Rascasse Audience Intelligence

Gracie Abrams Audience in United States

Gracie Abrams has an estimated audience of 4.8M people in United States.

#30among Singer-songwriter in United States
#707among people in United States#548in Music & Radio

The average Gracie Abrams fan in United States is 35.5 years old, more female, and lives primarily in California.

By number of fans, Gracie Abrams ranks #32 among the 7793 objects in Singer-songwriter in United States — 1.3× the group median.

Its fans are 2.4 years younger than the group average of 37.9.

Women make up 65.6% of the fan base, 8.7 percentage points more than the group average.

Compared with the other 7792 objects in Singer-songwriter, Gracie Abrams fans stand out for their interest in Taylor Swift, Pretty Little Liars (TV series) and Emma Watson.

Most fans live in California, New York, Texas.

Top affinities include Taylor Swift, Ariana Grande, Pretty Little Liars (TV series), with strongest over-indexing on Taylor Swift (5.2× the country average).

Demographically, the Gracie Abrams audience skews more female with an average age of 35.5, and over-indexes on personality traits such as Mindfulness, Design Affinity.

The typical Gracie Abrams fan in United States is more female, around 35.5 years old, with strong Mindfulness tendencies and a notable affinity for Taylor Swift.

Category: Music & Radio · Type: Person · Subtype: Singer-songwriter

Data status: Q2/2026 · Source & method

Section 01

At a glance

Audience size
4.8M
in United States
Gender
65.6%♀
34.4% male
Age
35.5
average years
Country rank
#6860
among all objects in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Demographics of Gracie Abrams fans

65.6% are female, 34.4% are male, average age 35.5.

Fig. 02

Gender split

65.6%
Female
34.4%
Male
Demographic split for Gracie Abrams audience in United States
MetricValue
Female65.6%
Male34.4%
Average age35.5
Estimated audience size4.8M
Fig. 03

Age distribution

Ø 35.5
average years
Age distribution of the Gracie Abrams audience in United States
Age bracketShare%
16-2432%
25-3422%
35-4416%
45-5415%
55+14%
Fig. 04

Worldwide distribution

36.3%

of the worldwide Gracie Abrams audience comes from United States.

Worldwide audience distribution share by country for Gracie Abrams
CountryShare
United States36.3%
United Kingdom9.4%
Canada5.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Gracie Abrams fans by region: top regions in United States
#RegionReachAffinity×
01Massachusetts~200K1.91×
02Washington, District of Columbia~20K1.79×
03New York~400K1.55×
04Connecticut~80K1.47×
05Maine~30K1.39×
06New Hampshire~30K1.35×
07Vermont~10K1.35×
08California~700K1.32×
09New Jersey~200K1.32×
10Rhode Island~20K1.32×
11Colorado~100K1.27×
12Illinois~200K1.21×
13Washington~100K1.21×
14Utah~60K1.21×
15Pennsylvania~200K1.20×
16Minnesota~100K1.17×
17Oregon~70K1.16×
18Virginia~100K1.11×
19Wisconsin~80K1.01×
20Maryland~90K1.00×
21Indiana~90K0.94×
22Missouri~80K0.94×
23Tennessee~100K0.93×
24Ohio~200K0.92×
25North Carolina~100K0.92×
26Iowa~40K0.92×
27Kansas~40K0.92×
28Louisiana~60K0.91×
29Nebraska~30K0.90×
30Idaho~20K0.88×
31Texas~300K0.87×
32Kentucky~50K0.85×
33Florida~300K0.84×
34Georgia~100K0.84×
35Delaware~10K0.83×
36Montana~10K0.82×
37Hawaii~20K0.81×
38Michigan~100K0.80×
39South Carolina~60K0.80×
40Oklahoma~40K0.78×
41North Dakota~9K0.76×
42South Dakota~9K0.74×
43Arizona~80K0.73×
44Nevada~30K0.73×
45West Virginia~20K0.73×
46Alaska~7K0.70×
47Arkansas~30K0.69×
48New Mexico~20K0.65×
49Alabama~40K0.60×
50Mississippi~30K0.59×
Fig. 06

Affinity by region

Affinity by region — Gracie Abrams, United States
0.59×1.00×1.91×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Gracie Abrams audience vs. the country average
#·InterestCategoryAffinity×
01Taylor SwiftMusic & Radio5.20×
02Ariana GrandeMusic & Radio4.79×
03Pretty Little Liars (TV series)Movies & TV4.60×
04Emma WatsonMovies & TV3.65×
05MonstersMovies & TV3.47×
06Sabrina CarpenterMusic & Radio2.87×
07Spirit HalloweenKids & Family2.37×
08Natural skin careBeauty & Wellness2.21×
09YouTube MusicInternet & Social Media2.13×
10Millie Bobby BrownMovies & TV2.13×
11Britney SpearsMusic & Radio1.95×
12Google DriveTechnology & Electronics1.88×
13Personal careHealth1.75×
14NBA playoffsSports1.71×
15SupermanMovies & TV1.70×
16BatmanMovies & TV1.65×
17Do it yourself (DIY)Home & Garden1.61×
18Harry PotterMovies & TV1.61×
19ESPNMovies & TV1.53×
20SephoraShopping1.52×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Gracie Abrams audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Gracie Abrams audience vs. the country average · What stands out
TraitClusterDeviationScore
MindfulnessBALANCE1.37×
Design AffinityPREMIUM1.29×
SustainabilityBALANCE1.28×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Gracie Abrams audience vs. the country average · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.77×
Family OrientationCONSERVATISM0.80×
PatriotismCONSERVATISM0.82×
0×1.00× baseline2×
Appendix

Explore more audiences

More Singer-songwriter audiences in United States

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Gracie Abrams over the last 12 months. Modelled, not counted; people interested in several persons count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
07/2025 – 06/2026 · updated quarterly · data status Q2/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q2/2026, rascasse.com/explore/us/gracie-abrams-10007838” · Methodology