Rascasse Audience Intelligence

spiderman movies Viewer Demographics in United States

spiderman movies has an estimated audience of 4.9M people in United States.

#9among Science Fiction & Fantasy in United States
#244among movies & series in United States#741in Movies & TV

The average spiderman movies fan in United States is 27.7 years old, more male, and lives primarily in California.

By number of fans, spiderman movies ranks #9 among the 103 objects in Science Fiction & Fantasy in United States — 5.8× the group median.

Its fans are 7.8 years younger than the group average of 35.5.

Women make up 36.5% of the fan base, 4.5 percentage points fewer than the group average.

Compared with the other 102 objects in Science Fiction & Fantasy, spiderman movies fans stand out for their interest in Dragon Age: Inquisition, Ant-Man (film) and International education.

Interest is seasonal: July, August and December account for 39% of the year's searches, October is the quietest month.

Most fans live in California, Texas, Florida.

Top affinities include Dragon Age: Inquisition, Ant-Man (film), International education, with strongest over-indexing on Dragon Age: Inquisition (595.02× the country average).

Demographically, the spiderman movies audience skews more male with an average age of 27.7, and over-indexes on personality traits such as Community Orientation, Pet Ownership.

The typical spiderman movies fan in United States is more male, around 27.7 years old, with strong Community Orientation tendencies and a notable affinity for Dragon Age: Inquisition.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Science Fiction & Fantasy

Data status: Q3/2026 · Source & method

Section 01

At a glance

Audience size
4.9M
in United States
Gender
36.5%♀
63.5% male
Age
27.7
average years
Country rank
#6942
among all objects in United States
Fig. 01

Search interest · 12-month trend

+408%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Demographics of spiderman movies viewers

36.5% are female, 63.5% are male, average age 27.7.

Fig. 02

Gender split

36.5%
Female
63.5%
Male
Demographic split for spiderman movies audience in United States
MetricValue
Female36.5%
Male63.5%
Average age27.7
Estimated audience size4.9M
Fig. 03

Age distribution

Ø 27.7
average years
Age distribution of the spiderman movies audience in United States
Age bracketShare%
16-2459%
25-3419%
35-4411%
45-548%
55+4%
Fig. 04

Worldwide distribution

49.9%

of the worldwide spiderman movies audience comes from United States.

Worldwide audience distribution share by country for spiderman movies
CountryShare
United States49.9%
India9.9%
United Kingdom5.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

spiderman movies fans by region: top regions in United States
#RegionReachAffinity×
01Texas~500K1.35×
02Oklahoma~80K1.33×
03New Mexico~40K1.27×
04Arizona~100K1.24×
05South Dakota~20K1.17×
06California~700K1.15×
07Arkansas~50K1.14×
08Mississippi~50K1.13×
09Kansas~50K1.11×
10Nevada~50K1.10×
11Kentucky~70K1.09×
12Indiana~100K1.07×
13Utah~50K1.07×
14Illinois~200K1.06×
15Georgia~200K1.06×
16Tennessee~100K1.06×
17Alaska~10K1.06×
18North Carolina~200K1.05×
19Alabama~80K1.05×
20North Dakota~10K1.05×
21Idaho~30K1.04×
22Missouri~90K1.03×
23Louisiana~70K1.03×
24Nebraska~30K1.03×
25Michigan~100K1.01×
26Ohio~200K1.00×
27Montana~20K1.00×
28Iowa~50K0.99×
29South Carolina~80K0.98×
30Wyoming~8K0.98×
31Colorado~80K0.97×
32Oregon~60K0.96×
33West Virginia~30K0.96×
34Washington~100K0.94×
35Delaware~10K0.94×
36Florida~300K0.93×
37Pennsylvania~200K0.93×
38Wisconsin~80K0.93×
39Maryland~80K0.92×
40Minnesota~80K0.91×
41Connecticut~50K0.89×
42New York~300K0.88×
43Virginia~100K0.87×
44New Jersey~100K0.86×
45Hawaii~20K0.86×
46Rhode Island~10K0.86×
47Maine~20K0.82×
48Massachusetts~80K0.80×
49New Hampshire~20K0.79×
50Vermont~7K0.76×
Fig. 06

Affinity by region

Affinity by region — spiderman movies, United States
0.76×1.00×1.35×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the spiderman movies audience vs. the country average
#·InterestCategoryAffinity×
01Dragon Age: InquisitionGames595.02×
02Ant-Man (film)Movies & TV66.61×
03International educationBusiness & Career49.47×
04ShadowhuntersMovies & TV47.09×
05Disneyland ParisTravel & Leisure35.55×
06The Wolverine (film)Movies & TV28.02×
07The IncrediblesMovies & TV23.02×
08Samuel L. JacksonMovies & TV19.64×
09Kristen WiigMovies & TV18.00×
10Harley QuinnLiterature17.61×
11Guardians of the Galaxy (film)Movies & TV16.67×
12Transformers (toy line)Kids & Family16.50×
13Doctor StrangeLiterature16.41×
14Chris HemsworthMovies & TV15.90×
15Superhero fictionLiterature13.28×
16Graphic novelLiterature12.87×
17Spider-ManMovies & TV9.99×
18Millie Bobby BrownMovies & TV7.67×
19DC ComicsLiterature7.60×
20SupermanMovies & TV7.05×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the spiderman movies audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the spiderman movies audience vs. the country average · What stands out
TraitClusterDeviationScore
Community OrientationOPEN2.88×
Pet OwnershipJOY2.29×
Luxury OrientationPREMIUM1.57×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the spiderman movies audience vs. the country average · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.57×
DIY MentalityTHRILL0.67×
Career OrientationPOWER0.70×
0×1.00× baseline2×
Appendix

Explore more audiences

More Science Fiction & Fantasy audiences in United States

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in spiderman movies over the last 12 months. Modelled, not counted; people interested in several movie / tv show / seriess count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
10/2025 – 09/2026 · updated quarterly · data status Q3/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q3/2026, rascasse.com/explore/us/spiderman-movies-6483” · Methodology