Rascasse Audience Intelligence

Gracie Abrams Audience in United States

A data profile of the people who buy, follow and care about Gracie Abrams in United States — modelled from more than twelve digital signal sources. Gracie Abrams has an estimated audience of 4,794,374 people in United States.

#56among Singer-songwriter in United States#778among Person in United States#615in Music & Radio

The average Gracie Abrams fan in United States is 34.8 years old, more female, and lives primarily in California.

The audience is concentrated in California, New York, Texas.

Top brand affinities include Taylor Swift, Ariana Grande, Superman, with strongest over-indexing on Taylor Swift (5.2× the country average).

Demographically, the Gracie Abrams audience skews more female with an average age of 34.8, and over-indexes on personality traits such as Mindfulness, Design Affinity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Gracie Abrams fan in United States is more female, around 34.8 years old, with strong Mindfulness tendencies and a notable affinity for Taylor Swift.

Category: Music & Radio · Type: Person · Subtype: Singer-songwriter

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Gracie Abrams profile in United States.

Audience size
4.8M
in United States
Gender
65.6%♀
34.4% male
Age
34.8
average years
Country rank
#6945
Person in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Gracie Abrams fans

65.6% are female, 34.4% are male, average age 34.8.

Fig. 02

Gender split

65.6%
Female
34.4%
Male
Demographic split for Gracie Abrams audience in United States
MetricValue
Female65.6%
Male34.4%
Average age34.8
Estimated audience size4,794,374
Fig. 03

Age distribution

Ø 34.8
average years
Age distribution of the Gracie Abrams audience in United States
Age bracketShare%
16-1932%
20-2922%
30-3916%
40-4915%
50+14%
Fig. 04

Worldwide distribution

36.1%

of the worldwide Gracie Abrams audience comes from United States.

Worldwide audience distribution share by country for Gracie Abrams
CountryShare
United States36.1%
United Kingdom9.4%
Canada5.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Gracie Abrams audience in United States is strongest.

Fig. 05

Top regions by affinity

Gracie Abrams fans by region: top regions in United States
#RegionReachAffinity×
01Massachusetts~200K1.91×
02Washington, District of Columbia~30K1.79×
03New York~400K1.55×
04Connecticut~70K1.47×
05Maine~20K1.39×
06New Hampshire~30K1.35×
07Vermont~10K1.35×
08California~700K1.32×
09New Jersey~200K1.32×
10Rhode Island~20K1.32×
11Colorado~100K1.27×
12Illinois~200K1.21×
13Washington~100K1.21×
14Utah~50K1.21×
15Pennsylvania~200K1.20×
16Minnesota~80K1.17×
17Oregon~70K1.16×
18Virginia~100K1.11×
19Wisconsin~70K1.01×
20Maryland~80K1.00×
21Indiana~90K0.94×
22Missouri~70K0.94×
23Tennessee~90K0.93×
24Ohio~100K0.92×
25North Carolina~100K0.92×
26Iowa~40K0.92×
27Kansas~40K0.92×
28Louisiana~60K0.91×
29Nebraska~20K0.90×
30Idaho~20K0.88×
31Texas~400K0.87×
32Kentucky~50K0.85×
33Florida~300K0.84×
34Georgia~100K0.84×
35Delaware~10K0.83×
36Montana~10K0.82×
37Hawaii~20K0.81×
38Michigan~100K0.80×
39South Carolina~60K0.80×
40Oklahoma~40K0.78×
41North Dakota~8K0.76×
42South Dakota~8K0.74×
43Arizona~70K0.73×
44Nevada~30K0.73×
45West Virginia~20K0.73×
46Alaska~7K0.70×
47Arkansas~30K0.69×
48New Mexico~20K0.65×
49Alabama~40K0.60×
50Mississippi~20K0.59×
Fig. 06

Affinity by region

Affinity by region — Gracie Abrams, United States
0.59×1.00×1.91×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Gracie Abrams audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Gracie Abrams audience
#·InterestCategoryAffinity×
01Taylor SwiftMusic & Radio5.20×
02Ariana GrandeMusic & Radio4.79×
03Pretty Little Liars (TV series)Movies & TV4.60×
04Emma WatsonMovies & TV3.65×
05MonstersMovies & TV3.47×
06Sabrina CarpenterMusic & Radio2.87×
07Spirit HalloweenKids & Family2.37×
08Natural skin careBeauty & Wellness2.21×
09YouTube MusicInternet & Social Media2.13×
10Millie Bobby BrownMovies & TV2.13×
11Britney SpearsMusic & Radio1.95×
12Google DriveTechnology & Electronics1.88×
13Personal careHealth1.75×
14NBA playoffsSports1.71×
15SupermanMovies & TV1.70×
16BatmanMovies & TV1.65×
17Do it yourself (DIY)Home & Garden1.61×
18Harry PotterMovies & TV1.61×
19ESPNMovies & TV1.53×
20SephoraShopping1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Gracie Abrams audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Gracie Abrams audience · What stands out
TraitClusterDeviationScore
MindfulnessBALANCE1.37×
Design AffinityPREMIUM1.29×
SustainabilityBALANCE1.28×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Gracie Abrams audience · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.77×
Family OrientationCONSERVATISM0.80×
PatriotismCONSERVATISM0.82×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Gracie Abrams have in United States?

Gracie Abrams has an estimated audience of 4,794,374 people in United States, concentrated in California and New York.

02

What is the gender split and age of Gracie Abrams fans?

65.6% of Gracie Abrams fans are female, 34.4% are male, with an average age of 34.8 years.

03

Which brands do Gracie Abrams fans like most?

Gracie Abrams fans show strongest brand affinity for Taylor Swift (5.2×), Ariana Grande (4.79×), and Superman (1.7×) over the country average.

04

Where do Gracie Abrams fans live in United States?

Gracie Abrams fans in United States are most concentrated in California (reach ~700K), New York (reach ~400K), and Texas (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do Gracie Abrams fans also like?

Beyond Gracie Abrams itself, the audience over-indexes on Ariana Grande (4.79×), Superman (1.7×), Do it yourself (DIY) (1.61×), and Google Drive (1.88×) compared to the United States average.

Appendix

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See Gracie Abrams audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Gracie Abrams. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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