IU (singer) Audience in United States

IU (singer) logo

IU (singer) has an estimated audience of 2,089,366 people in United States. 70.2% are female, 29.8% are male, average age 30.6. Top regions: California, Indiana, Texas. Top brand affinities: Perfume (Japanese band), The Holiday, JYP Entertainment, BTS, Labubu.

The average IU (singer) fan in United States is 30.6 years old, more female, and lives primarily in California. The audience is concentrated in California, Indiana, Texas. Top brand affinities include Perfume (Japanese band), The Holiday, JYP Entertainment, with strongest over-indexing on Perfume (Japanese band) (31.71× the country average). Demographically, the IU (singer) audience skews more female with an average age of 30.6, and over-indexes on personality traits such as LGBTQ+ Identity, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Person · Subtype: Singer-songwriter

Demographics of IU (singer) fans

Demographic split for IU (singer) audience in United States
MetricValue
Female70.2%
Male29.8%
Average age30.6
Estimated audience size2,089,366

Audience persona

The typical IU (singer) fan in United States is more female, around 30.6 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Perfume (Japanese band).

Top regions in United States

Top regions ranked by reach for IU (singer) in United States
RegionReachAffinity
California436,1671.9×
Indiana284,7537.46×
Texas192,5131.07×
New York154,6061.32×
Florida133,4870.94×
Illinois95,6481.37×
Georgia77,5351.2×
Pennsylvania66,5490.95×
New Jersey64,0911.21×
Virginia58,8341.16×
Washington56,1621.34×
North Carolina53,7780.86×
Ohio51,0720.79×
Massachusetts46,3851.13×
Michigan44,4320.81×
Maryland41,8131.16×
Arizona38,2350.9×
Tennessee31,2000.74×
Colorado24,9470.76×
Minnesota24,2100.81×
Missouri23,8740.71×
Kentucky23,4890.9×
Nevada22,7141.12×
Wisconsin22,1700.71×
Oregon21,1810.88×
South Carolina20,5650.65×
Hawaii20,5492.29×
Alabama20,5070.7×
Louisiana19,6360.73×
Connecticut18,8490.9×
Oklahoma18,8460.81×
Utah13,8710.74×
Arkansas10,9880.64×
Iowa10,8130.63×
Kansas10,8060.66×
Mississippi10,5660.61×
Washington, District of Columbia8,5001.35×
Nebraska6,7200.64×
Idaho6,4280.61×
New Mexico6,2600.6×
New Hampshire5,0310.61×
Rhode Island4,7900.72×
West Virginia4,6180.47×
Maine4,1070.55×
Delaware3,9000.68×
Alaska3,2600.73×
Montana2,6630.46×
South Dakota2,5410.53×
North Dakota2,2740.53×
Vermont1,9810.54×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for IU (singer) audience
BrandAffinityCategory
Perfume (Japanese band)31.71×Music & Radio
The Holiday19.53×Movies & TV
JYP Entertainment32.49×Movies & TV
BTS17.64×Music & Radio
Labubu11.89×Kids & Family
Taobao21.2×Shopping
Korean drama12.36×Movies & TV
Allkpop19.47×Music & Radio
Este, Veneto16.96×Travel & Leisure
South China Morning Post27.08×News
Beams20.64×Fashion & Accessoires
KPop Demon Hunters5.24×Movies & TV
K-pop7.05×Music & Radio
Gong Yoo27.45×Movies & TV
Priyanka Chopra15.83×Movies & TV
Girls' Generation20.96×Music & Radio
Diwali21.66×Politics & Society
Song Hye-kyo36.96×Fashion & Accessoires
Nate Bargatze8.75×Music & Radio
Baidu21.94×Internet & Social Media

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by IU (singer) audience
TraitClusterScore
LGBTQ+ IdentityOPEN4.73
SustainabilityBALANCE2.15
Sports ActivityPOWER1.55
Community OrientationOPEN1.45
Pet OwnershipJOY1.43
Early Adopter MentalityPOWER1.4

Worldwide distribution

Worldwide audience distribution share by country for IU (singer)
CountryShare
Japan22.2%
United States11.3%
Taiwan6.4%

See IU (singer) audiences in other countries

More Singer-songwriter audiences in United States

Frequently asked questions

How many fans does IU (singer) have in United States?

IU (singer) has an estimated audience of 2,089,366 people in United States, concentrated in California and Indiana.

What is the gender split and age of IU (singer) fans?

70.2% of IU (singer) fans are female, 29.8% are male, with an average age of 30.6 years.

Which brands do IU (singer) fans like most?

IU (singer) fans show strongest brand affinity for Perfume (Japanese band) (31.71×), The Holiday (19.53×), and JYP Entertainment (32.49×) over the country average.

Where do IU (singer) fans live in United States?

IU (singer) fans in United States are most concentrated in California (reach 436,167), Indiana (reach 284,753), and Texas (reach 192,513). These three regions account for the largest share of the active audience.

What other brands do IU (singer) fans also like?

Beyond IU (singer) itself, the audience over-indexes on The Holiday (19.53×), JYP Entertainment (32.49×), BTS (17.64×), and Labubu (11.89×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for IU (singer). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.