Star Wars Audience in United States

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Star Wars has an estimated audience of 679,169 people in United States. 42.4% are female, 57.6% are male, average age 32.5. Top regions: California, Texas, Florida. Top brand affinities: Grinch, Vocal harmony, Elsword, Dog breed, Combat sport.

The average Star Wars fan in United States is 32.5 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Grinch, Vocal harmony, Elsword, with strongest over-indexing on Grinch (9.97× the country average). Demographically, the Star Wars audience skews more male with an average age of 32.5, and over-indexes on personality traits such as LGBTQ+ Identity, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Science Fiction & Fantasy

Demographics of Star Wars fans

Demographic split for Star Wars audience in United States
MetricValue
Female42.4%
Male57.6%
Average age32.5
Estimated audience size679,169

Audience persona

The typical Star Wars fan in United States is more male, around 32.5 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Grinch.

Top regions in United States

Top regions ranked by reach for Star Wars in United States
RegionReachAffinity
California94,1931.26×
Texas65,5891.12×
Florida45,4950.99×
New York37,3690.98×
Illinois24,7821.1×
Pennsylvania23,5651.03×
Georgia20,7390.99×
North Carolina20,5101×
Ohio20,3940.97×
Michigan17,4890.98×
New Jersey16,3840.95×
Virginia15,7030.95×
Washington15,3011.12×
Arizona14,9491.08×
Massachusetts13,3791×
Tennessee13,2420.97×
Indiana13,2161.07×
Missouri11,1471.02×
Colorado10,6521×
Wisconsin10,2351×
Minnesota9,6680.99×
Maryland9,5230.82×
Alabama9,1030.96×
South Carolina9,0620.89×
Oklahoma9,0401.2×
Kentucky8,8841.04×
Oregon8,7981.13×
Utah8,1931.35×
Connecticut6,7180.99×
Louisiana6,5600.75×
Nevada6,3800.97×
Kansas5,4871.03×
Arkansas5,2980.95×
Iowa5,2530.94×
Mississippi4,5640.82×
Idaho3,9201.15×
Nebraska3,5571.04×
New Mexico3,4471.01×
Hawaii2,9801.02×
West Virginia2,8130.89×
New Hampshire2,6490.99×
Maine2,4471.01×
Rhode Island2,0280.94×
Montana1,8030.96×
South Dakota1,6611.06×
Washington, District of Columbia1,6150.79×
Delaware1,5840.85×
Alaska1,4410.99×
Vermont1,2971.09×
North Dakota1,2600.9×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Star Wars audience
BrandAffinityCategory
Grinch9.97×Movies & TV
Vocal harmony9.74×Music & Radio
Elsword27.95×Games
Dog breed1.7×Pets & Animals
Combat sport2.16×Sports
Goop7.02×Internet & Social Media
Urban Outfitters2.11×Shopping
Historic site4.56×Arts & Culture
La Jolla8.98×Travel & Leisure
JDSU2.97×Business & Career
Wok5.59×Food & Beverages
Bank account2.03×Business & Career
Mathcore6.03×Music & Radio
Google Home4.33×Technology & Electronics
Governor of Michigan4.81×Politics & Society
No Escape (1994 film)7.14×Movies & TV
Nebraska Cornhuskers football2.26×Sports
Hibachi4.61×Food & Beverages
Personalised Gifts2.54×Home & Garden
Gift registry7.54×Kids & Family

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Star Wars audience
TraitClusterScore
LGBTQ+ IdentityOPEN1.66
Early Adopter MentalityPOWER1.44
PatriotismCONSERVATISM1.39
Pet OwnershipJOY1.26
ExtroversionTHRILL1.25
Design AffinityPREMIUM1.25

Worldwide distribution

Worldwide audience distribution share by country for Star Wars
CountryShare
Germany16.5%
Brazil11.0%
United States8.2%

See Star Wars audiences in other countries

More Science Fiction & Fantasy audiences in United States

Frequently asked questions

How many fans does Star Wars have in United States?

Star Wars has an estimated audience of 679,169 people in United States, concentrated in California and Texas.

What is the gender split and age of Star Wars fans?

42.4% of Star Wars fans are female, 57.6% are male, with an average age of 32.5 years.

Which brands do Star Wars fans like most?

Star Wars fans show strongest brand affinity for Grinch (9.97×), Vocal harmony (9.74×), and Elsword (27.95×) over the country average.

Where do Star Wars fans live in United States?

Star Wars fans in United States are most concentrated in California (reach 94,193), Texas (reach 65,589), and Florida (reach 45,495). These three regions account for the largest share of the active audience.

What other brands do Star Wars fans also like?

Beyond Star Wars itself, the audience over-indexes on Vocal harmony (9.74×), Elsword (27.95×), Dog breed (1.7×), and Combat sport (2.16×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Star Wars. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.