Rascasse Audience Intelligence

Utah Jazz Audience in United States

A data profile of the people who buy, follow and care about Utah Jazz in United States — modelled from more than twelve digital signal sources. Utah Jazz has an estimated audience of 11,223,299 people in United States.

#37among Basketball in United States#66among Team in United States#247in Sports

The average Utah Jazz fan in United States is 28.7 years old, more male, and lives primarily in Utah.

The audience is concentrated in Utah, California, Texas.

Top brand affinities include Minnesota Timberwolves, Chris Paul, Utah Utes football, with strongest over-indexing on Minnesota Timberwolves (16.01× the country average).

Demographically, the Utah Jazz audience skews more male with an average age of 28.7, and over-indexes on personality traits such as Early Adopter Mentality, Social Media Usage.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Utah Jazz fan in United States is more male, around 28.7 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Minnesota Timberwolves.

Category: Sports · Type: Team · Subtype: Basketball

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Utah Jazz profile in United States.

Audience size
11.2M
in United States
Gender
42.6%♀
57.4% male
Age
28.7
average years
Country rank
#3190
Team in United States
Fig. 01

Search interest · 12-month trend

+7%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Utah Jazz fans

42.6% are female, 57.4% are male, average age 28.7.

Fig. 02

Gender split

42.6%
Female
57.4%
Male
Demographic split for Utah Jazz audience in United States
MetricValue
Female42.6%
Male57.4%
Average age28.7
Estimated audience size11,223,299
Fig. 03

Age distribution

Ø 28.7
average years
Age distribution of the Utah Jazz audience in United States
Age bracketShare%
16-1954%
20-2919%
30-3912%
40-498%
50+7%
Fig. 04

Worldwide distribution

58.3%

of the worldwide Utah Jazz audience comes from United States.

Worldwide audience distribution share by country for Utah Jazz
CountryShare
United States58.3%
Brazil5.4%
Canada4.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Utah Jazz audience in United States is strongest.

Fig. 05

Top regions by affinity

Utah Jazz fans by region: top regions in United States
#RegionReachAffinity×
01Utah~2M24.39×
02Idaho~200K3.65×
03Wyoming~30K1.98×
04Montana~30K0.99×
05Nevada~90K0.87×
06Arizona~200K0.68×
07Mississippi~60K0.64×
08Colorado~100K0.62×
09Louisiana~80K0.55×
10Hawaii~30K0.54×
11Alaska~10K0.53×
12New Mexico~30K0.51×
13Alabama~80K0.49×
14Tennessee~100K0.48×
15California~600K0.46×
16Georgia~200K0.46×
17Oregon~60K0.46×
18Kansas~40K0.45×
19Ohio~200K0.44×
20Maryland~80K0.44×
21Oklahoma~60K0.44×
22Washington, District of Columbia~10K0.44×
23Florida~300K0.43×
24Illinois~200K0.43×
25Arkansas~40K0.43×
26North Dakota~10K0.43×
27Texas~400K0.42×
28North Carolina~100K0.42×
29Massachusetts~90K0.42×
30South Carolina~70K0.42×
31Rhode Island~10K0.41×
32Delaware~10K0.41×
33New York~300K0.40×
34Indiana~80K0.40×
35Missouri~70K0.40×
36Virginia~100K0.39×
37Washington~90K0.39×
38Kentucky~60K0.39×
39New Jersey~100K0.38×
40South Dakota~10K0.38×
41Nebraska~20K0.37×
42Michigan~100K0.36×
43Connecticut~40K0.36×
44Pennsylvania~100K0.35×
45Wisconsin~60K0.35×
46Minnesota~60K0.35×
47Iowa~30K0.32×
48Maine~10K0.32×
49New Hampshire~10K0.31×
50West Virginia~10K0.29×
Fig. 06

Affinity by region

Affinity by region — Utah Jazz, United States
0.29×1.00×24.39×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Utah Jazz audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Utah Jazz audience
#·InterestCategoryAffinity×
01Kyle LowrySports38.39×
02Utah Utes footballSports23.18×
03Chris PaulSports18.98×
04byu basketballSports18.33×
05Minnesota TimberwolvesSports16.01×
06Memphis GrizzliesSports15.76×
07Klay ThompsonSports15.58×
08Indiana PacersSports14.92×
09Los Angeles ClippersSports13.04×
10Washington WizardsSports12.76×
11Carmelo AnthonySports12.75×
12Phoenix SunsSports11.88×
13New Orleans PelicansSports11.11×
14Stephen CurrySports10.63×
15Charlotte HornetsSports10.04×
16Brooklyn NetsSports9.54×
17San Antonio SpursSports8.23×
18New York KnicksSports8.20×
19Houston RocketsSports7.83×
20WNBASports6.45×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Utah Jazz audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Utah Jazz audience · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER1.53×
Social Media UsageJOY1.14×
Risk AppetiteTHRILL1.13×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Utah Jazz audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.75×
TraditionCONSERVATISM0.76×
MindfulnessBALANCE0.79×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Utah Jazz have in United States?

Utah Jazz has an estimated audience of 11,223,299 people in United States, concentrated in Utah and California.

02

What is the gender split and age of Utah Jazz fans?

42.6% of Utah Jazz fans are female, 57.4% are male, with an average age of 28.7 years.

03

Which brands do Utah Jazz fans like most?

Utah Jazz fans show strongest brand affinity for Minnesota Timberwolves (16.01×), Chris Paul (18.98×), and Utah Utes football (23.18×) over the country average.

04

Where do Utah Jazz fans live in United States?

Utah Jazz fans in United States are most concentrated in Utah (reach ~2M), California (reach ~600K), and Texas (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do Utah Jazz fans also like?

Beyond Utah Jazz itself, the audience over-indexes on Chris Paul (18.98×), Utah Utes football (23.18×), Phoenix Suns (11.88×), and Memphis Grizzlies (15.76×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Utah Jazz. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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