The Incredibles Audience in United States

The Incredibles logo

The Incredibles has an estimated audience of 3,092,716 people in United States. 53.5% are female, 46.5% are male, average age 31.6. Top regions: California, Texas, Florida. Top brand affinities: Mickey Mouse Clubhouse, Joan Cusack, Jessie (Toy Story), toy story 2, Jerry Orbach.

The average The Incredibles fan in United States is 31.6 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Mickey Mouse Clubhouse, Joan Cusack, Jessie (Toy Story), with strongest over-indexing on Mickey Mouse Clubhouse (87.3× the country average). Demographically, the The Incredibles audience skews balanced with an average age of 31.6, and over-indexes on personality traits such as LGBTQ+ Identity, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Science Fiction & Fantasy

Demographics of The Incredibles fans

Demographic split for The Incredibles audience in United States
MetricValue
Female53.5%
Male46.5%
Average age31.6
Estimated audience size3,092,716

Audience persona

The typical The Incredibles fan in United States is balanced, around 31.6 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Mickey Mouse Clubhouse.

Top regions in United States

Top regions ranked by reach for The Incredibles in United States
RegionReachAffinity
California400,5501.18×
Texas338,1971.27×
Florida217,9871.04×
New York168,1280.97×
Illinois110,2031.07×
Georgia100,7031.06×
North Carolina99,3581.07×
Pennsylvania98,9970.95×
Ohio97,1641.02×
Michigan82,6611.02×
Arizona82,1601.3×
New Jersey73,8240.94×
Virginia70,7000.94×
Tennessee66,1601.07×
Washington64,1021.03×
Indiana60,8101.08×
Massachusetts53,6020.88×
Missouri53,0371.06×
Colorado49,9031.02×
Maryland49,1180.92×
Alabama47,6621.1×
South Carolina45,7630.98×
Wisconsin44,6110.96×
Oklahoma43,1251.26×
Kentucky41,1991.06×
Minnesota40,3460.91×
Louisiana40,3201.01×
Oregon38,0161.07×
Utah32,8751.19×
Nevada32,3751.08×
Connecticut29,9680.97×
Arkansas29,2321.15×
Mississippi26,9721.06×
Kansas24,3151×
Iowa24,0660.94×
New Mexico17,7571.14×
Idaho16,9421.09×
Nebraska14,8030.95×
West Virginia12,7320.88×
Hawaii10,5370.79×
New Hampshire10,5070.86×
Maine10,0060.9×
Rhode Island8,6150.88×
Montana8,1410.95×
Delaware7,1230.83×
Washington, District of Columbia6,7900.73×
Alaska6,6191×
South Dakota6,0110.84×
North Dakota5,4690.86×
Vermont4,2630.79×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for The Incredibles audience
BrandAffinityCategory
Mickey Mouse Clubhouse87.3×Movies & TV
Joan Cusack44.3×Movies & TV
Jessie (Toy Story)88.51×Movies & TV
toy story 250.59×Movies & TV
Jerry Orbach49.85×Movies & TV
spiderman movies23.02×Movies & TV
Zootopia15.22×Movies & TV
Deadpool (video game)52.38×Games
Star Wars Episode I: The Phantom Menace33.67×Movies & TV
Bill Farmer92.41×Movies & TV
Scooby-Doo6.08×Movies & TV
The Jungle Book43.88×Movies & TV
Dominion (Star Trek)67.95×Movies & TV
Disneyland4.81×Travel & Leisure
Wayne Allwine95.55×Movies & TV
Goofy28.6×Movies & TV
Anna (Disney)21.82×Movies & TV
Harry Potter and the Chamber of Secrets33.14×Movies & TV
Cars (film)5×Movies & TV
Harry Potter2.76×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by The Incredibles audience
TraitClusterScore
LGBTQ+ IdentityOPEN1.48
ExtroversionTHRILL1.42
IndulgenceJOY1.35
Pet OwnershipJOY1.34
Social Media UsageJOY1.31
Early Adopter MentalityPOWER1.21

Worldwide distribution

Worldwide audience distribution share by country for The Incredibles
CountryShare
United States45.6%
United Kingdom7.1%
Mexico5.1%

See The Incredibles audiences in other countries

More Science Fiction & Fantasy audiences in United States

Frequently asked questions

How many fans does The Incredibles have in United States?

The Incredibles has an estimated audience of 3,092,716 people in United States, concentrated in California and Texas.

What is the gender split and age of The Incredibles fans?

53.5% of The Incredibles fans are female, 46.5% are male, with an average age of 31.6 years.

Which brands do The Incredibles fans like most?

The Incredibles fans show strongest brand affinity for Mickey Mouse Clubhouse (87.3×), Joan Cusack (44.3×), and Jessie (Toy Story) (88.51×) over the country average.

Where do The Incredibles fans live in United States?

The Incredibles fans in United States are most concentrated in California (reach 400,550), Texas (reach 338,197), and Florida (reach 217,987). These three regions account for the largest share of the active audience.

What other brands do The Incredibles fans also like?

Beyond The Incredibles itself, the audience over-indexes on Joan Cusack (44.3×), Jessie (Toy Story) (88.51×), toy story 2 (50.59×), and Jerry Orbach (49.85×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for The Incredibles. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.