500K1.29×
11Idaho~200K1.28×
12Vermont~80K1.27×
13North Dakota~90K1.22×
14Utah~300K1.14×
15Oklahoma~400K1.09×
16Kentucky~500K1.08×
17South Carolina~500K1.02×
18Iowa~300K1.01×
19Illinois~1M1.00×
20Minnesota~500K1.00×
21Tennessee~700K0.99×
22Hawaii~100K0.96×
23Washington~700K0.95×
24Indiana~600K0.95×
25New Mexico~200K0.95×
26Florida~2M0.93×
27Georgia~1M0.91×
28Ohio~1M0.91×
29Rhode Island~100K0.90×
30Arkansas~300K0.89×
31Alabama~400K0.85×
32Missouri~500K0.84×
33Maine~100K0.83×
34Pennsylvania~900K0.82×
35West Virginia~100K0.82×
36North Carolina~800K0.78×
37New Hampshire~100K0.73×
38Delaware~70K0.71×
39Maryland~400K0.70×
40California~2.5M0.68×
41Mississippi~200K0.68×
42Virginia~500K0.65×
43Texas~2M0.62×
44Nevada~200K0.62×
45Massachusetts~400K0.61×
46Louisiana~300K0.58×
47Connecticut~200K0.57×
48Washington, District of Columbia~60K0.57×
49New York~900K0.46×
50New Jersey~300K0.40×
Fig. 06

Affinity by region

Affinity by region — Ace Hardware, United States
0.40×1.00×2.58×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Ace Hardware audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Ace Hardware audience
#·InterestCategoryAffinity×
01MenardsHome & Garden4.78×
02Saw (2004 film)Movies & TV3.64×
03BackyardHome & Garden2.97×
04LandscapingHome & Garden2.32×
05Mitch McConnellPolitics & Society2.22×
06Melania TrumpPolitics & Society2.12×
07Home constructionHome & Garden2.08×
08The UPS StoreShopping2.04×
09AutoZoneCars & Mobility1.98×
10SymptomHealth1.97×
11IKEAHome & Garden1.91×
12Hobby LobbyHome & Garden1.86×
13JesusPolitics & Society1.82×
14CNNMovies & TV1.81×
15Do it yourself (DIY)Home & Garden1.65×
16Dollar GeneralShopping1.64×
17United States Postal ServiceBusiness & Career1.60×
18EBayShopping1.55×
19InsuranceBusiness & Career1.53×
20WalmartShopping1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Ace Hardware audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Ace Hardware audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY1.68×
Need for SecurityCONSERVATISM1.66×
DIY MentalityTHRILL1.62×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Ace Hardware audience · Rather not
TraitClusterDeviationScore
Early Adopter MentalityPOWER1.02×
Sports ActivityPOWER1.05×
Pet OwnershipJOY1.08×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Ace Hardware's target market in United States?

Ace Hardware's target market in United States covers an estimated 34,651,286 people, concentrated in California and Florida.

02

What is the gender split and age of Ace Hardware customers?

43.6% of the Ace Hardware audience are female, 56.4% are male, with an average age of 46.6 years.

03

Which brands do Ace Hardware fans like most?

Ace Hardware fans show strongest brand affinity for Menards (4.78×), Mitch McConnell (2.22×), and CNN (1.81×) over the country average.

04

Where do Ace Hardware fans live in United States?

Ace Hardware fans in United States are most concentrated in California (reach ~2.5M), Florida (reach ~2M), and Texas (reach ~2M). These three regions account for the largest share of the active audience.

05

What other brands do Ace Hardware fans also like?

Beyond Ace Hardware itself, the audience over-indexes on Mitch McConnell (2.22×), CNN (1.81×), Do it yourself (DIY) (1.65×), and Hobby Lobby (1.86×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in United States

See Ace Hardware audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Ace Hardware. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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