Target Corporation Audience in United States

Target Corporation logo

Target Corporation has an estimated audience of 79,586,810 people in United States. 67.8% are female, 32.2% are male, average age 37.2. Top regions: California, Texas, Florida. Top brand affinities: Marshalls, Macy's, Kohl's, Culture, T.J.Maxx.

The average Target Corporation fan in United States is 37.2 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Marshalls, Macy's, Kohl's, with strongest over-indexing on Marshalls (2.67× the country average). Demographically, the Target Corporation audience skews more female with an average age of 37.2, and over-indexes on personality traits such as Indulgence, Price Sensitivity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Shopping · Type: Brand

Demographics of Target Corporation fans

Demographic split for Target Corporation audience in United States
MetricValue
Female67.8%
Male32.2%
Average age37.2
Estimated audience size79,586,810

Audience persona

The typical Target Corporation fan in United States is more female, around 37.2 years old, with strong Indulgence tendencies and a notable affinity for Marshalls.

Top regions in United States

Top regions ranked by reach for Target Corporation in United States
RegionReachAffinity
California14,173,8051.62×
Texas8,503,0551.24×
Florida7,302,4081.36×
New York6,511,4601.46×
Illinois3,786,6221.43×
Pennsylvania3,247,5021.21×
North Carolina2,662,5741.11×
New Jersey2,635,0461.3×
Georgia2,414,4920.98×
Ohio2,386,9320.97×
Virginia2,315,1661.19×
Minnesota2,230,1341.96×
Massachusetts2,106,4241.34×
Michigan1,948,6180.94×
Washington1,747,8591.09×
Arizona1,670,6461.03×
Colorado1,621,6311.29×
Maryland1,620,6531.18×
Tennessee1,488,2040.93×
Wisconsin1,386,8161.16×
Indiana1,293,4220.89×
Missouri1,252,6370.98×
South Carolina1,119,9470.94×
Nevada884,1301.15×
Alabama879,3200.79×
Connecticut869,3201.09×
Oregon840,6550.92×
Louisiana772,5050.75×
Oklahoma722,4200.82×
Kentucky722,2960.72×
Utah680,0270.95×
Hawaii640,2741.87×
Iowa611,5210.93×
Kansas606,6900.97×
Arkansas411,1750.63×
Nebraska382,2300.96×
Mississippi319,6740.49×
New Mexico300,9320.75×
New Hampshire287,6370.92×
Idaho262,6120.66×
Rhode Island230,2170.91×
Washington, District of Columbia223,0590.93×
Maine218,2230.77×
West Virginia202,9740.55×
Delaware185,6990.85×
Montana171,9030.78×
North Dakota137,7830.84×
South Dakota130,6700.71×
Alaska101,3360.6×
Vermont74,5180.53×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Target Corporation audience
BrandAffinityCategory
Marshalls2.67×Fashion & Accessoires
Macy's2.33×Shopping
Kohl's2.06×Shopping
Culture1.55×Literature
T.J.Maxx2.69×Shopping
Google Maps2.08×Internet & Social Media
Cosmetics1.53×Beauty & Wellness
Old Navy1.92×Fashion & Accessoires
Macy's1.7×Shopping
Nordstrom rack2.29×Fashion & Accessoires
Nordstrom1.89×Shopping
Burlington2.15×Fashion & Accessoires
H&M2.36×Shopping
IKEA1.67×Home & Garden
Hobby Lobby1.5×Home & Garden
Anthropologie2.4×Shopping
Fashion Nova2.03×Shopping
Aerie (American Eagle Outfitters)2.86×
Google Docs1.52×Internet & Social Media
DeviantArt2.58×Internet & Social Media

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Target Corporation audience
TraitClusterScore
IndulgenceJOY1.25
Price SensitivityPREMIUM1.24
Convenience OrientationPREMIUM1.13
Family OrientationCONSERVATISM1.12
CreativityOPEN1.11
Design AffinityPREMIUM1.1

Worldwide distribution

Worldwide audience distribution share by country for Target Corporation
CountryShare
United States76.7%
Australia6.1%
Canada2.3%

See Target Corporation audiences in other countries

More Shopping audiences in United States

Frequently asked questions

How many fans does Target Corporation have in United States?

Target Corporation has an estimated audience of 79,586,810 people in United States, concentrated in California and Texas.

What is the gender split and age of Target Corporation fans?

67.8% of Target Corporation fans are female, 32.2% are male, with an average age of 37.2 years.

Which brands do Target Corporation fans like most?

Target Corporation fans show strongest brand affinity for Marshalls (2.67×), Macy's (2.33×), and Kohl's (2.06×) over the country average.

Where do Target Corporation fans live in United States?

Target Corporation fans in United States are most concentrated in California (reach 14,173,805), Texas (reach 8,503,055), and Florida (reach 7,302,408). These three regions account for the largest share of the active audience.

What other brands do Target Corporation fans also like?

Beyond Target Corporation itself, the audience over-indexes on Macy's (2.33×), Kohl's (2.06×), Culture (1.55×), and T.J.Maxx (2.69×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Target Corporation. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.