BTS Audience in Germany
A data profile of the people who buy, follow and care about BTS in Germany — modelled from more than twelve digital signal sources. BTS has an estimated audience of 1,905,511 people in Germany.
The average BTS fan in Germany is 30.4 years old, more female, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include BLACKPINK, Enhypen, Gong Yoo, with strongest over-indexing on BLACKPINK (27.74× the country average).
Demographically, the BTS audience skews more female with an average age of 30.4, and over-indexes on personality traits such as Early Adopter Mentality, Luxury Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical BTS fan in Germany is more female, around 30.4 years old, with strong Early Adopter Mentality tendencies and a notable affinity for BLACKPINK.
At a glance
The key figures that characterise the BTS profile in Germany.
Search interest · 12-month trend
Demographics of BTS fans
62.1% are female, 37.9% are male, average age 30.4.
Gender split
| Metric | Value |
|---|---|
| Female | 62.1% |
| Male | 37.9% |
| Average age | 30.4 |
| Estimated audience size | 1,905,511 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 46% | |
| 20-29 | 21% | |
| 30-39 | 13% | |
| 40-49 | 12% | |
| 50+ | 8% |
Worldwide distribution
of the worldwide BTS audience comes from Germany.
| Country | Share |
|---|---|
| Japan | 29.3% |
| United States | 10.1% |
| Brazil | 10.0% |
Geography
Where the BTS audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Hessen | ~200K | 1.18× | |
| 02 | Sachsen | ~90K | 1.14× | |
| 03 | Nordrhein-Westfalen | ~400K | 1.07× | |
| 04 | Sachsen-Anhalt | ~50K | 1.04× | |
| 05 | Bremen | ~10K | 1.03× | |
| 06 | Berlin | ~80K | 1.01× | |
| 07 | Niedersachsen | ~200K | 1.00× | |
| 08 | Schleswig-Holstein | ~60K | 0.99× | |
| 09 | Bayern | ~300K | 0.98× | |
| 10 | Brandenburg | ~50K | 0.98× | |
| 11 | Thüringen | ~40K | 0.96× | |
| 12 | Baden-Württemberg | ~200K | 0.95× | |
| 13 | Hamburg | ~40K | 0.95× | |
| 14 | Mecklenburg-Vorpommern | ~30K | 0.94× | |
| 15 | Rheinland-Pfalz | ~80K | 0.93× | |
| 16 | Saarland | ~20K | 0.90× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the BTS audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Gong Yoo | Movies & TV | 62.54× | ||
| 02 | K-Dramas | Movies & TV | 49.88× | ||
| 03 | Lee Jong-suk | Movies & TV | 45.60× | ||
| 04 | seventeen | Music & Radio | 40.03× | ||
| 05 | Enhypen | Music & Radio | 38.87× | ||
| 06 | Red Velvet (band) | Music & Radio | 37.37× | ||
| 07 | ONEUS | Music & Radio | 32.08× | ||
| 08 | Korean movies | Movies & TV | 31.95× | ||
| 09 | LINE | Technology & Electronics | 30.42× | ||
| 10 | Allkpop | Music & Radio | 30.29× | ||
| 11 | BLACKPINK | Music & Radio | 27.74× | ||
| 12 | BABYMONSTER | Music & Radio | 25.93× | ||
| 13 | Labubu | Kids & Family | 21.12× | ||
| 14 | Like button | Internet & Social Media | 20.00× | ||
| 15 | IU (singer) | Music & Radio | 20.00× | ||
| 16 | Jejudo | Travel & Leisure | 17.84× | ||
| 17 | Korean drama | Movies & TV | 13.86× | ||
| 18 | B.I | Music & Radio | 13.71× | ||
| 19 | Vegetable Gardening | Food & Beverages | 9.69× | ||
| 20 | Harry Potter | Movies & TV | 2.99× |
Personality of the BTS audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 1.50× | |
| Luxury Orientation | PREMIUM | 1.36× | |
| Healthy Lifestyle | BALANCE | 1.20× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.49× | |
| Patriotism | CONSERVATISM | 0.52× | |
| Risk Appetite | THRILL | 0.55× |
Frequently asked questions
How many fans does BTS have in Germany?
BTS has an estimated audience of 1,905,511 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of BTS fans?
62.1% of BTS fans are female, 37.9% are male, with an average age of 30.4 years.
Which brands do BTS fans like most?
BTS fans show strongest brand affinity for BLACKPINK (27.74×), Enhypen (38.87×), and Gong Yoo (62.54×) over the country average.
Where do BTS fans live in Germany?
BTS fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~400K), Bayern (reach ~300K), and Baden-Württemberg (reach ~200K). These three regions account for the largest share of the active audience.
What other brands do BTS fans also like?
Beyond BTS itself, the audience over-indexes on Enhypen (38.87×), Gong Yoo (62.54×), Allkpop (30.29×), and ONEUS (32.08×) compared to the Germany average.
Explore more audiences
Related profiles, rankings and the same audience in other markets.
More K-pop audiences in Germany
- B.I (1,455,647)
- BLACKPINK (1,272,091)
- PENTAGON (491,243)
- ONEUS (460,391)
- BABYMONSTER (393,516)
See BTS audiences in other countries
How to read this data
Audience size is the estimated number of people in Germany who actively search for BTS. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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