Gracie Abrams Audience in United States

Gracie Abrams has an estimated audience of 4,944,243 people in United States. 65.6% are female, 34.4% are male, average age 34.8. Top regions: California, New York, Texas. Top brand affinities: Indeed.com, Google Maps, Depop, Enterprise Rent-A-Car, Google News.

The average Gracie Abrams fan in United States is 34.8 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Indeed.com, Google Maps, Depop, with strongest over-indexing on Indeed.com (11.47× the country average). Demographically, the Gracie Abrams audience skews more female with an average age of 34.8, and over-indexes on personality traits such as Design Affinity, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Person · Subtype: Singer-songwriter

Demographics of Gracie Abrams fans

Demographic split for Gracie Abrams audience in United States
MetricValue
Female65.6%
Male34.4%
Average age34.8
Estimated audience size4,944,243

Audience persona

The typical Gracie Abrams fan in United States is more female, around 34.8 years old, with strong Design Affinity tendencies and a notable affinity for Indeed.com.

Top regions in United States

Top regions ranked by reach for Gracie Abrams in United States
RegionReachAffinity
California741,8151.36×
New York457,1341.65×
Texas399,0480.94×
Florida300,5310.9×
Pennsylvania208,1441.25×
Illinois206,1671.25×
Massachusetts188,1901.93×
New Jersey173,0591.38×
Ohio144,6800.95×
North Carolina140,2750.94×
Virginia139,1661.16×
Georgia131,0190.86×
Washington122,4361.23×
Tennessee96,2720.97×
Colorado94,3041.21×
Michigan93,7310.72×
Indiana89,8941×
Maryland87,0381.02×
Minnesota86,4811.22×
Missouri76,7170.96×
Wisconsin76,2591.03×
Connecticut74,0951.49×
Oregon65,6711.16×
Louisiana62,6780.98×
Arizona61,9520.61×
South Carolina61,6270.83×
Kentucky53,2370.86×
Utah51,5741.16×
Oklahoma43,1180.79×
Iowa37,6030.92×
Alabama36,3630.53×
Kansas35,8380.92×
Nevada34,2860.72×
Washington, District of Columbia27,8131.87×
Arkansas26,8280.66×
New Hampshire25,4471.31×
Maine24,3851.38×
Mississippi23,7920.58×
Nebraska21,8100.88×
Idaho20,8090.84×
Rhode Island20,6881.31×
Hawaii16,6840.79×
West Virginia16,0830.7×
New Mexico15,2590.62×
Delaware10,7560.79×
Vermont10,6561.23×
Montana10,5970.77×
South Dakota7,5120.66×
North Dakota7,0220.69×
Alaska4,8160.46×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Gracie Abrams audience
BrandAffinityCategory
Indeed.com11.47×Business & Career
Google Maps10.81×Internet & Social Media
Depop29.48×Fashion & Accessoires
Enterprise Rent-A-Car11.22×Cars & Mobility
Google News10.18×News
Kia Sportage32.31×Cars & Mobility
StubHub13.8×Travel & Leisure
Capital One6.01×Business & Career
DuckDuckGo12.6×Internet & Social Media
Beetlejuice6.54×Movies & TV
Circle K9.16×Shopping
Russell Brand21.45×Movies & TV
ICloud11.57×Technology & Electronics
Aaliyah20.96×Music & Radio
Anna Kendrick16.5×Movies & TV
JD Sports15.44×Shopping
DocuSign13.71×Technology & Electronics
Zac Efron11.33×Movies & TV
Google Earth11.58×Internet & Social Media
Olivia Wilde20.57×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Gracie Abrams audience
TraitClusterScore
Design AffinityPREMIUM1.27
SustainabilityBALANCE1.25
MindfulnessBALANCE1.23
Early Adopter MentalityPOWER1.2
ExtroversionTHRILL1.17
LGBTQ+ IdentityOPEN1.16

Worldwide distribution

Worldwide audience distribution share by country for Gracie Abrams
CountryShare
United States36.5%
United Kingdom10.1%
Canada5.2%

See Gracie Abrams audiences in other countries

More Singer-songwriter audiences in United States

Frequently asked questions

How many fans does Gracie Abrams have in United States?

Gracie Abrams has an estimated audience of 4,944,243 people in United States, concentrated in California and New York.

What is the gender split and age of Gracie Abrams fans?

65.6% of Gracie Abrams fans are female, 34.4% are male, with an average age of 34.8 years.

Which brands do Gracie Abrams fans like most?

Gracie Abrams fans show strongest brand affinity for Indeed.com (11.47×), Google Maps (10.81×), and Depop (29.48×) over the country average.

Where do Gracie Abrams fans live in United States?

Gracie Abrams fans in United States are most concentrated in California (reach 741,815), New York (reach 457,134), and Texas (reach 399,048). These three regions account for the largest share of the active audience.

What other brands do Gracie Abrams fans also like?

Beyond Gracie Abrams itself, the audience over-indexes on Google Maps (10.81×), Depop (29.48×), Enterprise Rent-A-Car (11.22×), and Google News (10.18×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Gracie Abrams. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.