Rascasse Audience Intelligence

LE SSERAFIM Audience in United States

A data profile of the people who buy, follow and care about LE SSERAFIM in United States — modelled from more than twelve digital signal sources. LE SSERAFIM has an estimated audience of 2,007,290 people in United States.

#6among K-pop in United States#2593among Person in United States#1590in Music & Radio

The average LE SSERAFIM fan in United States is 31.4 years old, more female, and lives primarily in Texas.

The audience is concentrated in Texas, New York, Florida.

Top brand affinities include BTS, Rakuten, Anime and manga fandom, with strongest over-indexing on BTS (22.78× the country average).

Demographically, the LE SSERAFIM audience skews more female with an average age of 31.4, and over-indexes on personality traits such as Patriotism, Design Affinity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 44 regions tracked by Rascasse.

The typical LE SSERAFIM fan in United States is more female, around 31.4 years old, with strong Patriotism tendencies and a notable affinity for BTS.

Category: Music & Radio · Type: Person · Subtype: K-pop

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the LE SSERAFIM profile in United States.

Audience size
2M
in United States
Gender
61.5%♀
38.5% male
Age
31.4
average years
Country rank
#14189
Person in United States
Fig. 01

Search interest · 12-month trend

+89%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of LE SSERAFIM fans

61.5% are female, 38.5% are male, average age 31.4.

Fig. 02

Gender split

61.5%
Female
38.5%
Male
Demographic split for LE SSERAFIM audience in United States
MetricValue
Female61.5%
Male38.5%
Average age31.4
Estimated audience size2,007,290
Fig. 03

Age distribution

Ø 31.4
average years
Age distribution of the LE SSERAFIM audience in United States
Age bracketShare%
16-1943%
20-2921%
30-3914%
40-4911%
50+10%
Fig. 04

Worldwide distribution

20.1%

of the worldwide LE SSERAFIM audience comes from United States.

Worldwide audience distribution share by country for LE SSERAFIM
CountryShare
Japan45.6%
United States20.1%
Brazil5.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the LE SSERAFIM audience in United States is strongest.

Fig. 05

Top regions by affinity

LE SSERAFIM fans by region: top regions in United States
#RegionReachAffinity×
01Hawaii~20K2.15×
02Washington~70K2.06×
03Nevada~30K1.83×
04Texas~200K1.57×
05New Jersey~60K1.42×
06New York~100K1.37×
07Virginia~50K1.32×
08Maryland~40K1.28×
09Georgia~60K1.19×
10Massachusetts~40K1.12×
11Oregon~20K1.09×
12North Carolina~60K1.08×
13New Mexico~9K1.06×
14Florida~100K1.04×
15Connecticut~20K1.04×
16Oklahoma~20K0.99×
17Indiana~30K0.98×
18Pennsylvania~50K0.96×
19Kentucky~20K0.94×
20Rhode Island~5K0.92×
21Michigan~40K0.91×
22Utah~10K0.91×
23Louisiana~20K0.90×
24Ohio~50K0.89×
25Nebraska~8K0.88×
26South Carolina~20K0.87×
27Arkansas~10K0.86×
28Colorado~20K0.85×
29Wisconsin~20K0.85×
30Washington, District of Columbia~4K0.83×
31Tennessee~30K0.82×
32Alabama~20K0.81×
33Kansas~10K0.81×
34Missouri~20K0.80×
35Idaho~7K0.80×
36Mississippi~10K0.78×
37South Dakota~3K0.78×
38West Virginia~6K0.77×
39North Dakota~3K0.76×
40Iowa~10K0.74×
41New Hampshire~5K0.73×
42Wyoming~2K0.72×
43Vermont~2K0.71×
44Maine~4K0.68×
Fig. 06

Affinity by region

Affinity by region — LE SSERAFIM, United States
0.68×1.00×2.15×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the LE SSERAFIM audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for LE SSERAFIM audience
#·InterestCategoryAffinity×
01BTSMusic & Radio22.78×
02IU (singer)Music & Radio14.47×
03Park Ji-minMusic & Radio13.35×
04Group buyingShopping10.02×
05Boy bandMusic & Radio9.33×
06AllkpopMusic & Radio9.29×
07RakutenShopping9.02×
08COSShopping7.78×
09JollibeeFood & Beverages4.67×
10Anime and manga fandomLiterature4.65×
11Spirit HalloweenKids & Family3.73×
12One PieceMovies & TV3.37×
13MangaLiterature2.60×
14High schoolBusiness & Career2.52×
15Fine artBusiness & Career2.15×
16ComicsLiterature2.11×
17Mobile gameGames1.90×
18SupermanMovies & TV1.89×
19Do it yourself (DIY)Home & Garden1.85×
20Harry PotterMovies & TV1.71×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the LE SSERAFIM audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by LE SSERAFIM audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.65×
Design AffinityPREMIUM1.44×
Pet OwnershipJOY1.43×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by LE SSERAFIM audience · Rather not
TraitClusterDeviationScore
Family OrientationCONSERVATISM0.79×
Need for SecurityCONSERVATISM0.83×
Convenience OrientationPREMIUM0.83×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does LE SSERAFIM have in United States?

LE SSERAFIM has an estimated audience of 2,007,290 people in United States, concentrated in Texas and New York.

02

What is the gender split and age of LE SSERAFIM fans?

61.5% of LE SSERAFIM fans are female, 38.5% are male, with an average age of 31.4 years.

03

Which brands do LE SSERAFIM fans like most?

LE SSERAFIM fans show strongest brand affinity for BTS (22.78×), Rakuten (9.02×), and Anime and manga fandom (4.65×) over the country average.

04

Where do LE SSERAFIM fans live in United States?

LE SSERAFIM fans in United States are most concentrated in Texas (reach ~200K), New York (reach ~100K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do LE SSERAFIM fans also like?

Beyond LE SSERAFIM itself, the audience over-indexes on Rakuten (9.02×), Anime and manga fandom (4.65×), Group buying (10.02×), and IU (singer) (14.47×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More K-pop audiences in United States

See LE SSERAFIM audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for LE SSERAFIM. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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