Rick and Morty Audience in United States

Rick and Morty logo

Rick and Morty has an estimated audience of 5,681,604 people in United States. 37.8% are female, 62.2% are male, average age 31.8. Top regions: California, Texas, Florida. Top brand affinities: Sabrina Carpenter, Harmonica, Pokémon (video game series), Gossip Girl (novel series), MLB.com.

The average Rick and Morty fan in United States is 31.8 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Sabrina Carpenter, Harmonica, Pokémon (video game series), with strongest over-indexing on Sabrina Carpenter (17.76× the country average). Demographically, the Rick and Morty audience skews more male with an average age of 31.8, and over-indexes on personality traits such as LGBTQ+ Identity, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV series

Demographics of Rick and Morty fans

Demographic split for Rick and Morty audience in United States
MetricValue
Female37.8%
Male62.2%
Average age31.8
Estimated audience size5,681,604

Audience persona

The typical Rick and Morty fan in United States is more male, around 31.8 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Sabrina Carpenter.

Top regions in United States

Top regions ranked by reach for Rick and Morty in United States
RegionReachAffinity
California713,6411.14×
Texas547,2221.12×
Florida380,6000.99×
New York307,7240.97×
Illinois199,2441.05×
Pennsylvania190,0780.99×
Ohio186,7921.07×
Georgia183,4531.05×
North Carolina170,7711×
Michigan157,8291.06×
Arizona136,2561.17×
Virginia128,3350.93×
Washington126,5621.11×
New Jersey125,8910.87×
Indiana116,2941.12×
Tennessee114,7001.01×
Missouri105,2411.15×
Colorado101,7291.14×
Massachusetts95,8470.86×
Maryland91,2840.93×
Wisconsin84,2630.99×
Alabama80,2651.01×
South Carolina79,5720.93×
Kentucky78,6481.1×
Minnesota75,2860.92×
Louisiana73,7831.01×
Oklahoma73,2551.16×
Oregon71,9261.1×
Nevada62,0711.13×
Utah58,7531.15×
Connecticut53,4170.94×
Arkansas48,1111.03×
Kansas47,5211.06×
Iowa46,5620.99×
Mississippi42,9920.92×
New Mexico34,7801.22×
Idaho30,1071.06×
West Virginia27,2381.03×
Nebraska26,3050.92×
Hawaii20,3870.83×
New Hampshire19,0420.85×
Maine18,3770.9×
Montana15,6530.99×
Rhode Island14,3160.79×
Washington, District of Columbia13,5880.8×
Alaska13,5631.12×
South Dakota11,9890.91×
Delaware11,6440.74×
North Dakota10,5120.9×
Vermont8,4610.85×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Rick and Morty audience
BrandAffinityCategory
Sabrina Carpenter17.76×Music & Radio
Harmonica23.56×Music & Radio
Pokémon (video game series)19.09×Games
Gossip Girl (novel series)52.86×Literature
MLB.com14.88×Sports
Tabletop role-playing game17.34×Games
Samurai Jack62.66×Movies & TV
Hair Extensions10.9×Beauty & Wellness
Gothic fashion16.02×Fashion & Accessoires
Dexter's Laboratory53.64×Literature
Love & Hip Hop: Atlanta16.59×Movies & TV
Love Island16.7×Movies & TV
G&L Musical Instruments22.74×Music & Radio
Final Fantasy VII22.67×Games
SZA (singer)18.94×Music & Radio
Pride and Prejudice26.58×Movies & TV
Steven Universe32.5×Movies & TV
Fairy Tail21.84×Literature
Princess Polly15.23×Fashion & Accessoires
Long Lashes13.9×Beauty & Wellness

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Rick and Morty audience
TraitClusterScore
LGBTQ+ IdentityOPEN2.05
ExtroversionTHRILL1.71
Early Adopter MentalityPOWER1.7
PatriotismCONSERVATISM1.16
Social Media UsageJOY1.14
SustainabilityBALANCE1.12

Worldwide distribution

Worldwide audience distribution share by country for Rick and Morty
CountryShare
United States35.0%
Brazil7.5%
United Kingdom4.8%

See Rick and Morty audiences in other countries

More TV series audiences in United States

Frequently asked questions

How many fans does Rick and Morty have in United States?

Rick and Morty has an estimated audience of 5,681,604 people in United States, concentrated in California and Texas.

What is the gender split and age of Rick and Morty fans?

37.8% of Rick and Morty fans are female, 62.2% are male, with an average age of 31.8 years.

Which brands do Rick and Morty fans like most?

Rick and Morty fans show strongest brand affinity for Sabrina Carpenter (17.76×), Harmonica (23.56×), and Pokémon (video game series) (19.09×) over the country average.

Where do Rick and Morty fans live in United States?

Rick and Morty fans in United States are most concentrated in California (reach 713,641), Texas (reach 547,222), and Florida (reach 380,600). These three regions account for the largest share of the active audience.

What other brands do Rick and Morty fans also like?

Beyond Rick and Morty itself, the audience over-indexes on Harmonica (23.56×), Pokémon (video game series) (19.09×), Gossip Girl (novel series) (52.86×), and MLB.com (14.88×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Rick and Morty. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.