Frozen (2013 film) Audience in United States

Frozen (2013 film) has an estimated audience of 9,744,666 people in United States. Top regions: California, Texas, Florida. Top brand affinities: Indeed.com, Beetlejuice, Google Maps, Jollibee, Capital One.

Frozen (2013 film) fans in United States are concentrated in California, with strong brand affinity for Indeed.com. The audience is concentrated in California, Texas, Florida. Top brand affinities include Indeed.com, Beetlejuice, Google Maps, with strongest over-indexing on Indeed.com (11.7× the country average). Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Animation

Demographics of Frozen (2013 film) fans

Demographic split for Frozen (2013 film) audience in United States
MetricValue
Estimated audience size9,744,666

Audience persona

The typical Frozen (2013 film) fan in United States shows strong Luxury Orientation tendencies and a notable affinity for Indeed.com.

Top regions in United States

Top regions ranked by reach for Frozen (2013 film) in United States
RegionReachAffinity
California1,139,4671.06×
Texas959,2751.15×
Florida723,3641.1×
New York522,3620.96×
Illinois345,3851.06×
Pennsylvania328,2041×
Ohio321,9861.07×
Georgia315,8461.05×
North Carolina293,6741×
Michigan264,6081.04×
Arizona240,4931.21×
New Jersey235,6490.95×
Virginia224,3940.95×
Washington207,8531.06×
Tennessee201,6671.03×
Indiana191,5931.08×
Massachusetts185,0870.96×
Missouri168,9271.08×
Colorado160,8811.05×
Alabama160,3821.18×
Maryland159,4760.95×
Wisconsin147,2741×
Minnesota141,1191.01×
South Carolina140,6500.96×
Kentucky132,4221.08×
Louisiana130,7491.04×
Oklahoma124,9441.15×
Oregon112,9211.01×
Utah111,5051.28×
Connecticut94,6300.97×
Nevada85,7860.91×
Arkansas85,3991.06×
Iowa82,8421.03×
Kansas82,1721.07×
Mississippi79,7260.99×
Idaho54,8171.12×
Nebraska48,6571×
New Mexico48,4030.99×
West Virginia40,6240.9×
New Hampshire35,0290.91×
Hawaii34,5860.83×
Maine30,1990.87×
Rhode Island26,0080.84×
Montana24,2170.9×
Alaska22,8471.1×
Delaware22,2590.83×
South Dakota20,6320.92×
Washington, District of Columbia19,7330.67×
North Dakota18,8380.94×
Vermont13,5790.79×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Frozen (2013 film) audience
BrandAffinityCategory
Indeed.com11.7×Business & Career
Beetlejuice6.45×Movies & TV
Google Maps4.98×Internet & Social Media
Jollibee13.47×Food & Beverages
Capital One4.08×Business & Career
Smosh33.27×Movies & TV
Teletubbies21.85×Kids & Family
Horoscope8.73×Health
Sonic the Hedgehog (series)19.73×Games
Meet the Robinsons16.63×Movies & TV
Tom and Jerry15.78×Movies & TV
Google News5.2×News
Whole grain13.01×Food & Beverages
Tangled14.32×Movies & TV
Scooby-Doo4.7×Movies & TV
Fruits Basket24.22×Literature
World Chess Championship27.74×Sports
Elizabeth Olsen10.9×Movies & TV
Circle K5.85×Shopping
Khan Academy6.97×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Frozen (2013 film) audience
TraitClusterScore
Luxury OrientationPREMIUM1.96
Risk AppetiteTHRILL1.48
ExtroversionTHRILL1.3
LGBTQ+ IdentityOPEN1.27
IndulgenceJOY1.25
Pet OwnershipJOY1.24

Worldwide distribution

Worldwide audience distribution share by country for Frozen (2013 film)
CountryShare
United States34.2%
Brazil7.0%
United Kingdom6.8%

See Frozen (2013 film) audiences in other countries

More Animation audiences in United States

How to read this data

Audience size is the estimated number of people in United States who actively search for Frozen (2013 film). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.