Rascasse Audience Intelligence

Harry Potter Audience in United States

A data profile of the people who buy, follow and care about Harry Potter in United States — modelled from more than twelve digital signal sources. Harry Potter has an estimated audience of 67,862,443 people in United States.

#1among Action in United States#3among Movie / TV Show / Series in United States#15in Movies & TV

The average Harry Potter fan in United States is 30.6 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Beauty, Superman, Shoes, with strongest over-indexing on Beauty (1.67× the country average).

Demographically, the Harry Potter audience skews more female with an average age of 30.6, and over-indexes on personality traits such as Extroversion, Pet Ownership.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Harry Potter fan in United States is more female, around 30.6 years old, with strong Extroversion tendencies and a notable affinity for Beauty.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Action

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Harry Potter profile in United States.

Audience size
67.9M
in United States
Gender
58.7%♀
41.3% male
Age
30.6
average years
Country rank
#214
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

-36%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Harry Potter viewers

58.7% are female, 41.3% are male, average age 30.6.

Fig. 02

Gender split

58.7%
Female
41.3%
Male
Demographic split for Harry Potter audience in United States
MetricValue
Female58.7%
Male41.3%
Average age30.6
Estimated audience size67,862,443
Fig. 03

Age distribution

Ø 30.6
average years
Age distribution of the Harry Potter audience in United States
Age bracketShare%
16-1944%
20-2923%
30-3915%
40-4911%
50+7%
Fig. 04

Worldwide distribution

24.5%

of the worldwide Harry Potter audience comes from United States.

Worldwide audience distribution share by country for Harry Potter
CountryShare
United States24.5%
Brazil14.5%
Germany9.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Harry Potter audience in United States is strongest.

Fig. 05

Top regions by affinity

Harry Potter fans by region: top regions in United States
#RegionReachAffinity×
01Utah~1M1.49×
02Arizona~2M1.22×
03Idaho~500K1.22×
04Texas~7.5M1.16×
05Oklahoma~1M1.13×
06New Mexico~400K1.13×
07Kentucky~1M1.12×
08Alaska~200K1.12×
09California~9M1.10×
10Alabama~1M1.10×
11Kansas~700K1.10×
12Florida~5.5M1.08×
13Indiana~1.5M1.07×
14Washington~1.5M1.05×
15Missouri~1.5M1.05×
16Arkansas~700K1.05×
17Wyoming~100K1.04×
18West Virginia~400K1.03×
19Tennessee~1.5M1.02×
20Colorado~1M1.02×
21Nevada~800K1.02×
22Nebraska~400K1.02×
23Illinois~2.5M1.00×
24Montana~200K1.00×
25North Dakota~200K1.00×
26Iowa~600K0.99×
27Ohio~2.5M0.98×
28Oregon~900K0.98×
29Wisconsin~1M0.97×
30Georgia~2.5M0.96×
31Michigan~2M0.95×
32Virginia~2M0.95×
33North Carolina~2M0.94×
34New Jersey~2M0.94×
35Louisiana~900K0.94×
36South Dakota~200K0.94×
37Minnesota~1M0.93×
38New Hampshire~300K0.93×
39Maine~300K0.93×
40Mississippi~600K0.92×
41Pennsylvania~2.5M0.91×
42Massachusetts~1.5M0.91×
43Connecticut~700K0.91×
44New York~4M0.90×
45South Carolina~1M0.90×
46Hawaii~300K0.90×
47Rhode Island~200K0.89×
48Maryland~1M0.85×
49Delaware~200K0.78×
50Washington, District of Columbia~200K0.68×
Fig. 06

Affinity by region

Affinity by region — Harry Potter, United States
0.68×1.00×1.49×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Harry Potter audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Harry Potter audience
#·InterestCategoryAffinity×
01Mickey Mouse ClubhouseMovies & TV7.32×
02Millie Bobby BrownMovies & TV3.01×
03RobloxGames2.86×
04Stranger ThingsMovies & TV2.71×
05Self-loveHealth2.27×
06Curly HairBeauty & Wellness2.15×
07Anime conventionLiterature2.15×
08Anime and manga fandomLiterature2.09×
09Acoustic guitarMusic & Radio1.94×
10Scooby-DooMovies & TV1.89×
11LivemusicMusic & Radio1.79×
12MangaLiterature1.77×
13SupermanMovies & TV1.72×
14BeautyBeauty & Wellness1.67×
15Taylor SwiftMusic & Radio1.61×
16DisneylandTravel & Leisure1.60×
17ShoesFashion & Accessoires1.55×
18ComicsLiterature1.54×
19DrawingHome & Garden1.52×
20Anime moviesMovies & TV1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Harry Potter audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Harry Potter audience · What stands out
TraitClusterDeviationScore
ExtroversionTHRILL1.24×
Pet OwnershipJOY1.18×
CreativityOPEN1.10×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Harry Potter audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.55×
Career OrientationPOWER0.58×
PatriotismCONSERVATISM0.58×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Harry Potter have in United States?

Harry Potter has an estimated audience of 67,862,443 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Harry Potter viewers?

58.7% of Harry Potter fans are female, 41.3% are male, with an average age of 30.6 years.

03

Which brands do Harry Potter fans like most?

Harry Potter fans show strongest brand affinity for Beauty (1.67×), Superman (1.72×), and Shoes (1.55×) over the country average.

04

Where do Harry Potter fans live in United States?

Harry Potter fans in United States are most concentrated in California (reach ~9M), Texas (reach ~7.5M), and Florida (reach ~5.5M). These three regions account for the largest share of the active audience.

05

What other brands do Harry Potter fans also like?

Beyond Harry Potter itself, the audience over-indexes on Superman (1.72×), Shoes (1.55×), Stranger Things (2.71×), and Self-love (2.27×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Action audiences in United States

See Harry Potter audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Harry Potter. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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