Twilight (series) Audience in United States

Twilight (series) logo

Twilight (series) has an estimated audience of 7,871,680 people in United States. 73.9% are female, 26.1% are male, average age 37.9. Top regions: California, Texas, Florida. Top brand affinities: Legacies, Get Out (film), Friendship, Catherine O'Hara, The Vampire Diaries (novel series).

The average Twilight (series) fan in United States is 37.9 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Legacies, Get Out (film), Friendship, with strongest over-indexing on Legacies (18.5× the country average). Demographically, the Twilight (series) audience skews more female with an average age of 37.9, and over-indexes on personality traits such as Community Orientation, Creativity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Science Fiction & Fantasy

Demographics of Twilight (series) fans

Demographic split for Twilight (series) audience in United States
MetricValue
Female73.9%
Male26.1%
Average age37.9
Estimated audience size7,871,680

Audience persona

The typical Twilight (series) fan in United States is more female, around 37.9 years old, with strong Community Orientation tendencies and a notable affinity for Legacies.

Top regions in United States

Top regions ranked by reach for Twilight (series) in United States
RegionReachAffinity
California1,002,8381.16×
Texas878,6081.3×
Florida485,9220.91×
New York325,9420.74×
Illinois260,6580.99×
Georgia252,5641.04×
North Carolina239,6351.01×
Arizona238,3451.48×
Ohio232,1910.96×
Pennsylvania230,1320.87×
Washington200,2611.27×
Michigan195,6080.95×
Tennessee184,2921.17×
Virginia161,1550.84×
Indiana154,3981.07×
New Jersey146,0720.73×
Colorado138,8381.12×
Missouri135,6761.07×
Alabama131,0591.19×
Oklahoma118,6671.36×
Oregon115,8581.28×
Kentucky113,0241.15×
South Carolina111,0540.94×
Utah110,0161.56×
Wisconsin107,5630.91×
Maryland106,7720.79×
Massachusetts105,8680.68×
Louisiana103,7891.02×
Minnesota91,7000.81×
Nevada87,8931.15×
Arkansas79,4871.23×
Kansas68,8851.11×
Mississippi66,9081.03×
Connecticut58,2850.74×
Iowa57,4760.89×
New Mexico54,2091.37×
Idaho51,1021.29×
West Virginia38,9921.06×
Nebraska38,0210.96×
Hawaii27,3540.81×
Montana22,2741.02×
New Hampshire21,8350.7×
Maine21,1500.75×
Alaska20,0231.19×
Rhode Island16,7200.67×
South Dakota16,2060.89×
Delaware15,3560.71×
North Dakota14,2290.88×
Washington, District of Columbia13,2180.56×
Wyoming11,3450.97×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Twilight (series) audience
BrandAffinityCategory
Legacies18.5×Movies & TV
Get Out (film)10.79×Movies & TV
Friendship2.62×Kids & Family
Catherine O'Hara4.76×Movies & TV
The Vampire Diaries (novel series)14.15×Literature
Sarah J. Maas16.77×Literature
Thanksgiving3.53×Kids & Family
Nature2.13×Home & Garden
Farmers' market3.78×Food & Beverages
United States1.78×Travel & Leisure
The Gilded Age3.37×Movies & TV
AccuWeather4.13×Home & Garden
Food1.51×Food & Beverages
True Blood11.45×Movies & TV
Personal finance1.69×Business & Career
Alcoholic beverages1.78×Food & Beverages
Werewolf fiction16.23×Literature
Dogs1.78×Pets & Animals
Rock music1.71×Music & Radio
Paranormal romance8.2×Literature

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Twilight (series) audience
TraitClusterScore
Community OrientationOPEN1.71
CreativityOPEN1.37
IndulgenceJOY1.33
Convenience OrientationPREMIUM1.32
SpiritualityBALANCE1.3
Urban LifestyleOPEN1.29

Worldwide distribution

Worldwide audience distribution share by country for Twilight (series)
CountryShare
United States33.4%
Japan7.2%
United Kingdom4.7%

See Twilight (series) audiences in other countries

More Science Fiction & Fantasy audiences in United States

Frequently asked questions

How many fans does Twilight (series) have in United States?

Twilight (series) has an estimated audience of 7,871,680 people in United States, concentrated in California and Texas.

What is the gender split and age of Twilight (series) fans?

73.9% of Twilight (series) fans are female, 26.1% are male, with an average age of 37.9 years.

Which brands do Twilight (series) fans like most?

Twilight (series) fans show strongest brand affinity for Legacies (18.5×), Get Out (film) (10.79×), and Friendship (2.62×) over the country average.

Where do Twilight (series) fans live in United States?

Twilight (series) fans in United States are most concentrated in California (reach 1,002,838), Texas (reach 878,608), and Florida (reach 485,922). These three regions account for the largest share of the active audience.

What other brands do Twilight (series) fans also like?

Beyond Twilight (series) itself, the audience over-indexes on Get Out (film) (10.79×), Friendship (2.62×), Catherine O'Hara (4.76×), and The Vampire Diaries (novel series) (14.15×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Twilight (series). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.