BUNTE.de Audience in Germany
BUNTE.de has an estimated audience of 4,802,357 people in Germany. 81.8% are female, 18.2% are male, average age 43.4. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Gala, Let's Dance (German TV series), Gute Zeiten, schlechte Zeiten, Bonprix, Ernsting's family.
The average BUNTE.de fan in Germany is 43.4 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Gala, Let's Dance (German TV series), Gute Zeiten, schlechte Zeiten, with strongest over-indexing on Gala (3.43× the country average). Demographically, the BUNTE.de audience skews more female with an average age of 43.4, and over-indexes on personality traits such as Pet Ownership, Healthy Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Internet & Social Media · Type: Website / Newspaper / Magazine · Subtype: Humor website
Demographics of BUNTE.de fans
| Metric | Value |
|---|---|
| Female | 81.8% |
| Male | 18.2% |
| Average age | 43.4 |
| Estimated audience size | 4,802,357 |
Audience persona
The typical BUNTE.de fan in Germany is more female, around 43.4 years old, with strong Pet Ownership tendencies and a notable affinity for Gala.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 1,240,260 | 1.18× |
| Bayern | 1,069,263 | 1.39× |
| Baden-Württemberg | 807,165 | 1.23× |
| Niedersachsen | 641,761 | 1.38× |
| Hessen | 469,030 | 1.28× |
| Rheinland-Pfalz | 278,495 | 1.16× |
| Sachsen | 183,093 | 0.78× |
| Schleswig-Holstein | 170,238 | 0.99× |
| Berlin | 131,451 | 0.61× |
| Sachsen-Anhalt | 112,784 | 0.91× |
| Brandenburg | 108,766 | 0.73× |
| Mecklenburg-Vorpommern | 98,124 | 1.07× |
| Hamburg | 97,046 | 0.89× |
| Thüringen | 85,099 | 0.7× |
| Saarland | 64,675 | 1.1× |
| Bremen | 25,368 | 0.62× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Gala | 3.43× | News |
| Let's Dance (German TV series) | 3.41× | Movies & TV |
| Gute Zeiten, schlechte Zeiten | 2.86× | Movies & TV |
| Bonprix | 2.55× | Shopping |
| Ernsting's family | 2.95× | Shopping |
| Storm of Love | 2.93× | Movies & TV |
| Obi (store) | 1.58× | Shopping |
| FOCUS Online | 2.13× | News |
| Wetter.com | 1.75× | Home & Garden |
| Roland Kaiser | 2.32× | Music & Radio |
| QVC | 2.27× | Movies & TV |
| Tchibo | 2.07× | Shopping |
| GMX Mail | 2.43× | Internet & Social Media |
| Florian Silbereisen | 2.34× | Music & Radio |
| Helene Fischer | 1.84× | Music & Radio |
| In aller Freundschaft | 2.83× | Movies & TV |
| Deichmann | 1.63× | Shopping |
| Barbie | 1.67× | Movies & TV |
| RTL Television | 2.05× | Movies & TV |
| Schlager music | 1.92× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Pet Ownership | JOY | 1.44 |
| Healthy Lifestyle | BALANCE | 1.25 |
| LGBTQ+ Identity | OPEN | 1.2 |
| Community Orientation | OPEN | 1.08 |
| Family Orientation | CONSERVATISM | 1.03 |
| DIY Mentality | THRILL | 0.99 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 84.4% |
| Austria | 7.8% |
| Switzerland | 3.1% |
See BUNTE.de audiences in other countries
More Humor website audiences in Germany
- Der Postillon (2,924,170)
- 9GAG (1,244,670)
- Bored Panda (767,539)
- okcupid (338,548)
- TMZ (302,995)
Frequently asked questions
How many fans does BUNTE.de have in Germany?
BUNTE.de has an estimated audience of 4,802,357 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of BUNTE.de fans?
81.8% of BUNTE.de fans are female, 18.2% are male, with an average age of 43.4 years.
Which brands do BUNTE.de fans like most?
BUNTE.de fans show strongest brand affinity for Gala (3.43×), Let's Dance (German TV series) (3.41×), and Gute Zeiten, schlechte Zeiten (2.86×) over the country average.
Where do BUNTE.de fans live in Germany?
BUNTE.de fans in Germany are most concentrated in Nordrhein-Westfalen (reach 1,240,260), Bayern (reach 1,069,263), and Baden-Württemberg (reach 807,165). These three regions account for the largest share of the active audience.
What other brands do BUNTE.de fans also like?
Beyond BUNTE.de itself, the audience over-indexes on Let's Dance (German TV series) (3.41×), Gute Zeiten, schlechte Zeiten (2.86×), Bonprix (2.55×), and Ernsting's family (2.95×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for BUNTE.de. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.