9GAG Audience in Germany

9GAG logo

9GAG has an estimated audience of 1,244,669 people in Germany. 51.0% are female, 49.0% are male, average age 31.3. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Reddit, Gmail, TikTok, Movies, Arts and music.

The average 9GAG fan in Germany is 31.3 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Reddit, Gmail, TikTok, with strongest over-indexing on Reddit (5.18× the country average). Demographically, the 9GAG audience skews balanced with an average age of 31.3, and over-indexes on personality traits such as Pet Ownership, Sports Activity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

Category: Internet & Social Media · Type: Website / Newspaper / Magazine · Subtype: Humor website

Demographics of 9GAG fans

Demographic split for 9GAG audience in Germany
MetricValue
Female51.0%
Male49.0%
Average age31.3
Estimated audience size1,244,669

Audience persona

The typical 9GAG fan in Germany is balanced, around 31.3 years old, with strong Pet Ownership tendencies and a notable affinity for Reddit.

Top regions in Germany

Top regions ranked by reach for 9GAG in Germany
RegionReachAffinity
Nordrhein-Westfalen319,2621.17×
Bayern241,8111.21×
Baden-Württemberg222,7161.31×
Niedersachsen128,6371.06×
Hessen101,9861.08×
Rheinland-Pfalz70,2801.13×
Berlin66,3731.19×
Sachsen58,2780.95×
Schleswig-Holstein46,0591.03×
Hamburg31,8211.13×
Brandenburg30,5590.79×
Sachsen-Anhalt24,3850.76×
Thüringen19,7250.62×
Mecklenburg-Vorpommern17,3520.73×
Saarland12,0440.79×
Bremen11,1161.04×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for 9GAG audience
BrandAffinityCategory
Reddit5.18×Internet & Social Media
Gmail3.8×Internet & Social Media
TikTok2.32×Internet & Social Media
Movies2.09×Movies & TV
Arts and music1.74×Arts & Culture
BTS7.98×Music & Radio
Natural World2.51×Fashion & Accessoires
Internet meme4.37×Internet & Social Media
Tagesschau1.76×Movies & TV
Yahoo!ショッピング2.25×
Jackie Chan6.31×Movies & TV
B.I6.44×Music & Radio
Labubu4.07×Kids & Family
Sarcasm5.06×Politics & Society
Meme3.19×Internet & Social Media
Giorgia Meloni5.7×Politics & Society
Tumblr4.09×Internet & Social Media
Real Madrid C.F.1.65×Sports
Superman1.85×Movies & TV
Friends1.87×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by 9GAG audience
TraitClusterScore
Pet OwnershipJOY1.47
Sports ActivityPOWER1.2
SustainabilityBALANCE1.17
Early Adopter MentalityPOWER1.12
Social Media UsageJOY1.04
TraditionCONSERVATISM1.04

Worldwide distribution

Worldwide audience distribution share by country for 9GAG
CountryShare
United States23.4%
Germany7.8%
China5.3%

See 9GAG audiences in other countries

More Humor website audiences in Germany

Frequently asked questions

How many fans does 9GAG have in Germany?

9GAG has an estimated audience of 1,244,669 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

What is the gender split and age of 9GAG fans?

51.0% of 9GAG fans are female, 49.0% are male, with an average age of 31.3 years.

Which brands do 9GAG fans like most?

9GAG fans show strongest brand affinity for Reddit (5.18×), Gmail (3.8×), and TikTok (2.32×) over the country average.

Where do 9GAG fans live in Germany?

9GAG fans in Germany are most concentrated in Nordrhein-Westfalen (reach 319,262), Bayern (reach 241,811), and Baden-Württemberg (reach 222,716). These three regions account for the largest share of the active audience.

What other brands do 9GAG fans also like?

Beyond 9GAG itself, the audience over-indexes on Gmail (3.8×), TikTok (2.32×), Movies (2.09×), and Arts and music (1.74×) compared to the Germany average.

How to read this data

Audience size is the estimated number of people in Germany who actively search for 9GAG. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.