Rascasse Audience Intelligence

New Orleans Pelicans Audience in United States

A data profile of the people who buy, follow and care about New Orleans Pelicans in United States — modelled from more than twelve digital signal sources. New Orleans Pelicans has an estimated audience of 8,556,381 people in United States.

#49among Basketball in United States#88among Team in United States#336in Sports

The average New Orleans Pelicans fan in United States is 28.3 years old, more male, and lives primarily in Louisiana.

The audience is concentrated in Louisiana, California, Texas.

Top brand affinities include Victor Wembanyama, Minnesota Timberwolves, Giannis Antetokounmpo, with strongest over-indexing on Victor Wembanyama (17.32× the country average).

Demographically, the New Orleans Pelicans audience skews more male with an average age of 28.3, and over-indexes on personality traits such as Early Adopter Mentality, Social Media Usage.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical New Orleans Pelicans fan in United States is more male, around 28.3 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Victor Wembanyama.

Category: Sports · Type: Team · Subtype: Basketball

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the New Orleans Pelicans profile in United States.

Audience size
8.6M
in United States
Gender
42.4%♀
57.6% male
Age
28.3
average years
Country rank
#4154
Team in United States
Fig. 01

Search interest · 12-month trend

-7%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of New Orleans Pelicans fans

42.4% are female, 57.6% are male, average age 28.3.

Fig. 02

Gender split

42.4%
Female
57.6%
Male
Demographic split for New Orleans Pelicans audience in United States
MetricValue
Female42.4%
Male57.6%
Average age28.3
Estimated audience size8,556,381
Fig. 03

Age distribution

Ø 28.3
average years
Age distribution of the New Orleans Pelicans audience in United States
Age bracketShare%
16-1956%
20-2918%
30-3911%
40-498%
50+7%
Fig. 04

Worldwide distribution

58.2%

of the worldwide New Orleans Pelicans audience comes from United States.

Worldwide audience distribution share by country for New Orleans Pelicans
CountryShare
United States58.2%
Brazil10.1%
Canada3.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the New Orleans Pelicans audience in United States is strongest.

Fig. 05

Top regions by affinity

New Orleans Pelicans fans by region: top regions in United States
#RegionReachAffinity×
01Louisiana~2M17.12×
02Mississippi~300K3.66×
03Alabama~200K1.66×
04Arizona~300K1.47×
05Texas~700K0.97×
06Georgia~200K0.94×
07Oklahoma~80K0.89×
08Maryland~100K0.88×
09North Carolina~200K0.79×
10Arkansas~60K0.79×
11California~700K0.77×
12Tennessee~100K0.77×
13Florida~400K0.71×
14South Carolina~90K0.71×
15Nevada~60K0.69×
16Ohio~200K0.68×
17Illinois~200K0.67×
18Washington, District of Columbia~20K0.67×
19Minnesota~80K0.65×
20New York~300K0.62×
21Colorado~80K0.62×
22Indiana~100K0.61×
23Hawaii~20K0.60×
24Michigan~100K0.59×
25New Jersey~100K0.59×
26Virginia~100K0.59×
27Kentucky~60K0.59×
28Massachusetts~100K0.58×
29Connecticut~50K0.58×
30Delaware~10K0.57×
31Oregon~60K0.56×
32Rhode Island~20K0.55×
33Missouri~70K0.54×
34North Dakota~10K0.54×
35Pennsylvania~200K0.53×
36Utah~40K0.53×
37New Mexico~20K0.52×
38Wyoming~6K0.51×
39Wisconsin~60K0.50×
40Alaska~9K0.50×
41Iowa~30K0.49×
42Maine~20K0.49×
43Kansas~30K0.48×
44Nebraska~20K0.47×
45South Dakota~9K0.47×
46New Hampshire~10K0.43×
47Washington~70K0.42×
48West Virginia~20K0.42×
49Montana~9K0.38×
50Idaho~20K0.36×
Fig. 06

Affinity by region

Affinity by region — New Orleans Pelicans, United States
0.36×1.00×17.12×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the New Orleans Pelicans audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for New Orleans Pelicans audience
#·InterestCategoryAffinity×
01NBA draftSports24.25×
02Victor WembanyamaSports17.32×
03Chris PaulSports16.75×
04Anthony Davis (basketball)Sports16.17×
05Klay ThompsonSports15.45×
06Minnesota TimberwolvesSports14.58×
07Memphis GrizzliesSports14.44×
08Indiana PacersSports14.16×
09Los Angeles ClippersSports13.62×
10LaMelo BallSports12.33×
11Carmelo AnthonySports12.17×
12Washington WizardsSports12.11×
13Giannis AntetokounmpoSports11.67×
14Caitlin ClarkSports11.52×
15Ja MorantSports11.47×
16Phoenix SunsSports11.15×
17Utah JazzSports10.84×
18San Antonio SpursSports10.39×
19Houston RocketsSports8.97×
20New York KnicksSports8.83×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the New Orleans Pelicans audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by New Orleans Pelicans audience · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER1.44×
Social Media UsageJOY1.11×
Convenience OrientationPREMIUM1.10×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by New Orleans Pelicans audience · Rather not
TraitClusterDeviationScore
TraditionCONSERVATISM0.58×
MindfulnessBALANCE0.62×
Community OrientationOPEN0.62×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does New Orleans Pelicans have in United States?

New Orleans Pelicans has an estimated audience of 8,556,381 people in United States, concentrated in Louisiana and California.

02

What is the gender split and age of New Orleans Pelicans fans?

42.4% of New Orleans Pelicans fans are female, 57.6% are male, with an average age of 28.3 years.

03

Which brands do New Orleans Pelicans fans like most?

New Orleans Pelicans fans show strongest brand affinity for Victor Wembanyama (17.32×), Minnesota Timberwolves (14.58×), and Giannis Antetokounmpo (11.67×) over the country average.

04

Where do New Orleans Pelicans fans live in United States?

New Orleans Pelicans fans in United States are most concentrated in Louisiana (reach ~2M), California (reach ~700K), and Texas (reach ~700K). These three regions account for the largest share of the active audience.

05

What other brands do New Orleans Pelicans fans also like?

Beyond New Orleans Pelicans itself, the audience over-indexes on Minnesota Timberwolves (14.58×), Giannis Antetokounmpo (11.67×), Anthony Davis (basketball) (16.17×), and San Antonio Spurs (10.39×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Basketball audiences in United States

Related rankings

See New Orleans Pelicans audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for New Orleans Pelicans. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →