A data profile of the people who buy, follow and care about 9GAG in Germany — modelled from more than twelve digital signal sources. 9GAG has an estimated audience of 1,228,990 people in Germany.
The average 9GAG fan in Germany is 31.3 years old, balanced, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include Reddit, Gmail, Movies, with strongest over-indexing on Reddit (5.18× the country average).
Demographically, the 9GAG audience skews balanced with an average age of 31.3, and over-indexes on personality traits such as Social Media Usage, Spirituality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical 9GAG fan in Germany is balanced, around 31.3 years old, with strong Social Media Usage tendencies and a notable affinity for Reddit.
The key figures that characterise the 9GAG profile in Germany.
51.0% are female, 49.0% are male, average age 31.3.
| Metric | Value |
|---|---|
| Female | 51.0% |
| Male | 49.0% |
| Average age | 31.3 |
| Estimated audience size | 1,228,990 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 38% | |
| 20-29 | 28% | |
| 30-39 | 15% | |
| 40-49 | 11% | |
| 50+ | 8% |
of the worldwide 9GAG audience comes from Germany.
| Country | Share |
|---|---|
| United States | 23.4% |
| Germany | 7.7% |
| China | 5.3% |
Where the 9GAG audience in Germany is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Baden-Württemberg | ~200K | 1.27× | |
| 02 | Bayern | ~200K | 1.17× | |
| 03 | Nordrhein-Westfalen | ~300K | 1.15× | |
| 04 | Berlin | ~60K | 1.15× | |
| 05 | Hamburg | ~30K | 1.14× | |
| 06 | Rheinland-Pfalz | ~70K | 1.11× | |
| 07 | Bremen | ~10K | 1.08× | |
| 08 | Niedersachsen | ~100K | 1.05× | |
| 09 | Hessen | ~100K | 1.05× | |
| 10 | Schleswig-Holstein | ~50K | 1.03× | |
| 11 | Sachsen | ~60K | 0.97× | |
| 12 | Saarland | ~10K | 0.82× | |
| 13 | Sachsen-Anhalt | ~30K | 0.81× | |
| 14 | Brandenburg | ~30K | 0.79× | |
| 15 | Mecklenburg-Vorpommern | ~20K | 0.77× | |
| 16 | Thüringen | ~20K | 0.66× |
The strongest cross-interests of the 9GAG audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | ONEUS | Music & Radio | 8.13× | ||
| 02 | BTS | Music & Radio | 7.98× | ||
| 03 | B.I | Music & Radio | 6.44× | ||
| 04 | Jackie Chan | Movies & TV | 6.31× | ||
| 05 | Giorgia Meloni | Politics & Society | 5.70× | ||
| 06 | Internet & Social Media | 5.18× | |||
| 07 | Sarcasm | Politics & Society | 5.06× | ||
| 08 | BLACKPINK | Music & Radio | 4.86× | ||
| 09 | Internet meme | Internet & Social Media | 4.37× | ||
| 10 | Gmail | Internet & Social Media | 3.80× | ||
| 11 | Leonardo DiCaprio | Movies & TV | 3.24× | ||
| 12 | Meme | Internet & Social Media | 3.19× | ||
| 13 | TikTok | Internet & Social Media | 2.32× | ||
| 14 | Movies | Movies & TV | 2.09× | ||
| 15 | Superman | Movies & TV | 1.85× | ||
| 16 | Tagesschau | Movies & TV | 1.76× | ||
| 17 | Arts and music | Arts & Culture | 1.74× | ||
| 18 | Real Madrid C.F. | Sports | 1.65× | ||
| 19 | Sportschau | Sports | 1.57× | ||
| 20 | McDonald's | Food & Beverages | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 1.58× | |
| Spirituality | BALANCE | 1.32× | |
| Community Orientation | OPEN | 1.27× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.82× | |
| Design Affinity | PREMIUM | 0.86× | |
| Quality Awareness | PREMIUM | 0.90× |
9GAG has an estimated audience of 1,228,990 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
51.0% of 9GAG fans are female, 49.0% are male, with an average age of 31.3 years.
9GAG fans show strongest brand affinity for Reddit (5.18×), Gmail (3.8×), and Movies (2.09×) over the country average.
9GAG fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~300K), Bayern (reach ~200K), and Baden-Württemberg (reach ~200K). These three regions account for the largest share of the active audience.
Beyond 9GAG itself, the audience over-indexes on Gmail (3.8×), Movies (2.09×), TikTok (2.32×), and BTS (7.98×) compared to the Germany average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Germany who actively search for 9GAG. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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