Rascasse Audience Intelligence

Star Wars Audience in United States

A data profile of the people who buy, follow and care about Star Wars in United States — modelled from more than twelve digital signal sources. Star Wars has an estimated audience of 11,928,261 people in United States.

#2among Science Fiction & Fantasy in United States#56among Movie / TV Show / Series in United States#216in Movies & TV

The average Star Wars fan in United States is 32.5 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Superman, Harry Potter, Walt Disney World, with strongest over-indexing on Superman (1.77× the country average).

Demographically, the Star Wars audience skews more male with an average age of 32.5, and over-indexes on personality traits such as Extroversion, Early Adopter Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Star Wars fan in United States is more male, around 32.5 years old, with strong Extroversion tendencies and a notable affinity for Superman.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Science Fiction & Fantasy

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Star Wars profile in United States.

Audience size
11.9M
in United States
Gender
42.4%♀
57.6% male
Age
32.5
average years
Country rank
#2995
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

-47%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Star Wars viewers

42.4% are female, 57.6% are male, average age 32.5.

Fig. 02

Gender split

42.4%
Female
57.6%
Male
Demographic split for Star Wars audience in United States
MetricValue
Female42.4%
Male57.6%
Average age32.5
Estimated audience size11,928,261
Fig. 03

Age distribution

Ø 32.5
average years
Age distribution of the Star Wars audience in United States
Age bracketShare%
16-1937%
20-2923%
30-3917%
40-4914%
50+9%
Fig. 04

Worldwide distribution

50.8%

of the worldwide Star Wars audience comes from United States.

Worldwide audience distribution share by country for Star Wars
CountryShare
United States50.8%
United Kingdom8.3%
Canada4.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Star Wars audience in United States is strongest.

Fig. 05

Top regions by affinity

Star Wars fans by region: top regions in United States
#RegionReachAffinity×
01Utah~8K1.39×
02Idaho~4K1.22×
03California~90K1.19×
04Arizona~20K1.18×
05Oregon~9K1.17×
06Oklahoma~9K1.15×
07Washington~20K1.14×
08Indiana~10K1.09×
09Colorado~10K1.09×
10Kansas~6K1.09×
11Alaska~2K1.09×
12New Mexico~4K1.08×
13Texas~60K1.06×
14Minnesota~10K1.06×
15Wisconsin~10K1.05×
16Missouri~10K1.04×
17Montana~2K1.02×
18Vermont~1K1.02×
19Kentucky~9K1.01×
20Nevada~7K1.01×
21Nebraska~3K1.01×
22Michigan~20K1.00×
23Tennessee~10K1.00×
24Arkansas~6K1.00×
25Maine~2K1.00×
26South Dakota~2K1.00×
27Illinois~20K0.99×
28Ohio~20K0.99×
29Iowa~6K0.99×
30North Dakota~1K0.99×
31West Virginia~3K0.98×
32New Hampshire~3K0.98×
33Alabama~9K0.97×
34Pennsylvania~20K0.95×
35Florida~40K0.94×
36Virginia~20K0.94×
37Massachusetts~10K0.94×
38North Carolina~20K0.92×
39Connecticut~6K0.91×
40Hawaii~3K0.91×
41South Carolina~9K0.89×
42Mississippi~5K0.88×
43Rhode Island~2K0.88×
44Georgia~20K0.87×
45New Jersey~10K0.86×
46Delaware~2K0.84×
47Louisiana~7K0.83×
48New York~30K0.82×
49Maryland~9K0.80×
50Washington, District of Columbia~1K0.70×
Fig. 06

Affinity by region

Affinity by region — Star Wars, United States
0.70×1.00×1.39×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Star Wars audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Star Wars audience
#·InterestCategoryAffinity×
01Anime conventionLiterature1.98×
02Anime and manga fandomLiterature1.91×
03Digital artArts & Culture1.89×
04Millie Bobby BrownMovies & TV1.88×
05Tabletop gameGames1.88×
06Stranger ThingsMovies & TV1.80×
07SupermanMovies & TV1.77×
08Harry PotterMovies & TV1.77×
09PokémonGames1.70×
10Role-playing gamesGames1.67×
11Scooby-DooMovies & TV1.61×
12TwitchGames1.61×
13MangaLiterature1.55×
14Contemporary artArts & Culture1.55×
15Acoustic guitarMusic & Radio1.54×
16Self-loveHealth1.53×
17BeetlejuiceMovies & TV1.53×
18Game of ThronesMovies & TV1.53×
19Walt Disney WorldTravel & Leisure1.52×
20LivemusicMusic & Radio1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Star Wars audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Star Wars audience · What stands out
TraitClusterDeviationScore
ExtroversionTHRILL1.18×
Early Adopter MentalityPOWER1.13×
Pet OwnershipJOY1.12×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Star Wars audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.73×
Price SensitivityPREMIUM0.74×
Career OrientationPOWER0.76×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Star Wars have in United States?

Star Wars has an estimated audience of 11,928,261 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Star Wars viewers?

42.4% of Star Wars fans are female, 57.6% are male, with an average age of 32.5 years.

03

Which brands do Star Wars fans like most?

Star Wars fans show strongest brand affinity for Superman (1.77×), Harry Potter (1.77×), and Walt Disney World (1.52×) over the country average.

04

Where do Star Wars fans live in United States?

Star Wars fans in United States are most concentrated in California (reach ~90K), Texas (reach ~60K), and Florida (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Star Wars fans also like?

Beyond Star Wars itself, the audience over-indexes on Harry Potter (1.77×), Walt Disney World (1.52×), Stranger Things (1.8×), and Anime convention (1.98×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Star Wars. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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