Rascasse Audience Intelligence

Frozen (2013 film) Viewer Demographics in United States

Frozen (2013 film) has an estimated audience of 10.2M people in United States.

#3among Animation in United States
#69among movies & series in United States#272in Movies & TV

Most Frozen (2013 film) fans in United States live in California; their strongest affinity is Willy Wonka.

By number of fans, Frozen (2013 film) ranks #4 among the 819 objects in Animation in United States — 4.2× the group median.

Compared with the other 818 objects in Animation, Frozen (2013 film) fans stand out for their interest in Willy Wonka, Firestone Complete Auto Care and Google Earth.

Most fans live in California, Texas, Florida.

Top affinities include Willy Wonka, Firestone Complete Auto Care, Google Earth, with strongest over-indexing on Willy Wonka (2.13× the country average).

The typical Frozen (2013 film) fan in United States shows strong Tradition tendencies and a notable affinity for Willy Wonka.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Animation

Data status: Q3/2026 · Source & method

Section 01

At a glance

Audience size
10.2M
in United States
Country rank
#3549
among all objects in United States
Fig. 01

Search interest · 12-month trend

+39%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Demographics of Frozen (2013 film) viewers

Fig. 02

Gender split

Demographic split for Frozen (2013 film) audience in United States
MetricValue
Estimated audience size10.2M
Fig. 04

Worldwide distribution

28.1%

of the worldwide Frozen (2013 film) audience comes from United States.

Worldwide audience distribution share by country for Frozen (2013 film)
CountryShare
United States28.1%
Brazil5.8%
United Kingdom5.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Frozen (2013 film) fans by region: top regions in United States
#RegionReachAffinity×
01Utah~100K1.26×
02Alaska~30K1.16×
03Alabama~200K1.13×
04Louisiana~200K1.13×
05Oklahoma~100K1.13×
06Idaho~60K1.13×
07Arizona~300K1.12×
08Kentucky~100K1.10×
09Arkansas~100K1.09×
10Texas~700K1.08×
11Kansas~100K1.08×
12Missouri~200K1.07×
13Indiana~200K1.05×
14Florida~700K1.04×
15Ohio~400K1.04×
16Iowa~100K1.04×
17California~1M1.03×
18North Dakota~20K1.03×
19Illinois~400K1.02×
20Georgia~300K1.02×
21Mississippi~90K1.02×
22Nebraska~60K1.02×
23Michigan~300K1.01×
24Tennessee~200K1.01×
25Colorado~200K1.01×
26Pennsylvania~400K1.00×
27Washington~200K1.00×
28Wisconsin~200K1.00×
29New Mexico~60K1.00×
30South Dakota~30K1.00×
31Minnesota~200K0.99×
32North Carolina~300K0.98×
33South Carolina~200K0.98×
34Oregon~100K0.97×
35Connecticut~100K0.97×
36West Virginia~50K0.96×
37Massachusetts~200K0.95×
38Maryland~200K0.95×
39New Hampshire~40K0.94×
40New Jersey~300K0.93×
41Virginia~200K0.93×
42Montana~30K0.93×
43Wyoming~20K0.93×
44New York~600K0.91×
45Nevada~90K0.89×
46Maine~40K0.89×
47Rhode Island~30K0.88×
48Vermont~20K0.88×
49Delaware~30K0.87×
50Hawaii~40K0.83×
Fig. 06

Affinity by region

Affinity by region — Frozen (2013 film), United States
0.83×1.00×1.26×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Frozen (2013 film) audience vs. the country average
#·InterestCategoryAffinity×
01Willy WonkaLiterature2.13×
02Firestone Complete Auto CareCars & Mobility1.83×
03Google EarthInternet & Social Media1.78×
04Accounting softwareBusiness & Career1.76×
05Toy Story (franchise)Movies & TV1.73×
06Blake LivelyMovies & TV1.72×
07CanvaTechnology & Electronics1.72×
08Angelina JolieMovies & TV1.63×
09Little CaesarsFood & Beverages1.62×
10Western UnionBusiness & Career1.62×
11QuickBooksHome & Garden1.62×
12Kaley CuocoMovies & TV1.60×
13Robert PattinsonMovies & TV1.54×
14Kristen BellMovies & TV1.53×
15ArchaeologyPolitics & Society1.53×
16Mineral waterFood & Beverages1.52×
17Pamela AndersonMovies & TV1.52×
18Jamie Lee CurtisMovies & TV1.52×
19Meghan MarkleFashion & Accessoires1.52×
20Disney PrincessKids & Family1.50×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Frozen (2013 film) audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Frozen (2013 film) audience vs. the country average · What stands out
TraitClusterDeviationScore
TraditionCONSERVATISM1.04×
SpiritualityBALANCE1.03×
Social Media UsageJOY1.03×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Frozen (2013 film) audience vs. the country average · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.68×
Luxury OrientationPREMIUM0.69×
PatriotismCONSERVATISM0.71×
0×1.00× baseline2×
Appendix

Explore more audiences

More Animation audiences in United States

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Frozen (2013 film) over the last 12 months. Modelled, not counted; people interested in several movie / tv show / seriess count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
10/2025 – 09/2026 · updated quarterly · data status Q3/2026
Confidence
low no gender data; demographics hidden

Cite as: “Rascasse Solution, Q3/2026, rascasse.com/explore/us/frozen-2013-film-20883” · Methodology