Hot Topic Audience in United States
Hot Topic has an estimated audience of 10,126,442 people in United States. 71.2% are female, 28.8% are male, average age 29.6. Top regions: California, Texas, Florida.
The average Hot Topic fan in United States is 29.6 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Demographically, the Hot Topic audience skews more female with an average age of 29.6, and over-indexes on personality traits such as Extroversion, Early Adopter Mentality.
Category: Shopping · Type: Brand · Subtype: Restaurants
Demographics of Hot Topic fans
| Metric | Value |
|---|---|
| Female | 71.2% |
| Male | 28.8% |
| Average age | 29.6 |
| Estimated audience size | 10,126,442 |
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 1,878,150 | 1.69× |
| Texas | 1,150,403 | 1.32× |
| Florida | 727,422 | 1.06× |
| New York | 473,380 | 0.84× |
| Ohio | 381,872 | 1.22× |
| Pennsylvania | 369,494 | 1.08× |
| Illinois | 356,275 | 1.06× |
| North Carolina | 296,352 | 0.97× |
| Arizona | 290,835 | 1.41× |
| Michigan | 284,947 | 1.08× |
| Georgia | 269,840 | 0.86× |
| Virginia | 234,941 | 0.95× |
| Tennessee | 233,402 | 1.15× |
| Indiana | 232,247 | 1.26× |
| Washington | 223,687 | 1.1× |
| New Jersey | 222,183 | 0.86× |
| Colorado | 182,531 | 1.14× |
| Missouri | 177,977 | 1.09× |
| Kentucky | 166,403 | 1.31× |
| Nevada | 160,686 | 1.64× |
| Maryland | 154,373 | 0.89× |
| Wisconsin | 148,893 | 0.98× |
| Minnesota | 138,502 | 0.95× |
| Oregon | 136,779 | 1.18× |
| Massachusetts | 135,974 | 0.68× |
| Oklahoma | 134,972 | 1.2× |
| South Carolina | 133,482 | 0.88× |
| Utah | 116,496 | 1.28× |
| Alabama | 116,420 | 0.82× |
| Louisiana | 104,978 | 0.8× |
| Arkansas | 89,500 | 1.07× |
| Connecticut | 87,541 | 0.86× |
| Iowa | 78,245 | 0.94× |
| Kansas | 77,897 | 0.98× |
| New Mexico | 72,680 | 1.43× |
| Mississippi | 70,709 | 0.85× |
| West Virginia | 66,069 | 1.4× |
| Idaho | 47,804 | 0.94× |
| Nebraska | 42,395 | 0.83× |
| Hawaii | 36,409 | 0.84× |
| New Hampshire | 32,023 | 0.8× |
| Maine | 30,903 | 0.85× |
| Rhode Island | 25,603 | 0.79× |
| Delaware | 22,928 | 0.82× |
| Montana | 18,865 | 0.67× |
| South Dakota | 18,154 | 0.78× |
| North Dakota | 18,001 | 0.87× |
| Alaska | 17,375 | 0.8× |
| Vermont | 11,800 | 0.66× |
| Washington, District of Columbia | 11,277 | 0.37× |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Extroversion | THRILL | 1.69 |
| Early Adopter Mentality | POWER | 1.47 |
| LGBTQ+ Identity | OPEN | 1.45 |
| Sustainability | BALANCE | 1.25 |
| Mindfulness | BALANCE | 1.22 |
| Tradition | CONSERVATISM | 1.22 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 96.5% |
| Canada | 0.6% |
| Italy | 0.4% |
See Hot Topic audiences in other countries
More Restaurants audiences in United States
- Chick-fil-A (63,480,692)
- Texas Roadhouse (61,841,187)
- Panda Express (41,204,599)
- Panera Bread (37,153,671)
- Buffalo Wild Wings (36,926,113)
How to read this data
Audience size is the estimated number of people in United States who actively search for Hot Topic. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.