BLACKPINK Audience in United States
BLACKPINK has an estimated audience of 4,181,158 people in United States. 61.7% are female, 38.3% are male, average age 31.1. Top regions: California, Texas, New York. Top brand affinities: Combat sport, Bank account, JDSU, Home equity, Urban Outfitters.
The average BLACKPINK fan in United States is 31.1 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Combat sport, Bank account, JDSU, with strongest over-indexing on Combat sport (2.33× the country average). Demographically, the BLACKPINK audience skews more female with an average age of 31.1, and over-indexes on personality traits such as LGBTQ+ Identity, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Music & Radio · Type: Person · Subtype: K-pop
Demographics of BLACKPINK fans
| Metric | Value |
|---|---|
| Female | 61.7% |
| Male | 38.3% |
| Average age | 31.1 |
| Estimated audience size | 4,181,158 |
Audience persona
The typical BLACKPINK fan in United States is more female, around 31.1 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Combat sport.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 937,453 | 2.04× |
| Texas | 488,972 | 1.36× |
| New York | 384,222 | 1.64× |
| Florida | 313,625 | 1.11× |
| Illinois | 183,257 | 1.32× |
| Georgia | 150,249 | 1.17× |
| New Jersey | 146,307 | 1.38× |
| Pennsylvania | 137,935 | 0.98× |
| Washington | 131,333 | 1.57× |
| North Carolina | 130,238 | 1.04× |
| Virginia | 128,566 | 1.26× |
| Ohio | 107,572 | 0.84× |
| Massachusetts | 103,525 | 1.26× |
| Michigan | 91,579 | 0.84× |
| Maryland | 91,329 | 1.27× |
| Arizona | 91,320 | 1.07× |
| Indiana | 71,183 | 0.93× |
| Tennessee | 69,924 | 0.83× |
| Colorado | 66,392 | 1.01× |
| Oregon | 59,338 | 1.24× |
| Minnesota | 59,335 | 0.99× |
| Missouri | 58,820 | 0.87× |
| Nevada | 56,732 | 1.4× |
| South Carolina | 52,522 | 0.83× |
| Wisconsin | 52,284 | 0.83× |
| Louisiana | 44,173 | 0.82× |
| Alabama | 43,231 | 0.74× |
| Connecticut | 42,923 | 1.02× |
| Oklahoma | 41,953 | 0.9× |
| Kentucky | 41,685 | 0.8× |
| Hawaii | 39,224 | 2.18× |
| Utah | 35,059 | 0.94× |
| Arkansas | 27,100 | 0.79× |
| Mississippi | 26,419 | 0.77× |
| Kansas | 24,996 | 0.76× |
| Iowa | 24,099 | 0.7× |
| New Mexico | 19,321 | 0.92× |
| Nebraska | 17,072 | 0.81× |
| Idaho | 16,176 | 0.77× |
| Washington, District of Columbia | 15,322 | 1.22× |
| New Hampshire | 12,144 | 0.74× |
| Rhode Island | 11,985 | 0.9× |
| West Virginia | 11,518 | 0.59× |
| Maine | 11,140 | 0.74× |
| Delaware | 8,849 | 0.77× |
| Alaska | 7,899 | 0.88× |
| Montana | 7,369 | 0.64× |
| South Dakota | 6,072 | 0.63× |
| North Dakota | 5,480 | 0.64× |
| Vermont | 5,309 | 0.72× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Combat sport | 2.33× | Sports |
| Bank account | 3.1× | Business & Career |
| JDSU | 3.18× | Business & Career |
| Home equity | 1.93× | Home & Garden |
| Urban Outfitters | 1.75× | Shopping |
| Nuts (film) | 5.2× | Movies & TV |
| Staycation | 2.35× | Home & Garden |
| UK garage | 3.71× | Music & Radio |
| Home staging | 3.51× | Home & Garden |
| Grinch | 2.69× | Movies & TV |
| Edvard Grieg | 15.91× | Literature |
| Elsword | 9.12× | Games |
| Joshua Jackson | 2.27× | Movies & TV |
| Historic site | 2.14× | Arts & Culture |
| Mothercare | 1.6× | Kids & Family |
| La Jolla | 4.49× | Travel & Leisure |
| Personalised Gifts | 2× | Home & Garden |
| Tierra caliente | 3.47× | Travel & Leisure |
| Cam Ward | 1.61× | Sports |
| Vocal harmony | 1.83× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 1.83 |
| Early Adopter Mentality | POWER | 1.36 |
| Sustainability | BALANCE | 1.22 |
| Pet Ownership | JOY | 1.22 |
| Sports Activity | POWER | 1.2 |
| Design Affinity | PREMIUM | 1.19 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 12.1% |
| Japan | 10.8% |
| Brazil | 6.4% |
See BLACKPINK audiences in other countries
More K-pop audiences in United States
Frequently asked questions
How many fans does BLACKPINK have in United States?
BLACKPINK has an estimated audience of 4,181,158 people in United States, concentrated in California and Texas.
What is the gender split and age of BLACKPINK fans?
61.7% of BLACKPINK fans are female, 38.3% are male, with an average age of 31.1 years.
Which brands do BLACKPINK fans like most?
BLACKPINK fans show strongest brand affinity for Combat sport (2.33×), Bank account (3.1×), and JDSU (3.18×) over the country average.
Where do BLACKPINK fans live in United States?
BLACKPINK fans in United States are most concentrated in California (reach 937,453), Texas (reach 488,972), and New York (reach 384,222). These three regions account for the largest share of the active audience.
What other brands do BLACKPINK fans also like?
Beyond BLACKPINK itself, the audience over-indexes on Bank account (3.1×), JDSU (3.18×), Home equity (1.93×), and Urban Outfitters (1.75×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for BLACKPINK. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.