Rascasse Audience Intelligence

Caitlin Clark Audience in United States

A data profile of the people who buy, follow and care about Caitlin Clark in United States — modelled from more than twelve digital signal sources. Caitlin Clark has an estimated audience of 13,602,923 people in United States.

#28among Basketball in United States#89among Person in United States#187in Sports

The average Caitlin Clark fan in United States is 35.9 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Brook Lopez, Megan Fox, Washington Wizards, with strongest over-indexing on Brook Lopez (65.53× the country average).

Demographically, the Caitlin Clark audience skews more male with an average age of 35.9, and over-indexes on personality traits such as Patriotism, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Caitlin Clark fan in United States is more male, around 35.9 years old, with strong Patriotism tendencies and a notable affinity for Brook Lopez.

Category: Sports · Type: Person · Subtype: Basketball

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Caitlin Clark profile in United States.

Audience size
13.6M
in United States
Gender
44.1%♀
55.9% male
Age
35.9
average years
Country rank
#2606
Person in United States
Fig. 01

Search interest · 12-month trend

-37%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Caitlin Clark fans

44.1% are female, 55.9% are male, average age 35.9.

Fig. 02

Gender split

44.1%
Female
55.9%
Male
Demographic split for Caitlin Clark audience in United States
MetricValue
Female44.1%
Male55.9%
Average age35.9
Estimated audience size13,602,923
Fig. 03

Age distribution

Ø 35.9
average years
Age distribution of the Caitlin Clark audience in United States
Age bracketShare%
16-1932%
20-2918%
30-3917%
40-4918%
50+16%
Fig. 04

Worldwide distribution

70.6%

of the worldwide Caitlin Clark audience comes from United States.

Worldwide audience distribution share by country for Caitlin Clark
CountryShare
United States70.6%
Canada4.8%
Philippines2.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Caitlin Clark audience in United States is strongest.

Fig. 05

Top regions by affinity

Caitlin Clark fans by region: top regions in United States
#RegionReachAffinity×
01Iowa~600K4.72×
02Indiana~500K1.70×
03South Dakota~50K1.42×
04Minnesota~300K1.19×
05Nebraska~100K1.19×
06North Dakota~40K1.15×
07Illinois~600K1.11×
08Montana~50K1.06×
09Wisconsin~300K1.04×
10Maine~60K1.04×
11Missouri~300K1.02×
12Kansas~100K1.01×
13Kentucky~200K0.99×
14Ohio~500K0.97×
15South Carolina~200K0.97×
16Tennessee~300K0.94×
17Arizona~300K0.93×
18Pennsylvania~500K0.92×
19North Carolina~500K0.92×
20Virginia~400K0.92×
21New Hampshire~60K0.92×
22Michigan~400K0.91×
23Louisiana~200K0.91×
24Connecticut~100K0.91×
25Alabama~200K0.90×
26Massachusetts~300K0.89×
27Maryland~200K0.89×
28West Virginia~70K0.89×
29Vermont~30K0.89×
30Mississippi~100K0.88×
31Arkansas~100K0.88×
32Hawaii~60K0.87×
33Washington, District of Columbia~40K0.87×
34Colorado~200K0.85×
35Rhode Island~40K0.85×
36Georgia~400K0.84×
37Delaware~40K0.84×
38Oklahoma~100K0.83×
39Alaska~30K0.83×
40New Jersey~300K0.82×
41New Mexico~70K0.82×
42New York~700K0.80×
43Idaho~60K0.78×
44Oregon~100K0.77×
45Nevada~100K0.77×
46Washington~200K0.76×
47Texas~1M0.74×
48Florida~800K0.70×
49California~1M0.68×
50Utah~100K0.67×
Fig. 06

Affinity by region

Affinity by region — Caitlin Clark, United States
0.67×1.00×4.72×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Caitlin Clark audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Caitlin Clark audience
#·InterestCategoryAffinity×
01EuroLeagueSports124.06×
02Brook LopezSports65.53×
03YahtzeeGames43.25×
04Philadelphia UnionSports38.16×
05Jrue HolidaySports37.47×
06Häagen-DazsFood & Beverages17.72×
07United States national football teamSports17.41×
08Washington WizardsSports17.09×
09Megan FoxMovies & TV14.70×
10De'Aaron FoxSports13.01×
11New Orleans PelicansSports11.52×
12La Roche-PosayBeauty & Wellness9.90×
13Portland Trail BlazersSports9.28×
14Minnesota TimberwolvesSports9.26×
15Charlotte HornetsSports8.57×
16US Open (tennis)Sports8.31×
17Giannis AntetokounmpoSports7.20×
18New York KnicksSports5.10×
19Ski resortTravel & Leisure5.08×
20San Antonio SpursSports4.98×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Caitlin Clark audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Caitlin Clark audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.79×
IndulgenceJOY1.70×
SustainabilityBALANCE1.63×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Caitlin Clark audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.78×
ExtroversionTHRILL0.81×
MindfulnessBALANCE0.91×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Caitlin Clark have in United States?

Caitlin Clark has an estimated audience of 13,602,923 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Caitlin Clark fans?

44.1% of Caitlin Clark fans are female, 55.9% are male, with an average age of 35.9 years.

03

Which brands do Caitlin Clark fans like most?

Caitlin Clark fans show strongest brand affinity for Brook Lopez (65.53×), Megan Fox (14.7×), and Washington Wizards (17.09×) over the country average.

04

Where do Caitlin Clark fans live in United States?

Caitlin Clark fans in United States are most concentrated in California (reach ~1M), Texas (reach ~1M), and Florida (reach ~800K). These three regions account for the largest share of the active audience.

05

What other brands do Caitlin Clark fans also like?

Beyond Caitlin Clark itself, the audience over-indexes on Megan Fox (14.7×), Washington Wizards (17.09×), Jrue Holiday (37.47×), and EuroLeague (124.06×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Caitlin Clark. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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