Star Wars Audience in Germany
Star Wars has an estimated audience of 1,362,622 people in Germany. 41.8% are female, 58.2% are male, average age 31.2. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Dog breed, Personalised Gifts, Combat sport, Staycation, Figure painting (hobby).
The average Star Wars fan in Germany is 31.2 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Dog breed, Personalised Gifts, Combat sport, with strongest over-indexing on Dog breed (1.54× the country average). Demographically, the Star Wars audience skews more male with an average age of 31.2, and over-indexes on personality traits such as Sustainability, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Science Fiction & Fantasy
Demographics of Star Wars fans
| Metric | Value |
|---|---|
| Female | 41.8% |
| Male | 58.2% |
| Average age | 31.2 |
| Estimated audience size | 1,362,622 |
Audience persona
The typical Star Wars fan in Germany is more male, around 31.2 years old, with strong Sustainability tendencies and a notable affinity for Dog breed.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 340,862 | 1.14× |
| Bayern | 224,155 | 1.02× |
| Baden-Württemberg | 180,680 | 0.97× |
| Niedersachsen | 148,933 | 1.13× |
| Hessen | 94,670 | 0.91× |
| Sachsen | 69,613 | 1.04× |
| Rheinland-Pfalz | 69,378 | 1.02× |
| Schleswig-Holstein | 55,842 | 1.14× |
| Berlin | 55,057 | 0.9× |
| Brandenburg | 46,538 | 1.1× |
| Sachsen-Anhalt | 34,550 | 0.98× |
| Thüringen | 33,326 | 0.96× |
| Hamburg | 32,038 | 1.04× |
| Mecklenburg-Vorpommern | 22,540 | 0.87× |
| Saarland | 14,855 | 0.89× |
| Bremen | 10,343 | 0.89× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Dog breed | 1.54× | Pets & Animals |
| Personalised Gifts | 2.7× | Home & Garden |
| Combat sport | 1.63× | Sports |
| Staycation | 4.13× | Home & Garden |
| Figure painting (hobby) | 4.25× | Arts & Culture |
| Handmade Gifts | 1.78× | Kids & Family |
| Commercial mortgage | 1.5× | Business & Career |
| Grinch | 1.82× | Movies & TV |
| San Gil | 2.79× | Travel & Leisure |
| Hypertext | 1.86× | Technology & Electronics |
| Headhunters (film) | 2.96× | Movies & TV |
| Scratching post | 3.45× | Pets & Animals |
| Hobbs | 8.77× | Shopping |
| Jason Clarke (actor) | 2.71× | Movies & TV |
| Ireen Sheer | 1.62× | Music & Radio |
| Bank account | 1.59× | Business & Career |
| Hocus Pocus | 4.02× | Movies & TV |
| Goon | 3.13× | Movies & TV |
| Mülheim | 1.77× | Travel & Leisure |
| Building insulation | 2.09× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 1.39 |
| LGBTQ+ Identity | OPEN | 1.19 |
| DIY Mentality | THRILL | 1.12 |
| Patriotism | CONSERVATISM | 1.11 |
| Urban Lifestyle | OPEN | 1.03 |
| Social Media Usage | JOY | 1.02 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 16.5% |
| Brazil | 11.0% |
| United States | 8.2% |
See Star Wars audiences in other countries
More Science Fiction & Fantasy audiences in Germany
- Jurassic World (2,609,975)
- Wonder Woman (2,596,356)
- How to Train Your Dragon (film) (2,196,559)
- Star Trek (1,435,371)
- UFO (TV series) (1,304,490)
Frequently asked questions
How many fans does Star Wars have in Germany?
Star Wars has an estimated audience of 1,362,622 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Star Wars fans?
41.8% of Star Wars fans are female, 58.2% are male, with an average age of 31.2 years.
Which brands do Star Wars fans like most?
Star Wars fans show strongest brand affinity for Dog breed (1.54×), Personalised Gifts (2.7×), and Combat sport (1.63×) over the country average.
Where do Star Wars fans live in Germany?
Star Wars fans in Germany are most concentrated in Nordrhein-Westfalen (reach 340,862), Bayern (reach 224,155), and Baden-Württemberg (reach 180,680). These three regions account for the largest share of the active audience.
What other brands do Star Wars fans also like?
Beyond Star Wars itself, the audience over-indexes on Personalised Gifts (2.7×), Combat sport (1.63×), Staycation (4.13×), and Figure painting (hobby) (4.25×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Star Wars. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.