BLACKPINK Audience in United States

BLACKPINK has an estimated audience of 4,181,158 people in United States. 61.7% are female, 38.3% are male, average age 31.1. Top regions: California, Texas, New York. Top brand affinities: BTS, Group buying, Anime and manga fandom, Jollibee, Rakuten.

The average BLACKPINK fan in United States is 31.1 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include BTS, Group buying, Anime and manga fandom, with strongest over-indexing on BTS (15.59× the country average). Demographically, the BLACKPINK audience skews more female with an average age of 31.1, and over-indexes on personality traits such as LGBTQ+ Identity, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Person · Subtype: K-pop

Demographics of BLACKPINK fans

Demographic split for BLACKPINK audience in United States
MetricValue
Female61.7%
Male38.3%
Average age31.1
Estimated audience size4,181,158

Audience persona

The typical BLACKPINK fan in United States is more female, around 31.1 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for BTS.

Top regions in United States

Top regions ranked by reach for BLACKPINK in United States
RegionReachAffinity
California937,4532.04×
Texas488,9721.36×
New York384,2221.64×
Florida313,6251.11×
Illinois183,2571.32×
Georgia150,2491.17×
New Jersey146,3071.38×
Pennsylvania137,9350.98×
Washington131,3331.57×
North Carolina130,2381.04×
Virginia128,5661.26×
Ohio107,5720.84×
Massachusetts103,5251.26×
Michigan91,5790.84×
Maryland91,3291.27×
Arizona91,3201.07×
Indiana71,1830.93×
Tennessee69,9240.83×
Colorado66,3921.01×
Oregon59,3381.24×
Minnesota59,3350.99×
Missouri58,8200.87×
Nevada56,7321.4×
South Carolina52,5220.83×
Wisconsin52,2840.83×
Louisiana44,1730.82×
Alabama43,2310.74×
Connecticut42,9231.02×
Oklahoma41,9530.9×
Kentucky41,6850.8×
Hawaii39,2242.18×
Utah35,0590.94×
Arkansas27,1000.79×
Mississippi26,4190.77×
Kansas24,9960.76×
Iowa24,0990.7×
New Mexico19,3210.92×
Nebraska17,0720.81×
Idaho16,1760.77×
Washington, District of Columbia15,3221.22×
New Hampshire12,1440.74×
Rhode Island11,9850.9×
West Virginia11,5180.59×
Maine11,1400.74×
Delaware8,8490.77×
Alaska7,8990.88×
Montana7,3690.64×
South Dakota6,0720.63×
North Dakota5,4800.64×
Vermont5,3090.72×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for BLACKPINK audience
BrandAffinityCategory
BTS15.59×Music & Radio
Group buying16.82×Shopping
Anime and manga fandom5.56×Literature
Jollibee9.3×Food & Beverages
Rakuten8.49×Shopping
Indeed.com2.82×Business & Career
Do it yourself (DIY)2.19×Home & Garden
Superman1.75×Movies & TV
Boy band9.14×Music & Radio
IU (singer)12.87×Music & Radio
Astro (Malaysian satellite television)12.16×Movies & TV
Houston Astros4.8×Sports
Manga3.04×Literature
Harry Potter2.01×Movies & TV
Allkpop8.83×Music & Radio
Comedy club4.58×Movies & TV
Anti-aging cream3.47×Beauty & Wellness
Nail art3.64×Beauty & Wellness
Scooby-Doo2.65×Movies & TV
Lip gloss4.62×Beauty & Wellness

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by BLACKPINK audience
TraitClusterScore
LGBTQ+ IdentityOPEN1.83
Early Adopter MentalityPOWER1.36
SustainabilityBALANCE1.22
Pet OwnershipJOY1.22
Sports ActivityPOWER1.2
Design AffinityPREMIUM1.19

Worldwide distribution

Worldwide audience distribution share by country for BLACKPINK
CountryShare
United States12.1%
Japan10.8%
Brazil6.4%

See BLACKPINK audiences in other countries

More K-pop audiences in United States

Frequently asked questions

How many fans does BLACKPINK have in United States?

BLACKPINK has an estimated audience of 4,181,158 people in United States, concentrated in California and Texas.

What is the gender split and age of BLACKPINK fans?

61.7% of BLACKPINK fans are female, 38.3% are male, with an average age of 31.1 years.

Which brands do BLACKPINK fans like most?

BLACKPINK fans show strongest brand affinity for BTS (15.59×), Group buying (16.82×), and Anime and manga fandom (5.56×) over the country average.

Where do BLACKPINK fans live in United States?

BLACKPINK fans in United States are most concentrated in California (reach 937,453), Texas (reach 488,972), and New York (reach 384,222). These three regions account for the largest share of the active audience.

What other brands do BLACKPINK fans also like?

Beyond BLACKPINK itself, the audience over-indexes on Group buying (16.82×), Anime and manga fandom (5.56×), Jollibee (9.3×), and Rakuten (8.49×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for BLACKPINK. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.