Rascasse Audience Intelligence

ESPN Audience in United States

A data profile of the people who buy, follow and care about ESPN in United States — modelled from more than twelve digital signal sources. ESPN has an estimated audience of 49,940,761 people in United States.

#5among TV Channel in United States#32in Movies & TV

The average ESPN fan in United States is 36.7 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include NFL, NBA playoffs, Los Angeles Lakers, with strongest over-indexing on NFL (1.55× the country average).

Demographically, the ESPN audience skews more male with an average age of 36.7, and over-indexes on personality traits such as Early Adopter Mentality, Sports Activity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical ESPN fan in United States is more male, around 36.7 years old, with strong Early Adopter Mentality tendencies and a notable affinity for NFL.

Category: Movies & TV · Type: TV Channel

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the ESPN profile in United States.

Audience size
49.9M
in United States
Gender
36.7%♀
63.3% male
Age
36.7
average years
Country rank
#403
TV Channel in United States
Fig. 01

Search interest · 12-month trend

+17%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of ESPN

36.7% are female, 63.3% are male, average age 36.7.

Fig. 02

Gender split

36.7%
Female
63.3%
Male
Demographic split for ESPN audience in United States
MetricValue
Female36.7%
Male63.3%
Average age36.7
Estimated audience size49,940,761
Fig. 03

Age distribution

Ø 36.7
average years
Age distribution of the ESPN audience in United States
Age bracketShare%
16-1927%
20-2920%
30-3918%
40-4918%
50+17%
Fig. 04

Worldwide distribution

57.3%

of the worldwide ESPN audience comes from United States.

Worldwide audience distribution share by country for ESPN
CountryShare
United States57.3%
India4.7%
Mexico3.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the ESPN audience in United States is strongest.

Fig. 05

Top regions by affinity

ESPN fans by region: top regions in United States
#RegionReachAffinity×
01Ohio~2M1.37×
02Iowa~600K1.37×
03Wisconsin~1M1.32×
04South Carolina~900K1.26×
05Nebraska~300K1.20×
06West Virginia~300K1.16×
07North Carolina~1.5M1.15×
08Alabama~800K1.14×
09Kentucky~700K1.14×
10Michigan~1.5M1.13×
11Kansas~400K1.13×
12Pennsylvania~2M1.12×
13Minnesota~800K1.11×
14Connecticut~500K1.10×
15Nevada~500K1.09×
16Indiana~1M1.08×
17South Dakota~100K1.08×
18Georgia~1.5M1.06×
19Delaware~100K1.06×
20Arizona~1M1.05×
21Tennessee~1M1.03×
22Virginia~1M1.01×
23Montana~100K1.01×
24Maryland~800K1.00×
25Hawaii~200K0.99×
26Oklahoma~500K0.97×
27Idaho~200K0.97×
28Florida~3M0.96×
29Massachusetts~900K0.96×
30Oregon~500K0.96×
31Mississippi~400K0.96×
32New Hampshire~200K0.96×
33Maine~200K0.96×
34Rhode Island~200K0.96×
35Colorado~700K0.94×
36Missouri~700K0.93×
37Louisiana~600K0.92×
38New Jersey~1M0.90×
39Illinois~1.5M0.89×
40Vermont~80K0.89×
41Washington, District of Columbia~100K0.85×
42North Dakota~90K0.85×
43Washington~800K0.84×
44Texas~3.5M0.81×
45Arkansas~300K0.81×
46New Mexico~200K0.81×
47New York~2M0.80×
48Utah~300K0.76×
49California~4M0.72×
50Alaska~70K0.69×
Fig. 06

Affinity by region

Affinity by region — ESPN, United States
0.69×1.00×1.37×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the ESPN audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for ESPN audience
#·InterestCategoryAffinity×
01Michael JordanSports2.64×
02LeBron JamesSports2.49×
03Los Angeles LakersSports2.40×
04NBA playoffsSports2.35×
05Super BowlSports2.18×
06TwitchGames2.17×
07Britney SpearsMusic & Radio2.13×
08Anime conventionLiterature1.99×
09Underground hip hopMusic & Radio1.98×
10WWESports1.97×
11NBA FinalsSports1.91×
12WrestlingSports1.91×
13PokémonGames1.76×
14Golden State WarriorsSports1.75×
15YouTube MusicInternet & Social Media1.72×
16College basketballSports1.69×
17LivemusicMusic & Radio1.60×
18Harry PotterMovies & TV1.58×
19NFLSports1.55×
20Taylor SwiftMusic & Radio1.53×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the ESPN audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by ESPN audience · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER1.18×
Sports ActivityPOWER0.94×
Luxury OrientationPREMIUM0.89×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by ESPN audience · Rather not
TraitClusterDeviationScore
SpiritualityBALANCE0.53×
IndulgenceJOY0.57×
Community OrientationOPEN0.58×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does ESPN have in United States?

ESPN has an estimated audience of 49,940,761 people in United States, concentrated in California and Texas.

02

What is the gender split and age of ESPN fans?

36.7% of ESPN fans are female, 63.3% are male, with an average age of 36.7 years.

03

Which brands do ESPN fans like most?

ESPN fans show strongest brand affinity for NFL (1.55×), NBA playoffs (2.35×), and Los Angeles Lakers (2.4×) over the country average.

04

Where do ESPN fans live in United States?

ESPN fans in United States are most concentrated in California (reach ~4M), Texas (reach ~3.5M), and Florida (reach ~3M). These three regions account for the largest share of the active audience.

05

What other brands do ESPN fans also like?

Beyond ESPN itself, the audience over-indexes on NBA playoffs (2.35×), Los Angeles Lakers (2.4×), LeBron James (2.49×), and Super Bowl (2.18×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Movies & TV audiences in United States

See ESPN audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for ESPN. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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