Rascasse Audience Intelligence

The Incredibles Audience in United States

A data profile of the people who buy, follow and care about The Incredibles in United States — modelled from more than twelve digital signal sources. The Incredibles has an estimated audience of 3,174,330 people in United States.

#14among Science Fiction & Fantasy in United States#437among Movie / TV Show / Series in United States#1249in Movies & TV

The average The Incredibles fan in United States is 31.6 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Mickey Mouse Clubhouse, Joan Cusack, Jessie (Toy Story), with strongest over-indexing on Mickey Mouse Clubhouse (87.3× the country average).

Demographically, the The Incredibles audience skews balanced with an average age of 31.6, and over-indexes on personality traits such as Patriotism, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical The Incredibles fan in United States is balanced, around 31.6 years old, with strong Patriotism tendencies and a notable affinity for Mickey Mouse Clubhouse.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Science Fiction & Fantasy

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the The Incredibles profile in United States.

Audience size
3.2M
in United States
Gender
53.5%♀
46.5% male
Age
31.6
average years
Country rank
#9813
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of The Incredibles viewers

53.5% are female, 46.5% are male, average age 31.6.

Fig. 02

Gender split

53.5%
Female
46.5%
Male
Demographic split for The Incredibles audience in United States
MetricValue
Female53.5%
Male46.5%
Average age31.6
Estimated audience size3,174,330
Fig. 03

Age distribution

Ø 31.6
average years
Age distribution of the The Incredibles audience in United States
Age bracketShare%
16-1940%
20-2922%
30-3917%
40-4912%
50+8%
Fig. 04

Worldwide distribution

40.6%

of the worldwide The Incredibles audience comes from United States.

Worldwide audience distribution share by country for The Incredibles
CountryShare
United States40.6%
Mexico8.1%
United Kingdom6.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the The Incredibles audience in United States is strongest.

Fig. 05

Top regions by affinity

The Incredibles fans by region: top regions in United States
#RegionReachAffinity×
01Arizona~80K1.27×
02Oklahoma~40K1.24×
03Texas~300K1.21×
04Utah~30K1.19×
05Arkansas~30K1.17×
06New Mexico~20K1.17×
07California~400K1.13×
08Alabama~50K1.12×
09Mississippi~30K1.11×
10Idaho~20K1.11×
11Alaska~7K1.09×
12Nevada~30K1.07×
13Tennessee~70K1.06×
14Missouri~50K1.06×
15Indiana~60K1.05×
16Kentucky~40K1.05×
17Georgia~100K1.03×
18Oregon~40K1.03×
19North Carolina~90K1.02×
20Washington~60K1.02×
21Louisiana~40K1.02×
22Florida~200K1.01×
23Illinois~100K1.01×
24Nebraska~20K1.00×
25Ohio~90K0.99×
26Colorado~50K0.99×
27Kansas~20K0.99×
28Montana~9K0.99×
29Michigan~80K0.98×
30North Dakota~6K0.97×
31South Carolina~40K0.96×
32Iowa~20K0.96×
33Connecticut~30K0.95×
34South Dakota~7K0.95×
35Pennsylvania~100K0.94×
36Wisconsin~40K0.94×
37Maryland~50K0.93×
38West Virginia~10K0.92×
39New York~200K0.91×
40Virginia~70K0.91×
41Minnesota~40K0.91×
42New Jersey~70K0.90×
43Maine~10K0.90×
44Rhode Island~9K0.90×
45New Hampshire~10K0.89×
46Delaware~7K0.88×
47Massachusetts~50K0.86×
48Vermont~4K0.83×
49Hawaii~10K0.79×
50Washington, District of Columbia~7K0.73×
Fig. 06

Affinity by region

Affinity by region — The Incredibles, United States
0.73×1.00×1.27×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the The Incredibles audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for The Incredibles audience
#·InterestCategoryAffinity×
01Wayne AllwineMovies & TV95.55×
02Bill FarmerMovies & TV92.41×
03Jessie (Toy Story)Movies & TV88.51×
04Mickey Mouse ClubhouseMovies & TV87.30×
05Dominion (Star Trek)Movies & TV67.95×
06Deadpool (video game)Games52.38×
07toy story 2Movies & TV50.59×
08Jerry OrbachMovies & TV49.85×
09Joan CusackMovies & TV44.30×
10The Jungle BookMovies & TV43.88×
11Star Wars Episode I: The Phantom MenaceMovies & TV33.67×
12Harry Potter and the Chamber of SecretsMovies & TV33.14×
13GoofyMovies & TV28.60×
14spiderman moviesMovies & TV23.02×
15Anna (Disney)Movies & TV21.82×
16ZootopiaMovies & TV15.22×
17Scooby-DooMovies & TV6.08×
18Cars (film)Movies & TV5.00×
19DisneylandTravel & Leisure4.81×
20TelevisionsTechnology & Electronics2.20×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the The Incredibles audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by The Incredibles audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.24×
Convenience OrientationPREMIUM1.21×
Early Adopter MentalityPOWER1.19×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by The Incredibles audience · Rather not
TraitClusterDeviationScore
SustainabilityBALANCE0.66×
Design AffinityPREMIUM0.71×
Risk AppetiteTHRILL0.74×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does The Incredibles have in United States?

The Incredibles has an estimated audience of 3,174,330 people in United States, concentrated in California and Texas.

02

What is the gender split and age of The Incredibles viewers?

53.5% of The Incredibles fans are female, 46.5% are male, with an average age of 31.6 years.

03

Which brands do The Incredibles fans like most?

The Incredibles fans show strongest brand affinity for Mickey Mouse Clubhouse (87.3×), Joan Cusack (44.3×), and Jessie (Toy Story) (88.51×) over the country average.

04

Where do The Incredibles fans live in United States?

The Incredibles fans in United States are most concentrated in California (reach ~400K), Texas (reach ~300K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do The Incredibles fans also like?

Beyond The Incredibles itself, the audience over-indexes on Joan Cusack (44.3×), Jessie (Toy Story) (88.51×), toy story 2 (50.59×), and spiderman movies (23.02×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Science Fiction & Fantasy audiences in United States

See The Incredibles audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for The Incredibles. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →