Rascasse Audience Intelligence

spiderman movies Audience in United States

A data profile of the people who buy, follow and care about spiderman movies in United States — modelled from more than twelve digital signal sources. spiderman movies has an estimated audience of 3,431,829 people in United States.

#12among Science Fiction & Fantasy in United States#382among Movie / TV Show / Series in United States#1128in Movies & TV

The average spiderman movies fan in United States is 26.8 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Dragon Age: Inquisition, Ant-Man (film), Disneyland Paris, with strongest over-indexing on Dragon Age: Inquisition (595.02× the country average).

Demographically, the spiderman movies audience skews more male with an average age of 26.8, and over-indexes on personality traits such as Community Orientation, Pet Ownership.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical spiderman movies fan in United States is more male, around 26.8 years old, with strong Community Orientation tendencies and a notable affinity for Dragon Age: Inquisition.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Science Fiction & Fantasy

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the spiderman movies profile in United States.

Audience size
3.4M
in United States
Gender
36.5%♀
63.5% male
Age
26.8
average years
Country rank
#9186
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

+114%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of spiderman movies viewers

36.5% are female, 63.5% are male, average age 26.8.

Fig. 02

Gender split

36.5%
Female
63.5%
Male
Demographic split for spiderman movies audience in United States
MetricValue
Female36.5%
Male63.5%
Average age26.8
Estimated audience size3,431,829
Fig. 03

Age distribution

Ø 26.8
average years
Age distribution of the spiderman movies audience in United States
Age bracketShare%
16-1959%
20-2919%
30-3911%
40-498%
50+4%
Fig. 04

Worldwide distribution

53.3%

of the worldwide spiderman movies audience comes from United States.

Worldwide audience distribution share by country for spiderman movies
CountryShare
United States53.3%
India10.2%
United Kingdom6.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the spiderman movies audience in United States is strongest.

Fig. 05

Top regions by affinity

spiderman movies fans by region: top regions in United States
#RegionReachAffinity×
01Texas~400K1.35×
02Oklahoma~50K1.33×
03New Mexico~20K1.27×
04Arizona~80K1.24×
05South Dakota~9K1.17×
06California~400K1.15×
07Arkansas~30K1.14×
08Mississippi~30K1.13×
09Kansas~30K1.11×
10Nevada~30K1.10×
11Kentucky~40K1.09×
12Indiana~60K1.07×
13Utah~30K1.07×
14Illinois~100K1.06×
15Georgia~100K1.06×
16Tennessee~70K1.06×
17Alaska~7K1.06×
18North Carolina~100K1.05×
19Alabama~50K1.05×
20North Dakota~7K1.05×
21Idaho~20K1.04×
22Missouri~50K1.03×
23Louisiana~40K1.03×
24Nebraska~20K1.03×
25Michigan~80K1.01×
26Ohio~100K1.00×
27Montana~9K1.00×
28Iowa~30K0.99×
29South Carolina~50K0.98×
30Wyoming~5K0.98×
31Colorado~50K0.97×
32Oregon~30K0.96×
33West Virginia~10K0.96×
34Washington~60K0.94×
35Delaware~8K0.94×
36Florida~200K0.93×
37Pennsylvania~100K0.93×
38Wisconsin~40K0.93×
39Maryland~50K0.92×
40Minnesota~40K0.91×
41Connecticut~30K0.89×
42New York~200K0.88×
43Virginia~70K0.87×
44New Jersey~70K0.86×
45Hawaii~10K0.86×
46Rhode Island~9K0.86×
47Maine~9K0.82×
48Massachusetts~50K0.80×
49New Hampshire~10K0.79×
50Washington, District of Columbia~6K0.64×
Fig. 06

Affinity by region

Affinity by region — spiderman movies, United States
0.64×1.00×1.35×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the spiderman movies audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for spiderman movies audience
#·InterestCategoryAffinity×
01Dragon Age: InquisitionGames595.02×
02Ant-Man (film)Movies & TV66.61×
03International educationBusiness & Career49.47×
04ShadowhuntersMovies & TV47.09×
05Disneyland ParisTravel & Leisure35.55×
06The IncrediblesMovies & TV23.02×
07Samuel L. JacksonMovies & TV19.64×
08Kristen WiigMovies & TV18.00×
09Marvel Cinematic UniverseMovies & TV17.59×
10Guardians of the Galaxy (film)Movies & TV16.67×
11Doctor StrangeLiterature16.41×
12Chris HemsworthMovies & TV15.90×
13Superhero fictionLiterature13.28×
14Graphic novelLiterature12.87×
15Spider-ManMovies & TV9.99×
16Millie Bobby BrownMovies & TV7.67×
17DC ComicsLiterature7.60×
18SupermanMovies & TV7.05×
19BatmanMovies & TV5.68×
20Harry PotterMovies & TV4.19×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the spiderman movies audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by spiderman movies audience · What stands out
TraitClusterDeviationScore
Community OrientationOPEN2.88×
Pet OwnershipJOY2.29×
Luxury OrientationPREMIUM1.57×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by spiderman movies audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.57×
DIY MentalityTHRILL0.67×
Career OrientationPOWER0.70×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does spiderman movies have in United States?

spiderman movies has an estimated audience of 3,431,829 people in United States, concentrated in California and Texas.

02

What is the gender split and age of spiderman movies viewers?

36.5% of spiderman movies fans are female, 63.5% are male, with an average age of 26.8 years.

03

Which brands do spiderman movies fans like most?

spiderman movies fans show strongest brand affinity for Dragon Age: Inquisition (595.02×), Ant-Man (film) (66.61×), and Disneyland Paris (35.55×) over the country average.

04

Where do spiderman movies fans live in United States?

spiderman movies fans in United States are most concentrated in California (reach ~400K), Texas (reach ~400K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do spiderman movies fans also like?

Beyond spiderman movies itself, the audience over-indexes on Ant-Man (film) (66.61×), Disneyland Paris (35.55×), International education (49.47×), and Superman (7.05×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for spiderman movies. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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