Utah Jazz Audience in United States

Utah Jazz logo

Utah Jazz has an estimated audience of 11,197,980 people in United States. 42.6% are female, 57.4% are male, average age 28.7. Top regions: Utah, California, Texas. Top brand affinities: Minnesota Timberwolves, Indiana Pacers, Phoenix Suns, Memphis Grizzlies, Los Angeles Clippers.

The average Utah Jazz fan in United States is 28.7 years old, more male, and lives primarily in Utah. The audience is concentrated in Utah, California, Texas. Top brand affinities include Minnesota Timberwolves, Indiana Pacers, Phoenix Suns, with strongest over-indexing on Minnesota Timberwolves (16.01× the country average). Demographically, the Utah Jazz audience skews more male with an average age of 28.7, and over-indexes on personality traits such as LGBTQ+ Identity, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Team · Subtype: Basketball

Demographics of Utah Jazz fans

Demographic split for Utah Jazz audience in United States
MetricValue
Female42.6%
Male57.4%
Average age28.7
Estimated audience size11,197,980

Audience persona

The typical Utah Jazz fan in United States is more male, around 28.7 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Minnesota Timberwolves.

Top regions in United States

Top regions ranked by reach for Utah Jazz in United States
RegionReachAffinity
Utah2,250,00024.45×
California618,3190.5×
Texas410,1380.43×
Florida340,4880.45×
New York263,9410.42×
Idaho199,3393.55×
Arizona170,7820.75×
Illinois167,6940.45×
Georgia164,5870.48×
Ohio163,6120.47×
North Carolina158,8770.47×
Pennsylvania138,7570.37×
Colorado118,0240.67×
Virginia111,9190.41×
Michigan108,8750.37×
New Jersey107,5110.38×
Tennessee106,1240.47×
Nevada95,5890.88×
Massachusetts95,0910.43×
Maryland87,5520.45×
Indiana84,1630.41×
Louisiana81,4260.56×
Alabama79,4880.51×
Washington73,7720.33×
South Carolina71,4600.42×
Missouri65,5700.36×
Wisconsin57,7570.34×
Mississippi57,0690.62×
Oregon56,6620.44×
Kentucky55,2690.39×
Minnesota51,7010.32×
Oklahoma43,1660.35×
Connecticut40,2190.36×
Arkansas37,7170.41×
Kansas35,5500.4×
Montana31,7071.02×
Wyoming31,3531.89×
Iowa28,9110.31×
New Mexico27,2140.48×
Hawaii24,6920.51×
Nebraska18,2450.32×
Washington, District of Columbia15,7010.47×
Rhode Island14,0090.39×
West Virginia13,5520.26×
New Hampshire11,8330.27×
Alaska11,3340.47×
Delaware11,1650.36×
Maine10,5620.26×
North Dakota8,4330.37×
South Dakota8,3200.32×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Utah Jazz audience
BrandAffinityCategory
Minnesota Timberwolves16.01×Sports
Indiana Pacers14.92×Sports
Phoenix Suns11.88×Sports
Memphis Grizzlies15.76×Sports
Los Angeles Clippers13.04×Sports
Chris Paul18.98×Sports
Washington Wizards12.76×Sports
Klay Thompson15.58×Sports
Brooklyn Nets9.54×Sports
Houston Rockets7.83×Sports
Charlotte Hornets10.04×Sports
byu basketball18.33×Sports
New Orleans Pelicans11.11×Sports
New York Knicks8.2×Sports
WNBA6.45×Sports
Stephen Curry10.63×Sports
Carmelo Anthony12.75×Sports
Kyle Lowry38.39×Sports
San Antonio Spurs8.23×Sports
Russell Westbrook11.21×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Utah Jazz audience
TraitClusterScore
LGBTQ+ IdentityOPEN2.21
Family OrientationCONSERVATISM1.24
SustainabilityBALANCE1.23
Convenience OrientationPREMIUM1.11
Social Media UsageJOY1.08
Sports ActivityPOWER1.08

Worldwide distribution

Worldwide audience distribution share by country for Utah Jazz
CountryShare
United States58.4%
Brazil5.5%
Canada3.9%

See Utah Jazz audiences in other countries

More Basketball audiences in United States

Frequently asked questions

How many fans does Utah Jazz have in United States?

Utah Jazz has an estimated audience of 11,197,980 people in United States, concentrated in Utah and California.

What is the gender split and age of Utah Jazz fans?

42.6% of Utah Jazz fans are female, 57.4% are male, with an average age of 28.7 years.

Which brands do Utah Jazz fans like most?

Utah Jazz fans show strongest brand affinity for Minnesota Timberwolves (16.01×), Indiana Pacers (14.92×), and Phoenix Suns (11.88×) over the country average.

Where do Utah Jazz fans live in United States?

Utah Jazz fans in United States are most concentrated in Utah (reach 2,250,000), California (reach 618,319), and Texas (reach 410,138). These three regions account for the largest share of the active audience.

What other brands do Utah Jazz fans also like?

Beyond Utah Jazz itself, the audience over-indexes on Indiana Pacers (14.92×), Phoenix Suns (11.88×), Memphis Grizzlies (15.76×), and Los Angeles Clippers (13.04×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Utah Jazz. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.