Rascasse Audience Intelligence

Golden State Warriors Audience in United States

A data profile of the people who buy, follow and care about Golden State Warriors in United States — modelled from more than twelve digital signal sources. Golden State Warriors has an estimated audience of 33,323,885 people in United States.

#5among Basketball in United States#3among Team in United States#44in Sports

The average Golden State Warriors fan in United States is 31.4 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include NFL, NBA, WNBA, with strongest over-indexing on NFL (1.57× the country average).

Demographically, the Golden State Warriors audience skews more male with an average age of 31.4, and over-indexes on personality traits such as Patriotism, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Golden State Warriors fan in United States is more male, around 31.4 years old, with strong Patriotism tendencies and a notable affinity for NFL.

Category: Sports · Type: Team · Subtype: Basketball

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Golden State Warriors profile in United States.

Audience size
33.3M
in United States
Gender
41.1%♀
58.9% male
Age
31.4
average years
Country rank
#778
Team in United States
Fig. 01

Search interest · 12-month trend

-75%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Golden State Warriors fans

41.1% are female, 58.9% are male, average age 31.4.

Fig. 02

Gender split

41.1%
Female
58.9%
Male
Demographic split for Golden State Warriors audience in United States
MetricValue
Female41.1%
Male58.9%
Average age31.4
Estimated audience size33,323,885
Fig. 03

Age distribution

Ø 31.4
average years
Age distribution of the Golden State Warriors audience in United States
Age bracketShare%
16-1942%
20-2922%
30-3915%
40-4912%
50+9%
Fig. 04

Worldwide distribution

38.0%

of the worldwide Golden State Warriors audience comes from United States.

Worldwide audience distribution share by country for Golden State Warriors
CountryShare
United States38.0%
China7.2%
Philippines6.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Golden State Warriors audience in United States is strongest.

Fig. 05

Top regions by affinity

Golden State Warriors fans by region: top regions in United States
#RegionReachAffinity×
01California~13M3.12×
02Hawaii~300K2.16×
03Mississippi~600K2.06×
04Nevada~600K1.81×
05Arkansas~400K1.43×
06Alabama~700K1.41×
07Louisiana~600K1.34×
08New Mexico~200K1.27×
09Georgia~1.5M1.26×
10North Carolina~1.5M1.16×
11Oregon~500K1.16×
12South Carolina~600K1.15×
13Arizona~900K1.14×
14Tennessee~800K1.11×
15Florida~2.5M1.05×
16Idaho~200K1.05×
17Alaska~80K1.05×
18Texas~3M0.97×
19Washington~700K0.95×
20Maryland~600K0.95×
21Illinois~1M0.94×
22Oklahoma~400K0.93×
23Missouri~600K0.92×
24Indiana~600K0.91×
25Virginia~800K0.90×
26Montana~90K0.90×
27Michigan~800K0.88×
28South Dakota~70K0.86×
29New York~2M0.85×
30Kentucky~400K0.84×
31North Dakota~60K0.84×
32Ohio~900K0.82×
33Iowa~200K0.81×
34Minnesota~400K0.80×
35Nebraska~100K0.78×
36Connecticut~300K0.77×
37Washington, District of Columbia~90K0.77×
38New Jersey~700K0.76×
39Kansas~200K0.75×
40West Virginia~100K0.74×
41Colorado~400K0.73×
42Utah~200K0.72×
43Delaware~70K0.68×
44Massachusetts~500K0.67×
45Rhode Island~80K0.65×
46Pennsylvania~800K0.64×
47Wyoming~40K0.64×
48Wisconsin~300K0.62×
49Maine~70K0.50×
50New Hampshire~60K0.43×
Fig. 06

Affinity by region

Affinity by region — Golden State Warriors, United States
0.43×1.00×3.12×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Golden State Warriors audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Golden State Warriors audience
#·InterestCategoryAffinity×
01Luka DončićSports5.69×
02Michael JordanSports4.46×
03Klay ThompsonSports4.16×
04WNBASports3.48×
05Caitlin ClarkSports3.07×
06Minnesota TimberwolvesSports3.03×
07Dick CheneyPolitics & Society2.95×
08New York KnicksSports2.91×
09Nancy MacePolitics & Society2.82×
10Giannis AntetokounmpoSports2.57×
11NBA FinalsSports2.19×
12NBA playoffsSports2.17×
13LeBron JamesSports2.12×
14Oklahoma City ThunderSports2.12×
15Los Angeles LakersSports2.06×
16NBASports1.96×
17BatmanMovies & TV1.92×
18Rugby leagueSports1.67×
19Lindsey GrahamPolitics & Society1.58×
20NFLSports1.57×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Golden State Warriors audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Golden State Warriors audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.70×
Need for SecurityCONSERVATISM1.13×
MindfulnessBALANCE1.11×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Golden State Warriors audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.76×
TravellingTHRILL0.83×
Price SensitivityPREMIUM0.86×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Golden State Warriors have in United States?

Golden State Warriors has an estimated audience of 33,323,885 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Golden State Warriors fans?

41.1% of Golden State Warriors fans are female, 58.9% are male, with an average age of 31.4 years.

03

Which brands do Golden State Warriors fans like most?

Golden State Warriors fans show strongest brand affinity for NFL (1.57×), NBA (1.96×), and WNBA (3.48×) over the country average.

04

Where do Golden State Warriors fans live in United States?

Golden State Warriors fans in United States are most concentrated in California (reach ~13M), Texas (reach ~3M), and Florida (reach ~2.5M). These three regions account for the largest share of the active audience.

05

What other brands do Golden State Warriors fans also like?

Beyond Golden State Warriors itself, the audience over-indexes on NBA (1.96×), WNBA (3.48×), Nancy Mace (2.82×), and Luka Dončić (5.69×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Golden State Warriors. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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