Steven Universe Audience in United States

Steven Universe logo

Steven Universe has an estimated audience of 2,032,324 people in United States. 44.1% are female, 55.9% are male, average age 29.1. Top regions: California, Texas, Florida. Top brand affinities: Regular Show, Falling Skies, The Smurfs, The Jetsons, Dexter's Laboratory.

The average Steven Universe fan in United States is 29.1 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Regular Show, Falling Skies, The Smurfs, with strongest over-indexing on Regular Show (80.36× the country average). Demographically, the Steven Universe audience skews more male with an average age of 29.1, and over-indexes on personality traits such as LGBTQ+ Identity, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Animation

Demographics of Steven Universe fans

Demographic split for Steven Universe audience in United States
MetricValue
Female44.1%
Male55.9%
Average age29.1
Estimated audience size2,032,324

Audience persona

The typical Steven Universe fan in United States is more male, around 29.1 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Regular Show.

Top regions in United States

Top regions ranked by reach for Steven Universe in United States
RegionReachAffinity
California263,7741.18×
Texas214,3871.23×
Florida143,3371.04×
New York116,9841.03×
Georgia78,7971.26×
Illinois69,7241.03×
Ohio68,1681.09×
Pennsylvania68,1131×
North Carolina66,4261.09×
Michigan52,8791×
Virginia52,3651.06×
New Jersey48,0660.93×
Washington46,9321.15×
Arizona44,0461.06×
Tennessee41,4151.02×
Indiana39,5001.06×
Maryland39,3301.13×
Missouri35,7611.09×
Massachusetts34,1820.85×
South Carolina31,7061.04×
Louisiana31,1341.19×
Oklahoma29,3231.3×
Alabama29,2431.03×
Colorado29,1470.91×
Kentucky28,4081.11×
Oregon27,0271.16×
Minnesota24,7160.85×
Nevada24,3811.24×
Wisconsin23,6060.77×
Arkansas20,4271.22×
Connecticut19,5010.96×
Utah19,3461.06×
Mississippi18,9851.13×
Kansas16,0851×
Iowa13,7430.82×
New Mexico11,7411.15×
West Virginia10,1871.08×
New Hampshire9,0681.13×
Idaho8,9250.88×
Nebraska8,5150.84×
Hawaii7,7040.88×
Maine6,0650.83×
Delaware5,5650.99×
Rhode Island5,4040.84×
Washington, District of Columbia4,8020.79×
Montana4,0370.72×
Alaska4,0230.93×
South Dakota3,4620.74×
North Dakota3,0570.73×
Vermont2,6370.74×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Steven Universe audience
BrandAffinityCategory
Regular Show80.36×Movies & TV
Falling Skies134.66×Movies & TV
The Smurfs125.45×Movies & TV
The Jetsons93.21×Movies & TV
Dexter's Laboratory101.68×Literature
Samurai Jack98.15×Movies & TV
Hop (film)46.7×Movies & TV
Adventure Time41.73×Movies & TV
The Boondocks (TV series)53.15×Movies & TV
The Closer62.68×Movies & TV
Gravity Falls45.11×Movies & TV
Rizzoli & Isles106.36×Movies & TV
The O.C.50.84×Movies & TV
The Flintstones48.23×Movies & TV
The Powerpuff Girls68.1×Movies & TV
Looney Tunes37.14×Movies & TV
Whose Line Is It Anyway? (U.S. TV series)53.21×Movies & TV
Rick and Morty10.42×Movies & TV
The Loud House44.45×Movies & TV
South Park12.04×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Steven Universe audience
TraitClusterScore
LGBTQ+ IdentityOPEN4.36
PatriotismCONSERVATISM2.16
Early Adopter MentalityPOWER1.62
ExtroversionTHRILL1.53
Community OrientationOPEN1.52
Urban LifestyleOPEN1.48

Worldwide distribution

Worldwide audience distribution share by country for Steven Universe
CountryShare
United States39.9%
Brazil8.8%
Mexico6.7%

See Steven Universe audiences in other countries

More Animation audiences in United States

Frequently asked questions

How many fans does Steven Universe have in United States?

Steven Universe has an estimated audience of 2,032,324 people in United States, concentrated in California and Texas.

What is the gender split and age of Steven Universe fans?

44.1% of Steven Universe fans are female, 55.9% are male, with an average age of 29.1 years.

Which brands do Steven Universe fans like most?

Steven Universe fans show strongest brand affinity for Regular Show (80.36×), Falling Skies (134.66×), and The Smurfs (125.45×) over the country average.

Where do Steven Universe fans live in United States?

Steven Universe fans in United States are most concentrated in California (reach 263,774), Texas (reach 214,387), and Florida (reach 143,337). These three regions account for the largest share of the active audience.

What other brands do Steven Universe fans also like?

Beyond Steven Universe itself, the audience over-indexes on Falling Skies (134.66×), The Smurfs (125.45×), The Jetsons (93.21×), and Dexter's Laboratory (101.68×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Steven Universe. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.