Phoenix Suns Audience in United States

Phoenix Suns logo

Phoenix Suns has an estimated audience of 13,630,484 people in United States. 40.5% are female, 59.5% are male, average age 28.8. Top regions: Arizona, California, Texas. Top brand affinities: Minnesota Timberwolves, Memphis Grizzlies, Luka Dončić, Indiana Pacers, Los Angeles Clippers.

The average Phoenix Suns fan in United States is 28.8 years old, more male, and lives primarily in Arizona. The audience is concentrated in Arizona, California, Texas. Top brand affinities include Minnesota Timberwolves, Memphis Grizzlies, Luka Dončić, with strongest over-indexing on Minnesota Timberwolves (13.93× the country average). Demographically, the Phoenix Suns audience skews more male with an average age of 28.8, and over-indexes on personality traits such as LGBTQ+ Identity, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Team · Subtype: Basketball

Demographics of Phoenix Suns fans

Demographic split for Phoenix Suns audience in United States
MetricValue
Female40.5%
Male59.5%
Average age28.8
Estimated audience size13,630,484

Audience persona

The typical Phoenix Suns fan in United States is more male, around 28.8 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Minnesota Timberwolves.

Top regions in United States

Top regions ranked by reach for Phoenix Suns in United States
RegionReachAffinity
Arizona5,130,00019.69×
California1,342,7800.9×
Texas820,3110.7×
Florida577,6440.63×
New York438,5100.58×
Georgia291,1860.69×
Illinois279,2630.62×
North Carolina267,4080.65×
Ohio236,7310.56×
Michigan196,8110.55×
Pennsylvania191,2450.42×
Colorado181,5870.85×
Virginia177,9070.54×
New Jersey177,0300.51×
Louisiana173,1260.98×
Nevada171,8981.3×
Tennessee160,5500.59×
Maryland148,5660.63×
Washington140,5840.51×
Missouri136,5330.62×
Massachusetts134,8910.5×
Minnesota133,5060.68×
Alabama132,7010.7×
Indiana124,7360.5×
South Carolina120,7220.59×
Oklahoma115,4560.76×
New Mexico100,7991.47×
Mississippi100,2390.89×
Oregon99,0090.63×
Wisconsin95,9830.47×
Kentucky93,3000.55×
Utah90,9300.74×
Arkansas80,5190.72×
Connecticut68,2020.5×
Iowa65,6920.58×
Kansas55,8030.52×
Hawaii50,0510.85×
Idaho48,9360.72×
Nebraska38,6310.57×
West Virginia24,9560.39×
Montana23,7690.63×
Washington, District of Columbia23,1130.56×
South Dakota19,1300.61×
North Dakota16,7440.6×
New Hampshire16,6630.31×
Delaware16,4560.44×
Rhode Island16,0810.37×
Alaska15,7550.54×
Maine14,8560.3×
Wyoming10,9490.54×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Phoenix Suns audience
BrandAffinityCategory
Minnesota Timberwolves13.93×Sports
Memphis Grizzlies17.14×Sports
Luka Dončić15.62×Sports
Indiana Pacers12.34×Sports
Los Angeles Clippers12.1×Sports
Devin Booker19.19×Sports
Washington Wizards11.16×Sports
Utah Jazz9.69×Sports
Brooklyn Nets8.52×Sports
Klay Thompson13.21×Sports
Charlotte Hornets9.17×Sports
New Orleans Pelicans10.21×Sports
Chris Paul14.31×Sports
New York Knicks7.51×Sports
Stephen Curry9.51×Sports
Houston Rockets6.45×Sports
Carmelo Anthony10.86×Sports
Oklahoma City Thunder5.02×Sports
San Antonio Spurs6.8×Sports
Russell Westbrook9.91×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Phoenix Suns audience
TraitClusterScore
LGBTQ+ IdentityOPEN1.78
Early Adopter MentalityPOWER1.29
Family OrientationCONSERVATISM1.18
Social Media UsageJOY1.13
IndulgenceJOY1.12
SustainabilityBALANCE1.11

Worldwide distribution

Worldwide audience distribution share by country for Phoenix Suns
CountryShare
United States53.7%
Brazil5.5%
Canada3.3%

See Phoenix Suns audiences in other countries

More Basketball audiences in United States

Frequently asked questions

How many fans does Phoenix Suns have in United States?

Phoenix Suns has an estimated audience of 13,630,484 people in United States, concentrated in Arizona and California.

What is the gender split and age of Phoenix Suns fans?

40.5% of Phoenix Suns fans are female, 59.5% are male, with an average age of 28.8 years.

Which brands do Phoenix Suns fans like most?

Phoenix Suns fans show strongest brand affinity for Minnesota Timberwolves (13.93×), Memphis Grizzlies (17.14×), and Luka Dončić (15.62×) over the country average.

Where do Phoenix Suns fans live in United States?

Phoenix Suns fans in United States are most concentrated in Arizona (reach 5,130,000), California (reach 1,342,780), and Texas (reach 820,311). These three regions account for the largest share of the active audience.

What other brands do Phoenix Suns fans also like?

Beyond Phoenix Suns itself, the audience over-indexes on Memphis Grizzlies (17.14×), Luka Dončić (15.62×), Indiana Pacers (12.34×), and Los Angeles Clippers (12.1×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Phoenix Suns. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.