New Orleans Pelicans Audience in United States

New Orleans Pelicans logo

New Orleans Pelicans has an estimated audience of 8,567,446 people in United States. 42.4% are female, 57.6% are male, average age 28.3. Top regions: Louisiana, California, Texas. Top brand affinities: Minnesota Timberwolves, Caitlin Clark, Indiana Pacers, Victor Wembanyama, Los Angeles Clippers.

The average New Orleans Pelicans fan in United States is 28.3 years old, more male, and lives primarily in Louisiana. The audience is concentrated in Louisiana, California, Texas. Top brand affinities include Minnesota Timberwolves, Caitlin Clark, Indiana Pacers, with strongest over-indexing on Minnesota Timberwolves (14.58× the country average). Demographically, the New Orleans Pelicans audience skews more male with an average age of 28.3, and over-indexes on personality traits such as LGBTQ+ Identity, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Team · Subtype: Basketball

Demographics of New Orleans Pelicans fans

Demographic split for New Orleans Pelicans audience in United States
MetricValue
Female42.4%
Male57.6%
Average age28.3
Estimated audience size8,567,446

Audience persona

The typical New Orleans Pelicans fan in United States is more male, around 28.3 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Minnesota Timberwolves.

Top regions in United States

Top regions ranked by reach for New Orleans Pelicans in United States
RegionReachAffinity
Louisiana1,861,70616.85×
California825,1540.88×
Texas747,8711.02×
Florida433,0780.75×
New York302,8080.63×
Arizona299,2881.71×
Georgia248,1140.94×
Mississippi243,9683.46×
North Carolina222,0200.86×
Ohio193,9950.74×
Illinois192,9630.68×
Alabama189,4801.58×
Pennsylvania162,2060.56×
Tennessee134,6030.78×
New Jersey133,2320.61×
Virginia130,4930.63×
Michigan127,0250.57×
Maryland115,7970.79×
Massachusetts102,1000.6×
Indiana94,7120.61×
South Carolina88,7120.69×
Colorado86,6610.64×
Oklahoma81,9730.86×
Minnesota80,9490.66×
Missouri71,9930.52×
Washington71,6440.42×
Kentucky65,0430.61×
Wisconsin62,4010.48×
Nevada59,6280.72×
Oregon57,4110.58×
Arkansas52,8220.75×
Connecticut49,8150.58×
Utah38,4150.5×
Iowa33,1920.47×
Kansas31,2230.46×
New Mexico21,4620.5×
Hawaii21,3540.58×
Nebraska19,0300.44×
Washington, District of Columbia17,1330.67×
Rhode Island13,9140.51×
West Virginia13,7660.35×
Idaho12,9350.3×
New Hampshire12,2940.36×
Maine11,6040.38×
Delaware11,3800.48×
North Dakota8,6140.49×
South Dakota7,8410.4×
Alaska7,7030.42×
Montana7,0590.3×
Wyoming5,1430.4×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for New Orleans Pelicans audience
BrandAffinityCategory
Minnesota Timberwolves14.58×Sports
Caitlin Clark11.52×Sports
Indiana Pacers14.16×Sports
Victor Wembanyama17.32×Sports
Los Angeles Clippers13.62×Sports
Phoenix Suns11.15×Sports
Memphis Grizzlies14.44×Sports
San Antonio Spurs10.39×Sports
Houston Rockets8.97×Sports
Ja Morant11.47×Sports
Anthony Davis (basketball)16.17×Sports
Jayson Tatum13.4×Sports
Washington Wizards12.11×Sports
Utah Jazz10.84×Sports
Klay Thompson15.45×Sports
NBA draft24.25×Sports
New York Knicks8.83×Sports
Chris Paul16.75×Sports
Giannis Antetokounmpo11.67×Sports
Charlotte Hornets10.26×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by New Orleans Pelicans audience
TraitClusterScore
LGBTQ+ IdentityOPEN2.17
Family OrientationCONSERVATISM1.59
Early Adopter MentalityPOWER1.32
IndulgenceJOY1.25
Convenience OrientationPREMIUM1.14
Social Media UsageJOY1.13

Worldwide distribution

Worldwide audience distribution share by country for New Orleans Pelicans
CountryShare
United States58.5%
Brazil10.1%
Canada3.5%

See New Orleans Pelicans audiences in other countries

More Basketball audiences in United States

Frequently asked questions

How many fans does New Orleans Pelicans have in United States?

New Orleans Pelicans has an estimated audience of 8,567,446 people in United States, concentrated in Louisiana and California.

What is the gender split and age of New Orleans Pelicans fans?

42.4% of New Orleans Pelicans fans are female, 57.6% are male, with an average age of 28.3 years.

Which brands do New Orleans Pelicans fans like most?

New Orleans Pelicans fans show strongest brand affinity for Minnesota Timberwolves (14.58×), Caitlin Clark (11.52×), and Indiana Pacers (14.16×) over the country average.

Where do New Orleans Pelicans fans live in United States?

New Orleans Pelicans fans in United States are most concentrated in Louisiana (reach 1,861,706), California (reach 825,154), and Texas (reach 747,871). These three regions account for the largest share of the active audience.

What other brands do New Orleans Pelicans fans also like?

Beyond New Orleans Pelicans itself, the audience over-indexes on Caitlin Clark (11.52×), Indiana Pacers (14.16×), Victor Wembanyama (17.32×), and Los Angeles Clippers (13.62×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for New Orleans Pelicans. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.