Rascasse Audience Intelligence

Rick and Morty Audience in United States

A data profile of the people who buy, follow and care about Rick and Morty in United States — modelled from more than twelve digital signal sources. Rick and Morty has an estimated audience of 14,716,221 people in United States.

#29among TV series in United States#42among Movie / TV Show / Series in United States#162in Movies & TV

The average Rick and Morty fan in United States is 31.8 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Sabrina Carpenter, Harmonica, Pokémon (video game series), with strongest over-indexing on Sabrina Carpenter (17.76× the country average).

Demographically, the Rick and Morty audience skews more male with an average age of 31.8, and over-indexes on personality traits such as Community Orientation, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Rick and Morty fan in United States is more male, around 31.8 years old, with strong Community Orientation tendencies and a notable affinity for Sabrina Carpenter.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Rick and Morty profile in United States.

Audience size
14.7M
in United States
Gender
37.8%♀
62.2% male
Age
31.8
average years
Country rank
#2375
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

-56%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Rick and Morty viewers

37.8% are female, 62.2% are male, average age 31.8.

Fig. 02

Gender split

37.8%
Female
62.2%
Male
Demographic split for Rick and Morty audience in United States
MetricValue
Female37.8%
Male62.2%
Average age31.8
Estimated audience size14,716,221
Fig. 03

Age distribution

Ø 31.8
average years
Age distribution of the Rick and Morty audience in United States
Age bracketShare%
16-1941%
20-2923%
30-3914%
40-4912%
50+10%
Fig. 04

Worldwide distribution

43.5%

of the worldwide Rick and Morty audience comes from United States.

Worldwide audience distribution share by country for Rick and Morty
CountryShare
United States43.5%
Brazil11.4%
United Kingdom6.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Rick and Morty audience in United States is strongest.

Fig. 05

Top regions by affinity

Rick and Morty fans by region: top regions in United States
#RegionReachAffinity×
01Alaska~50K1.24×
02New Mexico~100K1.21×
03Oklahoma~200K1.18×
04Arizona~400K1.12×
05Missouri~300K1.12×
06Colorado~300K1.11×
07Oregon~200K1.11×
08Indiana~400K1.10×
09Nevada~200K1.10×
10Washington~400K1.09×
11Utah~200K1.09×
12West Virginia~90K1.09×
13Texas~1.5M1.08×
14Arkansas~200K1.08×
15California~2M1.07×
16Kentucky~200K1.07×
17Idaho~100K1.07×
18Montana~50K1.06×
19Kansas~100K1.03×
20Ohio~600K1.02×
21Michigan~500K1.02×
22Louisiana~200K1.02×
23Georgia~600K1.01×
24Iowa~100K1.00×
25Pennsylvania~600K0.99×
26Illinois~600K0.99×
27North Dakota~40K0.99×
28Alabama~200K0.98×
29North Carolina~500K0.97×
30Tennessee~400K0.97×
31Wisconsin~300K0.97×
32South Dakota~40K0.97×
33Mississippi~100K0.96×
34Nebraska~90K0.96×
35Florida~1M0.94×
36New York~900K0.94×
37Virginia~400K0.93×
38Maryland~300K0.93×
39Maine~60K0.93×
40South Carolina~300K0.92×
41Connecticut~200K0.92×
42Minnesota~200K0.90×
43Vermont~30K0.90×
44Massachusetts~300K0.87×
45New Hampshire~60K0.87×
46New Jersey~400K0.86×
47Rhode Island~50K0.84×
48Hawaii~60K0.83×
49Delaware~40K0.81×
50Washington, District of Columbia~40K0.80×
Fig. 06

Affinity by region

Affinity by region — Rick and Morty, United States
0.80×1.00×1.24×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Rick and Morty audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Rick and Morty audience
#·InterestCategoryAffinity×
01Samurai JackMovies & TV62.66×
02Dexter's LaboratoryLiterature53.64×
03Gossip Girl (novel series)Literature52.86×
04Steven UniverseMovies & TV32.50×
05Pride and PrejudiceMovies & TV26.58×
06HarmonicaMusic & Radio23.56×
07G&L Musical InstrumentsMusic & Radio22.74×
08Final Fantasy VIIGames22.67×
09Fairy TailLiterature21.84×
10Pokémon (video game series)Games19.09×
11Sabrina CarpenterMusic & Radio17.76×
12Tabletop role-playing gameGames17.34×
13Love IslandMovies & TV16.70×
14Love & Hip Hop: AtlantaMovies & TV16.59×
15Gothic fashionFashion & Accessoires16.02×
16FunimationMovies & TV15.90×
17Princess PollyFashion & Accessoires15.23×
18MLB.comSports14.88×
19Long LashesBeauty & Wellness13.90×
20Hair ExtensionsBeauty & Wellness10.90×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Rick and Morty audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Rick and Morty audience · What stands out
TraitClusterDeviationScore
Community OrientationOPEN1.17×
PatriotismCONSERVATISM1.11×
TraditionCONSERVATISM1.02×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Rick and Morty audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.36×
Quality AwarenessPREMIUM0.36×
TravellingTHRILL0.38×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Rick and Morty have in United States?

Rick and Morty has an estimated audience of 14,716,221 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Rick and Morty viewers?

37.8% of Rick and Morty fans are female, 62.2% are male, with an average age of 31.8 years.

03

Which brands do Rick and Morty fans like most?

Rick and Morty fans show strongest brand affinity for Sabrina Carpenter (17.76×), Harmonica (23.56×), and Pokémon (video game series) (19.09×) over the country average.

04

Where do Rick and Morty fans live in United States?

Rick and Morty fans in United States are most concentrated in California (reach ~2M), Texas (reach ~1.5M), and Florida (reach ~1M). These three regions account for the largest share of the active audience.

05

What other brands do Rick and Morty fans also like?

Beyond Rick and Morty itself, the audience over-indexes on Harmonica (23.56×), Pokémon (video game series) (19.09×), Gossip Girl (novel series) (52.86×), and MLB.com (14.88×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Rick and Morty audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Rick and Morty. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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