Rascasse Audience Intelligence

Steven Universe Audience in United States

A data profile of the people who buy, follow and care about Steven Universe in United States — modelled from more than twelve digital signal sources. Steven Universe has an estimated audience of 2,090,017 people in United States.

#47among Animation in United States#828among Movie / TV Show / Series in United States#2116in Movies & TV

The average Steven Universe fan in United States is 29.1 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Regular Show, Falling Skies, The Smurfs, with strongest over-indexing on Regular Show (80.36× the country average).

Demographically, the Steven Universe audience skews more male with an average age of 29.1, and over-indexes on personality traits such as Extroversion, Early Adopter Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Steven Universe fan in United States is more male, around 29.1 years old, with strong Extroversion tendencies and a notable affinity for Regular Show.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Animation

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Steven Universe profile in United States.

Audience size
2.1M
in United States
Gender
44.1%♀
55.9% male
Age
29.1
average years
Country rank
#13763
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

+12%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Steven Universe viewers

44.1% are female, 55.9% are male, average age 29.1.

Fig. 02

Gender split

44.1%
Female
55.9%
Male
Demographic split for Steven Universe audience in United States
MetricValue
Female44.1%
Male55.9%
Average age29.1
Estimated audience size2,090,017
Fig. 03

Age distribution

Ø 29.1
average years
Age distribution of the Steven Universe audience in United States
Age bracketShare%
16-1946%
20-2925%
30-3914%
40-498%
50+6%
Fig. 04

Worldwide distribution

40.2%

of the worldwide Steven Universe audience comes from United States.

Worldwide audience distribution share by country for Steven Universe
CountryShare
United States40.2%
Brazil7.9%
Mexico7.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Steven Universe audience in United States is strongest.

Fig. 05

Top regions by affinity

Steven Universe fans by region: top regions in United States
#RegionReachAffinity×
01Oklahoma~30K1.27×
02Arkansas~20K1.26×
03Georgia~80K1.24×
04Nevada~20K1.21×
05Louisiana~30K1.20×
06Mississippi~20K1.19×
07Alaska~5K1.18×
08Texas~200K1.17×
09Oregon~30K1.16×
10California~300K1.14×
11New Mexico~10K1.14×
12Maryland~40K1.12×
13North Carolina~70K1.10×
14Washington~40K1.09×
15Kentucky~30K1.09×
16Indiana~40K1.08×
17Arizona~40K1.07×
18Alabama~30K1.07×
19West Virginia~10K1.07×
20Missouri~30K1.06×
21Ohio~70K1.05×
22Virginia~50K1.04×
23Delaware~6K1.04×
24New Hampshire~8K1.03×
25Utah~20K1.02×
26Kansas~20K1.02×
27Florida~100K1.01×
28South Carolina~30K1.01×
29Pennsylvania~70K0.99×
30Illinois~70K0.99×
31Tennessee~40K0.99×
32New York~100K0.98×
33Michigan~50K0.98×
34Connecticut~20K0.93×
35New Jersey~50K0.92×
36Idaho~9K0.91×
37Hawaii~8K0.91×
38Rhode Island~6K0.90×
39Colorado~30K0.87×
40Nebraska~9K0.86×
41Maine~6K0.86×
42Massachusetts~30K0.85×
43Minnesota~20K0.84×
44Iowa~10K0.82×
45North Dakota~3K0.81×
46South Dakota~4K0.80×
47Vermont~3K0.79×
48Wisconsin~20K0.78×
49Washington, District of Columbia~5K0.77×
50Montana~4K0.77×
Fig. 06

Affinity by region

Affinity by region — Steven Universe, United States
0.77×1.00×1.27×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Steven Universe audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Steven Universe audience
#·InterestCategoryAffinity×
01Falling SkiesMovies & TV134.66×
02The SmurfsMovies & TV125.45×
03Rizzoli & IslesMovies & TV106.36×
04Dexter's LaboratoryLiterature101.68×
05Samurai JackMovies & TV98.15×
06The JetsonsMovies & TV93.21×
07Regular ShowMovies & TV80.36×
08The Powerpuff GirlsMovies & TV68.10×
09The CloserMovies & TV62.68×
10Whose Line Is It Anyway? (U.S. TV series)Movies & TV53.21×
11The Boondocks (TV series)Movies & TV53.15×
12The O.C.Movies & TV50.84×
13The FlintstonesMovies & TV48.23×
14Hop (film)Movies & TV46.70×
15Gravity FallsMovies & TV45.11×
16The Loud HouseMovies & TV44.45×
17Adventure TimeMovies & TV41.73×
18Looney TunesMovies & TV37.14×
19South ParkMovies & TV12.04×
20Rick and MortyMovies & TV10.42×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Steven Universe audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Steven Universe audience · What stands out
TraitClusterDeviationScore
ExtroversionTHRILL1.21×
Early Adopter MentalityPOWER1.08×
Social Media UsageJOY1.07×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Steven Universe audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.63×
Design AffinityPREMIUM0.65×
Luxury OrientationPREMIUM0.74×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Steven Universe have in United States?

Steven Universe has an estimated audience of 2,090,017 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Steven Universe viewers?

44.1% of Steven Universe fans are female, 55.9% are male, with an average age of 29.1 years.

03

Which brands do Steven Universe fans like most?

Steven Universe fans show strongest brand affinity for Regular Show (80.36×), Falling Skies (134.66×), and The Smurfs (125.45×) over the country average.

04

Where do Steven Universe fans live in United States?

Steven Universe fans in United States are most concentrated in California (reach ~300K), Texas (reach ~200K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Steven Universe fans also like?

Beyond Steven Universe itself, the audience over-indexes on Falling Skies (134.66×), The Smurfs (125.45×), The Jetsons (93.21×), and Dexter's Laboratory (101.68×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

More Animation audiences in United States

See Steven Universe audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Steven Universe. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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