Harry Potter (film series) Audience in United States

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Harry Potter (film series) has an estimated audience of 15,026,690 people in United States. 58.7% are female, 41.3% are male, average age 30.6. Top regions: California, Texas, Florida. Top brand affinities: Euphoria, Beauty, Superman, Shoes, Stranger Things.

The average Harry Potter (film series) fan in United States is 30.6 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Euphoria, Beauty, Superman, with strongest over-indexing on Euphoria (1.88× the country average). Demographically, the Harry Potter (film series) audience skews more female with an average age of 30.6, and over-indexes on personality traits such as LGBTQ+ Identity, Tradition. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Action

Demographics of Harry Potter (film series) fans

Demographic split for Harry Potter (film series) audience in United States
MetricValue
Female58.7%
Male41.3%
Average age30.6
Estimated audience size15,026,690

Audience persona

The typical Harry Potter (film series) fan in United States is more female, around 30.6 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Euphoria.

Top regions in United States

Top regions ranked by reach for Harry Potter (film series) in United States
RegionReachAffinity
California1,845,8841.12×
Texas1,579,1881.22×
Florida1,155,7691.14×
New York794,7930.95×
Illinois510,9231.02×
Ohio462,3581×
Pennsylvania460,8020.91×
Georgia457,3240.99×
North Carolina439,1320.97×
Arizona398,5631.3×
Michigan374,6510.95×
New Jersey358,0960.94×
Virginia355,0020.97×
Washington330,1361.1×
Tennessee309,8851.03×
Indiana298,2351.09×
Massachusetts278,6700.94×
Missouri261,5291.08×
Colorado250,8901.06×
Alabama240,3241.14×
Maryland222,0370.86×
Wisconsin221,8410.98×
Kentucky207,9951.1×
Utah202,9671.51×
South Carolina202,8920.9×
Minnesota201,2930.93×
Oklahoma186,5461.12×
Louisiana178,3830.92×
Oregon170,3040.99×
Nevada151,6001.04×
Connecticut136,1080.9×
Kansas128,9861.09×
Arkansas125,8121.02×
Iowa121,4590.98×
Mississippi108,6850.88×
Idaho91,7831.22×
New Mexico83,4111.11×
Nebraska75,1961×
West Virginia69,0300.99×
Hawaii57,6300.89×
New Hampshire53,5800.9×
Maine48,7040.9×
Rhode Island41,5830.87×
Montana40,6040.97×
Alaska33,9161.06×
Delaware30,9960.75×
Washington, District of Columbia30,9670.69×
South Dakota30,0900.87×
North Dakota28,2880.92×
Wyoming21,5670.97×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Harry Potter (film series) audience
BrandAffinityCategory
Euphoria1.88×Movies & TV
Beauty1.67×Beauty & Wellness
Superman1.72×Movies & TV
Shoes1.55×Fashion & Accessoires
Stranger Things2.71×Movies & TV
Millie Bobby Brown3.01×Movies & TV
Self-love2.27×Health
Mickey Mouse Clubhouse7.32×Movies & TV
Comics1.54×Literature
Scooby-Doo1.89×Movies & TV
Taylor Swift1.61×Music & Radio
Curly Hair2.15×Beauty & Wellness
Anime convention2.15×Literature
Action figure2.35×Kids & Family
Anime and manga fandom2.09×Literature
Roblox2.86×Games
Livemusic1.79×Music & Radio
Anime movies1.51×Movies & TV
Sabrina Carpenter2.1×Music & Radio
Disneyland1.6×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Harry Potter (film series) audience
TraitClusterScore
LGBTQ+ IdentityOPEN1.47
TraditionCONSERVATISM1.46
Early Adopter MentalityPOWER1.21
Pet OwnershipJOY1.18
SustainabilityBALANCE1.14
ExtroversionTHRILL1.08

Worldwide distribution

Worldwide audience distribution share by country for Harry Potter (film series)
CountryShare
United States19.6%
Brazil7.8%
United Kingdom5.4%

See Harry Potter (film series) audiences in other countries

More Action audiences in United States

Frequently asked questions

How many fans does Harry Potter (film series) have in United States?

Harry Potter (film series) has an estimated audience of 15,026,690 people in United States, concentrated in California and Texas.

What is the gender split and age of Harry Potter (film series) fans?

58.7% of Harry Potter (film series) fans are female, 41.3% are male, with an average age of 30.6 years.

Which brands do Harry Potter (film series) fans like most?

Harry Potter (film series) fans show strongest brand affinity for Euphoria (1.88×), Beauty (1.67×), and Superman (1.72×) over the country average.

Where do Harry Potter (film series) fans live in United States?

Harry Potter (film series) fans in United States are most concentrated in California (reach 1,845,884), Texas (reach 1,579,188), and Florida (reach 1,155,769). These three regions account for the largest share of the active audience.

What other brands do Harry Potter (film series) fans also like?

Beyond Harry Potter (film series) itself, the audience over-indexes on Beauty (1.67×), Superman (1.72×), Shoes (1.55×), and Stranger Things (2.71×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Harry Potter (film series). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.