Rascasse Audience Intelligence

Twilight (series) Audience in United States

A data profile of the people who buy, follow and care about Twilight (series) in United States — modelled from more than twelve digital signal sources. Twilight (series) has an estimated audience of 7,269,032 people in United States.

#5among Science Fiction & Fantasy in United States#115among Movie / TV Show / Series in United States#417in Movies & TV

The average Twilight (series) fan in United States is 37.9 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Legacies, Get Out (film), Friendship, with strongest over-indexing on Legacies (18.5× the country average).

Demographically, the Twilight (series) audience skews more female with an average age of 37.9, and over-indexes on personality traits such as Community Orientation, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Twilight (series) fan in United States is more female, around 37.9 years old, with strong Community Orientation tendencies and a notable affinity for Legacies.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Science Fiction & Fantasy

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Twilight (series) profile in United States.

Audience size
7.3M
in United States
Gender
73.9%♀
26.1% male
Age
37.9
average years
Country rank
#4868
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

-40%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Twilight (series) viewers

73.9% are female, 26.1% are male, average age 37.9.

Fig. 02

Gender split

73.9%
Female
26.1%
Male
Demographic split for Twilight (series) audience in United States
MetricValue
Female73.9%
Male26.1%
Average age37.9
Estimated audience size7,269,032
Fig. 03

Age distribution

Ø 37.9
average years
Age distribution of the Twilight (series) audience in United States
Age bracketShare%
16-1925%
20-2918%
30-3919%
40-4920%
50+18%
Fig. 04

Worldwide distribution

27.3%

of the worldwide Twilight (series) audience comes from United States.

Worldwide audience distribution share by country for Twilight (series)
CountryShare
United States27.3%
Japan6.5%
Mexico5.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Twilight (series) audience in United States is strongest.

Fig. 05

Top regions by affinity

Twilight (series) fans by region: top regions in United States
#RegionReachAffinity×
01Utah~100K1.52×
02Arizona~200K1.47×
03New Mexico~50K1.39×
04Oklahoma~100K1.34×
05Idaho~50K1.30×
06Alaska~20K1.29×
07Oregon~100K1.27×
08Washington~200K1.25×
09Arkansas~80K1.24×
10Texas~800K1.22×
11Alabama~100K1.20×
12Tennessee~200K1.14×
13Kentucky~100K1.14×
14Nevada~90K1.14×
15West Virginia~40K1.12×
16California~1M1.10×
17Kansas~70K1.09×
18Colorado~100K1.08×
19Missouri~100K1.06×
20Mississippi~70K1.06×
21Montana~20K1.05×
22Indiana~100K1.04×
23Wyoming~10K1.03×
24Louisiana~100K1.02×
25Georgia~200K1.01×
26North Carolina~200K0.98×
27Nebraska~40K0.97×
28Illinois~200K0.95×
29Ohio~200K0.94×
30South Dakota~20K0.94×
31Michigan~200K0.93×
32South Carolina~100K0.93×
33North Dakota~10K0.93×
34Wisconsin~100K0.90×
35Iowa~60K0.90×
36Florida~500K0.88×
37Pennsylvania~200K0.85×
38Virginia~200K0.83×
39Hawaii~30K0.83×
40Maryland~100K0.80×
41Minnesota~90K0.80×
42Maine~20K0.78×
43Connecticut~60K0.75×
44Delaware~20K0.75×
45New Hampshire~20K0.73×
46New York~300K0.72×
47Rhode Island~20K0.72×
48New Jersey~100K0.71×
49Massachusetts~100K0.68×
50Washington, District of Columbia~10K0.59×
Fig. 06

Affinity by region

Affinity by region — Twilight (series), United States
0.59×1.00×1.52×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Twilight (series) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Twilight (series) audience
#·InterestCategoryAffinity×
01LegaciesMovies & TV18.50×
02Sarah J. MaasLiterature16.77×
03Werewolf fictionLiterature16.23×
04The Vampire Diaries (novel series)Literature14.15×
05True BloodMovies & TV11.45×
06Get Out (film)Movies & TV10.79×
07Scary Movie (film series)Movies & TV5.80×
08Catherine O'HaraMovies & TV4.76×
09AccuWeatherHome & Garden4.13×
10Farmers' marketFood & Beverages3.78×
11ThanksgivingKids & Family3.53×
12The Gilded AgeMovies & TV3.37×
13Melania TrumpPolitics & Society2.75×
14FriendshipKids & Family2.62×
15NatureHome & Garden2.13×
16Mitch McConnellPolitics & Society2.07×
17United StatesTravel & Leisure1.78×
18Alcoholic beveragesFood & Beverages1.78×
19Personal financeBusiness & Career1.69×
20FoodFood & Beverages1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Twilight (series) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Twilight (series) audience · What stands out
TraitClusterDeviationScore
Community OrientationOPEN2.30×
SpiritualityBALANCE1.69×
TraditionCONSERVATISM1.64×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Twilight (series) audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.62×
Early Adopter MentalityPOWER0.70×
Risk AppetiteTHRILL0.88×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Twilight (series) have in United States?

Twilight (series) has an estimated audience of 7,269,032 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Twilight (series) viewers?

73.9% of Twilight (series) fans are female, 26.1% are male, with an average age of 37.9 years.

03

Which brands do Twilight (series) fans like most?

Twilight (series) fans show strongest brand affinity for Legacies (18.5×), Get Out (film) (10.79×), and Friendship (2.62×) over the country average.

04

Where do Twilight (series) fans live in United States?

Twilight (series) fans in United States are most concentrated in California (reach ~1M), Texas (reach ~800K), and Florida (reach ~500K). These three regions account for the largest share of the active audience.

05

What other brands do Twilight (series) fans also like?

Beyond Twilight (series) itself, the audience over-indexes on Get Out (film) (10.79×), Friendship (2.62×), Catherine O'Hara (4.76×), and Thanksgiving (3.53×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Science Fiction & Fantasy audiences in United States

See Twilight (series) audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Twilight (series). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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