Ace Hardware Audience in United States

Ace Hardware logo

Ace Hardware has an estimated audience of 34,323,409 people in United States. 43.6% are female, 56.4% are male, average age 46.6. Top regions: California, Florida, Texas. Top brand affinities: Menards, Lowe's, CNN, Fox News Channel, AutoZone.

The average Ace Hardware fan in United States is 46.6 years old, more male, and lives primarily in California. The audience is concentrated in California, Florida, Texas. Top brand affinities include Menards, Lowe's, CNN, with strongest over-indexing on Menards (4.78× the country average). Demographically, the Ace Hardware audience skews more male with an average age of 46.6, and over-indexes on personality traits such as DIY Mentality, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Brand

Demographics of Ace Hardware fans

Demographic split for Ace Hardware audience in United States
MetricValue
Female43.6%
Male56.4%
Average age46.6
Estimated audience size34,323,409

Audience persona

The typical Ace Hardware fan in United States is more male, around 46.6 years old, with strong DIY Mentality tendencies and a notable affinity for Menards.

Top regions in United States

Top regions ranked by reach for Ace Hardware in United States
RegionReachAffinity
California2,758,5720.73×
Florida2,334,6921×
Texas2,008,4870.68×
Michigan1,239,2651.38×
Illinois1,179,9481.03×
Georgia1,052,8441×
Ohio1,033,4500.98×
Pennsylvania928,6640.8×
New York910,7950.47×
Arizona883,5121.26×
North Carolina827,2000.8×
Colorado792,3241.46×
Wisconsin751,9921.46×
Tennessee707,0151.03×
Washington696,9121.01×
Indiana612,0990.98×
Virginia586,5620.7×
South Carolina552,4741.07×
Oregon549,3381.4×
Minnesota492,6181×
Missouri476,2070.86×
Kentucky436,1201.01×
Oklahoma434,9221.14×
Maryland413,0500.7×
Massachusetts411,4910.61×
Alabama401,2160.84×
Kansas374,5061.38×
Utah346,7561.13×
New Jersey339,4820.39×
Iowa287,9151.02×
Nebraska276,3781.61×
Louisiana259,5630.59×
Arkansas247,2730.87×
Montana244,2472.56×
Idaho215,4061.25×
Connecticut196,3850.57×
Nevada177,0160.53×
Mississippi174,5220.62×
New Mexico155,5340.9×
South Dakota149,8681.89×
Hawaii144,2590.98×
West Virginia120,0750.75×
Maine101,6320.83×
New Hampshire97,0060.72×
Rhode Island95,9870.88×
Wyoming95,5831.88×
North Dakota81,3911.15×
Vermont72,9051.21×
Delaware65,6710.69×
Washington, District of Columbia59,3630.58×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Ace Hardware audience
BrandAffinityCategory
Menards4.78×Home & Garden
Lowe's3.01×Shopping
CNN1.81×Movies & TV
Fox News Channel1.52×Movies & TV
AutoZone1.98×Cars & Mobility
Do it yourself (DIY)1.65×Home & Garden
Hobby Lobby1.86×Home & Garden
Walmart1.5×Shopping
Backyard2.97×Home & Garden
IKEA1.91×Home & Garden
The UPS Store2.04×Shopping
Landscaping2.32×Home & Garden
Jesus1.82×Politics & Society
EBay1.55×Shopping
Dollar General1.64×Shopping
Symptom1.97×Health
LinkedIn1.53×Internet & Social Media
Insurance1.53×Business & Career
Home construction2.08×Home & Garden
Airbnb1.52×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Ace Hardware audience
TraitClusterScore
DIY MentalityTHRILL2.73
Family OrientationCONSERVATISM1.67
Quality AwarenessPREMIUM1.49
Need for SecurityCONSERVATISM1.28
IndulgenceJOY1.26
Price SensitivityPREMIUM1.23

Worldwide distribution

Worldwide audience distribution share by country for Ace Hardware
CountryShare
United States90.3%
Philippines1.7%
Indonesia1.6%

See Ace Hardware audiences in other countries

More Home & Garden audiences in United States

Frequently asked questions

How many fans does Ace Hardware have in United States?

Ace Hardware has an estimated audience of 34,323,409 people in United States, concentrated in California and Florida.

What is the gender split and age of Ace Hardware fans?

43.6% of Ace Hardware fans are female, 56.4% are male, with an average age of 46.6 years.

Which brands do Ace Hardware fans like most?

Ace Hardware fans show strongest brand affinity for Menards (4.78×), Lowe's (3.01×), and CNN (1.81×) over the country average.

Where do Ace Hardware fans live in United States?

Ace Hardware fans in United States are most concentrated in California (reach 2,758,572), Florida (reach 2,334,692), and Texas (reach 2,008,487). These three regions account for the largest share of the active audience.

What other brands do Ace Hardware fans also like?

Beyond Ace Hardware itself, the audience over-indexes on Lowe's (3.01×), CNN (1.81×), Fox News Channel (1.52×), and AutoZone (1.98×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Ace Hardware. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.