Rascasse Audience Intelligence

Spider-Man Audience in United States

A data profile of the people who buy, follow and care about Spider-Man in United States — modelled from more than twelve digital signal sources. Spider-Man has an estimated audience of 16,359,458 people in United States.

#3among Animation in United States#35among Movie / TV Show / Series in United States#142in Movies & TV

The average Spider-Man fan in United States is 29.4 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Superman, Beauty, spiderman movies, with strongest over-indexing on Superman (2.51× the country average).

Demographically, the Spider-Man audience skews balanced with an average age of 29.4, and over-indexes on personality traits such as Extroversion, Early Adopter Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Spider-Man fan in United States is balanced, around 29.4 years old, with strong Extroversion tendencies and a notable affinity for Superman.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Animation

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Spider-Man profile in United States.

Audience size
16.4M
in United States
Gender
46.9%♀
53.1% male
Age
29.4
average years
Country rank
#2115
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

+43%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Spider-Man viewers

46.9% are female, 53.1% are male, average age 29.4.

Fig. 02

Gender split

46.9%
Female
53.1%
Male
Demographic split for Spider-Man audience in United States
MetricValue
Female46.9%
Male53.1%
Average age29.4
Estimated audience size16,359,458
Fig. 03

Age distribution

Ø 29.4
average years
Age distribution of the Spider-Man audience in United States
Age bracketShare%
16-1945%
20-2925%
30-3916%
40-4910%
50+4%
Fig. 04

Worldwide distribution

33.6%

of the worldwide Spider-Man audience comes from United States.

Worldwide audience distribution share by country for Spider-Man
CountryShare
United States33.6%
India7.9%
Mexico6.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Spider-Man audience in United States is strongest.

Fig. 05

Top regions by affinity

Spider-Man fans by region: top regions in United States
#RegionReachAffinity×
01Texas~2M1.50×
02New Mexico~100K1.40×
03Utah~200K1.33×
04Arizona~400K1.31×
05California~2M1.28×
06Oklahoma~200K1.27×
07Kentucky~200K1.21×
08Arkansas~200K1.21×
09Nevada~200K1.19×
10Georgia~600K1.17×
11Illinois~600K1.16×
12Indiana~300K1.16×
13Mississippi~100K1.13×
14North Carolina~500K1.12×
15Alabama~200K1.11×
16Louisiana~200K1.11×
17Kansas~100K1.11×
18Missouri~300K1.10×
19Nebraska~80K1.10×
20Idaho~80K1.08×
21South Carolina~200K1.04×
22Pennsylvania~500K1.03×
23New Jersey~400K1.02×
24Ohio~500K1.00×
25Colorado~200K0.99×
26Virginia~400K0.97×
27Florida~1M0.96×
28Michigan~400K0.96×
29Maryland~300K0.95×
30Tennessee~300K0.94×
31West Virginia~70K0.94×
32Washington~300K0.92×
33Oregon~200K0.92×
34South Dakota~30K0.92×
35Iowa~100K0.91×
36Delaware~40K0.91×
37Connecticut~100K0.90×
38Rhode Island~40K0.90×
39New York~800K0.88×
40Wisconsin~200K0.88×
41Alaska~30K0.86×
42North Dakota~30K0.86×
43Minnesota~200K0.81×
44Hawaii~50K0.81×
45Massachusetts~200K0.78×
46Montana~30K0.77×
47Wyoming~20K0.76×
48New Hampshire~40K0.67×
49Maine~40K0.66×
50Washington, District of Columbia~30K0.57×
Fig. 06

Affinity by region

Affinity by region — Spider-Man, United States
0.57×1.00×1.50×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Spider-Man audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Spider-Man audience
#·InterestCategoryAffinity×
01spiderman moviesMovies & TV9.99×
02Tom HollandMovies & TV4.66×
03Action figureKids & Family2.98×
04Anime conventionLiterature2.69×
05Millie Bobby BrownMovies & TV2.67×
06BatmanMovies & TV2.59×
07Anime and manga fandomLiterature2.53×
08SupermanMovies & TV2.51×
09TwitchGames2.29×
10PokémonGames2.28×
11Stranger ThingsMovies & TV2.25×
12MangaLiterature2.11×
13Harry PotterMovies & TV1.96×
14Fiction booksLiterature1.87×
15Anime moviesMovies & TV1.76×
16Mobile gameGames1.73×
17BeautyBeauty & Wellness1.71×
18PeacemakerMovies & TV1.71×
19ComicsLiterature1.68×
20Animated moviesMovies & TV1.58×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Spider-Man audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Spider-Man audience · What stands out
TraitClusterDeviationScore
ExtroversionTHRILL1.32×
Early Adopter MentalityPOWER1.22×
Social Media UsageJOY1.16×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Spider-Man audience · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.59×
Community OrientationOPEN0.60×
Price SensitivityPREMIUM0.62×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Spider-Man have in United States?

Spider-Man has an estimated audience of 16,359,458 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Spider-Man viewers?

46.9% of Spider-Man fans are female, 53.1% are male, with an average age of 29.4 years.

03

Which brands do Spider-Man fans like most?

Spider-Man fans show strongest brand affinity for Superman (2.51×), Beauty (1.71×), and spiderman movies (9.99×) over the country average.

04

Where do Spider-Man fans live in United States?

Spider-Man fans in United States are most concentrated in California (reach ~2M), Texas (reach ~2M), and Florida (reach ~1M). These three regions account for the largest share of the active audience.

05

What other brands do Spider-Man fans also like?

Beyond Spider-Man itself, the audience over-indexes on Beauty (1.71×), spiderman movies (9.99×), Harry Potter (1.96×), and Batman (2.59×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Spider-Man. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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