Taylor Swift Audience in United States

Taylor Swift logo

Taylor Swift has an estimated audience of 46,907,634 people in United States. 65.6% are female, 34.4% are male, average age 34.8. Top regions: California, Texas, Florida. Top brand affinities: Euphoria, Zara Larsson, Superman, Harry Potter, Sabrina Carpenter.

The average Taylor Swift fan in United States is 34.8 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Euphoria, Zara Larsson, Superman, with strongest over-indexing on Euphoria (1.72× the country average). Demographically, the Taylor Swift audience skews more female with an average age of 34.8, and over-indexes on personality traits such as Sustainability, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Person · Subtype: Pop

Demographics of Taylor Swift fans

Demographic split for Taylor Swift audience in United States
MetricValue
Female65.6%
Male34.4%
Average age34.8
Estimated audience size46,907,634

Audience persona

The typical Taylor Swift fan in United States is more female, around 34.8 years old, with strong Sustainability tendencies and a notable affinity for Euphoria.

Top regions in United States

Top regions ranked by reach for Taylor Swift in United States
RegionReachAffinity
California4,925,4160.95×
Texas3,646,5840.9×
Florida2,811,0960.89×
New York2,558,6300.98×
Pennsylvania1,930,9981.22×
Illinois1,634,6131.05×
Ohio1,607,1701.11×
North Carolina1,395,9440.99×
Virginia1,232,8511.08×
Michigan1,225,4881×
Georgia1,208,5270.84×
New Jersey1,172,1630.98×
Massachusetts1,115,7801.21×
Arizona1,092,1051.14×
Washington1,065,1531.13×
Missouri1,033,3701.37×
Tennessee952,7351.01×
Indiana932,6431.09×
Colorado822,1791.11×
Minnesota767,2171.14×
Wisconsin754,9771.07×
Maryland727,0030.9×
Alabama708,4451.08×
South Carolina617,8850.88×
Kentucky591,0501.01×
Oregon557,4791.04×
Louisiana535,4980.89×
Connecticut524,9391.12×
Kansas504,4101.36×
Oklahoma470,5090.9×
Utah443,2561.06×
Iowa401,7641.04×
Nevada343,9410.76×
Arkansas332,4740.86×
Mississippi285,1630.74×
Nebraska235,3561×
Idaho213,6760.91×
West Virginia206,7380.95×
New Hampshire196,7491.06×
New Mexico188,9500.8×
Maine186,1461.11×
Rhode Island160,1721.07×
Hawaii157,1480.78×
Washington, District of Columbia147,5321.05×
Montana116,3000.89×
Delaware113,4050.88×
South Dakota106,1140.98×
Alaska97,0860.97×
Vermont84,8141.03×
North Dakota82,4360.86×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Taylor Swift audience
BrandAffinityCategory
Euphoria1.72×Movies & TV
Zara Larsson9.5×Music & Radio
Superman1.53×Movies & TV
Harry Potter1.68×Movies & TV
Sabrina Carpenter2.86×Music & Radio
Chappell Roan3.68×Music & Radio
Macy's1.62×Shopping
Millie Bobby Brown2.79×Movies & TV
Self care1.84×Health
Stranger Things1.99×Movies & TV
Gracie Abrams5.2×Music & Radio
Fashion Nova1.95×Shopping
Health And Beauty2.3×Beauty & Wellness
Self-love1.8×Health
ULTA Beauty1.79×Beauty & Wellness
Beetlejuice1.65×Movies & TV
Makeup Tutorials2.25×Beauty & Wellness
Princess Polly3.48×Fashion & Accessoires
Natural skin care2.05×Beauty & Wellness
Livemusic1.69×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Taylor Swift audience
TraitClusterScore
SustainabilityBALANCE1.33
Design AffinityPREMIUM1.27
MindfulnessBALANCE1.23
Early Adopter MentalityPOWER1.2
ExtroversionTHRILL1.17
LGBTQ+ IdentityOPEN1.16

Worldwide distribution

Worldwide audience distribution share by country for Taylor Swift
CountryShare
United States43.6%
United Kingdom6.3%
Canada5.4%

See Taylor Swift audiences in other countries

More Pop audiences in United States

Frequently asked questions

How many fans does Taylor Swift have in United States?

Taylor Swift has an estimated audience of 46,907,634 people in United States, concentrated in California and Texas.

What is the gender split and age of Taylor Swift fans?

65.6% of Taylor Swift fans are female, 34.4% are male, with an average age of 34.8 years.

Which brands do Taylor Swift fans like most?

Taylor Swift fans show strongest brand affinity for Euphoria (1.72×), Zara Larsson (9.5×), and Superman (1.53×) over the country average.

Where do Taylor Swift fans live in United States?

Taylor Swift fans in United States are most concentrated in California (reach 4,925,416), Texas (reach 3,646,584), and Florida (reach 2,811,096). These three regions account for the largest share of the active audience.

What other brands do Taylor Swift fans also like?

Beyond Taylor Swift itself, the audience over-indexes on Zara Larsson (9.5×), Superman (1.53×), Harry Potter (1.68×), and Sabrina Carpenter (2.86×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Taylor Swift. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.