Rascasse Audience Intelligence

BUNTE.de Audience in Germany

A data profile of the people who buy, follow and care about BUNTE.de in Germany — modelled from more than twelve digital signal sources. BUNTE.de has an estimated audience of 4,794,700 people in Germany.

#1among Humor website in Germany#45among Website / Newspaper / Magazine in Germany#25in Internet & Social Media

The average BUNTE.de fan in Germany is 43.4 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Let's Dance (German TV series), Gute Zeiten, schlechte Zeiten, Bonprix, with strongest over-indexing on Let's Dance (German TV series) (3.41× the country average).

Demographically, the BUNTE.de audience skews more female with an average age of 43.4, and over-indexes on personality traits such as Family Orientation, Creativity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical BUNTE.de fan in Germany is more female, around 43.4 years old, with strong Family Orientation tendencies and a notable affinity for Let's Dance (German TV series).

Category: Internet & Social Media · Type: Website / Newspaper / Magazine · Subtype: Humor website

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the BUNTE.de profile in Germany.

Audience size
4.8M
in Germany
Gender
81.8%♀
18.2% male
Age
43.4
average years
Country rank
#1127
Website / Newspaper / Magazine in Germany
Fig. 01

Search interest · 12-month trend

-11%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of BUNTE.de

81.8% are female, 18.2% are male, average age 43.4.

Fig. 02

Gender split

81.8%
Female
18.2%
Male
Demographic split for BUNTE.de audience in Germany
MetricValue
Female81.8%
Male18.2%
Average age43.4
Estimated audience size4,794,700
Fig. 03

Age distribution

Ø 43.4
average years
Age distribution of the BUNTE.de audience in Germany
Age bracketShare%
16-198%
20-2917%
30-3923%
40-4928%
50+24%
Fig. 04

Worldwide distribution

84.3%

of the worldwide BUNTE.de audience comes from Germany.

Worldwide audience distribution share by country for BUNTE.de
CountryShare
Germany84.3%
Austria7.8%
Switzerland3.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the BUNTE.de audience in Germany is strongest.

Fig. 05

Top regions by affinity

BUNTE.de fans by region: top regions in Germany
#RegionReachAffinity×
01Bayern~1M1.39×
02Niedersachsen~600K1.35×
03Baden-Württemberg~800K1.26×
04Hessen~500K1.23×
05Nordrhein-Westfalen~1M1.18×
06Rheinland-Pfalz~300K1.14×
07Saarland~70K1.13×
08Mecklenburg-Vorpommern~90K1.03×
09Schleswig-Holstein~200K0.99×
10Thüringen~100K0.94×
11Hamburg~100K0.91×
12Sachsen-Anhalt~100K0.88×
13Sachsen~200K0.73×
14Brandenburg~100K0.72×
15Bremen~30K0.69×
16Berlin~100K0.61×
Fig. 06

Affinity by region

Affinity by region — BUNTE.de, Germany
0.61×1.00×1.39×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the BUNTE.de audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for BUNTE.de audience
#·InterestCategoryAffinity×
01Let's Dance (German TV series)Movies & TV3.41×
02Alles was zähltMovies & TV3.36×
03Ernsting's familyShopping2.95×
04Storm of LoveMovies & TV2.93×
05Gute Zeiten, schlechte ZeitenMovies & TV2.86×
06In aller FreundschaftMovies & TV2.83×
07BonprixShopping2.55×
08ThermomixHome & Garden2.51×
09GMX MailInternet & Social Media2.43×
10Florian SilbereisenMusic & Radio2.34×
11Roland KaiserMusic & Radio2.32×
12QVCMovies & TV2.27×
13FOCUS OnlineNews2.13×
14TchiboShopping2.07×
15RTL TelevisionMovies & TV2.05×
16Schlager musicMusic & Radio1.92×
17Helene FischerMusic & Radio1.84×
18BarbieMovies & TV1.67×
19DeichmannShopping1.63×
20Obi (store)Shopping1.58×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the BUNTE.de audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by BUNTE.de audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM1.12×
CreativityOPEN1.07×
DIY MentalityTHRILL1.07×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by BUNTE.de audience · Rather not
TraitClusterDeviationScore
Early Adopter MentalityPOWER0.43×
Urban LifestyleOPEN0.51×
Risk AppetiteTHRILL0.57×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does BUNTE.de have in Germany?

BUNTE.de has an estimated audience of 4,794,700 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of BUNTE.de fans?

81.8% of BUNTE.de fans are female, 18.2% are male, with an average age of 43.4 years.

03

Which brands do BUNTE.de fans like most?

BUNTE.de fans show strongest brand affinity for Let's Dance (German TV series) (3.41×), Gute Zeiten, schlechte Zeiten (2.86×), and Bonprix (2.55×) over the country average.

04

Where do BUNTE.de fans live in Germany?

BUNTE.de fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~1M), Bayern (reach ~1M), and Baden-Württemberg (reach ~800K). These three regions account for the largest share of the active audience.

05

What other brands do BUNTE.de fans also like?

Beyond BUNTE.de itself, the audience over-indexes on Gute Zeiten, schlechte Zeiten (2.86×), Bonprix (2.55×), Ernsting's family (2.95×), and Alles was zählt (3.36×) compared to the Germany average.

Appendix

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How to read this data

Audience size is the estimated number of people in Germany who actively search for BUNTE.de. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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