BTS Audience in Germany
BTS has an estimated audience of 1,680,491 people in Germany. 62.1% are female, 37.9% are male, average age 30.4. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Labubu, BLACKPINK, Gong Yoo, Enhypen, Yahoo!ショッピング.
The average BTS fan in Germany is 30.4 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Labubu, BLACKPINK, Gong Yoo, with strongest over-indexing on Labubu (21.12× the country average). Demographically, the BTS audience skews more female with an average age of 30.4, and over-indexes on personality traits such as Sustainability, Urban Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Music & Radio · Type: Person · Subtype: K-pop
Demographics of BTS fans
| Metric | Value |
|---|---|
| Female | 62.1% |
| Male | 37.9% |
| Average age | 30.4 |
| Estimated audience size | 1,680,491 |
Audience persona
The typical BTS fan in Germany is more female, around 30.4 years old, with strong Sustainability tendencies and a notable affinity for Labubu.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 400,564 | 1.09× |
| Bayern | 257,640 | 0.95× |
| Baden-Württemberg | 224,487 | 0.98× |
| Hessen | 168,156 | 1.31× |
| Niedersachsen | 167,053 | 1.02× |
| Sachsen | 95,337 | 1.16× |
| Berlin | 82,291 | 1.1× |
| Rheinland-Pfalz | 77,633 | 0.92× |
| Schleswig-Holstein | 58,793 | 0.97× |
| Brandenburg | 48,071 | 0.92× |
| Sachsen-Anhalt | 43,370 | 1× |
| Thüringen | 37,660 | 0.88× |
| Hamburg | 35,940 | 0.95× |
| Mecklenburg-Vorpommern | 29,268 | 0.91× |
| Saarland | 18,348 | 0.89× |
| Bremen | 13,616 | 0.95× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Labubu | 21.12× | Kids & Family |
| BLACKPINK | 27.74× | Music & Radio |
| Gong Yoo | 62.54× | Movies & TV |
| Enhypen | 38.87× | Music & Radio |
| Yahoo!ショッピング | 7.82× | |
| Allkpop | 30.29× | Music & Radio |
| Korean pop idol | 25.51× | Movies & TV |
| Red Velvet (band) | 37.37× | Music & Radio |
| Like button | 20× | Internet & Social Media |
| LINE | 30.42× | Technology & Electronics |
| K-Dramas | 49.88× | Movies & TV |
| Korean drama | 13.86× | Movies & TV |
| Jejudo | 17.84× | Travel & Leisure |
| Harry Potter | 2.99× | Movies & TV |
| IU (singer) | 20× | Music & Radio |
| seventeen | 40.03× | Music & Radio |
| Babymetal | 33.43× | Music & Radio |
| B.I | 13.71× | Music & Radio |
| BABYMONSTER | 25.93× | Music & Radio |
| Lee Jong-suk | 45.6× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 1.19 |
| Urban Lifestyle | OPEN | 1.17 |
| Travelling | THRILL | 1.17 |
| Price Sensitivity | PREMIUM | 1.13 |
| Mindfulness | BALANCE | 1.11 |
| LGBTQ+ Identity | OPEN | 1.1 |
Worldwide distribution
| Country | Share |
|---|---|
| Japan | 30.3% |
| Brazil | 9.8% |
| India | 9.3% |
See BTS audiences in other countries
More K-pop audiences in Germany
- BLACKPINK (1,411,855)
- B.I (1,214,143)
- PENTAGON (435,875)
- BABYMONSTER (331,827)
- Woods (312,152)
Frequently asked questions
How many fans does BTS have in Germany?
BTS has an estimated audience of 1,680,491 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of BTS fans?
62.1% of BTS fans are female, 37.9% are male, with an average age of 30.4 years.
Which brands do BTS fans like most?
BTS fans show strongest brand affinity for Labubu (21.12×), BLACKPINK (27.74×), and Gong Yoo (62.54×) over the country average.
Where do BTS fans live in Germany?
BTS fans in Germany are most concentrated in Nordrhein-Westfalen (reach 400,564), Bayern (reach 257,640), and Baden-Württemberg (reach 224,487). These three regions account for the largest share of the active audience.
What other brands do BTS fans also like?
Beyond BTS itself, the audience over-indexes on BLACKPINK (27.74×), Gong Yoo (62.54×), Enhypen (38.87×), and Yahoo!ショッピング (7.82×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for BTS. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.