BLACKPINK Audience in Germany
BLACKPINK has an estimated audience of 1,411,854 people in Germany. 57.9% are female, 42.1% are male, average age 32.2. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Jackie Chan, Rakuten, IU (singer), Allkpop, Korean drama.
The average BLACKPINK fan in Germany is 32.2 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Jackie Chan, Rakuten, IU (singer), with strongest over-indexing on Jackie Chan (20.38× the country average). Demographically, the BLACKPINK audience skews more female with an average age of 32.2, and over-indexes on personality traits such as Sustainability, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Music & Radio · Type: Person · Subtype: K-pop
Demographics of BLACKPINK fans
| Metric | Value |
|---|---|
| Female | 57.9% |
| Male | 42.1% |
| Average age | 32.2 |
| Estimated audience size | 1,411,854 |
Audience persona
The typical BLACKPINK fan in Germany is more female, around 32.2 years old, with strong Sustainability tendencies and a notable affinity for Jackie Chan.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 346,376 | 1.12× |
| Bayern | 228,028 | 1× |
| Baden-Württemberg | 191,047 | 0.99× |
| Niedersachsen | 134,090 | 0.98× |
| Hessen | 115,050 | 1.07× |
| Sachsen | 79,729 | 1.15× |
| Berlin | 75,523 | 1.2× |
| Rheinland-Pfalz | 69,562 | 0.98× |
| Schleswig-Holstein | 51,696 | 1.02× |
| Brandenburg | 46,109 | 1.05× |
| Hamburg | 32,735 | 1.03× |
| Sachsen-Anhalt | 30,097 | 0.82× |
| Thüringen | 27,028 | 0.75× |
| Mecklenburg-Vorpommern | 22,814 | 0.85× |
| Saarland | 14,495 | 0.84× |
| Bremen | 13,870 | 1.15× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Jackie Chan | 20.38× | Movies & TV |
| Rakuten | 12.44× | Shopping |
| IU (singer) | 15.32× | Music & Radio |
| Allkpop | 15.53× | Music & Radio |
| Korean drama | 9.14× | Movies & TV |
| Ariana Grande | 6.25× | Music & Radio |
| BTS | 8.82× | Music & Radio |
| J-pop | 9.76× | Music & Radio |
| Gong Yoo | 20.3× | Movies & TV |
| Anime convention | 4.42× | Literature |
| Dailymotion | 6.43× | Movies & TV |
| Harry Potter | 1.58× | Movies & TV |
| Anime and manga fandom | 3.62× | Literature |
| Livemusic | 2.74× | Music & Radio |
| Batman | 2.23× | Movies & TV |
| JACK & JONES | 12.37× | Fashion & Accessoires |
| K-pop | 4.62× | Music & Radio |
| Webcomic | 4.86× | Literature |
| House music | 2.25× | Music & Radio |
| Winona Ryder | 4.48× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 1.17 |
| LGBTQ+ Identity | OPEN | 1.1 |
| Urban Lifestyle | OPEN | 1.09 |
| Travelling | THRILL | 1.05 |
| Social Media Usage | JOY | 1.01 |
| Creativity | OPEN | 1 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 12.1% |
| Japan | 10.8% |
| Brazil | 6.4% |
See BLACKPINK audiences in other countries
More K-pop audiences in Germany
- BTS (1,680,492)
- B.I (1,214,143)
- PENTAGON (435,875)
- BABYMONSTER (331,827)
- Woods (312,152)
Frequently asked questions
How many fans does BLACKPINK have in Germany?
BLACKPINK has an estimated audience of 1,411,854 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of BLACKPINK fans?
57.9% of BLACKPINK fans are female, 42.1% are male, with an average age of 32.2 years.
Which brands do BLACKPINK fans like most?
BLACKPINK fans show strongest brand affinity for Jackie Chan (20.38×), Rakuten (12.44×), and IU (singer) (15.32×) over the country average.
Where do BLACKPINK fans live in Germany?
BLACKPINK fans in Germany are most concentrated in Nordrhein-Westfalen (reach 346,376), Bayern (reach 228,028), and Baden-Württemberg (reach 191,047). These three regions account for the largest share of the active audience.
What other brands do BLACKPINK fans also like?
Beyond BLACKPINK itself, the audience over-indexes on Rakuten (12.44×), IU (singer) (15.32×), Allkpop (15.53×), and Korean drama (9.14×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for BLACKPINK. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.