Billie Eilish Audience in United States

Billie Eilish logo

Billie Eilish has an estimated audience of 15,190,647 people in United States. 70.8% are female, 29.2% are male, average age 28.4. Top regions: California, Texas, Florida. Top brand affinities: Dog breed, Combat sport, Guy Fieri, Product design, UK garage.

The average Billie Eilish fan in United States is 28.4 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Dog breed, Combat sport, Guy Fieri, with strongest over-indexing on Dog breed (2.39× the country average). Demographically, the Billie Eilish audience skews more female with an average age of 28.4, and over-indexes on personality traits such as LGBTQ+ Identity, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Person · Subtype: Singer-songwriter

Demographics of Billie Eilish fans

Demographic split for Billie Eilish audience in United States
MetricValue
Female70.8%
Male29.2%
Average age28.4
Estimated audience size15,190,647

Audience persona

The typical Billie Eilish fan in United States is more female, around 28.4 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Dog breed.

Top regions in United States

Top regions ranked by reach for Billie Eilish in United States
RegionReachAffinity
California2,100,9701.26×
Texas1,437,0561.1×
Florida979,8430.95×
New York899,1891.06×
Illinois569,0001.12×
Pennsylvania533,3871.04×
Ohio504,7251.08×
Georgia495,7991.06×
North Carolina439,6940.96×
Michigan416,5741.05×
New Jersey395,6921.02×
Washington380,2031.25×
Virginia366,0510.99×
Arizona349,6801.13×
Tennessee328,1701.08×
Massachusetts306,6431.02×
Indiana293,2051.06×
Colorado279,8911.17×
Maryland259,0460.99×
Missouri255,4841.04×
Minnesota243,7721.12×
Wisconsin209,3520.92×
South Carolina207,7580.91×
Oregon202,9291.17×
Kentucky200,4171.05×
Alabama193,4070.91×
Louisiana186,3740.95×
Oklahoma182,1151.08×
Utah155,8351.15×
Connecticut155,0631.02×
Nevada152,8741.04×
Kansas125,2291.05×
Iowa124,4790.99×
Arkansas122,3050.98×
Mississippi108,6270.87×
Nebraska84,6011.11×
New Mexico82,1581.08×
Idaho73,8740.97×
West Virginia69,5120.98×
New Hampshire55,1000.92×
Maine50,5500.93×
Hawaii50,2590.77×
Rhode Island43,4630.9×
Washington, District of Columbia37,9490.83×
Montana37,2520.88×
Delaware33,7500.81×
South Dakota29,4030.84×
Alaska27,7330.85×
North Dakota26,6670.85×
Vermont22,0340.83×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Billie Eilish audience
BrandAffinityCategory
Dog breed2.39×Pets & Animals
Combat sport3.02×Sports
Guy Fieri6.66×Movies & TV
Product design3.14×Business & Career
UK garage8.66×Music & Radio
Home construction1.89×Home & Garden
Tulare County, California13.29×Travel & Leisure
Bank account3.01×Business & Career
Tezz8.02×Movies & TV
Fantasy Football12.98×Internet & Social Media
Pro-Ject4.28×Music & Radio
Progressive rock2.18×Music & Radio
The Devil's Rejects10.39×Movies & TV
Home equity1.97×Home & Garden
Yahoo Sports Fantasy6.79×
JDSU2.84×Business & Career
Cass County, Missouri8.89×Travel & Leisure
Bullion7.41×Business & Career
Urban Outfitters1.51×Shopping
Natural rubber1.6×Cars & Mobility

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Billie Eilish audience
TraitClusterScore
LGBTQ+ IdentityOPEN1.76
SustainabilityBALANCE1.64
Early Adopter MentalityPOWER1.44
MindfulnessBALANCE1.32
ExtroversionTHRILL1.29
Urban LifestyleOPEN1.21

Worldwide distribution

Worldwide audience distribution share by country for Billie Eilish
CountryShare
United States28.5%
Brazil6.0%
Germany4.9%

See Billie Eilish audiences in other countries

More Singer-songwriter audiences in United States

Frequently asked questions

How many fans does Billie Eilish have in United States?

Billie Eilish has an estimated audience of 15,190,647 people in United States, concentrated in California and Texas.

What is the gender split and age of Billie Eilish fans?

70.8% of Billie Eilish fans are female, 29.2% are male, with an average age of 28.4 years.

Which brands do Billie Eilish fans like most?

Billie Eilish fans show strongest brand affinity for Dog breed (2.39×), Combat sport (3.02×), and Guy Fieri (6.66×) over the country average.

Where do Billie Eilish fans live in United States?

Billie Eilish fans in United States are most concentrated in California (reach 2,100,970), Texas (reach 1,437,056), and Florida (reach 979,843). These three regions account for the largest share of the active audience.

What other brands do Billie Eilish fans also like?

Beyond Billie Eilish itself, the audience over-indexes on Combat sport (3.02×), Guy Fieri (6.66×), Product design (3.14×), and UK garage (8.66×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Billie Eilish. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.