Golden State Warriors Audience in United States

Golden State Warriors logo

Golden State Warriors has an estimated audience of 37,009,340 people in United States. 41.1% are female, 58.9% are male, average age 31.4. Top regions: California, Texas, Florida. Top brand affinities: NBA, WNBA, NFL, Luka Dončić, Michael Jordan.

The average Golden State Warriors fan in United States is 31.4 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include NBA, WNBA, NFL, with strongest over-indexing on NBA (1.96× the country average). Demographically, the Golden State Warriors audience skews more male with an average age of 31.4, and over-indexes on personality traits such as LGBTQ+ Identity, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Team · Subtype: Basketball

Demographics of Golden State Warriors fans

Demographic split for Golden State Warriors audience in United States
MetricValue
Female41.1%
Male58.9%
Average age31.4
Estimated audience size37,009,340

Audience persona

The typical Golden State Warriors fan in United States is more male, around 31.4 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for NBA.

Top regions in United States

Top regions ranked by reach for Golden State Warriors in United States
RegionReachAffinity
California13,179,4243.24×
Texas3,275,6571.03×
Florida2,763,6571.1×
New York1,889,5190.91×
Georgia1,517,6611.33×
North Carolina1,352,8091.21×
Illinois1,209,8660.98×
Ohio1,003,4650.88×
Michigan873,0660.9×
Arizona869,6001.15×
Tennessee838,6351.13×
Virginia836,5460.93×
Pennsylvania810,5450.65×
New Jersey760,6030.81×
Alabama736,6261.42×
Washington719,4320.97×
Nevada660,4181.85×
Indiana657,4060.97×
South Carolina649,7181.17×
Louisiana646,4801.35×
Maryland619,4310.97×
Mississippi606,9531.99×
Missouri538,8740.9×
Massachusetts515,3120.71×
Oregon475,6611.12×
Minnesota460,3900.87×
Colorado433,2850.74×
Arkansas422,8341.39×
Oklahoma381,7460.93×
Kentucky368,1370.79×
Wisconsin362,1210.65×
Hawaii337,2542.12×
Connecticut289,6880.78×
Utah238,1680.72×
Iowa232,8490.76×
New Mexico220,5871.19×
Kansas211,7220.73×
Idaho178,2830.96×
Nebraska141,9870.77×
West Virginia119,5860.69×
Washington, District of Columbia86,5240.78×
Montana81,5220.79×
Rhode Island74,1640.63×
Alaska70,6430.89×
Delaware68,8980.67×
Maine66,0480.5×
South Dakota64,0590.75×
New Hampshire63,6580.44×
North Dakota61,5960.81×
Wyoming31,8790.58×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Golden State Warriors audience
BrandAffinityCategory
NBA1.96×Sports
WNBA3.48×Sports
NFL1.57×Sports
Luka Dončić5.69×Sports
Michael Jordan4.46×Sports
NBA Finals2.19×Sports
NBA playoffs2.17×Sports
Caitlin Clark3.07×Sports
Los Angeles Lakers2.06×Sports
Batman1.92×Movies & TV
New York Knicks2.91×Sports
Minnesota Timberwolves3.03×Sports
LeBron James2.12×Sports
Rugby league1.67×Sports
Oklahoma City Thunder2.12×Sports
East Coast hip hop1.85×Music & Radio
Monday Night Football2.49×Sports
Houston Rockets2.42×Sports
Google News1.92×News
New York Yankees1.95×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Golden State Warriors audience
TraitClusterScore
LGBTQ+ IdentityOPEN1.3
Early Adopter MentalityPOWER1.23
PatriotismCONSERVATISM1.18
Social Media UsageJOY1
Sports ActivityPOWER0.98
TraditionCONSERVATISM0.97

Worldwide distribution

Worldwide audience distribution share by country for Golden State Warriors
CountryShare
United States40.3%
China6.9%
Brazil6.3%

See Golden State Warriors audiences in other countries

More Basketball audiences in United States

Frequently asked questions

How many fans does Golden State Warriors have in United States?

Golden State Warriors has an estimated audience of 37,009,340 people in United States, concentrated in California and Texas.

What is the gender split and age of Golden State Warriors fans?

41.1% of Golden State Warriors fans are female, 58.9% are male, with an average age of 31.4 years.

Which brands do Golden State Warriors fans like most?

Golden State Warriors fans show strongest brand affinity for NBA (1.96×), WNBA (3.48×), and NFL (1.57×) over the country average.

Where do Golden State Warriors fans live in United States?

Golden State Warriors fans in United States are most concentrated in California (reach 13,179,424), Texas (reach 3,275,657), and Florida (reach 2,763,657). These three regions account for the largest share of the active audience.

What other brands do Golden State Warriors fans also like?

Beyond Golden State Warriors itself, the audience over-indexes on WNBA (3.48×), NFL (1.57×), Luka Dončić (5.69×), and Michael Jordan (4.46×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Golden State Warriors. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.