Caitlin Clark Audience in United States

Caitlin Clark has an estimated audience of 16,816,345 people in United States. 43.8% are female, 56.2% are male, average age 38.1. Top regions: California, Texas, Florida. Top brand affinities: Yahtzee, Philadelphia Union, Autism Awareness, Brook Lopez, Diabetes mellitus awareness.

The average Caitlin Clark fan in United States is 38.1 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Yahtzee, Philadelphia Union, Autism Awareness, with strongest over-indexing on Yahtzee (164.31× the country average). Demographically, the Caitlin Clark audience skews more male with an average age of 38.1, and over-indexes on personality traits such as Risk Appetite, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Person · Subtype: Basketball

Demographics of Caitlin Clark fans

Demographic split for Caitlin Clark audience in United States
MetricValue
Female43.8%
Male56.2%
Average age38.1
Estimated audience size16,816,345

Audience persona

The typical Caitlin Clark fan in United States is more male, around 38.1 years old, with strong Risk Appetite tendencies and a notable affinity for Yahtzee.

Top regions in United States

Top regions ranked by reach for Caitlin Clark in United States
RegionReachAffinity
California1,346,8910.73×
Texas1,137,7670.79×
Florida825,6780.73×
New York796,6740.85×
Illinois666,9411.19×
Iowa630,9444.55×
Pennsylvania543,2940.96×
Ohio518,0561×
Indiana498,7431.62×
North Carolina488,9660.97×
Georgia470,2380.91×
Michigan411,4740.94×
Virginia397,5090.97×
New Jersey370,1920.87×
Arizona330,1080.96×
Tennessee317,7760.94×
Massachusetts311,6720.94×
Minnesota290,8521.21×
Missouri274,9761.01×
Maryland268,3790.93×
Washington267,1190.79×
Wisconsin265,7951.05×
South Carolina252,1331×
Colorado237,3820.9×
Alabama220,2810.94×
Kentucky210,2571×
Louisiana202,7000.93×
Connecticut157,1140.93×
Oklahoma155,1690.83×
Oregon147,8900.77×
Kansas135,2081.02×
Nevada129,8800.8×
Arkansas118,8230.86×
Mississippi117,7820.85×
Utah100,6880.67×
Nebraska96,7111.15×
New Mexico66,7720.79×
West Virginia64,5540.82×
Idaho63,6700.75×
Hawaii62,6940.87×
New Hampshire59,6820.9×
Maine59,2420.98×
South Dakota49,4871.27×
Montana47,3251.01×
Washington, District of Columbia45,2940.9×
Rhode Island45,0510.84×
Delaware37,7540.81×
North Dakota37,0781.07×
Alaska27,4720.76×
Vermont25,2980.86×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Caitlin Clark audience
BrandAffinityCategory
Yahtzee164.31×Games
Philadelphia Union80.32×Sports
Autism Awareness19.03×Health
Brook Lopez56.92×Sports
Diabetes mellitus awareness12.45×Health
EuroLeague151.96×Sports
Jrue Holiday36.24×Sports
New Orleans Pelicans15.2×Sports
Microblogging12.67×Technology & Electronics
Singer-songwriter5.51×Music & Radio
Washington Wizards13.44×Sports
Portland Trail Blazers10.35×Sports
Duke Blue Devils men's basketball10.54×Sports
Megan Fox9.64×Movies & TV
Income tax13.19×Business & Career
PSV Eindhoven39.26×Sports
De'Aaron Fox24.12×Sports
Planet Fitness3.91×Sports
Hair Extensions5.44×Beauty & Wellness
LeBron James5.39×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Caitlin Clark audience
TraitClusterScore
Risk AppetiteTHRILL1.89
Luxury OrientationPREMIUM1.87
LGBTQ+ IdentityOPEN1.61
SustainabilityBALANCE1.59
Early Adopter MentalityPOWER1.42
Family OrientationCONSERVATISM1.21

Worldwide distribution

Worldwide audience distribution share by country for Caitlin Clark
CountryShare
United States74.9%
Canada4.0%
Australia2.0%

See Caitlin Clark audiences in other countries

More Basketball audiences in United States

Frequently asked questions

How many fans does Caitlin Clark have in United States?

Caitlin Clark has an estimated audience of 16,816,345 people in United States, concentrated in California and Texas.

What is the gender split and age of Caitlin Clark fans?

43.8% of Caitlin Clark fans are female, 56.2% are male, with an average age of 38.1 years.

Which brands do Caitlin Clark fans like most?

Caitlin Clark fans show strongest brand affinity for Yahtzee (164.31×), Philadelphia Union (80.32×), and Autism Awareness (19.03×) over the country average.

Where do Caitlin Clark fans live in United States?

Caitlin Clark fans in United States are most concentrated in California (reach 1,346,891), Texas (reach 1,137,767), and Florida (reach 825,678). These three regions account for the largest share of the active audience.

What other brands do Caitlin Clark fans also like?

Beyond Caitlin Clark itself, the audience over-indexes on Philadelphia Union (80.32×), Autism Awareness (19.03×), Brook Lopez (56.92×), and Diabetes mellitus awareness (12.45×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Caitlin Clark. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.