Rascasse Audience Intelligence

Billie Eilish Audience in United States

A data profile of the people who buy, follow and care about Billie Eilish in United States — modelled from more than twelve digital signal sources. Billie Eilish has an estimated audience of 14,641,253 people in United States.

#1among Singer-songwriter in United States#80among Person in United States#153in Music & Radio

The average Billie Eilish fan in United States is 28.0 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Lorde, Sabrina Carpenter, Fifth Harmony, with strongest over-indexing on Lorde (31.05× the country average).

Demographically, the Billie Eilish audience skews more female with an average age of 28.0, and over-indexes on personality traits such as Patriotism, Sustainability.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Billie Eilish fan in United States is more female, around 28.0 years old, with strong Patriotism tendencies and a notable affinity for Lorde.

Category: Music & Radio · Type: Person · Subtype: Singer-songwriter

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Billie Eilish profile in United States.

Audience size
14.6M
in United States
Gender
70.9%♀
29.1% male
Age
28.0
average years
Country rank
#2388
Person in United States
Fig. 01

Search interest · 12-month trend

-12%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Billie Eilish fans

70.9% are female, 29.1% are male, average age 28.0.

Fig. 02

Gender split

70.9%
Female
29.1%
Male
Demographic split for Billie Eilish audience in United States
MetricValue
Female70.9%
Male29.1%
Average age28.0
Estimated audience size14,641,253
Fig. 03

Age distribution

Ø 28.0
average years
Age distribution of the Billie Eilish audience in United States
Age bracketShare%
16-1953%
20-2922%
30-3911%
40-498%
50+6%
Fig. 04

Worldwide distribution

27.5%

of the worldwide Billie Eilish audience comes from United States.

Worldwide audience distribution share by country for Billie Eilish
CountryShare
United States27.5%
Brazil5.8%
United Kingdom4.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Billie Eilish audience in United States is strongest.

Fig. 05

Top regions by affinity

Billie Eilish fans by region: top regions in United States
#RegionReachAffinity×
01Oklahoma~200K1.21×
02Arizona~400K1.17×
03California~2M1.16×
04Washington~300K1.15×
05Utah~200K1.14×
06Oregon~200K1.12×
07New Mexico~80K1.12×
08Texas~1.5M1.10×
09Colorado~300K1.09×
10Nebraska~80K1.09×
11Kentucky~200K1.06×
12North Carolina~500K1.05×
13Illinois~500K1.04×
14Ohio~500K1.04×
15Tennessee~300K1.04×
16Indiana~300K1.04×
17Minnesota~200K1.04×
18Pennsylvania~500K1.03×
19Missouri~200K1.03×
20Louisiana~200K1.03×
21Nevada~200K1.03×
22Kansas~100K1.03×
23Arkansas~100K1.02×
24West Virginia~70K1.02×
25Idaho~80K1.01×
26Alaska~30K1.01×
27New York~800K1.00×
28Georgia~500K1.00×
29Connecticut~200K1.00×
30Iowa~100K1.00×
31Michigan~400K0.99×
32New Jersey~400K0.99×
33Maryland~300K0.98×
34Florida~1M0.97×
35Virginia~400K0.97×
36Massachusetts~300K0.97×
37Alabama~200K0.94×
38Maine~50K0.94×
39South Carolina~200K0.93×
40New Hampshire~60K0.93×
41Wisconsin~200K0.92×
42Montana~40K0.92×
43Mississippi~100K0.91×
44Rhode Island~40K0.91×
45South Dakota~30K0.91×
46North Dakota~30K0.91×
47Vermont~20K0.87×
48Delaware~40K0.85×
49Washington, District of Columbia~40K0.81×
50Hawaii~50K0.76×
Fig. 06

Affinity by region

Affinity by region — Billie Eilish, United States
0.76×1.00×1.21×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Billie Eilish audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Billie Eilish audience
#·InterestCategoryAffinity×
01LordeMusic & Radio31.05×
02Calum ScottMusic & Radio30.46×
03Leona LewisMusic & Radio25.39×
04Fifth HarmonyMusic & Radio24.72×
05Hart of DixieMovies & TV23.79×
06Bridgit MendlerMovies & TV15.06×
07Charli XCXMusic & Radio12.98×
08Melanie Martinez (singer)Music & Radio12.23×
09Sabrina CarpenterMusic & Radio8.93×
10Harry StylesMusic & Radio8.10×
11Rick and MortyMovies & TV7.00×
12Madison BeerMusic & Radio6.69×
13Guardians of the Galaxy (film)Movies & TV6.44×
14Dungeons & DragonsGames6.30×
15Hailee SteinfeldMovies & TV5.91×
16Ariana GrandeMusic & Radio5.00×
17TikTokInternet & Social Media1.99×
18SupermanMovies & TV1.84×
19ClothingFashion & Accessoires1.67×
20Consumer electronicsTechnology & Electronics1.56×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Billie Eilish audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Billie Eilish audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.33×
SustainabilityBALANCE1.45×
MindfulnessBALANCE1.45×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Billie Eilish audience · Rather not
TraitClusterDeviationScore
Family OrientationCONSERVATISM0.79×
Need for SecurityCONSERVATISM0.83×
Quality AwarenessPREMIUM0.85×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Billie Eilish have in United States?

Billie Eilish has an estimated audience of 14,641,253 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Billie Eilish fans?

70.9% of Billie Eilish fans are female, 29.1% are male, with an average age of 28.0 years.

03

Which brands do Billie Eilish fans like most?

Billie Eilish fans show strongest brand affinity for Lorde (31.05×), Sabrina Carpenter (8.93×), and Fifth Harmony (24.72×) over the country average.

04

Where do Billie Eilish fans live in United States?

Billie Eilish fans in United States are most concentrated in California (reach ~2M), Texas (reach ~1.5M), and Florida (reach ~1M). These three regions account for the largest share of the active audience.

05

What other brands do Billie Eilish fans also like?

Beyond Billie Eilish itself, the audience over-indexes on Sabrina Carpenter (8.93×), Fifth Harmony (24.72×), Charli XCX (12.98×), and Rick and Morty (7×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Singer-songwriter audiences in United States

See Billie Eilish audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Billie Eilish. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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