Rascasse Audience Intelligence

IU (singer) Audience in United States

A data profile of the people who buy, follow and care about IU (singer) in United States — modelled from more than twelve digital signal sources. IU (singer) has an estimated audience of 2,108,176 people in United States.

#194among Singer-songwriter in United States#2455among Person in United States#1510in Music & Radio

The average IU (singer) fan in United States is 30.6 years old, more female, and lives primarily in California.

The audience is concentrated in California, Indiana, Texas.

Top brand affinities include Park Ji-min, BTS, The Holiday, with strongest over-indexing on Park Ji-min (37.88× the country average).

Demographically, the IU (singer) audience skews more female with an average age of 30.6, and over-indexes on personality traits such as Travelling, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical IU (singer) fan in United States is more female, around 30.6 years old, with strong Travelling tendencies and a notable affinity for Park Ji-min.

Category: Music & Radio · Type: Person · Subtype: Singer-songwriter

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the IU (singer) profile in United States.

Audience size
2.1M
in United States
Gender
70.2%♀
29.8% male
Age
30.6
average years
Country rank
#13668
Person in United States
Fig. 01

Search interest · 12-month trend

+4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of IU (singer) fans

70.2% are female, 29.8% are male, average age 30.6.

Fig. 02

Gender split

70.2%
Female
29.8%
Male
Demographic split for IU (singer) audience in United States
MetricValue
Female70.2%
Male29.8%
Average age30.6
Estimated audience size2,108,176
Fig. 03

Age distribution

Ø 30.6
average years
Age distribution of the IU (singer) audience in United States
Age bracketShare%
16-1948%
20-2919%
30-3912%
40-4910%
50+11%
Fig. 04

Worldwide distribution

10.7%

of the worldwide IU (singer) audience comes from United States.

Worldwide audience distribution share by country for IU (singer)
CountryShare
Japan21.3%
United States10.7%
Taiwan6.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the IU (singer) audience in United States is strongest.

Fig. 05

Top regions by affinity

IU (singer) fans by region: top regions in United States
#RegionReachAffinity×
01Indiana~400K9.24×
02Hawaii~20K2.20×
03California~400K1.64×
04Illinois~90K1.27×
05Washington~50K1.22×
06Washington, District of Columbia~7K1.18×
07New York~100K1.17×
08New Jersey~60K1.11×
09Georgia~70K1.09×
10Texas~200K1.08×
11Maryland~40K1.08×
12Virginia~50K1.07×
13Massachusetts~40K1.04×
14Nevada~20K1.04×
15Kentucky~30K1.03×
16Florida~100K0.91×
17Connecticut~20K0.90×
18Pennsylvania~60K0.87×
19North Carolina~50K0.86×
20Arizona~40K0.86×
21Oregon~20K0.83×
22Alaska~4K0.80×
23Michigan~40K0.79×
24Minnesota~20K0.79×
25Ohio~50K0.78×
26Utah~10K0.78×
27Oklahoma~20K0.77×
28Tennessee~30K0.75×
29Colorado~20K0.75×
30Rhode Island~5K0.75×
31Delaware~4K0.75×
32Louisiana~20K0.73×
33Missouri~20K0.71×
34Wisconsin~20K0.69×
35Alabama~20K0.69×
36New Mexico~7K0.69×
37Arkansas~10K0.68×
38Nebraska~7K0.68×
39Mississippi~10K0.67×
40Kansas~10K0.67×
41South Carolina~20K0.66×
42North Dakota~3K0.66×
43Vermont~2K0.66×
44South Dakota~3K0.65×
45New Hampshire~5K0.64×
46Iowa~10K0.63×
47Idaho~7K0.63×
48Maine~4K0.59×
49West Virginia~6K0.58×
50Montana~3K0.57×
Fig. 06

Affinity by region

Affinity by region — IU (singer), United States
0.57×1.00×9.24×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the IU (singer) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for IU (singer) audience
#·InterestCategoryAffinity×
01Park Ji-minMusic & Radio37.88×
02Song Hye-kyoFashion & Accessoires36.96×
03JYP EntertainmentMovies & TV32.49×
04Gong YooMovies & TV27.45×
05South China Morning PostNews27.08×
06BaiduInternet & Social Media21.94×
07DiwaliPolitics & Society21.66×
08TaobaoShopping21.20×
09Girls' GenerationMusic & Radio20.96×
10BeamsFashion & Accessoires20.64×
11The HolidayMovies & TV19.53×
12AllkpopMusic & Radio19.47×
13BTSMusic & Radio17.64×
14Este, VenetoTravel & Leisure16.96×
15Priyanka ChopraMovies & TV15.83×
16Korean dramaMovies & TV12.36×
17MitúTravel & Leisure10.09×
18Nate BargatzeMusic & Radio8.75×
19K-popMusic & Radio7.05×
20KPop Demon HuntersMovies & TV5.24×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the IU (singer) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by IU (singer) audience · What stands out
TraitClusterDeviationScore
TravellingTHRILL1.53×
Quality AwarenessPREMIUM1.24×
Convenience OrientationPREMIUM1.23×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by IU (singer) audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.62×
Risk AppetiteTHRILL0.81×
Career OrientationPOWER0.83×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does IU (singer) have in United States?

IU (singer) has an estimated audience of 2,108,176 people in United States, concentrated in California and Indiana.

02

What is the gender split and age of IU (singer) fans?

70.2% of IU (singer) fans are female, 29.8% are male, with an average age of 30.6 years.

03

Which brands do IU (singer) fans like most?

IU (singer) fans show strongest brand affinity for Park Ji-min (37.88×), BTS (17.64×), and The Holiday (19.53×) over the country average.

04

Where do IU (singer) fans live in United States?

IU (singer) fans in United States are most concentrated in California (reach ~400K), Indiana (reach ~400K), and Texas (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do IU (singer) fans also like?

Beyond IU (singer) itself, the audience over-indexes on BTS (17.64×), The Holiday (19.53×), JYP Entertainment (32.49×), and Beams (20.64×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Singer-songwriter audiences in United States

See IU (singer) audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for IU (singer). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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