LE SSERAFIM Audience in United States

LE SSERAFIM logo

LE SSERAFIM has an estimated audience of 1,703,882 people in United States. 61.4% are female, 38.6% are male, average age 31.4. Top brand affinities: Combat sport, Bank account, JDSU, Home equity, Nuts (film).

Top brand affinities include Combat sport, Bank account, JDSU, with strongest over-indexing on Combat sport (2.28× the country average). Demographically, the LE SSERAFIM audience skews more female with an average age of 31.4, and over-indexes on personality traits such as LGBTQ+ Identity, Early Adopter Mentality.

Category: Music & Radio · Type: Person · Subtype: K-pop

Demographics of LE SSERAFIM fans

Demographic split for LE SSERAFIM audience in United States
MetricValue
Female61.4%
Male38.6%
Average age31.4
Estimated audience size1,703,882

Audience persona

The typical LE SSERAFIM fan in United States is more female, around 31.4 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Combat sport.

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for LE SSERAFIM audience
BrandAffinityCategory
Combat sport2.28×Sports
Bank account2.98×Business & Career
JDSU3.14×Business & Career
Home equity1.92×Home & Garden
Nuts (film)5.2×Movies & TV
Urban Outfitters1.63×Shopping
Grinch3.01×Movies & TV
Home staging3.68×Home & Garden
Staycation2.3×Home & Garden
UK garage3.7×Music & Radio
Edvard Grieg15.27×Literature
Elsword9.12×Games
Historic site2.36×Arts & Culture
La JollaTravel & Leisure
Joshua Jackson2.27×Movies & TV
Mothercare1.56×Kids & Family
Personalised Gifts1.99×Home & Garden
Vocal harmony2.04×Music & Radio
Cam Ward1.61×Sports
Tierra caliente3.32×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by LE SSERAFIM audience
TraitClusterScore
LGBTQ+ IdentityOPEN1.8
Early Adopter MentalityPOWER1.34
SustainabilityBALANCE1.2
Pet OwnershipJOY1.18
Sports ActivityPOWER1.17
Design AffinityPREMIUM1.17

Worldwide distribution

Worldwide audience distribution share by country for LE SSERAFIM
CountryShare
Japan48.9%
United States18.8%
Brazil4.8%

See LE SSERAFIM audiences in other countries

More K-pop audiences in United States

How to read this data

Audience size is the estimated number of people in United States who actively search for LE SSERAFIM. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.