ESPN Audience in United States

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ESPN has an estimated audience of 49,015,255 people in United States. 36.7% are female, 63.3% are male, average age 36.7. Top regions: California, Texas, Florida. Top brand affinities: NFL, Los Angeles Lakers, NBA playoffs, Harry Potter, Super Bowl.

The average ESPN fan in United States is 36.7 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include NFL, Los Angeles Lakers, NBA playoffs, with strongest over-indexing on NFL (1.55× the country average). Demographically, the ESPN audience skews more male with an average age of 36.7, and over-indexes on personality traits such as LGBTQ+ Identity, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: TV Channel

Demographics of ESPN fans

Demographic split for ESPN audience in United States
MetricValue
Female36.7%
Male63.3%
Average age36.7
Estimated audience size49,015,255

Audience persona

The typical ESPN fan in United States is more male, around 36.7 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for NFL.

Top regions in United States

Top regions ranked by reach for ESPN in United States
RegionReachAffinity
California4,087,1440.76×
Texas3,617,3530.86×
Florida3,290,1200.99×
New York2,267,1460.83×
Ohio2,114,3301.4×
Pennsylvania1,896,1501.15×
North Carolina1,771,1781.2×
Georgia1,671,5031.11×
Illinois1,477,6780.9×
Michigan1,469,9011.15×
Virginia1,249,1891.05×
New Jersey1,136,8120.91×
Arizona1,109,7591.11×
Tennessee1,043,6971.06×
Indiana980,5421.1×
South Carolina956,4041.3×
Wisconsin953,4831.29×
Massachusetts950,1740.98×
Washington854,5990.87×
Maryland854,4091.01×
Alabama815,3101.19×
Minnesota790,8421.13×
Missouri753,4860.95×
Colorado738,1290.96×
Kentucky690,3051.12×
Louisiana583,5700.92×
Iowa549,2001.36×
Oregon543,9400.97×
Connecticut539,5381.1×
Oklahoma532,7790.98×
Nevada529,5421.12×
Kansas445,3011.15×
Mississippi371,5170.92×
Utah332,9040.76×
Arkansas322,4750.8×
Nebraska281,6181.15×
West Virginia253,3711.11×
Idaho232,4850.95×
Hawaii204,0180.97×
New Mexico192,2970.78×
New Hampshire177,7930.92×
Maine164,6580.94×
Rhode Island140,8370.9×
Delaware133,8560.99×
Montana130,2580.96×
Washington, District of Columbia126,3750.86×
South Dakota116,6491.03×
North Dakota80,7180.8×
Vermont70,2590.82×
Alaska68,0430.65×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for ESPN audience
BrandAffinityCategory
NFL1.55×Sports
Los Angeles Lakers2.4×Sports
NBA playoffs2.35×Sports
Harry Potter1.58×Movies & TV
Super Bowl2.18×Sports
LeBron James2.49×Sports
NBA Finals1.91×Sports
Twitch2.17×Games
WWE1.97×Sports
Golden State Warriors1.75×Sports
Taylor Swift1.53×Music & Radio
Anime convention1.99×Literature
Wrestling1.91×Sports
Underground hip hop1.98×Music & Radio
College basketball1.69×Sports
YouTube Music1.72×Internet & Social Media
Michael Jordan2.64×Sports
Livemusic1.6×Music & Radio
Pokémon1.76×Games
Bad Bunny1.8×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by ESPN audience
TraitClusterScore
LGBTQ+ IdentityOPEN1.22
ExtroversionTHRILL1.19
Early Adopter MentalityPOWER1.13
Social Media UsageJOY1.11
Sports ActivityPOWER1.05
Family OrientationCONSERVATISM1.05

Worldwide distribution

Worldwide audience distribution share by country for ESPN
CountryShare
United States57.0%
India4.8%
Mexico3.9%

See ESPN audiences in other countries

More Movies & TV audiences in United States

Frequently asked questions

How many fans does ESPN have in United States?

ESPN has an estimated audience of 49,015,255 people in United States, concentrated in California and Texas.

What is the gender split and age of ESPN fans?

36.7% of ESPN fans are female, 63.3% are male, with an average age of 36.7 years.

Which brands do ESPN fans like most?

ESPN fans show strongest brand affinity for NFL (1.55×), Los Angeles Lakers (2.4×), and NBA playoffs (2.35×) over the country average.

Where do ESPN fans live in United States?

ESPN fans in United States are most concentrated in California (reach 4,087,144), Texas (reach 3,617,353), and Florida (reach 3,290,120). These three regions account for the largest share of the active audience.

What other brands do ESPN fans also like?

Beyond ESPN itself, the audience over-indexes on Los Angeles Lakers (2.4×), NBA playoffs (2.35×), Harry Potter (1.58×), and Super Bowl (2.18×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for ESPN. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.