Caitlin Clark Audience in United States

Caitlin Clark logo

Caitlin Clark has an estimated audience of 16,816,345 people in United States. 43.8% are female, 56.2% are male, average age 38.1. Top regions: California, Texas, Florida. Top brand affinities: Mothercare, Graham Greene, Surf kayaking, Waterford, Product design.

The average Caitlin Clark fan in United States is 38.1 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Mothercare, Graham Greene, Surf kayaking, with strongest over-indexing on Mothercare (8.52× the country average). Demographically, the Caitlin Clark audience skews more male with an average age of 38.1, and over-indexes on personality traits such as Risk Appetite, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Person · Subtype: Basketball

Demographics of Caitlin Clark fans

Demographic split for Caitlin Clark audience in United States
MetricValue
Female43.8%
Male56.2%
Average age38.1
Estimated audience size16,816,345

Audience persona

The typical Caitlin Clark fan in United States is more male, around 38.1 years old, with strong Risk Appetite tendencies and a notable affinity for Mothercare.

Top regions in United States

Top regions ranked by reach for Caitlin Clark in United States
RegionReachAffinity
California1,346,8910.73×
Texas1,137,7670.79×
Florida825,6780.73×
New York796,6740.85×
Illinois666,9411.19×
Iowa630,9444.55×
Pennsylvania543,2940.96×
Ohio518,0561×
Indiana498,7431.62×
North Carolina488,9660.97×
Georgia470,2380.91×
Michigan411,4740.94×
Virginia397,5090.97×
New Jersey370,1920.87×
Arizona330,1080.96×
Tennessee317,7760.94×
Massachusetts311,6720.94×
Minnesota290,8521.21×
Missouri274,9761.01×
Maryland268,3790.93×
Washington267,1190.79×
Wisconsin265,7951.05×
South Carolina252,1331×
Colorado237,3820.9×
Alabama220,2810.94×
Kentucky210,2571×
Louisiana202,7000.93×
Connecticut157,1140.93×
Oklahoma155,1690.83×
Oregon147,8900.77×
Kansas135,2081.02×
Nevada129,8800.8×
Arkansas118,8230.86×
Mississippi117,7820.85×
Utah100,6880.67×
Nebraska96,7111.15×
New Mexico66,7720.79×
West Virginia64,5540.82×
Idaho63,6700.75×
Hawaii62,6940.87×
New Hampshire59,6820.9×
Maine59,2420.98×
South Dakota49,4871.27×
Montana47,3251.01×
Washington, District of Columbia45,2940.9×
Rhode Island45,0510.84×
Delaware37,7540.81×
North Dakota37,0781.07×
Alaska27,4720.76×
Vermont25,2980.86×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Caitlin Clark audience
BrandAffinityCategory
Mothercare8.52×Kids & Family
Graham Greene15.2×Literature
Surf kayaking36.24×Sports
Waterford14.49×Travel & Leisure
Product design2.61×Business & Career
Pro-Ject5.03×Music & Radio
Bank account3.01×Business & Career
Jesse Plemons3.01×Movies & TV
Cal Ripken, Jr.13.44×Sports
Justice2.14×Politics & Society
Nebraska Cornhuskers football2.61×Sports
Iowa Lottery7.13×Games
Welder certification14.11×Business & Career
Cardio Kickboxing22.29×Sports
Aga Khan IV26.31×Politics & Society
Arco Iris13×Music & Radio
Consequence (rapper)4.14×Music & Radio
Queens College, City University of New York4.64×Business & Career
Staycation2.08×Home & Garden
English literature4.24×Literature

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Caitlin Clark audience
TraitClusterScore
Risk AppetiteTHRILL1.89
Luxury OrientationPREMIUM1.87
LGBTQ+ IdentityOPEN1.61
SustainabilityBALANCE1.59
Early Adopter MentalityPOWER1.42
Family OrientationCONSERVATISM1.21

Worldwide distribution

Worldwide audience distribution share by country for Caitlin Clark
CountryShare
United States74.9%
Canada4.0%
Australia2.0%

See Caitlin Clark audiences in other countries

More Basketball audiences in United States

Frequently asked questions

How many fans does Caitlin Clark have in United States?

Caitlin Clark has an estimated audience of 16,816,345 people in United States, concentrated in California and Texas.

What is the gender split and age of Caitlin Clark fans?

43.8% of Caitlin Clark fans are female, 56.2% are male, with an average age of 38.1 years.

Which brands do Caitlin Clark fans like most?

Caitlin Clark fans show strongest brand affinity for Mothercare (8.52×), Graham Greene (15.2×), and Surf kayaking (36.24×) over the country average.

Where do Caitlin Clark fans live in United States?

Caitlin Clark fans in United States are most concentrated in California (reach 1,346,891), Texas (reach 1,137,767), and Florida (reach 825,678). These three regions account for the largest share of the active audience.

What other brands do Caitlin Clark fans also like?

Beyond Caitlin Clark itself, the audience over-indexes on Graham Greene (15.2×), Surf kayaking (36.24×), Waterford (14.49×), and Product design (2.61×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Caitlin Clark. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.