Spider-Man Audience in United States

Spider-Man logo

Spider-Man has an estimated audience of 15,419,881 people in United States. 46.9% are female, 53.1% are male, average age 29.4. Top regions: California, Texas, Florida. Top brand affinities: Superman, Euphoria, Beauty, spiderman movies, Harry Potter.

The average Spider-Man fan in United States is 29.4 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Superman, Euphoria, Beauty, with strongest over-indexing on Superman (2.51× the country average). Demographically, the Spider-Man audience skews balanced with an average age of 29.4, and over-indexes on personality traits such as LGBTQ+ Identity, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Animation

Demographics of Spider-Man fans

Demographic split for Spider-Man audience in United States
MetricValue
Female46.9%
Male53.1%
Average age29.4
Estimated audience size15,419,881

Audience persona

The typical Spider-Man fan in United States is balanced, around 29.4 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Superman.

Top regions in United States

Top regions ranked by reach for Spider-Man in United States
RegionReachAffinity
California2,263,8041.34×
Texas2,046,8891.54×
Florida1,053,2781.01×
New York789,6800.92×
Illinois619,0501.21×
Georgia566,2691.19×
Pennsylvania548,3751.06×
North Carolina526,8131.14×
Ohio478,5631.01×
Arizona433,5981.38×
New Jersey411,4571.05×
Michigan394,5760.98×
Virginia374,8741×
Indiana337,8361.2×
Washington307,4320.99×
Tennessee301,6790.98×
Missouri279,1691.12×
Maryland252,6010.95×
South Carolina246,4151.06×
Colorado244,7981.01×
Massachusetts243,1370.8×
Alabama240,6691.12×
Kentucky232,9831.21×
Louisiana216,0261.09×
Oklahoma215,1571.26×
Wisconsin201,9950.87×
Minnesota182,1590.82×
Nevada180,7151.21×
Utah176,6071.28×
Oregon172,1150.97×
Arkansas147,1331.16×
Connecticut138,4640.9×
Mississippi135,3901.07×
Kansas134,5131.11×
Iowa117,6320.93×
New Mexico106,6371.38×
Idaho82,9831.07×
Nebraska82,7131.07×
West Virginia61,9780.86×
Hawaii51,9860.78×
Rhode Island44,1850.9×
New Hampshire39,1930.65×
Delaware37,8990.89×
Maine34,5630.63×
Montana30,2710.71×
South Dakota28,6710.8×
Washington, District of Columbia26,7020.58×
Alaska25,9560.79×
North Dakota24,9780.79×
Wyoming15,9220.7×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Spider-Man audience
BrandAffinityCategory
Superman2.51×Movies & TV
Euphoria2.36×Movies & TV
Beauty1.71×Beauty & Wellness
spiderman movies9.99×Movies & TV
Harry Potter1.96×Movies & TV
Batman2.59×Movies & TV
Peacemaker1.71×Movies & TV
Tom Holland4.66×Movies & TV
Action figure2.98×Kids & Family
Fiction books1.87×Literature
Anime convention2.69×Literature
Stranger Things2.25×Movies & TV
Anime and manga fandom2.53×Literature
Barbie2.47×Movies & TV
Twitch2.29×Games
Comics1.68×Literature
Anime movies1.76×Movies & TV
Millie Bobby Brown2.67×Movies & TV
Manga2.11×Literature
Animated movies1.58×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Spider-Man audience
TraitClusterScore
LGBTQ+ IdentityOPEN2.12
ExtroversionTHRILL1.43
Early Adopter MentalityPOWER1.43
Pet OwnershipJOY1.16
Luxury OrientationPREMIUM1.16
SustainabilityBALANCE1.11

Worldwide distribution

Worldwide audience distribution share by country for Spider-Man
CountryShare
United States34.1%
India7.8%
Mexico7.0%

See Spider-Man audiences in other countries

More Animation audiences in United States

Frequently asked questions

How many fans does Spider-Man have in United States?

Spider-Man has an estimated audience of 15,419,881 people in United States, concentrated in California and Texas.

What is the gender split and age of Spider-Man fans?

46.9% of Spider-Man fans are female, 53.1% are male, with an average age of 29.4 years.

Which brands do Spider-Man fans like most?

Spider-Man fans show strongest brand affinity for Superman (2.51×), Euphoria (2.36×), and Beauty (1.71×) over the country average.

Where do Spider-Man fans live in United States?

Spider-Man fans in United States are most concentrated in California (reach 2,263,804), Texas (reach 2,046,889), and Florida (reach 1,053,278). These three regions account for the largest share of the active audience.

What other brands do Spider-Man fans also like?

Beyond Spider-Man itself, the audience over-indexes on Euphoria (2.36×), Beauty (1.71×), spiderman movies (9.99×), and Harry Potter (1.96×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Spider-Man. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.