Target Corporation Audience in Germany
Target Corporation has an estimated audience of 1,584,465 people in Germany. 52.2% are female, 47.8% are male, average age 34.0. Top regions: Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities: Spiegel Online, Google Maps, Bild, FOCUS Online, Wetter.com.
The average Target Corporation fan in Germany is 34.0 years old, balanced, and lives primarily in Bayern. The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities include Spiegel Online, Google Maps, Bild, with strongest over-indexing on Spiegel Online (1.76× the country average). Demographically, the Target Corporation audience skews balanced with an average age of 34.0, and over-indexes on personality traits such as Career Orientation, Price Sensitivity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Shopping · Type: Brand
Demographics of Target Corporation fans
| Metric | Value |
|---|---|
| Female | 52.2% |
| Male | 47.8% |
| Average age | 34.0 |
| Estimated audience size | 1,584,465 |
Audience persona
The typical Target Corporation fan in Germany is balanced, around 34.0 years old, with strong Career Orientation tendencies and a notable affinity for Spiegel Online.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 403,803 | 1.59× |
| Nordrhein-Westfalen | 349,173 | 1.01× |
| Baden-Württemberg | 225,984 | 1.05× |
| Hessen | 175,092 | 1.45× |
| Niedersachsen | 140,745 | 0.91× |
| Rheinland-Pfalz | 115,449 | 1.45× |
| Berlin | 75,494 | 1.07× |
| Sachsen | 61,390 | 0.79× |
| Schleswig-Holstein | 50,812 | 0.89× |
| Brandenburg | 41,196 | 0.84× |
| Hamburg | 36,328 | 1.01× |
| Thüringen | 32,581 | 0.81× |
| Sachsen-Anhalt | 31,207 | 0.76× |
| Mecklenburg-Vorpommern | 21,226 | 0.7× |
| Saarland | 15,533 | 0.8× |
| Bremen | 11,849 | 0.87× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Spiegel Online | 1.76× | News |
| Google Maps | 2.01× | Internet & Social Media |
| Bild | 1.5× | News |
| FOCUS Online | 1.91× | News |
| Wetter.com | 1.59× | Home & Garden |
| Personally identifiable information | 3.28× | Internet & Social Media |
| ZDF | 1.51× | Movies & TV |
| Let's Dance (German TV series) | 1.68× | Movies & TV |
| Therapy | 1.56× | Health |
| Tchibo | 1.61× | Shopping |
| Stress (biology) | 1.52× | Health |
| Google Docs | 2.53× | Internet & Social Media |
| QVC | 1.57× | Movies & TV |
| BUNTE.de | 1.94× | Internet & Social Media |
| Die Welt | 1.72× | News |
| Der Tagesspiegel | 1.61× | News |
| Know-how | 1.81× | Business & Career |
| Mentorship | 2.21× | Kids & Family |
| AdSense | 2.84× | Technology & Electronics |
| Obedience school | 1.57× | Pets & Animals |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Career Orientation | POWER | 1.46 |
| Price Sensitivity | PREMIUM | 1.34 |
| Individualism | JOY | 1.33 |
| Urban Lifestyle | OPEN | 1.17 |
| Luxury Orientation | PREMIUM | 1.16 |
| Social Media Usage | JOY | 1.04 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 76.7% |
| Australia | 6.1% |
| Canada | 2.3% |
See Target Corporation audiences in other countries
More Shopping audiences in Germany
- Obi (store) (19,461,870)
- IKEA (19,312,673)
- Lidl (19,126,505)
- Amazon.com (18,995,336)
- REWE (18,725,823)
Frequently asked questions
How many fans does Target Corporation have in Germany?
Target Corporation has an estimated audience of 1,584,465 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.
What is the gender split and age of Target Corporation fans?
52.2% of Target Corporation fans are female, 47.8% are male, with an average age of 34.0 years.
Which brands do Target Corporation fans like most?
Target Corporation fans show strongest brand affinity for Spiegel Online (1.76×), Google Maps (2.01×), and Bild (1.5×) over the country average.
Where do Target Corporation fans live in Germany?
Target Corporation fans in Germany are most concentrated in Bayern (reach 403,803), Nordrhein-Westfalen (reach 349,173), and Baden-Württemberg (reach 225,984). These three regions account for the largest share of the active audience.
What other brands do Target Corporation fans also like?
Beyond Target Corporation itself, the audience over-indexes on Google Maps (2.01×), Bild (1.5×), FOCUS Online (1.91×), and Wetter.com (1.59×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Target Corporation. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.