Rascasse Audience Intelligence

Taylor Swift Audience in United States

A data profile of the people who buy, follow and care about Taylor Swift in United States — modelled from more than twelve digital signal sources. Taylor Swift has an estimated audience of 46,103,191 people in United States.

#1among Pop in United States#8among Person in United States#27in Music & Radio

The average Taylor Swift fan in United States is 34.8 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Zara Larsson, Superman, Harry Potter, with strongest over-indexing on Zara Larsson (9.5× the country average).

Demographically, the Taylor Swift audience skews more female with an average age of 34.8, and over-indexes on personality traits such as Extroversion, Design Affinity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Taylor Swift fan in United States is more female, around 34.8 years old, with strong Extroversion tendencies and a notable affinity for Zara Larsson.

Category: Music & Radio · Type: Person · Subtype: Pop

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Taylor Swift profile in United States.

Audience size
46.1M
in United States
Gender
65.6%♀
34.4% male
Age
34.8
average years
Country rank
#463
Person in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Taylor Swift fans

65.6% are female, 34.4% are male, average age 34.8.

Fig. 02

Gender split

65.6%
Female
34.4%
Male
Demographic split for Taylor Swift audience in United States
MetricValue
Female65.6%
Male34.4%
Average age34.8
Estimated audience size46,103,191
Fig. 03

Age distribution

Ø 34.8
average years
Age distribution of the Taylor Swift audience in United States
Age bracketShare%
16-1932%
20-2922%
30-3916%
40-4915%
50+14%
Fig. 04

Worldwide distribution

42.8%

of the worldwide Taylor Swift audience comes from United States.

Worldwide audience distribution share by country for Taylor Swift
CountryShare
United States42.8%
United Kingdom6.3%
Canada5.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Taylor Swift audience in United States is strongest.

Fig. 05

Top regions by affinity

Taylor Swift fans by region: top regions in United States
#RegionReachAffinity×
01Missouri~1M1.39×
02Kansas~500K1.38×
03Pennsylvania~2M1.19×
04Massachusetts~1M1.19×
05Maine~200K1.14×
06Minnesota~800K1.13×
07Ohio~1.5M1.11×
08New Hampshire~200K1.11×
09Connecticut~500K1.10×
10Rhode Island~200K1.10×
11Vermont~90K1.10×
12Utah~500K1.09×
13Iowa~400K1.09×
14Washington~1M1.08×
15Indiana~900K1.08×
16Colorado~800K1.08×
17Wisconsin~800K1.07×
18Nebraska~200K1.05×
19Oregon~600K1.04×
20South Dakota~100K1.04×
21Virginia~1M1.03×
22Arizona~1M1.03×
23Kentucky~600K1.03×
24Washington, District of Columbia~100K1.03×
25Tennessee~1M1.02×
26Illinois~1.5M1.01×
27West Virginia~200K1.01×
28Alabama~700K1.00×
29Michigan~1M0.99×
30Montana~100K0.98×
31North Carolina~1.5M0.97×
32New Jersey~1M0.97×
33Alaska~100K0.97×
34Idaho~200K0.94×
35Delaware~100K0.93×
36North Dakota~90K0.93×
37New York~2.5M0.91×
38Oklahoma~500K0.91×
39California~4.5M0.89×
40Maryland~700K0.89×
41South Carolina~600K0.89×
42Arkansas~300K0.89×
43Texas~3.5M0.86×
44Florida~2.5M0.85×
45Louisiana~500K0.85×
46New Mexico~200K0.82×
47Georgia~1M0.80×
48Nevada~300K0.75×
49Mississippi~300K0.75×
50Hawaii~200K0.75×
Fig. 06

Affinity by region

Affinity by region — Taylor Swift, United States
0.75×1.00×1.39×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Taylor Swift audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Taylor Swift audience
#·InterestCategoryAffinity×
01Zara LarssonMusic & Radio9.50×
02Jack AntonoffMusic & Radio5.76×
03Gracie AbramsMusic & Radio5.20×
04Chappell RoanMusic & Radio3.68×
05Princess PollyFashion & Accessoires3.48×
06Sabrina CarpenterMusic & Radio2.86×
07Millie Bobby BrownMovies & TV2.79×
08Aerie (American Eagle Outfitters)Brand2.35×
09Health And BeautyBeauty & Wellness2.30×
10Makeup TutorialsBeauty & Wellness2.25×
11Natural skin careBeauty & Wellness2.05×
12Stranger ThingsMovies & TV1.99×
13Fashion NovaShopping1.95×
14Self careHealth1.84×
15Self-loveHealth1.80×
16ULTA BeautyBeauty & Wellness1.79×
17LivemusicMusic & Radio1.69×
18Harry PotterMovies & TV1.68×
19Macy'sShopping1.62×
20SupermanMovies & TV1.53×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Taylor Swift audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Taylor Swift audience · What stands out
TraitClusterDeviationScore
ExtroversionTHRILL1.25×
Design AffinityPREMIUM1.24×
Pet OwnershipJOY1.16×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Taylor Swift audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.60×
Quality AwarenessPREMIUM0.73×
Career OrientationPOWER0.74×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Taylor Swift have in United States?

Taylor Swift has an estimated audience of 46,103,191 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Taylor Swift fans?

65.6% of Taylor Swift fans are female, 34.4% are male, with an average age of 34.8 years.

03

Which brands do Taylor Swift fans like most?

Taylor Swift fans show strongest brand affinity for Zara Larsson (9.5×), Superman (1.53×), and Harry Potter (1.68×) over the country average.

04

Where do Taylor Swift fans live in United States?

Taylor Swift fans in United States are most concentrated in California (reach ~4.5M), Texas (reach ~3.5M), and Florida (reach ~2.5M). These three regions account for the largest share of the active audience.

05

What other brands do Taylor Swift fans also like?

Beyond Taylor Swift itself, the audience over-indexes on Superman (1.53×), Harry Potter (1.68×), Sabrina Carpenter (2.86×), and Macy's (1.62×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Pop audiences in United States

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See Taylor Swift audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Taylor Swift. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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