Rascasse Audience Intelligence

Phoenix Suns Audience in United States

A data profile of the people who buy, follow and care about Phoenix Suns in United States — modelled from more than twelve digital signal sources. Phoenix Suns has an estimated audience of 13,869,385 people in United States.

#26among Basketball in United States#48among Team in United States#183in Sports

The average Phoenix Suns fan in United States is 28.8 years old, more male, and lives primarily in Arizona.

The audience is concentrated in Arizona, California, Texas.

Top brand affinities include Minnesota Timberwolves, Luka Dončić, Memphis Grizzlies, with strongest over-indexing on Minnesota Timberwolves (13.93× the country average).

Demographically, the Phoenix Suns audience skews more male with an average age of 28.8, and over-indexes on personality traits such as Early Adopter Mentality, Risk Appetite.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Phoenix Suns fan in United States is more male, around 28.8 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Minnesota Timberwolves.

Category: Sports · Type: Team · Subtype: Basketball

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Phoenix Suns profile in United States.

Audience size
13.9M
in United States
Gender
40.5%♀
59.5% male
Age
28.8
average years
Country rank
#2553
Team in United States
Fig. 01

Search interest · 12-month trend

+44%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Phoenix Suns fans

40.5% are female, 59.5% are male, average age 28.8.

Fig. 02

Gender split

40.5%
Female
59.5%
Male
Demographic split for Phoenix Suns audience in United States
MetricValue
Female40.5%
Male59.5%
Average age28.8
Estimated audience size13,869,385
Fig. 03

Age distribution

Ø 28.8
average years
Age distribution of the Phoenix Suns audience in United States
Age bracketShare%
16-1953%
20-2919%
30-3912%
40-499%
50+7%
Fig. 04

Worldwide distribution

53.9%

of the worldwide Phoenix Suns audience comes from United States.

Worldwide audience distribution share by country for Phoenix Suns
CountryShare
United States53.9%
Brazil5.5%
Canada3.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Phoenix Suns audience in United States is strongest.

Fig. 05

Top regions by affinity

Phoenix Suns fans by region: top regions in United States
#RegionReachAffinity×
01Arizona~5M20.79×
02New Mexico~100K1.54×
03Nevada~200K1.30×
04Louisiana~200K0.88×
05Hawaii~50K0.88×
06Mississippi~100K0.85×
07California~1M0.81×
08Colorado~200K0.81×
09Idaho~50K0.78×
10Oklahoma~100K0.76×
11Utah~90K0.75×
12Montana~30K0.73×
13South Dakota~20K0.71×
14Minnesota~100K0.70×
15Arkansas~80K0.67×
16North Dakota~20K0.66×
17Texas~800K0.65×
18Oregon~100K0.65×
19Alabama~100K0.63×
20Georgia~300K0.61×
21Alaska~20K0.60×
22Wyoming~10K0.60×
23Iowa~70K0.59×
24North Carolina~200K0.58×
25Missouri~100K0.58×
26Florida~500K0.57×
27Maryland~100K0.57×
28Illinois~300K0.56×
29Nebraska~40K0.56×
30Tennessee~100K0.55×
31South Carolina~100K0.54×
32Washington, District of Columbia~20K0.54×
33New York~400K0.52×
34Michigan~200K0.52×
35Washington~100K0.52×
36Kentucky~90K0.51×
37Ohio~200K0.50×
38Kansas~50K0.50×
39Connecticut~70K0.49×
40Virginia~200K0.48×
41New Jersey~200K0.47×
42Indiana~100K0.47×
43Massachusetts~100K0.46×
44Wisconsin~90K0.45×
45Delaware~20K0.45×
46West Virginia~30K0.43×
47Pennsylvania~200K0.40×
48Rhode Island~20K0.40×
49New Hampshire~20K0.34×
50Maine~20K0.33×
Fig. 06

Affinity by region

Affinity by region — Phoenix Suns, United States
0.33×1.00×20.79×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Phoenix Suns audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Phoenix Suns audience
#·InterestCategoryAffinity×
01Kyle LowrySports29.98×
02Devin BookerSports19.19×
03Memphis GrizzliesSports17.14×
04Luka DončićSports15.62×
05Chris PaulSports14.31×
06Minnesota TimberwolvesSports13.93×
07Klay ThompsonSports13.21×
08Indiana PacersSports12.34×
09Los Angeles ClippersSports12.10×
10Washington WizardsSports11.16×
11Carmelo AnthonySports10.86×
12New Orleans PelicansSports10.21×
13Utah JazzSports9.69×
14Stephen CurrySports9.51×
15Charlotte HornetsSports9.17×
16Brooklyn NetsSports8.52×
17New York KnicksSports7.51×
18San Antonio SpursSports6.80×
19Victor WembanyamaSports6.68×
20Houston RocketsSports6.45×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Phoenix Suns audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Phoenix Suns audience · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER1.51×
Risk AppetiteTHRILL1.13×
Convenience OrientationPREMIUM1.11×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Phoenix Suns audience · Rather not
TraitClusterDeviationScore
TraditionCONSERVATISM0.72×
Design AffinityPREMIUM0.72×
MindfulnessBALANCE0.74×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Phoenix Suns have in United States?

Phoenix Suns has an estimated audience of 13,869,385 people in United States, concentrated in Arizona and California.

02

What is the gender split and age of Phoenix Suns fans?

40.5% of Phoenix Suns fans are female, 59.5% are male, with an average age of 28.8 years.

03

Which brands do Phoenix Suns fans like most?

Phoenix Suns fans show strongest brand affinity for Minnesota Timberwolves (13.93×), Luka Dončić (15.62×), and Memphis Grizzlies (17.14×) over the country average.

04

Where do Phoenix Suns fans live in United States?

Phoenix Suns fans in United States are most concentrated in Arizona (reach ~5M), California (reach ~1M), and Texas (reach ~800K). These three regions account for the largest share of the active audience.

05

What other brands do Phoenix Suns fans also like?

Beyond Phoenix Suns itself, the audience over-indexes on Luka Dončić (15.62×), Memphis Grizzlies (17.14×), Los Angeles Clippers (12.1×), and Chris Paul (14.31×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Phoenix Suns. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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